This document contains a portfolio submitted by Amelia Morris for a candidate number of 4150. The portfolio outlines the development of a magazine concept called "Beats!" focused on indie/rock music. It includes sections on generating ideas, mood boards for inspiration, font and color ideas, a production plan, location research, advertising strategies, analysis of existing magazines, survey research results, questionnaires, a magazine layout plan, and target readership analysis. The document provides details on the planning and research conducted to design an independent music magazine targeted towards younger males and females interested in indie/rock music genres.

1. Name: Amelia Morris
Assessor: Mr. Crafts
Candidate Number: 4150
Centre Number: 64135

2. Contents
Generation of ideas: Slide 3
Mood Board: Slide 4
Mood Board Conclusion: Slide 5
Font ideas: Slide 6
Colour ideas: Slide 7
Layout ideas: Slide 8
Production plan: Slide 9
Location Recce: Slide 10
Advertising in the magazine: Slide 11
Analysis of front cover and DPS: Slide 12-13
Survey Monkey research and results: Slide 14-24
Questionnaires: Slides 25- 31
Magazine Flat Plan: Slide 32
Target readership and audience: Slide 33-38
Draft Interview: Slide 39
Hand Drawn Drafts: Slides 40-41
Legal and Ethical Issues: Slide 42-60
Conclusion: Slide 61

3. Generation of ideas
Above is my mood board/mind map, which shows that I have clearly thought about everything that will help me to
develop my indie/rock magazine.

4. Mood board of inspiration
This is a collection of bands, artists and other music magazines that have inspired me to
develop my own ideas and thoughts for my own magazine of the indie/rock genre.

5. Mood Board Conclusion
From producing a mood board, I have gained lots of inspiration for my own
music magazine and the type of genre of music magazine I want to develop
and produce.
My mood board includes the NME magazine logo, which is my magazine of
inspiration for LO1, Q and Kerrang magazine logos, which are similar to NME,
artists and bands including Ed Sheeran, George Ezra, Artic Monkeys, Oasis,
Kings of Leon , The Killers, Miles Kane and Jake Bugg. All these bands and
artists are representations of the indie/rock/ singer songwriter genre I want
to portray. I have also included images of music symbols such as music notes,
a guitar and microphone. This further explains what type of music magazine
that I would like to produce.

6. Font ideas
• For the masthead, I will use sans
serif font in bold. The text will be in
red with a white stroke effect
against a black background. This
will be presented throughout the
magazine to increase brand
recognition.
• The rest of the texts used will be
sans serif font whether it be
regular, italic or bold depends on
the situation.
• Here are all of the Font ideas that I
have designed on Photoshop.
• This is the final masthead that I will
use in the final magazine.

7. Colour ideas
Red, black and white used throughout the magazine including the masthead
to increase brand recognition/identity.

8. Layout ideas
• Beats! Music magazine will be 50-60
pages long.
• The masthead/logo/brand colours will
be shown throughout the magazine.
• I will include interviews with
bands/artists, album/track and film
reviews, posters,
promotions/competitions to win
tickets to a festival and much more.

