This is a three part series on Concept Visualization for presentations. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.

1. What makes an effective Concept Visual?
Concept Visualization
for presentations.
PART 2 of 3

2. This part teaches you what makes a great Concept Visual.
2
Intro to
Concept
Visualization
1
What makes
an effective
Concept Visual?
2
Concept
Visualization:
Step-by-step
3
How do you do it?What is it? What’s needed?

3. What makes a
concept visual
3
Beautifuleffective?
Simple
Scannable
Directional

4. What makes a
concept visual
4
Beautifuleffective?

5. 5

6. We eat with our eyes first.
A saying in the culinary world:
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Visual impressions of food…
can influence the actual taste.
Source: Huisman, Gijs & Bruijnes, Merijn & K. J. Heylen, Dirk, ”A Moving Feast: Effects of Color, Shape and
Animation on Taste Associations and Taste Perceptions”, 2016

7. The same is true with
design.
7
of judgments about a website’s
credibility are aesthetics-based
of first impressions on the
web are design-related
94%75%
Sources: Farah Alsudani and Matthew Casey, U. of Surrey “The Effect of
Aesthetics on Web Credibility ”, 2009 & Sillence, Elizabeth & Briggs, Pamela &
Fishwick, Lesley & Harris, Peter, “Trust and mistrust of online health sites.”, 2004
More on design later

8. Before
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9. After: Elevating design elevates trust.
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10. What makes a
concept visual
10
effective?
Simple

11. Complex visuals make the concept seem complex.
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12. Why?
Our brains are
lazy as heck.
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We’re hard-wired to conserve
as much energy as possible.
Thinking takes energy.
Just like exercise, we tend to
avoid it if we can.

13. But in business,
we’re paid to think!
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Our brain’s
desire to be lazy
Forcing our
brain to think = STRESS!

14. We must do everything we can
to reduce stress.
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It affects our ability to:
– Remember things we already know
– Process new information we are learning
– Apply knowledge to analytical situations
– Complete tasks that require concentration
Source: https://smallbusiness.chron.com/stress-affects-work-performance-18040.html

15. What makes a
concept visual
15
effective?
Scannable

16. 16

17. 17
This element takes visual priority.

18. Before: Without a visual hierarchy, we lose the important elements.
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19. After: A visual hierarchy ensures important elements are seen first.
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20. What makes a
concept visual
20
effective?
Directional

21. 21

22. The directional flow of a visual should fit with the concept itself.
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23. Concept Visualizations must have natural, directional flow.
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Center expansion
Single point of origin
Left to right
Time-based with an ending
Top to bottom
Checklist
Clockwise Cycle
Time-based, repeating
Pyramid
Building dependencies
Waterfall
Filtering

24. What makes a
concept visual
24
Beautifuleffective?
Simple
Scannable
Directional
RECAP

25. Next up: Concept Viz Part 3!
25
Intro to
Concept
Visualization
1
What makes
an effective
Concept Visual?
2
Concept
Visualization:
Step-by-step
3
How do you do it?What is it? What’s needed?

26. Holistic Presentation Training
+1.720.316.7720
Keane@DeliverableCoaching.com
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