Ernest Hemingway says that the first draft is always sh*t.. Here’s how you can transform run-on sentences into short, sweet, and understandable copy with a tool inspired by the legend.
Video: http://youtu.be/20_mpY51b-8
How a change in copy approach led to a 37% relative increase in clickthrough rate ?
Email marketing provides marketers with an effective way to reach customers and prospects alike who have already shown an interest in a company's products or services. So how do you convert that interest into clicks?
Watch this Web clinic replay to hear three key observations for refining email copy that you can use to improve your copywriting efforts.
(source : http://www.marketingexperiments.com/email-optimization/email-copy-refined.html)
Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable DataHanapin Marketing
This document discusses best practices for running A/B tests, including collecting enough data over multiple weeks and business cycles, avoiding relying solely on significance levels to determine a winner, and integrating test data with web analytics. It also emphasizes formulating a clear hypothesis by outlining why a change is needed and how its impact will be measured. The presenter advocates getting familiar with key statistical concepts and learning statistics.
12 Tips to Create Better Content than CompetitorsXerago
This document provides 12 tips for creating better content than competitors. The tips include having a catchy title, using larger fonts, including professional images and videos, structuring content with lists, adding social sharing buttons, and linking to other relevant pages to increase visibility and shares. Following these tips can help content attract more traffic and engage readers.
This document summarizes a webinar about using KISSmetrics to optimize marketing. It discusses how KISSmetrics was used to increase a homepage conversion rate from 3% to 8% through A/B testing. It outlines KISSmetrics' A/B testing workflow and how to identify the biggest barriers in a funnel to focus testing efforts. It also provides tips on finding new acquisition channels and segments to target through analytics in KISSmetrics.
Email Power Hour and the Prisoner of A/BzkabanKelly Kenney
Deck from recent event - Email Power Hour!
This month we talked all things A/B testing: what elements you should test, what makes a good test, and what to do when it’s over. Includes case study by Fresh Inbox, Campaign Workhub, and Couchsurfing.
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Boomtrain
Watch the Webinar here: http://hubs.ly/H01m7DF0
These slides are originally from a webinar produced by VentureBeat and included Boomtrain, Forbes, TheNextWeb, and VentureBeat speaking on the subject of Predictive Intelligence and Personalization.
Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.
The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.
How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?
The answer: Machine Learning
Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.
Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.
In this webinar, you will learn:
* How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
* How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
* What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.
Featured speakers:
Andrew Jones, VB Insight Analyst, VentureBeat
Tom Davis, Chief Marketing Officer at Forbes Media
Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
Bob Colner, Director of Analytics at Boomtrain
Shannon Johlic, Head of Marketing at Boomtrain
This document provides instructions for setting up a daily Google Alert email that will deliver articles on retirement planning. It outlines 10 steps for selecting the keyword "retirement planning", choosing to receive results once a day and by email, confirming the alert, and then using any relevant articles in emails or mailings to clients and prospects.
Video: http://youtu.be/20_mpY51b-8
How a change in copy approach led to a 37% relative increase in clickthrough rate ?
Email marketing provides marketers with an effective way to reach customers and prospects alike who have already shown an interest in a company's products or services. So how do you convert that interest into clicks?
Watch this Web clinic replay to hear three key observations for refining email copy that you can use to improve your copywriting efforts.
(source : http://www.marketingexperiments.com/email-optimization/email-copy-refined.html)
Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable DataHanapin Marketing
This document discusses best practices for running A/B tests, including collecting enough data over multiple weeks and business cycles, avoiding relying solely on significance levels to determine a winner, and integrating test data with web analytics. It also emphasizes formulating a clear hypothesis by outlining why a change is needed and how its impact will be measured. The presenter advocates getting familiar with key statistical concepts and learning statistics.
12 Tips to Create Better Content than CompetitorsXerago
This document provides 12 tips for creating better content than competitors. The tips include having a catchy title, using larger fonts, including professional images and videos, structuring content with lists, adding social sharing buttons, and linking to other relevant pages to increase visibility and shares. Following these tips can help content attract more traffic and engage readers.
This document summarizes a webinar about using KISSmetrics to optimize marketing. It discusses how KISSmetrics was used to increase a homepage conversion rate from 3% to 8% through A/B testing. It outlines KISSmetrics' A/B testing workflow and how to identify the biggest barriers in a funnel to focus testing efforts. It also provides tips on finding new acquisition channels and segments to target through analytics in KISSmetrics.
Email Power Hour and the Prisoner of A/BzkabanKelly Kenney
Deck from recent event - Email Power Hour!
This month we talked all things A/B testing: what elements you should test, what makes a good test, and what to do when it’s over. Includes case study by Fresh Inbox, Campaign Workhub, and Couchsurfing.