9. Production Plan
Week beginning: Monday 27th October 2014
Week 1 (Monday 27th
October 2014)
Week 2
(Monday 3rd November 2014)
Week 3(10th
November2014)
Week 4 (17th
November)
Week 5 (24th
November 2014)
Week 6 (1st December
2014)
Week 7 (8th December
2014)
Task HERE:
Decide what genre of music I
want to be influenced by and
when I want to publish the
magazine.
Task HERE:
Once I have the date and music
genre. I need to create a flat
plan of my magazine, including
everything that will be shown in
my magazine.
Task HERE:
I must arrange a date
and time to have the
interview with George
Ezra.
Task HERE:
Work on the overall
budget and what
everything is going to
cost.
Task HERE:
Make sure that all
the hand drawn
drafts (including
front cover and
double page
spreads are
completed.
Task HERE:
Take all images that are
needed for the
magazines.
Task HERE:
Printing and
distribution of the
magazine.
People involved:
Editor: Miss. A Morris (Me)
and both of the editorial and
marketing and commercial
departments.
People involved:
Everyone who work in the
editorial and art departments.
People involved:
Editor
Publisher
Marketing directors
People involved:
Finance department
Editor
Publisher
People involved:
Art department
Editorial
department
People involved:
Photography, art and
marketing/commercial
Department.
George Ezra
People involved:
Publishing department
Marketing and
commercial
department
Art Department
Equipment needed:
Pen, diary and magazine of
inspiration i.e. NME.
Equipment needed:
Computer software
”Photoshop”.
Quick sketch of a flat plan to
help guide me on the
Photoshop version.
Equipment needed:
Diary, pen and a phone
to call George Ezra or
his manager to
organize the date of
the interview.
Equipment needed:
Microsoft Excel
Spreadsheet to display
all the figurers, Diary
and pen
Equipment
needed:
Pencil, sketch
book, colored pens
and Diary and pen.
Equipment needed:
DSLR Cannon Camera
Tripod
Venue to take the images
Diary and pen
Equipment needed:
Distribution
techniques: Posters,
Billboards, Camera for
TV adverts, computer
for internet access for
social media adverts, a
diary and pen.
Complete by:
Friday 31st October
Complete by:
Friday 7th November 2014
Complete by:
Friday 14th November
2014
Complete by:
21st November 2014
Complete by:
28th November
2014
Complete by:
5th December 2014
Final Magazine
Complete by:
January 2015 to be sold
and distributed.

10. Locations Recce

11. Advertising in the Magazine
NME advertise over online platforms, via in-store retails promotions and through
affiliate marketing, which is a way for a company to sell it’s products by signing up
individuals or companies(affiliates) who market the company’s products for a
commission.
NME market their magazine mainly on social media and through the website, plus
through 3rd party affiliates.
The MacBeth in London. It is advertising that Jack Daniels has
taken over the East London venue “The Macbeth” as part of a
new music programme called Jack Rocks, which entails a series
of live gigs. It is informing the readers of NME know that it is
going to be starting from the 15th September 2014. Also if you
head to the NME.com/jacksplace you will have a chance to win
tickets to be there.
The reason why this advert has been selected for the magazine is
because NME along with Spotify are both promoters of the
programme. Also the music that will be performed will be of the
rock genre.

12. Analysis of NME front cover
This is NME’s masthead.
I would like to create my
own version of this type
of font and colours used.
Although I would like to
put my own spin on it.
Although I am not having
Alex Turner as the main star
of my front cover, I would like
to use the same camera
techniques such as the same
shot type. In this front cover,
they have used a medium
close up. I will also place the
main image in front of the
masthead, as shown here.
The main headline
uses a quote from the
interview with “The
Artic Monkeys”. I
really think this idea
could be used for my
magazine front cover
because it grabs the
readers in to read
what’s inside.
The use of cover lines
is also a very good
convention to have in
my new magazine.
This will increase the
professional look to it.
The main image of “Alex
Turner” is positioned in
front of the letter “E” on the
masthead, which may
suggest to the reader that
NME want to show Turner’s,
importance, popularity and
leadership role. The date of
the issue is positioned
below the strapline “New
Musical Express”.
Barcode
The strapline: New Musical Express
Date
Price

13. Analysis of NME Double Page Spread (DPS)
The main image -
This is presented
over half of the
DPS, which
suggests that they
are passionate
and proud to
show themselves.
This is known as the “Drop
Capital”, which starts off the
beginning of an article.
The main heading
– This is first
thing that will
drawn in the
reader. This is
due to the big,
boldness and
style of the font.
The page
number is
clearly shown
at the bottom
of the right
hand page
The pull quote – This
increases awareness
and interest in the
article. This is because
the editor has chosen
the most interesting
quote from the whole
interview and made it
bigger.
Stand First –
This is an
introduction to
the main
article. It gives
the reader an
idea of what
the article is
going to be
about.

14. Survey Monkey – Primary Research
I chose to use Survey Monkey as a form of primary
research because it is an extremely effective way to
gather information from the public very quickly. When
all the data is collected it presents it in graphs,
individual responses and data trends to allow in depth
analysis. It helps the management of brands and the
marketing consumers.

