SlideShare a Scribd company logo
DJ Hero, Activision   OCR AS Media Studies    Unit G322: Audiences and Institutions  Technological Convergence
The iPad is a great example of Technological Convergence. Why?  
This is another example....why?
[object Object],[object Object],[object Object]
What is Technological Convergence? Convergence  refers to previously separate technologies such as voice (and telephony features), data (music, apps, games), and video that now share resources and interact with each other,  synergistically   to create new features and offer more choice from a single device.   Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies. This covergence is changing the way we create, consume, learn and interact with each other. Synergy = two or more things working together harmoniously
Media industries have had to respond to changes in media technology.    Media convergence means that today a lot of TV programmes, films and music exist across a range of media and are the products of several industries.   Music is available across a huge range of formats;  the music industry has converged with other media industries.   Examples are:   Convergence of game and music industry : Guitar Hero, DJ Hero, soundtrack for X-Box and PS3 games - e.g. bands making money from licensing their image and music to games companies.   Convergence of TV, internet and music industry:  X-Factor, Britain's Got Talent; the way the show encourages people to use phones to vote and iTunes to download tracks featured on the show.  
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Keynote: The Next Generation Home Digital Experience
Keynote: The Next Generation Home Digital ExperienceKeynote: The Next Generation Home Digital Experience
Keynote: The Next Generation Home Digital Experience
Scott Abel
 
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
mediaintransition
 
Hype 2011 connection
Hype 2011 connectionHype 2011 connection
Hype 2011 connection
YoungPlannersBE
 
Android: a brilliant case for collaborative management of innovation
Android: a brilliant case for collaborative management of innovationAndroid: a brilliant case for collaborative management of innovation
Android: a brilliant case for collaborative management of innovation
Murat @ InnovationTactics.com
 
140 Years of Innovating Ahead
140 Years of Innovating Ahead140 Years of Innovating Ahead
140 Years of Innovating Ahead
Ericsson
 
Googlepp
GoogleppGooglepp
Googlepp
John Jellinek
 
Demo Google Slide
Demo Google SlideDemo Google Slide
Demo Google Slide
JagSol
 
From-Lens-To-Screen
From-Lens-To-ScreenFrom-Lens-To-Screen
From-Lens-To-Screen
Dominic A Ienco
 

What's hot (8)

Keynote: The Next Generation Home Digital Experience
Keynote: The Next Generation Home Digital ExperienceKeynote: The Next Generation Home Digital Experience
Keynote: The Next Generation Home Digital Experience
 
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
Impact Of User Generated Content on Media - Ajit Jaokar - Media in Transition...
 
Hype 2011 connection
Hype 2011 connectionHype 2011 connection
Hype 2011 connection
 
Android: a brilliant case for collaborative management of innovation
Android: a brilliant case for collaborative management of innovationAndroid: a brilliant case for collaborative management of innovation
Android: a brilliant case for collaborative management of innovation
 
140 Years of Innovating Ahead
140 Years of Innovating Ahead140 Years of Innovating Ahead
140 Years of Innovating Ahead
 
Googlepp
GoogleppGooglepp
Googlepp
 
Demo Google Slide
Demo Google SlideDemo Google Slide
Demo Google Slide
 
From-Lens-To-Screen
From-Lens-To-ScreenFrom-Lens-To-Screen
From-Lens-To-Screen
 

Viewers also liked

Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
cigdemkalem
 
Film distribution
Film distribution Film distribution
Film distribution
englishteacheruk
 
Yr 13 love through the ages exam
Yr 13 love through the ages examYr 13 love through the ages exam
Yr 13 love through the ages exam
Graham Forward
 
G322 INSTITUTIONS AND AUDIENCES past questions
G322 INSTITUTIONS AND AUDIENCES past questionsG322 INSTITUTIONS AND AUDIENCES past questions
G322 INSTITUTIONS AND AUDIENCES past questions
Hélène Galdin-O'Shea
 
Convergence in the film industry
Convergence in the film industry Convergence in the film industry
Convergence in the film industry
Naamah Hill
 
Technological convergence video games
Technological convergence video gamesTechnological convergence video games
Technological convergence video games
cigdemkalem
 
Media convergence
Media convergenceMedia convergence
Media convergence
IIvankovic
 
Cross media convergence and synergy essay plan
Cross media convergence and synergy essay planCross media convergence and synergy essay plan
Cross media convergence and synergy essay plan
hughes82
 
Synergy video games
Synergy video gamesSynergy video games
Synergy video games
cigdemkalem
 
