SlideShare a Scribd company logo
from lens
to screen
in partnership with
What is the From Lens to Screen project
From Lens to Screen.
The cross-sector collaboration
project building a shared
understanding of what a
sustainable future could look
like for the broadcast and
media industry.
FROM LENS TO SCREEN
The broadcasting industry is at a
crossroads. Digitisation, and a fast-moving,
complex set of sustainability challenges
are impacting the existing
business models.
There’s a huge opportunity to
exploit the transformational
nature of digitisation for a
sustainable future, but there’s an
urgent need for greater alignment
and purposeful collaboration
across the industry.
FROM LENS TO SCREEN
Our ambition is to build a long-
term foundation for a sustainable
broadcasting industry and inspire
and inform beyond the industry.
FROM LENS TO SCREEN
From Lens to Screen explores the
major trends that are likely to impact
TV, radio and online media, and builds
a shared vision of what a sustainable
future could look like.
BBC, BT, and the IABM are the initiators
and funding partners of the From Lens
to Screen collaboration, convened by
sustainable non-profit Forum for
the Future.
We believe the shift we want to
see can only be created through
continuous collaboration, and by
inviting others to join the project.
Our sustainable future starts now.
Who is involved?
FROM LENS TO SCREEN
FROM LENS TO SCREEN
Introducing Forum for the Future
We are passionate about creating a
brighter, more sustainable future for
everyone. We share what we’ve learned
so that others can benefit – and act. We
realise that leading organisations can only
go so far alone and that tackling these
complex, global challenges through small
or isolated initiatives just won’t deliver
change at a speed or on a scale we need.
We have convened From Lens to Screen
to help the broadcasting industry create
a better understanding of the impacts of
digitisation and fast-track industry-scale
change for a sustainable future
– for everyone.
Forum for the Future is
an independent non-profit
working globally with business,
government and others
to solve complex
sustainability challenges.
“BT supports this project
because we want to contribute to
a sustainable media and broadcast
industry, aligning with our purpose to
use the power of communications to
make a better world.” Mark Wilson-Dunn,
VP BT Media & Broadcast.
“The IABM
believes that conducting
business in an ethical manner
and demonstrating integrity are
good for sustainability and good
for business. This project will
help to marry the two.” John Ive,
Director of Technology & Strategic Insight
“For the BBC, From Lens To
Screen is about preparing the
business for future challenges. In
common with many others, we’re making
good progress but the complexity of
some of the issues we face means that we
need to take collective action. That’s why
we’re keen to collaborate with other
organisations right across our industry
and work together to solve them.”
Jigna Chandaria, lead technologist,
BBC R&D
Introducing
the initial partners
Future trends impacting the industry
FROM LENS TO SCREEN
Data
generation
is projected to
increase by 4300% by
2020 compared to 2012.
It takes energy and
resources to produce
and store all this content
and meta-data
(csc.com)
Concerns
about
increasing
‘screen time’
Speed of
technology
change
The average
lifespan of a cell
phone is 18 months.
(ifixit.org). The lifespan
of a tablet PC is 2
years (statista.com)
Ubiquitous
disposable
technology
Hyper
connectivity
Product-
to-Service
business
models
Cloud
computing
Increasing
resource and
energy impact
of television
and consumer
devices
Moore’s law
predicts that the
number of transistors
on a chip doubles every
two years and most see
the doubling of transitors
per unit area happening
until 2022.
Stronger
environmental
regulations
By 2020,
WRAP estimates
that electronic products
purchased in the UK will
total around 10 million
tonnes. A quarter of this will
comprise of IT equipment,
consumer electronics
and display screens.
Growth of online
video and
on-demand TV
FROM LENS TO SCREEN
The traditional broadcasting business model
is challenged. As audiences fragment and
strong digital competition increases, both
advertising and licence fee funded businesses
are vulnerable to falling revenues
The business risk:
•	 Businesses are no longer financially
sustainable
•	 Reputational risk as industry perceived as
being slow to respond
•	 Knowledge and skill shortage leave
businesses unable to ride future challenges
According to Tomorrow Calling
survey by Red Bee Media, 64% of
respondents from the broadcasting
industry felt that the influence of the
likes of Apple, Google, Amazon and
Facebook is the ‘most important
challenge’ facing their business
through to 2020
What happens if you don’t act now?