15. Survey Results
From taking the survey, I have gathered lots of feedback from the public to help me to
develop and produce my new indie/rock music magazine.
These two pieces of data informs me that the target audience for my magazine is males aged
18 to 24. This is shown through the graph and table that 57.14% of males over 42.86% or
females preferred this magazine idea.

16. Survey Results
This question connotes that the majority
of the 14 people I asked preferred the
Indie rock genre of music. This shows
through the figures in the table and the
bar graph, for example 71.43%/10/14
people chose the indie rock genre.

17. Survey Results
This graph helps establish
what masthead name my
target audience would
prefer for my new music
magazine. The results show
that “Beats!” is the most
popular choice. Showing
that 42.86%/ 6/14 people
would prefer this name out
of the other names such as
“Music Matters”, Rock Your
Music!”, Plus two
suggestion these are : “Bass”
and “Rock Your World!”

18. Survey Results
This question investigated the
different possible colour
schemes for my magazine. The
options consisted of Black and
White, Red and White, Red,
white and Black and any other
suggestions.
The most popular colour
combination was Red, white
and black.

19. Survey Results
This question investigated
how often people would
like my magazine to be
distributed and sold.
The results came to a tie,
meaning that there was an
equal amount of people
who voted for both
Weekly and Monthly.
This would mean that I
would have to decide by
the cost, the better way
that will increase sales.

20. Survey Results
The purpose of this question
was to find out about the most
popular form of marketing for
my new magazine.
The results denote that
advertising through social media
websites was the most popular
choice and so this is what I am
going to do the most.

21. Survey Results
The purpose of this
question was to find out
what type of information
people would want to
most like to read in a
new indie rock magazine.
The most popular
choices were interviews
with bands/artists and
Reviews of tracks and
albums.

22. Survey Results
The purpose of this
question was to find
out what
strapline/slogan
fitted my magazine
the best and what
people preferred.
The results showed
that the most
popular choice was
”Discover some
fresh new music
today!”

23. Survey Results
This question denotes what
the public thinks should be
allowed access on the
website. The most popular
choices was magazine
subscriptions and daily
news on bands/artists.

24. Primary Research Evidence
This image shows evidence of this process of the survey taking place and being
completed by potential readers.

25. Secondary Research- Questionnaires
Questionnaire Layout
Here is my layout for the questionnaires that I will be giving out to the public to
further help me to determine my target audience and what people think about this
idea.

26. Questionnaire Results
Out of the 10 people I asked:
Most common genre:
7 males
3 females
The most common age bracket was:
18 – 24 year olds
What is the most preferred genre of music?
Music Genre Frequency Most preferred music
genre
Indie/Rock 7
Indie/Rock
POP 2
HIP POP/ Rap/ RnB 4
Classical 0
Folk 0
Other 2

27. Questionnaire Results
Masthead name Frequency Most preferred Masthead name
Music Matters 1
BEATS!
BEATS! 6
Rock Your Music 2
Other 2
Colour Scheme Frequency Most preferred colour
scheme
Red and White 3
Red, White and
Black
Black and white 1
Red, black and white 4
Other 2
What masthead name would you call a Indie/ Rock Magazine?
What colour scheme for a new Indie Rock magazine do you prefer?

28. Questionnaire Results
Frequency of distribution of
magazine
Frequency Preferred option
Weekly 1 Monthly
Monthly 9
Marketing and Advertising Frequency Preferred Option
Social Media 6
Social Media
TV adverts 1
Billboards 0
Posters 0
Website 1
Other 2
How often would you like a new indie rock magazine to be distributed and sold?
Where would you prefer to see the majority of marketing/advertising for a new indie rock magazine?

29. Questionnaire Results
Information to include in
magazine
Frequency Preferred Option
Interviews with bands and
artists
5
Interviews with
bands and artists
Reviews of tracks and
albums
4
Posters of bands and artists 0
Film reviews 1
Other 1
What type of information would you like the indie rock magazine to have?

