Marketing Management PPT.pdf
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This document appears to be a presentation on marketing by Irfaan Meera, an assistant professor. The presentation defines marketing as engaging customers and managing profitable relationships by attracting new customers and satisfying current ones. It provides examples of successful marketing strategies and an example of a marketing failure with the Tata Nano car. The presentation also defines the marketing mix or "4 P's of marketing" as product, price, place, and promotion and provides brief explanations of each. It concludes that marketing is about putting the right product in the right place at the right price and time.
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Organisational Behavior PPT Unit 3.pdf
This document discusses group dynamics and the stages of group development. It describes the 5 stages of group development established by Bruce Tuckman in 1965: forming, storming, norming, performing, and adjourning. Each stage is defined in 1-2 sentences. The document also lists 6 advantages of group decision making, including benefiting from collective expertise, creating acceptance for outcomes, and reducing risk for individuals.
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The document discusses motivation theories including Maslow's hierarchy of needs and Herzberg's two-factor theory. Maslow's theory proposes that humans have five levels of needs - physiological, safety, love and belonging, esteem, and self-actualization - which motivate behavior. Herzberg's theory separates job factors into hygiene factors like pay and working conditions, which prevent dissatisfaction, and motivational factors like achievement and recognition, which encourage satisfaction. The document provides definitions and examples to explain each theory.
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This document discusses physical distribution, marketing channels, and sales management. It covers the importance of physical distribution and various kinds of marketing channels. It also addresses distribution problems and how to motivate, compensate, and control salespeople. The document mentions channel members and the communication mix, which includes advertising, sales promotion, and personal selling.
UNIT 4 AMSP.pptx
This document discusses sales promotion and advertising management. It defines sales promotion as activities undertaken to boost sales, such as discounts, coupons, and premium offers. The document notes the rapid growth of sales promotion tools used by manufacturers, distributors, retailers, and non-profits targeting consumers. It also discusses advantages like price discrimination and influencing consumer behavior, and disadvantages like increasing price sensitivity. Further, it explains push and pull promotional strategies, and provides examples of each. Finally, it outlines the general steps in planning an advertising campaign from defining objectives to evaluating effectiveness.
UNIT 2 AMSP FINAL.pptx
This document discusses media selection and web advertising. It notes that media selection is an important part of advertisement preparation, and the proper media should be chosen depending on the target audience and other factors like budget. It also provides an overview of web advertising, stating that it is any form of internet-based marketing. The document provides information about media selection and web advertising in the context of an advertising management and sales promotion course.
UNIT 3 AMSP.pptx
This document contains the syllabus and content for a course on Advertising Management and Sales Promotion. The course is divided into 5 units that cover topics like advertising objectives, media selection, implementation of advertising programs, sales promotion activities, and measuring effectiveness. Unit 3 focuses on implementing advertising programs and describes the process of developing a strategy, reviewing the strategy, creating an advertising plan that selects media and develops creative messaging, and establishing a budget. It also discusses the role of advertising agencies in creating and executing advertising campaigns for clients.
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- 1. Irfaan Meera, Assistant Professor, SACAS Marketing (Bridge Course for School of Commerce & Management 2021-24 Batch) By Irfaan Meera . E Assistant Professor Dept of Business Administration
- 2. Irfaan Meera, Assistant Professor, SACAS What is Marketing?? 2
- 3. Irfaan Meera, Assistant Professor, SACAS 3
- 4. Irfaan Meera, Assistant Professor, SACAS What is Marketing? 4 Marketing is engaging customers and managing profitable customer relationships. Attract new customers Satisfying current customers
- 5. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 5
- 6. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 6
- 7. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 7
- 8. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 8
- 9. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 9
- 10. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 10
- 11. Irfaan Meera, Assistant Professor, SACAS Examples of Successful Marketing strategies 11
- 12. Irfaan Meera, Assistant Professor, SACAS Example of Marketing strategies failure 12
- 13. Irfaan Meera, Assistant Professor, SACAS Example of Marketing strategies failure 13 ➢ Indians have always associated a four-wheeler with luxury. In fact, this mindset is so ingrained in consumers that they treat a car as a status symbol. ➢ The most attractive feature about the Nano, its price, becomes the biggest problem. The image of the cheapest car in India made the Nano seem undesirable to its targeted audience. ➢ After declining sales for a few years, the production of the Nano was stopped in 2019. It remains one of the biggest failures of the Tata Group.
- 14. Irfaan Meera, Assistant Professor, SACAS Marketing - Definition 14 Marketing ➢ is the process ➢ by which companies provide solutions (Products, Services, Experiences) ➢ To customer problems ( Needs, wants & Demands) ➢ and create customer value and satisfaction ➢ in order to capture value from customers in return.
- 15. Irfaan Meera, Assistant Professor, SACAS 15 Needs, wants & Demands
- 16. Irfaan Meera, Assistant Professor, SACAS 16 Exchange of value
- 17. Irfaan Meera, Assistant Professor, SACAS 17 What is Marketing ? General Myths about marketing ➢ Myth No 1 Marketing and Sales/Advertising are same thing
- 18. Irfaan Meera, Assistant Professor, SACAS 18 What is Marketing ? General Myths about marketing ➢ Myth No 2 Everyone is your customer
- 19. Irfaan Meera, Assistant Professor, SACAS 19 Marketing Mix or 4 P’s of Marketing
- 20. Irfaan Meera, Assistant Professor, SACAS 20 Product ➢ A product is the heart of the marketing mix ➢ A product is a commodity, produced or built to satisfy the need of an individual or a group. ➢ The product can be intangible or tangible as it can be in the form of services or goods.
- 21. Irfaan Meera, Assistant Professor, SACAS 21 Price ➢ Pricing the product or service is one of the most important business decisions you will make.
- 22. Irfaan Meera, Assistant Professor, SACAS 22 Place ➢ Place or physical distribution deals with the transfer of ownership of the product from the manufacturer to the customer. ➢ We should position and distribute our product in a place that is easily accessible to potential buyers/customers.
- 23. Irfaan Meera, Assistant Professor, SACAS 23 Promotion ➢ It is the most expensive and essential components of the marketing mix, that helps to grab the attention of the customers and influence them to buy the product.
- 24. Irfaan Meera, Assistant Professor, SACAS Marketing – In Short 24 Marketing is ➢ Putting the right product, in right place, on the right price, at the right time.
- 25. Irfaan Meera, Assistant Professor, SACAS Google’s Free Certificate Digital Marketing Course 25 https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
- 26. Irfaan Meera, Assistant Professor, SACAS THANK YOU 26