UNIT 2 AMSP FINAL.pptx
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This document discusses media selection and web advertising. It notes that media selection is an important part of advertisement preparation, and the proper media should be chosen depending on the target audience and other factors like budget. It also provides an overview of web advertising, stating that it is any form of internet-based marketing. The document provides information about media selection and web advertising in the context of an advertising management and sales promotion course.
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This document contains the syllabus and content for a course on Advertising Management and Sales Promotion. The course is divided into 5 units that cover topics like advertising objectives, media selection, implementation of advertising programs, sales promotion activities, and measuring effectiveness. Unit 3 focuses on implementing advertising programs and describes the process of developing a strategy, reviewing the strategy, creating an advertising plan that selects media and develops creative messaging, and establishing a budget. It also discusses the role of advertising agencies in creating and executing advertising campaigns for clients.
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This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
South African Journal of Science: Writing with integrity workshop (2024)
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Hindi varnamala | hindi alphabet PPT.pdf
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How to Setup Warehouse & Location in Odoo 17 Inventory
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Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcRecently uploaded (20)
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
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Pride Month Slides 2024 David Douglas School District
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UNIT 2 AMSP FINAL.pptx
- 1. IRFAAN MEERA. E/ BBA/ SACAS ADVERTISING MANAGEMENT AND SALES PROMOTION- Unit 2 By Irfaan Meera. E
- 2. IRFAAN MEERA. E/ BBA/ SACAS Media: Mass Media - Selection, Planning and Scheduling – Web Advertising – Integrated programme and budget planning. Unit 2
- 3. IRFAAN MEERA. E/ BBA/ SACAS
- 4. IRFAAN MEERA. E/ BBA/ SACAS
- 5. IRFAAN MEERA. E/ BBA/ SACAS MEDIA SELECTION Media selection is very important part of preparing an advertisement. Advertising media selection is the process of choosing the most efficient media for an advertising campaign. One must select proper media depending the target audience of the advertisement. There are various media platforms for advertising like internet, TV, Radio, news paper, magazine etc. • The media is selected according to its target audience, product, timing, locality and somewhat budget of the company
- 6. IRFAAN MEERA. E/ BBA/ SACAS Advertising
- 7. IRFAAN MEERA. E/ BBA/ SACAS Web Advertising Web advertising is any form of Internet-based marketing.
- 8. IRFAAN MEERA. E/ BBA/ SACAS Web Advertising
- 9. IRFAAN MEERA. E/ BBA/ SACAS THANK YOU