30. Questionnaire Results
Strapline Frequency Preferred Strapline
Discover some fresh new music
today!
4
Discover some fresh
new music today!
The best music you will find, is
right inside!
3
Come inside to be educated with
good quality music!
1
Other 2
Info on the website Frequency Preferred Option
Magazine Subscriptions 6
Magazine
Subscriptions
Daily news of bands and artists 0
Introducing new bands and
artists
3
Films and music reviews 0
Other 1
If my magazine was to have a strapline, what would it be?
What do you think will be a good to show on the website?

31. Evidence of Secondary research
Questionaire
This image shows that this process of the secondary research was taken place and completed. It shows
somebody filling out the questionnaire.

32. Magazine Flat Plan
This is my magazine flat plan, which shows a written plan of everything that I
will include in my new magazine and all the most important pages that will be
included within it.

33. Target Readership
After the research stage. I have
discovered that the target
readership/audience for BEATS music
magazine is both male and female aged
between 18-24 years.
A – Upper middle class.
B – Middle class.
C1 – Lower Middle class
C2 – Skilled working class.
D – Working class.
E - Those at the lowest level of
subsistence.
The target audience for BEATS! will fall
into category D and E due to the fact
that they are students or in a low paid
job earning minimum wage.
Target Readership
Male
Female
Age
Under 18
18-24 Years
25 + years

34. Target Audience
There are many media theories that help you to group people in terms of their social needs.
• Katz’ Uses and Gratifications
• Hartley 7 subjectives
• Maslow’s Hierarchy of needs
When we were researching, it is extremely important to consider all of these above theories.

35. Katz’ Theory: Uses and Gratifications
The uses and gratifications theory is a way of understanding why and how people react and seek out to
fulfil their specific needs. There are many different aspects that a person can react to a specific media
product. These are:
• To be informed and educated: You can gain knowledge from a particular media text. In the case of
my music magazine, people can learn more about the indie/rock music genre and what type of
current bands and artists are in this genre today.
• Personal Identity: Finding similarities and relating someone in the media to someone you
personally know. In the case of my music magazine, someone may know and relate themselves or
someone they know to a band or artist.
• Integration and Social Interaction: This is when someone can connect or engage with someone in
the media. In the case of my music magazine, someone may want to engage or connect with a band
or artist.
• Diversion and Entertainment: This is when you start to relax and use a media text to escape from
reality. Some people may use a form of media to fill their time or purely for their enjoyment. In the
case of my music magazine, some people may want to pick up a copy of BEATS! Magazine and just
want to sit back and read it without being disturbed from what is going on around them, they
would want to escape from reality to purely enjoy themselves.

36. Lifestyle and Spending Power
I have also picked up that readers in this target group male and females
aged between 18-24 years will not have a lot of money, so pricing my
monthly magazine at a low cost i.e. between £1.50 - £2.50
I can also provide a subscription for Beats! for just £20.00 per year.

37. Hartley’s 7 subjectivities
Hartley’s seven (7) subjectives is a theory, which guides and helps us to group people in terms of the
social position.
1. Age
2. Gender
3. Class
4. Ethnicity
5. Self image
6. Nation
7. Family
This theory helped me hugely to understand my target audience and what they are about. I used this
theory during the primary and secondary research stages i.e. surveys and questionnaires that I had
given out to people to find out who would mostly likely read my new magazine.
I had found out that my magazine would target those who are between 18-25 years, unisex, I would be
targeting those between the lower to middle class people due to the fact that 18 years old could still
well be still in education and don’t have a high income, although they may have a part time job on
minimum wage. They will most likely be studying at higher education to be at professional role i.e.
doctor, nurse, teacher, business managers and/or lawers.

38. Maslow’s Hierarchy of needs
This is a theory which suggests that there are 5
stages in peoples lives and each stage show us
that we have different motivations which drive
us.
Social Climbers- Where the audience are
driven to improving their status in society.
Caregivers- Where the audience sympathise
with the characters situation.
Explorers – Where the audience is driven by
social change.
Survivors- Audience members who want the
security and routine of knowing the characters
will be ok (For example) or something will be
resolved.
My target audience for
BEATS Magazine will most
likely to be “Caregivers”.
This is because they will
want to know more about
the band or artist that they
are interested in.

