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Since the turn of the century we have seen amazing technological growth
along with the rise of big powers in the industry. Since 2001 Google has
positioned itself as the epitome of where a start-up would like to get. It
has become am acquisition king in the industry spending $28 billion in
the last 13 years on 1163 companies, consuming about one per month.
Here are the top 11 companies that Google has acquired based on their
return to Google’s investment:
Makani Power-$30 Million
The potential for the clean energy that Makani has in the pipeline can yield
Google to be a serious competitor in the energy industry.
Zagat- $151 Million
Purchased in September of 2011, this restaurant review serive gives Google a
great competitive postion to go toe-to-toe with alternatives like Yelp.
DNNresearch Inc.-$5 Million
DNN specializes in creating computer software to mimic the thought process of
human brains. This helps with problem solving and logic questions in the
software. It has proved its worth by providing Maps with the ability to identify
hundreds of millions of streets and house numbers at the Street View level.
DeepMind Technologies- $650 Million
Similar to a sci-fi movie, Deepmind is developing cognition for comupters to be
able to listen to music and create perception for such media. Google will soon
be able to teach computer to describe visuals that it currently cannot.
Boston Dynamics-$500 Million
Running parallel with Amazon’s proposed shipping method through drone
service, this robotics company is helping Google build robots for delivery
purposes. With potential being vast for this type of technology there can be no
limit to the uses.
Absorbing the data from Waze’s 44 million users, Google has been able to
significantly increase their Maps efficiency and data offering to the end user.
Nest Labs- $3.2 Billion
While being able to control home products such as the thermostat and smoke
detector, Nest Labs offers Google customers habit data, which can be used for
behavioral market research.
A boost to Google’s ad service, DoubleClick supplements a division of Google
that account for 95% of its revenue from last quarter.
Youtube- $1.65 Billion
The most relevant video sharing and streaming service online today Youtube is
an enormous asset to Google’s Porfolio. This site is the number 3 ranked site in
the U.S. and the world.
Android- $50 Million
Snatching android’s software system up for $50 million seems like pennies
compared to what it has grown into, being the most used OS in the smartphone
industry in the world.
Titan Aerospace-$60 Million
Titan created solar powered drones with can self-sustain mid flight. The
contributions toward Google are found in Maps, Google Earth, X project, and
even the prospect of flying wireless connective-capable drones over remote
regions. Bringing Internet to every part of the globe, potentially.