OCR AS media Planning exam answer film industry
OCR AS media Planning exam answer film industryOCR AS media Planning exam answer film industry
OCR AS media Planning exam answer film industry
hasnmedia
 
Technological convergence
Technological convergenceTechnological convergence
Technological convergence
MissConnell
 
AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)
Belinda Raji
 
Synergy and cross media convergence
Synergy and cross media convergenceSynergy and cross media convergence
Synergy and cross media convergence
sandraoddy2
 
Glossary of Terminology for AS Media Studies G322 Audiences and Institutions
Glossary of Terminology for AS Media Studies G322 Audiences and InstitutionsGlossary of Terminology for AS Media Studies G322 Audiences and Institutions
Glossary of Terminology for AS Media Studies G322 Audiences and Institutions
Mr Lamb
 
media convergence
media convergencemedia convergence
media convergence
Tashieka
 

Viewers also liked (15)

Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
 
Film distribution
Film distribution Film distribution
Film distribution
 
Yr 13 love through the ages exam
Yr 13 love through the ages examYr 13 love through the ages exam
Yr 13 love through the ages exam
 
G322 INSTITUTIONS AND AUDIENCES past questions
G322 INSTITUTIONS AND AUDIENCES past questionsG322 INSTITUTIONS AND AUDIENCES past questions
G322 INSTITUTIONS AND AUDIENCES past questions
 
Convergence in the film industry
Convergence in the film industry Convergence in the film industry
Convergence in the film industry
 
Technological convergence video games
Technological convergence video gamesTechnological convergence video games
Technological convergence video games
 
Media convergence
Media convergenceMedia convergence
Media convergence
 
Cross media convergence and synergy essay plan
Cross media convergence and synergy essay planCross media convergence and synergy essay plan
Cross media convergence and synergy essay plan
 
Synergy video games
Synergy video gamesSynergy video games
Synergy video games
 
OCR AS media Planning exam answer film industry
OCR AS media Planning exam answer film industryOCR AS media Planning exam answer film industry
OCR AS media Planning exam answer film industry
 
Technological convergence
Technological convergenceTechnological convergence
Technological convergence
 
AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)
 
Synergy and cross media convergence
Synergy and cross media convergenceSynergy and cross media convergence
Synergy and cross media convergence
 
Glossary of Terminology for AS Media Studies G322 Audiences and Institutions
Glossary of Terminology for AS Media Studies G322 Audiences and InstitutionsGlossary of Terminology for AS Media Studies G322 Audiences and Institutions
Glossary of Terminology for AS Media Studies G322 Audiences and Institutions
 
media convergence
media convergencemedia convergence
media convergence
 

Similar to Unit g322 technological_convergence

002 Rikard Steiber Digital Overview MTGx
002 Rikard Steiber Digital Overview MTGx002 Rikard Steiber Digital Overview MTGx
002 Rikard Steiber Digital Overview MTGx
Modern Times Group MTG AB
 
Media Studies General Topics
Media Studies General TopicsMedia Studies General Topics
Media Studies General Topics
Zaxapias
 
Hardware
HardwareHardware
Hardware
ibz10
 
Hardware
HardwareHardware
Hardware
ibz10
 
Hardware
HardwareHardware
Hardware
ibz10
 
Hardware
HardwareHardware
Hardware
ibz10
 
Hardware
HardwareHardware
Hardware
filmcgs
 
Hardware
HardwareHardware
Hardware
ibz10
 
Synergy and convergence
Synergy and convergenceSynergy and convergence
Synergy and convergence
Jo Lowes
 
Video games Introductions
Video games IntroductionsVideo games Introductions
Video games Introductions
dpagoffs
 
Synergy and Convergence
Synergy and ConvergenceSynergy and Convergence
Synergy and Convergence
Amna Shahzad
 
Impact of digital technology on audiences and institutions
Impact of digital technology on audiences and institutionsImpact of digital technology on audiences and institutions
Impact of digital technology on audiences and institutions
missgillies
 
Tech convergence
Tech convergenceTech convergence
Tech convergence
latymermedia
 
Institutions and audiences exam knowledge
Institutions and audiences exam knowledgeInstitutions and audiences exam knowledge
Institutions and audiences exam knowledge
Charis Creber
 
Unit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiencesUnit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiences
Ali_Dayan
 
A Rambling Talk on Interaction Design Industry Trends
A Rambling Talk on Interaction Design Industry TrendsA Rambling Talk on Interaction Design Industry Trends
A Rambling Talk on Interaction Design Industry Trends
Ting-Han Chen
 
As sect b past paper questions
As sect b past paper questionsAs sect b past paper questions
As sect b past paper questions
twbsmediaconnell
 