39. Draft Interview from my magazine of inspiration – NME.
This is my draft for my double page spread of an exclusive interview with Mr George Ezra. Through
researching existing interviews from various sources of evidence such as my magazine of inspiration
(NME), other examples from the internet and other magazines and from my own imagination and
knowledge of how a magazine interview would appear like, I have produced a detailed realistic
interview that will be in my new magazine. This is just a draft, so this is only to guide me when creating
the real version. Fonts, images, layout, brand identity or more content will be added to the real version.

40. Hand-Drawn Drafts of Front cover and DPS
We produced hand drawn drafts of the front cover
and DPS for the potential first issue of BEATS! This
helped guide me, when it came to producing the
real thing. This is just a guide and may change when
producing the real thing at a later stage.

41. Final hand drawn drafts
This is the most updated hand drawn drafts
that are going to resemble my final versions,
which will be created using Photoshop CS6.

42. Legal and Ethical Issues
Before producing my new music magazine I need to make sure that I have a
deep understanding of “The Editors Code”, which explains in detail of what an
editor can and can’t do. An example of this is “All members of the press have a
duty to maintain the highest professional standards.”
When advertising my magazine I need to consider my objective and my
general goals, the budget (how much it is all going to cost), my target
audience, the type of advertising I plan to use, whether it maybe a poster,
billboard, TV advert, social media advert and much more.
If I was to use other company logo’s, i.e. Facebook, Twitter, Instagram etc
within my magazine in order to advertise my magazine, then I would need to
consider asking permission due to Copyright laws. This is because it is against
the law if you use somebody’s else’s work, in this case the company’s logo in
order to advertise without their consent.

43. “Sets the
benchmark”
connotes
for my own
magazine that I need
to consider that all
editorial staff are
informed and are
aware of the ethical
rights and they
cannot use anything
that is misleading,
incorrect or
offensive.
The Editors Code
This is “The Editors Code”, that all magazine editors have to fully
understand and follow before producing a new magazine.
Important areas in particular are
As an editor of a
magazine, it is our
responsibility that
we follow and
apply the code to
the production of
all editorial
material in both
printed and online
versions.
I will do this by
making sure that
myself and all
editorial staff are
aware and agree
to maintain all
laws within the
code such as
giving out a copy
of the code and
and sending an
email to all staff.
THE EDITORS' CODE
All members of the press have a duty to maintain the highest professional
standards. The Code, which includes this preamble and the public interest
exceptions below, sets the benchmark for those ethical standards,
protecting both the rights of the individual and the public's right to know.
It is the cornerstone of the system of self-regulation to which the industry
has made a binding commitment.
It is essential that an agreed code be honoured not only to the letter but
in the full spirit. It should not be interpreted so narrowly as to
compromise its commitment to respect the rights of the individual, nor so
broadly that it constitutes an unnecessary interference with freedom of
expression or prevents publication in the public interest.
It is the responsibility of editors and publishers to apply the Code
to editorial material in both printed and online versions of
publications. They should take care to ensure it is observed
rigorously by all editorial staff and external contributors,
including non-journalists, in printed and online versions of
publications.
Editors should co-operate swiftly with the Press Complaints Commission
in the resolution of complaints. Any publication judged to have breached
the Code must publish the adjudication in full and with due prominence
agreed by the Commission's Director, including headline reference to the
PCC.

44. 1. Accuracy: The Press must take care not to publish inaccurate, misleading or
distorted information, including pictures.
When producing my magazine, I must ensure that I have all relevant and correct
information, meaning that I have no false or inaccurate information about people,
in this case bands and artists and making sure that the size of the text and images
is suitable for my magazine.

45. 2. Privacy: iii) It is unacceptable to photograph individuals in private places without their consent.
In the pre production of my magazine, I need to make sure that when I am taking my images that the venue and the
person I am photographing has signed and agreed to this process, if I do not ask permission, this is against the law.

