This assignment brief outlines two tasks for a unit on digital graphics for computer games. The purpose is to demonstrate understanding of how media producers define audiences and create products for specific audiences. Task 1 requires a report detailing various research techniques used by producers to define audiences, along with a survey conducted using Survey Monkey. Task 2 expands the report to include analysis of a film poster and trailer, as well as a summary of the marketing campaign and how it targeted the intended audience, based on the survey results. The report must use industry terminology and thoroughly explain the research and marketing techniques.