The document discusses the key elements that make a concept visual effective, emphasizing simplicity, scannability, and directional flow. It highlights the importance of aesthetics in influencing perceptions and trust, referencing studies that show how design affects credibility and cognitive processing. The content serves as a guide for creating impactful visualizations in presentations.

1. What makes an effective Concept Visual?
Concept Visualization
for presentations.
PART 2 of 3

2. This part teaches you what makes a great Concept Visual.
2
Intro to
Concept
Visualization
1
What makes
an effective
Concept Visual?
2
Concept
Visualization:
Step-by-step
3
How do you do it?What is it? What’s needed?

3. What makes a
concept visual
3
Beautifuleffective?
Simple
Scannable
Directional

4. What makes a
concept visual
4
Beautifuleffective?

5. 5

6. We eat with our eyes first.
A saying in the culinary world:
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Visual impressions of food…
can influence the actual taste.
Source: Huisman, Gijs & Bruijnes, Merijn & K. J. Heylen, Dirk, ”A Moving Feast: Effects of Color, Shape and
Animation on Taste Associations and Taste Perceptions”, 2016

7. The same is true with
design.
7
of judgments about a website’s
credibility are aesthetics-based
of first impressions on the
web are design-related
94%75%
Sources: Farah Alsudani and Matthew Casey, U. of Surrey “The Effect of
Aesthetics on Web Credibility ”, 2009 & Sillence, Elizabeth & Briggs, Pamela &
Fishwick, Lesley & Harris, Peter, “Trust and mistrust of online health sites.”, 2004
More on design later

8. Before
8

9. After: Elevating design elevates trust.
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10. What makes a
concept visual
10
effective?
Simple

11. Complex visuals make the concept seem complex.
11

12. Why?
Our brains are
lazy as heck.
12
We’re hard-wired to conserve
as much energy as possible.
Thinking takes energy.
Just like exercise, we tend to
avoid it if we can.

13. But in business,
we’re paid to think!
13
Our brain’s
desire to be lazy
Forcing our
brain to think = STRESS!

14. We must do everything we can
to reduce stress.
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It affects our ability to:
– Remember things we already know
– Process new information we are learning
– Apply knowledge to analytical situations
– Complete tasks that require concentration
Source: https://smallbusiness.chron.com/stress-affects-work-performance-18040.html

15. What makes a
concept visual
15
effective?
Scannable

16. 16

17. 17
This element takes visual priority.

18. Before: Without a visual hierarchy, we lose the important elements.
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19. After: A visual hierarchy ensures important elements are seen first.
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20. What makes a
concept visual
20
effective?
Directional

21. 21

22. The directional flow of a visual should fit with the concept itself.
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23. Concept Visualizations must have natural, directional flow.
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Center expansion
Single point of origin
Left to right
Time-based with an ending
Top to bottom
Checklist
Clockwise Cycle
Time-based, repeating
Pyramid
Building dependencies
Waterfall
Filtering

24. What makes a
concept visual
24
Beautifuleffective?
Simple
Scannable
Directional
RECAP

25. Next up: Concept Viz Part 3!
25
Intro to
Concept
Visualization
1
What makes
an effective
Concept Visual?
2
Concept
Visualization:
Step-by-step
3
How do you do it?What is it? What’s needed?

26. Holistic Presentation Training
+1.720.316.7720
Keane@DeliverableCoaching.com
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