47. Complaint Procedure
The Press Complaints Commission (PCC) is an independent body, which was set up to deal with complaints
about the editorial content in newspapers, magazines and their websites.
When making a complaint, the PCC ask you to send a copy of the article in question with a letter or email
explaining your concerns, if there is any other documents that will help the PCC to assess the complaint then
please send that aswell. The PCC then send you a hard copy of the Code if necessary then they advise you to
read the Procedures for the consideration of complaints.
Here are some examples of when people have complained to the PCC:
Mr Richard Rawson (also known as 'Fazer') complained to the Press Complaints Commission via Lewis Silkin
solicitors that an article headlined 'Exclusive: ‘Fazer cheated on Tulisa with me'' / 'Fazer told me he didn't have
a girlfriend - then we kissed', published in Britain's most popular entertainment magazine “Heat” in an issue
dated 11-17 February 2012, which raised a breach of Clause 1 (Accuracy) of the Editors' Code of Practice.
Ms Cheryl Cole complained to the Press Complaints Commission (through her representatives, Supersonic PR)
that an article was incorrect in its assertion that she had decided to move in with fellow musician Will.i.am.
To avoid this from happening, editors should always follow the law by not giving any false/misleading
information in their written material (magazine and newspaper articles).

48. The Complaints Procedure
(Continued)
The Press Complaints Commission closed on the 8th September 2014 and has
been replaced by the Independent Press Standards Organisation (IPSO).
Although the PCC is no longer active to report a complaint they are continuing
to maintain it to provide a record of their work.
However IPSO handle with complaints about misuse of the Editors code of
practice. They operate a new complaints procedure that is designed to
achieve a speedy and fair resolution of complaints. IPSO are able to introduce
new sanctions, including the ability to determine the nature, extent and
placement of corrections, when they are necessary in order to deal with a
problem of the editors code

49. The Complaints Procedure (Continued)
1. Initial assessment- Once IPSO have received a complaint we will assess whether it falls within our remit and
whether it raises a possible breach of the Code. If not, the Complaints Officer handling the complaint will
write to you to explain the reasons why they are unable to take your concerns forward. You are entitled to
request a review of this decision within seven days.
2. Referral to the publication- If the complaint raises a possible breach of the Code, and you have not
previously exhausted the publication's own complaints procedure, they will pass on the detail of the
complaint to the editor, who should seek to resolve the matter directly with you. If at any time whilst your
complaint is with the publication you have any difficulties dealing with the publication directly, you feel
that the process has been exhausted, or believe that our earlier involvement is essential, you should
contact IPSO. They will be happy to give you informal guidance on your complaint or the Editors' Code of
Practice at any time during this period and are here to support you in dealing with the publication. If your
complaint is successful then they will continue to research into the complaint further, if you are still willing
to that is.
3. The investigation- If your complaint is not dealt with. The publication, the Complaints Committee will
write to the editor of the publication to request its response to the complaint, which may include specific
questions based on the previous correspondence. It may also ask you to clarify aspects of your complaint,
or provide further information to assist its investigation.
4. Adjudication by the Complaints Committee- If your complaint remains unresolved, the complaints
committee will decide whether there has been a breach of the editors code. In line
5. Remedies- If the complaint committee determines the code has been breached , then it can require the
publication of its upheld adjudication and/or a correction. The nature, extent and placement of
corrections and adjudications will be decided upon by the Complaints Committee.