FROM LENS TO SCREEN
Energy impacts from media distribution and viewing
are set to increase sharply with further connectivity
The business risk:
•	 Increasing energy consumption outweighs
energy efficiency savings of new technologies
•	 Increased carbon footprint
•	 Increased cost of energy throughout value chain
The average time spent consuming
media per day for the average UK
adult consumer reached 9 hours and
6 minutes in 2014, up from 8 hours
and 35 minutes in 2013.
emarketer.com, 2014
FROM LENS TO SCREEN
Adoption of new technologies that reinforce
consumerism, increased energy impacts and
disposable technology
The business risk:
•	 Risk of financial losses in chasing
technology trends
•	 Reputational risk, industry perceived as
a driver of overconsumption and built-in
obsolescence
•	 Unknown environmental impacts lead to
poor decision-making
Studies suggest that 2%
of global GHG emissions
result from Information and
Communication Technology
(ICT) (Smart 2020), plus a
further 2% from broadcast and
media (Ofcom 2009).
FROM LENS TO SCREEN
Resource and cost of devices and
equipment are set to increase
The business risk:
•	 Reputational risk, as a driver of over-
consumption and built-in obsolescence
•	 Reduced value of devices as mass
production increases
•	 Cost of metals and rare earth elements
increasing with soaring global demand
Commodity prices increased by
nearly 150% from 2002 to 2010
and continued volatility increases
uncertainty for investment (World
Economic
Forum, Towards a Circular Economy
2014)
FROM LENS TO SCREEN
A UN University report
revealed almost 42 million
tonnes of electronic and
electrical equipment was
thrown out in 2014, wasting
$52bn in materials that
could have been profitably
recovered and reused.
Chronic e-waste problems are set
to increase
The business risk:
•	 Lost opportunity of value
recreation from e-waste
•	 Reputational risk
•	 Cost of compliance
FROM LENS TO SCREEN
The risks present real challenges
but also huge opportunities for
the broadcasting industry.
From Lens to Screen has identified
three areas that are ripe for powerful
collaborations, to effectively mitigate
these risks.
● Create a better understanding of the
impacts of the digitisation
● Create an energy and resource efficient 	
broadcasting industry
● Redefine the business model for the
21st Century
From risk to opportunity
Create a better understanding
of digitisation
The environmental and social impacts
of digitisation are still unclear and
under-researched. To know where we
need to focus, we need to research
the implications of digitisation and
its environmental impacts on the
broadcasting value chain in more detail.
This lack of clarity hinders good decision
making and acting. Many stakeholders
do not know where to focus best their
efforts for maximum impact.
From Lens to Screen wants to create
a better understanding to fast- track
industry-scale change.
How we can do this:
� Assess the end-to-end environmental 		
cost of service
� Develop a common platform for 		
measuring impact
FROM LENS TO SCREEN
How we might do this:
� Outline how to optimise energy and 	
resources required to create and deliver 	
content to audiences
� Investigate opportunities to influence 	
behaviour change
Create an energy and resource
efficient broadcasting industry
By creating a better understanding of
the impacts of digitisation on the
industry, we will be able to make better
decisions about how to create an
energy and resource efficient
broadcasting system.
FROM LENS TO SCREEN
Redefine the business model for
the 21st Century
The traditional broadcasting business
model must be challenged and
redefined if it is to survive and flourish
in the 21st Century. Creating
sustainable foundations, mindful
of planetary boundaries, will future-
proof businesses.
How we can do this:
� Develop a planning tool to understand 	
technology changes such as from 	 	
products to services and from
specialist hardware to IT and
cloud-based technology
FROM LENS TO SCREEN
From Lens to Screen has
identified the urgent risks and
the exciting opportunities for
collaborative action to create
a sustainable and successful
broadcasting industry.
To use these opportunities and turn them
into reality, we need to join forces and
collaborate beyond our industry.
The opportunity
The digital transition is shaping our whole
economy and we can harness these
opportunities by building sustainability
into our business models, today.
FROM LENS TO SCREEN
What comes next?
In the next phase of From
Lens to Screen, we want to
build a clearer picture of how
the broadcasting industry can
drive system-level change for a
sustainable future.