What is Digital Media 4
What is Digital Media 4What is Digital Media 4
What is Digital Media 4
Lisa Gye
 
How artificial intelligence can transform the music industry
How artificial intelligence can transform the music industry How artificial intelligence can transform the music industry
How artificial intelligence can transform the music industry
GlobalTechCouncil
 
IAB digital audio
IAB digital audioIAB digital audio
IAB digital audio
bitsybitsy
 

Similar to Unit g322 technological_convergence (20)

002 Rikard Steiber Digital Overview MTGx
002 Rikard Steiber Digital Overview MTGx002 Rikard Steiber Digital Overview MTGx
002 Rikard Steiber Digital Overview MTGx
 
Media Studies General Topics
Media Studies General TopicsMedia Studies General Topics
Media Studies General Topics
 
Hardware
HardwareHardware
Hardware
 
Hardware
HardwareHardware
Hardware
 
Hardware
HardwareHardware
Hardware
 
Hardware
HardwareHardware
Hardware
 
Hardware
HardwareHardware
Hardware
 
Hardware
HardwareHardware
Hardware
 
Synergy and convergence
Synergy and convergenceSynergy and convergence
Synergy and convergence
 
Video games Introductions
Video games IntroductionsVideo games Introductions
Video games Introductions
 
Synergy and Convergence
Synergy and ConvergenceSynergy and Convergence
Synergy and Convergence
 
Impact of digital technology on audiences and institutions
Impact of digital technology on audiences and institutionsImpact of digital technology on audiences and institutions
Impact of digital technology on audiences and institutions
 
Tech convergence
Tech convergenceTech convergence
Tech convergence
 
Institutions and audiences exam knowledge
Institutions and audiences exam knowledgeInstitutions and audiences exam knowledge
Institutions and audiences exam knowledge
 
Unit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiencesUnit 1 digital media sectors and audiences
Unit 1 digital media sectors and audiences
 
A Rambling Talk on Interaction Design Industry Trends
A Rambling Talk on Interaction Design Industry TrendsA Rambling Talk on Interaction Design Industry Trends
A Rambling Talk on Interaction Design Industry Trends
 
As sect b past paper questions
As sect b past paper questionsAs sect b past paper questions
As sect b past paper questions
 
What is Digital Media 4
What is Digital Media 4What is Digital Media 4
What is Digital Media 4
 
How artificial intelligence can transform the music industry
How artificial intelligence can transform the music industry How artificial intelligence can transform the music industry
How artificial intelligence can transform the music industry
 
IAB digital audio
IAB digital audioIAB digital audio
IAB digital audio
 

More from CCN Media

Writing the Critical Reflection
Writing the Critical ReflectionWriting the Critical Reflection
Writing the Critical Reflection
CCN Media
 
Surrealism lesson one
Surrealism lesson oneSurrealism lesson one
Surrealism lesson one
CCN Media
 
As film studies grade boudaries for FM1
As film studies grade boudaries for FM1As film studies grade boudaries for FM1
As film studies grade boudaries for FM1
CCN Media
 
Casino royale micro essay
Casino royale micro essayCasino royale micro essay
Casino royale micro essay
CCN Media
 
Casino royale micro essay
Casino royale micro essayCasino royale micro essay
Casino royale micro essay
CCN Media
 
La Zona research tasks
La Zona research tasksLa Zona research tasks
La Zona research tasks
CCN Media
 
Introduction activity for social realist film and feedback from little miss s...
Introduction activity for social realist film and feedback from little miss s...Introduction activity for social realist film and feedback from little miss s...
Introduction activity for social realist film and feedback from little miss s...
CCN Media
 
Introduction activity for social realist film
Introduction activity for social realist filmIntroduction activity for social realist film
Introduction activity for social realist filmCCN Media
 
180 degree line of action activities
180 degree line of action activities180 degree line of action activities
180 degree line of action activities
CCN Media
 
A serious man
A serious manA serious man
A serious man
CCN Media
 
Lesson aims 24th september
Lesson aims 24th septemberLesson aims 24th september
Lesson aims 24th september
CCN Media
 
Introduction activity for social realist film
Introduction activity for social realist filmIntroduction activity for social realist film
Introduction activity for social realist filmCCN Media
 
Maid in manhattan editing task 25th september
Maid in manhattan editing task 25th septemberMaid in manhattan editing task 25th september
Maid in manhattan editing task 25th september
CCN Media
 
Opening scene lost in translation
Opening scene lost in translationOpening scene lost in translation
Opening scene lost in translation
CCN Media
 