50. 6. Review of the process- If your complaint follows through to steps 2 through 5, but you are unhappy with the
process by which the decision of the Complaints Committee was made, you may request a review by the Complaints
Reviewer. The Complaints Reviewer post must be filled by an IPSO Board member, and is currently Richard Hill MBE.
7. Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the
prompt consideration of complaints. Should we not receive an initial response to correspondence, we will generally
contact you with a further request for a reply within a specified time period. If you require further time in which to
respond, please write to us as soon as possible explaining why you are unable to reply substantively and when you
expect to be in a position to reply. We will seek to accommodate reasonable requests. If we do not receive a
substantive reply within the specified period, we may close your complaint as not pursued. Alternatively, the
Committee may proceed to consideration of the complaint without the benefit of your comments.
8. Unacceptable behaviour by complainants and vexatious complaints - In general, the staff of IPSO's Executive will
be accessible and courteous to everyone who comes into contact with us. They understand that in some cases
complainants will contact them in highly distressing circumstances, and may need significant support and assistance;
we will not normally limit the contact which complainants have with the Executive. However, in a small minority of
cases, complainants seek to interact with the Executive in an unacceptable way.
IPSO's Regulations make clear that it may reject without further consideration complaints which are vexatious or
disproportionate. IPSO interprets this provision to apply both to the nature of the complaint, and to the manner in
which it is pursued.
IPSO does not expect its staff to tolerate unacceptable behaviour by complainants. Unacceptable behaviour may
involve vexatious or disproportionate pursuit of a complaint. It also extends to any other behaviour that, because of
its frequency or nature, hinders IPSO's ability to handle complaints effectively, including:
using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
harassing, verbally abusing or seeking to intimidate staff;
engaging in unreasonably protracted or repetitive communications with staff;
attending IPSO's offices and seeking to speak with a member of staff without an appointment;
The Complaints Procedure (Continued)

51. In order to make a complaint via IPSO, you have to fill in a form, which is in 4
sections. You must be as honest as possible.
The four sections of the form consist of:
1. Your complaint
2. How the code has been breached?
3. About you?
4. Review
The reason behind having the complaints form
in four sections is because it will help IPSO
further understand and breakdown what the
complaint is and if it is actually breaching with
the Editors Code.
Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html

52. ASA- Advertising Standards Association
When advertising in my magazine I must consider many rules in order to abide by the
advertising code. These consist of:
• Must be responsible.
• Compliance: Must not mislead or offend the reader/consumer.
• Advertisers must think first what they want to advertise and whether it is suitable
for the target audience of my magazine. For example advertising alcohol to an
audience for under 18’s.

53. Intellectual Property
Every social media network have their own rules based on how to use and not to
use the brand’s logo. For example
You can only use the Facebook ‘f’ logo to refer to:
• Your presence on Facebook, such as your Page, timeline, group, app or event
• Your implementation of Facebook on your website
• Your product’s integration with Facebook, such as ‘For use with Facebook’
• Content that originates from Facebook
• You are not allowed to use the Facebook logo to publicize anything other than
what is listed above. You also cannot just use the ‘f’ logo by itself. It must be
accompanied with a call to action. Examples of proper calls to action include:
 Like us on Facebook
 Follow us on Facebook

54. Intellectual Property What I need to consider?
To be able to use the Facebook logo within my magazine, I would have to request permission by filling out a Brand Permission
Request Form. Without filling one of these out, I would be breaking the law.
Source: https://www.facebookbrand.com/request

55. Intellectual Property What I need to consider?
There is no specific form to fill out in order to use the Twitter Logo, however there is a page on their
website, which the person using it should follow in order to use the logo for online and static
purposes.
There are many guidelines for the correct way
to use the logo which state the don'ts of using
the twitter logo some of then include;
•Don’t rotate the logo,
•Don’t add special effects to the logo,
•Don’t animate the logo,
•And don’t use told versions of the twitter logo.
There are four different formats that the twitter
bird logo can be used which are the blue bird on a
black background, and white bird on a black
background, a blue bird on a white background
and white bird on a blue background. For my
magazine I have chosen to use the letter ‘T’ which
is a blue letter with white stroke effect on a blue
background.

56. Intellectual Property: What I need to consider?
Source: https://about.twitter.com/press/brand-assets
The display guidelines discusses the
do’s and don’ts of how to use the
twitter logo to promote your twitter
account for example;
Do type ‘Follow us on Twitter’ follow by
your @username when your unable to
show the twitter bird.
Don’t use any other form of artwork
from our site such as the verified badge.