The invitation
We want to develop tools to enable more
energy and resource efficient business
models that support the entire broadcast
value chain in a transition to a sustainable
broadcasting industry.
We can only build the sustainable future
we want, together. To join From Lens to
Screen, get in touch with Michaela Rose
at Forum for the Future:
m.rose@forumforthefuture.org
FROM LENS TO SCREEN

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From-Lens-To-Screen

  • 1. from lens to screen in partnership with
  • 2. What is the From Lens to Screen project From Lens to Screen. The cross-sector collaboration project building a shared understanding of what a sustainable future could look like for the broadcast and media industry. FROM LENS TO SCREEN
  • 3. The broadcasting industry is at a crossroads. Digitisation, and a fast-moving, complex set of sustainability challenges are impacting the existing business models. There’s a huge opportunity to exploit the transformational nature of digitisation for a sustainable future, but there’s an urgent need for greater alignment and purposeful collaboration across the industry. FROM LENS TO SCREEN
  • 4. Our ambition is to build a long- term foundation for a sustainable broadcasting industry and inspire and inform beyond the industry. FROM LENS TO SCREEN From Lens to Screen explores the major trends that are likely to impact TV, radio and online media, and builds a shared vision of what a sustainable future could look like.
  • 5. BBC, BT, and the IABM are the initiators and funding partners of the From Lens to Screen collaboration, convened by sustainable non-profit Forum for the Future. We believe the shift we want to see can only be created through continuous collaboration, and by inviting others to join the project. Our sustainable future starts now. Who is involved? FROM LENS TO SCREEN
  • 6. FROM LENS TO SCREEN Introducing Forum for the Future We are passionate about creating a brighter, more sustainable future for everyone. We share what we’ve learned so that others can benefit – and act. We realise that leading organisations can only go so far alone and that tackling these complex, global challenges through small or isolated initiatives just won’t deliver change at a speed or on a scale we need. We have convened From Lens to Screen to help the broadcasting industry create a better understanding of the impacts of digitisation and fast-track industry-scale change for a sustainable future – for everyone. Forum for the Future is an independent non-profit working globally with business, government and others to solve complex sustainability challenges.
  • 7. “BT supports this project because we want to contribute to a sustainable media and broadcast industry, aligning with our purpose to use the power of communications to make a better world.” Mark Wilson-Dunn, VP BT Media & Broadcast. “The IABM believes that conducting business in an ethical manner and demonstrating integrity are good for sustainability and good for business. This project will help to marry the two.” John Ive, Director of Technology & Strategic Insight “For the BBC, From Lens To Screen is about preparing the business for future challenges. In common with many others, we’re making good progress but the complexity of some of the issues we face means that we need to take collective action. That’s why we’re keen to collaborate with other organisations right across our industry and work together to solve them.” Jigna Chandaria, lead technologist, BBC R&D Introducing the initial partners
  • 8. Future trends impacting the industry FROM LENS TO SCREEN Data generation is projected to increase by 4300% by 2020 compared to 2012. It takes energy and resources to produce and store all this content and meta-data (csc.com) Concerns about increasing ‘screen time’ Speed of technology change The average lifespan of a cell phone is 18 months. (ifixit.org). The lifespan of a tablet PC is 2 years (statista.com) Ubiquitous disposable technology Hyper connectivity Product- to-Service business models Cloud computing Increasing resource and energy impact of television and consumer devices Moore’s law predicts that the number of transistors on a chip doubles every two years and most see the doubling of transitors per unit area happening until 2022. Stronger environmental regulations By 2020, WRAP estimates that electronic products purchased in the UK will total around 10 million tonnes. A quarter of this will comprise of IT equipment, consumer electronics and display screens. Growth of online video and on-demand TV
  • 9. FROM LENS TO SCREEN The traditional broadcasting business model is challenged. As audiences fragment and strong digital competition increases, both advertising and licence fee funded businesses are vulnerable to falling revenues The business risk: • Businesses are no longer financially sustainable • Reputational risk as industry perceived as being slow to respond • Knowledge and skill shortage leave businesses unable to ride future challenges According to Tomorrow Calling survey by Red Bee Media, 64% of respondents from the broadcasting industry felt that the influence of the likes of Apple, Google, Amazon and Facebook is the ‘most important challenge’ facing their business through to 2020 What happens if you don’t act now?