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Boomtrain
Watch the Webinar here: http://hubs.ly/H01m7DF0
These slides are originally from a webinar produced by VentureBeat and included Boomtrain, Forbes, TheNextWeb, and VentureBeat speaking on the subject of Predictive Intelligence and Personalization.
Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.
The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.
How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?
The answer: Machine Learning
Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.
Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.
In this webinar, you will learn:
* How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
* How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
* What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.
Featured speakers:
Andrew Jones, VB Insight Analyst, VentureBeat
Tom Davis, Chief Marketing Officer at Forbes Media
Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
Bob Colner, Director of Analytics at Boomtrain
Shannon Johlic, Head of Marketing at Boomtrain
This document provides instructions for setting up a daily Google Alert email that will deliver articles on retirement planning. It outlines 10 steps for selecting the keyword "retirement planning", choosing to receive results once a day and by email, confirming the alert, and then using any relevant articles in emails or mailings to clients and prospects.
It Bears Repeating: Establish Trust With This Powerful StrategyDeliverable Coaching
Previously, I have talked about the three-part narrative structure that helps to craft a great story in your presentations. Here’s a powerful technique that you can incorporate into your deliverables to increase familiarity, trust, and memorability.
When done strategically, repetition can be a powerful tool to help you establish familiarity and trust with your audience. In this powerful, three-part narrative structure, you'll build client trust by repeating yourself without sounding like a broken record.
Check out the article here: https://delco.me/build-trust-with-strategic-repetition
#Storytelling #PresentationSkills
Outlines Suck! Make A Presentation Memorable With A Well-Written Script.Deliverable Coaching
An outline is not useful for presentations, instead a script should be written. A script provides the speaker's exact words and flow, while an outline only lists topics. An example script introduces the topic, shares key findings from a past period, analyzes the results, and identifies next steps. In contrast, an example outline simply lists section titles without details.
Unleash the Power of Storytelling in Your Next Deck by Penning a Narrative FirstDeliverable Coaching
Great stories begin before PowerPoint. Before you create your slides, it’s important to sit down and think through the narrative of your presentation. In this article, we’ll learn how to strengthen your presentation’s story with the power of a good narrative.
Bring the intangible to life with Concept Visualization: Part 3 of 3Deliverable Coaching
This document outlines the step-by-step process for concept visualization, including:
1) Understand the concept or idea thoroughly by reviewing materials and asking questions.
2) Sketch the concept quickly through multiple iterations, focusing on key elements and natural flow.
3) Design the visualization by deciding on style, blocking out major elements, and adding detail through multiple drafts.
Bring the intangible to life with Concept Visualization: Part 2 of 3Deliverable Coaching
This is a three part series on Concept Visualization for presentations. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This is part one of a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This is a deck of example visuals to act as a supplement to a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
It Bears Repeating: Establish Trust With This Powerful StrategyDeliverable Coaching
Previously, I have talked about the three-part narrative structure that helps to craft a great story in your presentations. Here’s a powerful technique that you can incorporate into your deliverables to increase familiarity, trust, and memorability.
When done strategically, repetition can be a powerful tool to help you establish familiarity and trust with your audience. In this powerful, three-part narrative structure, you'll build client trust by repeating yourself without sounding like a broken record.
Check out the article here: https://delco.me/build-trust-with-strategic-repetition
#Storytelling #PresentationSkills
Outlines Suck! Make A Presentation Memorable With A Well-Written Script.Deliverable Coaching
An outline is not useful for presentations, instead a script should be written. A script provides the speaker's exact words and flow, while an outline only lists topics. An example script introduces the topic, shares key findings from a past period, analyzes the results, and identifies next steps. In contrast, an example outline simply lists section titles without details.
Unleash the Power of Storytelling in Your Next Deck by Penning a Narrative FirstDeliverable Coaching
Great stories begin before PowerPoint. Before you create your slides, it’s important to sit down and think through the narrative of your presentation. In this article, we’ll learn how to strengthen your presentation’s story with the power of a good narrative.
Bring the intangible to life with Concept Visualization: Part 3 of 3Deliverable Coaching
This document outlines the step-by-step process for concept visualization, including:
1) Understand the concept or idea thoroughly by reviewing materials and asking questions.
2) Sketch the concept quickly through multiple iterations, focusing on key elements and natural flow.
3) Design the visualization by deciding on style, blocking out major elements, and adding detail through multiple drafts.
Bring the intangible to life with Concept Visualization: Part 2 of 3Deliverable Coaching
This is a three part series on Concept Visualization for presentations. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This is part one of a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This is a deck of example visuals to act as a supplement to a three part series on Concept Visualization. It's a ton of content - text, videos, and slides - but by the end of the series, you'll know how to bring to life intangible ideas with stunning, easy-to-understand, visuals in your next presentation.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
https://skillcertpro.com/product/databricks-certified-data-engineer-associate-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.