57. Watermarking
Watermarking is a technique used by photographers when they want to copyright their work
when providing online versions of the magazines (websites or mobile apps)
A watermark can be a picture or text based logo and is usually semi-transparent so you can see
the image underneath it. The idea is that by using a watermark over your photos, people will not
want to save them to their computer and use them elsewhere without your permission.
http://www.techopedia.com/definition/24927/digital-watermarking
I am going to consider using watermark in all my photos taken within BEATS magazine. This is so
that it will prevent people to use my images that I/myself have taken. It will also help to prevent
source and broadcast tracking and hidden communication.
Here is an example of where I
have watermarked a
photograph that have taken.
The link below goes into more
detail of how create
watermark.
https://blog.udemy.com/phot
oshop-watermark/

58. Copyright
Copyright is the legal rights given to the owner of their work, which
states they are only allowed to give permission of how there work is
published and used by other people.
The laws of copyright covers a wide variety of people’s work i.e. copying
materials like music, art, drama piece and renting films illegally.
Including the Copyright symbol/logo on my new music magazine will
firstly make it look professional and enforce that this is my own work
and I have rights against others copying it.
Most editors and writers need to understand three types of rights
1. First Rights
2. All rights
3. Reprint rights
Whether the editor is offering First rights or reprint rights, they will
show this on the top right hand corner of the first page. If an editor
wants to purchase all rights then they will let you know.
https://books.google.co.uk/books?id=SHCWDSjWju4C&pg=PA161&lpg=
PA161&dq=copyright+symbol+on+magazines&source=bl&ots=R-
DK3JPyqp&sig=atNDzBIxJYT_G7Tl1WM7oirJfmw&hl=en&sa=X&ei=l5kvV
dfSA4Xnat2dgegI&ved=0CFcQ6AEwCw#v=onepage&q&f=false
Above is a link to article which explains where you will find copyright
symbol.

59. Case Study Example 1
In 2009, the PCC criticized Woman Magazine for failing to
publish a upheld PCC adjudication in full and with due
prominence. In this case, the original article had appeared on
a double page spread over pages 8 and 9. The publication of
the adjudication on page 30 was insufficiently prominent. In
addition, the ruling appeared in a smaller typeface than the
rest of the page, did not make reference to the PCC in the
headline, and had been heavily edited, with around half of it
not included. This was unacceptable to the Commission,
prompting a further critical adjudication which the magazine
then published prominently and in full.

60. Case Study Example 2
In May 2009, Take a Break magazine upheld a rare complain under clause 16
(payment to criminals) of the editors code, which prohibits payments to criminals
or their associates, following the complaint.
The magazine published the story of Christine Chivers, who had pleaded guilty to
an arson attack on the home of another woman, Christine Wishart. The article
was based on information provided by Ms Chivers' daughter, who was paid
£1,000, and it included Ms Chivers' claim that, in spite of her plea, she had not
carried out the attack. Take a Break argued that it was important to highlight a
potential miscarriage of justice.
The Commission did not accept the magazine's defence: “It was clear that Ms
Chivers' crime had been exploited for money in breach of the Code…” and there
was nothing in the article of “sufficient public interest to justify the payment… It
did not point to any clear evidence of a miscarriage of justice, and it was not part
of a campaign to have the conviction quashed”. While the magazine was not
prohibited from publishing Ms Chivers' story, the Commission concluded that “the
decision to offer payment was misguided and the editor should have recognised
that immediately”.

61. Conclusion
Overall, in this section I have been able to go into more depth on the planning for my own
magazine. I have discussed many factors such as a creating a mind map of the generation of my
ideas, this includes masthead names, strapline ideas, genre, colour schemes, frequency, target
audience/readership and brand identity. I also created a mood board which included many
images of bands and artists, logos, icons, similar magazines within the indie/rock genre. This
helped me to see and give me inspiration into what my magazine was going to be like.
Within this section, I sent out a survey via Survey Monkey and also a questionnaire to gather
research based on what the public wanted to read. From the research undertaken, I have
discovered that my magazine will be called BEATS! It will be within the indie rock genre similar to
NME. The target audience will be male and females aged between 18-24.