Little miss sunshine camera angles and mise en scene quiz
Little miss sunshine camera angles and mise en scene quizLittle miss sunshine camera angles and mise en scene quiz
Little miss sunshine camera angles and mise en scene quiz
CCN Media
 
Little miss sunchine task
Little miss sunchine taskLittle miss sunchine task
Little miss sunchine task
CCN Media
 
Introduction to the SSRP
Introduction to the SSRPIntroduction to the SSRP
Introduction to the SSRP
CCN Media
 
Question 1B
Question 1BQuestion 1B
Question 1B
CCN Media
 
Question 1A
Question 1AQuestion 1A
Question 1A
CCN Media
 
Media studies Revision Day
Media studies Revision DayMedia studies Revision Day
Media studies Revision Day
CCN Media
 

More from CCN Media (20)

Writing the Critical Reflection
Writing the Critical ReflectionWriting the Critical Reflection
Writing the Critical Reflection
 
Surrealism lesson one
Surrealism lesson oneSurrealism lesson one
Surrealism lesson one
 
As film studies grade boudaries for FM1
As film studies grade boudaries for FM1As film studies grade boudaries for FM1
As film studies grade boudaries for FM1
 
Casino royale micro essay
Casino royale micro essayCasino royale micro essay
Casino royale micro essay
 
Casino royale micro essay
Casino royale micro essayCasino royale micro essay
Casino royale micro essay
 
La Zona research tasks
La Zona research tasksLa Zona research tasks
La Zona research tasks
 
Introduction activity for social realist film and feedback from little miss s...
Introduction activity for social realist film and feedback from little miss s...Introduction activity for social realist film and feedback from little miss s...
Introduction activity for social realist film and feedback from little miss s...
 
Introduction activity for social realist film
Introduction activity for social realist filmIntroduction activity for social realist film
Introduction activity for social realist film
 
180 degree line of action activities
180 degree line of action activities180 degree line of action activities
180 degree line of action activities
 
A serious man
A serious manA serious man
A serious man
 
Lesson aims 24th september
Lesson aims 24th septemberLesson aims 24th september
Lesson aims 24th september
 
Introduction activity for social realist film
Introduction activity for social realist filmIntroduction activity for social realist film
Introduction activity for social realist film
 
Maid in manhattan editing task 25th september
Maid in manhattan editing task 25th septemberMaid in manhattan editing task 25th september
Maid in manhattan editing task 25th september
 
Opening scene lost in translation
Opening scene lost in translationOpening scene lost in translation
Opening scene lost in translation
 
Little miss sunshine camera angles and mise en scene quiz
Little miss sunshine camera angles and mise en scene quizLittle miss sunshine camera angles and mise en scene quiz
Little miss sunshine camera angles and mise en scene quiz
 
Little miss sunchine task
Little miss sunchine taskLittle miss sunchine task
Little miss sunchine task
 
Introduction to the SSRP
Introduction to the SSRPIntroduction to the SSRP
Introduction to the SSRP
 
Question 1B
Question 1BQuestion 1B
Question 1B
 
Question 1A
Question 1AQuestion 1A
Question 1A
 
Media studies Revision Day
Media studies Revision DayMedia studies Revision Day
Media studies Revision Day
 

Recently uploaded

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
Intelisync
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Data Hops
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 

Recently uploaded (20)

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024A Comprehensive Guide to DeFi Development Services in 2024
A Comprehensive Guide to DeFi Development Services in 2024
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3FREE A4 Cyber Security Awareness  Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 

Unit g322 technological_convergence

  • 1. DJ Hero, Activision   OCR AS Media Studies   Unit G322: Audiences and Institutions Technological Convergence
  • 2. The iPad is a great example of Technological Convergence. Why?  
  • 3. This is another example....why?
  • 4.
  • 5. What is Technological Convergence? Convergence refers to previously separate technologies such as voice (and telephony features), data (music, apps, games), and video that now share resources and interact with each other,  synergistically to create new features and offer more choice from a single device.   Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies. This covergence is changing the way we create, consume, learn and interact with each other. Synergy = two or more things working together harmoniously
  • 6. Media industries have had to respond to changes in media technology.   Media convergence means that today a lot of TV programmes, films and music exist across a range of media and are the products of several industries.   Music is available across a huge range of formats;  the music industry has converged with other media industries.   Examples are:   Convergence of game and music industry : Guitar Hero, DJ Hero, soundtrack for X-Box and PS3 games - e.g. bands making money from licensing their image and music to games companies.   Convergence of TV, internet and music industry: X-Factor, Britain's Got Talent; the way the show encourages people to use phones to vote and iTunes to download tracks featured on the show.  
  • 7.