  • 10. FROM LENS TO SCREEN Energy impacts from media distribution and viewing are set to increase sharply with further connectivity The business risk: • Increasing energy consumption outweighs energy efficiency savings of new technologies • Increased carbon footprint • Increased cost of energy throughout value chain The average time spent consuming media per day for the average UK adult consumer reached 9 hours and 6 minutes in 2014, up from 8 hours and 35 minutes in 2013. emarketer.com, 2014
  • 11. FROM LENS TO SCREEN Adoption of new technologies that reinforce consumerism, increased energy impacts and disposable technology The business risk: • Risk of financial losses in chasing technology trends • Reputational risk, industry perceived as a driver of overconsumption and built-in obsolescence • Unknown environmental impacts lead to poor decision-making Studies suggest that 2% of global GHG emissions result from Information and Communication Technology (ICT) (Smart 2020), plus a further 2% from broadcast and media (Ofcom 2009).
  • 12. FROM LENS TO SCREEN Resource and cost of devices and equipment are set to increase The business risk: • Reputational risk, as a driver of over- consumption and built-in obsolescence • Reduced value of devices as mass production increases • Cost of metals and rare earth elements increasing with soaring global demand Commodity prices increased by nearly 150% from 2002 to 2010 and continued volatility increases uncertainty for investment (World Economic Forum, Towards a Circular Economy 2014)
  • 13. FROM LENS TO SCREEN A UN University report revealed almost 42 million tonnes of electronic and electrical equipment was thrown out in 2014, wasting $52bn in materials that could have been profitably recovered and reused. Chronic e-waste problems are set to increase The business risk: • Lost opportunity of value recreation from e-waste • Reputational risk • Cost of compliance
  • 14. FROM LENS TO SCREEN The risks present real challenges but also huge opportunities for the broadcasting industry. From Lens to Screen has identified three areas that are ripe for powerful collaborations, to effectively mitigate these risks. ● Create a better understanding of the impacts of the digitisation ● Create an energy and resource efficient broadcasting industry ● Redefine the business model for the 21st Century From risk to opportunity
  • 15. Create a better understanding of digitisation The environmental and social impacts of digitisation are still unclear and under-researched. To know where we need to focus, we need to research the implications of digitisation and its environmental impacts on the broadcasting value chain in more detail. This lack of clarity hinders good decision making and acting. Many stakeholders do not know where to focus best their efforts for maximum impact. From Lens to Screen wants to create a better understanding to fast- track industry-scale change. How we can do this: � Assess the end-to-end environmental cost of service � Develop a common platform for measuring impact FROM LENS TO SCREEN
  • 16. How we might do this: � Outline how to optimise energy and resources required to create and deliver content to audiences � Investigate opportunities to influence behaviour change Create an energy and resource efficient broadcasting industry By creating a better understanding of the impacts of digitisation on the industry, we will be able to make better decisions about how to create an energy and resource efficient broadcasting system. FROM LENS TO SCREEN
  • 17. Redefine the business model for the 21st Century The traditional broadcasting business model must be challenged and redefined if it is to survive and flourish in the 21st Century. Creating sustainable foundations, mindful of planetary boundaries, will future- proof businesses. How we can do this: � Develop a planning tool to understand technology changes such as from products to services and from specialist hardware to IT and cloud-based technology FROM LENS TO SCREEN
  • 18. From Lens to Screen has identified the urgent risks and the exciting opportunities for collaborative action to create a sustainable and successful broadcasting industry. To use these opportunities and turn them into reality, we need to join forces and collaborate beyond our industry. The opportunity The digital transition is shaping our whole economy and we can harness these opportunities by building sustainability into our business models, today. FROM LENS TO SCREEN
  • 19. What comes next? In the next phase of From Lens to Screen, we want to build a clearer picture of how the broadcasting industry can drive system-level change for a sustainable future. The invitation We want to develop tools to enable more energy and resource efficient business models that support the entire broadcast value chain in a transition to a sustainable broadcasting industry. We can only build the sustainable future we want, together. To join From Lens to Screen, get in touch with Michaela Rose at Forum for the Future: m.rose@forumforthefuture.org FROM LENS TO SCREEN