The document outlines the fundamentals of marketing that students should understand, including defining marketing as a process that is customer-focused and aims to meet customer needs. It describes the key components of the marketing mix as the Product, Place, Price, Promotion, and People that target a market. The functions of marketing involve market research, product development, distribution, financing, pricing, promotion, and selling to deliver value to customers. Branding and trends like social media marketing are also explained.
UNIT - I: INTRODUCTION: Nature and Scope of Marketing; Marketing Management,
Philosophies; Marketing Environment; Holistic Marketing, Understanding and approaching
the market, 4P‘s of marketing.
To achieve success in marketing, effort must be made to have glimpse of the big picture and the activities that must be performed to achieve the set marketing objectives. These set of activities are called marketing functions
UNIT - II: MARKET SEGMENTATION AND CONSUMER BEHAVIOR: Market
Segmentation, Targeting and Positioning, Segmenting Markets - Bases and Process, Market
Segmentation and Product Differentiation, Target Market Selection, Positioning —
Importance and Process of Marketing Research. Consumer Behavior; Consumer Markets and
Industrial Markets; Market measurement and forecasting. Marketing information system
(MkIS), Marketing research process.
UNIT - I: INTRODUCTION: Nature and Scope of Marketing; Marketing Management,
Philosophies; Marketing Environment; Holistic Marketing, Understanding and approaching
the market, 4P‘s of marketing.
To achieve success in marketing, effort must be made to have glimpse of the big picture and the activities that must be performed to achieve the set marketing objectives. These set of activities are called marketing functions
UNIT - II: MARKET SEGMENTATION AND CONSUMER BEHAVIOR: Market
Segmentation, Targeting and Positioning, Segmenting Markets - Bases and Process, Market
Segmentation and Product Differentiation, Target Market Selection, Positioning —
Importance and Process of Marketing Research. Consumer Behavior; Consumer Markets and
Industrial Markets; Market measurement and forecasting. Marketing information system
(MkIS), Marketing research process.
A topic presented during the seminar-workshop on feasibility study held at Capitol University AVR room Graduate School.
The slideshow is a product of research taken from internet and various reference. I do not own all the ideas presented, I quoted it from various experts and authors in the field of marketing and entrepreneurship.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
A topic presented during the seminar-workshop on feasibility study held at Capitol University AVR room Graduate School.
The slideshow is a product of research taken from internet and various reference. I do not own all the ideas presented, I quoted it from various experts and authors in the field of marketing and entrepreneurship.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Introduction of Marketing, Definitions, Core concept of Marketing, Marketing Management, Marketing Mix, Marketing Environment, Sales VS Marketing, Function of Marketing, Evolution of Marketing,
Core Concept of Marketing, Nature and Scope of Marketing, Importance, Selling Vs Marketing, Marketing Concepts, Segmentation, Basis of Segmentation, Targeting, Strategies of Targeting, Positioning, Strategieis of Positioning, Consumer Markets and Buying Behaviour, Consumer Behaviour, Buying Decision Behaviour
Contains about basics of sales management, Background, Selling as a career, B2C and B2B Markets, Different marketing concepts, Product Life Cycle, Relation between sales and marketing, Implementing the market concept, segmentation in B2C &B2B market.Adoption & Diffusion theory, Image of selling. Types of selling.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Pride Month Slides 2024 David Douglas School District
Unit 1 what is marketing
1.
2. STANDARD: MARKETING
BENCHMARK: The student will develop a basic
understanding of the fundamentals of marketing
INDICATORS:
2.1 Explain marketing as a process
2.2 Explain marketing as a service to the public
2.3 Identify components of the marketing mix
2.4 Explain the functions involved in marketing goods and
services
2.5 Explain the concept of branding
2.6 Explain trends in marketing
3.
4. • Marketing consists of dynamic activities that
focus on the customer to generate a profit
• The goal of marketing: to meet the customers’
needs & wants
• Purpose of marketing: reach customers and
compel them to make a purchase and use a
product
• Find out what your customers want and give it
to them
• Creating, communicating, & delivering value to
customers
5. • Marketing is: Customer-Focused
• Customer: any one or any group
who buys a product or service
• Marketers focus on learning
what customers need and want
6. • Based on relationships between the buyer &
the seller
• There’s short-term and long-term
relationships
• Many companies focus on developing and
maintaining relationships with customers
7. • Contact customers after the sale
• Birthday Cards
• Phone calls and emails about sales
• Reward repeat customers with discounts and
free products
8. • The marketing mix includes: Product, Place,
Price, Promotion, & People
9. • Product decisions include:
– Naming the product
– Deciding which products to
make & sell
– Product Design
– Products’ features, brand
name, packaging, service, and
warranty are part of the
development
– Deciding how to match the
target markets’ needs
10. • Place
– Getting the product into the consumers’ hands
– Knowing where ones’ consumers shop
– Where a product will be sold
11. • Price
– This is what is exchanged for a product
– Price strategies should reflect what customers are
willing and able to pay
– Marketers must consider the price they will
charge companies (because companies will then
resell the product for a higher price)
12. • Promotion:
– Decisions about advertising, personal selling, sales
promotion, and publicity
– Deal with how customers will be told about a
company, products, message, special offers
– RIP: Remind, Inform, Persuade
13. • People AKA The Target Market
– This is the group of people to become customers for a
certain product
– All marketing strategies are directed to a specific group
of people
– It focuses the marketing plan
– Key to success
– Customer Profiles are created:
• Age, income level, ethnic background, occupation, attitudes,
lifestyles, & geographic residence
14.
15.
16. • Distribution:
– Deciding how to get goods in customers’ hands
– Physically moving and storing goods
– Main methods of transportation are by truck, rail,
ship, or air
17. • Financing is
– Getting the money that is
necessary to pay for setting up
and running a business
– Business owners often obtain
bank loans
– Some also form corporations
– Some may sell stock
– Also involves decisions to offer
credit or not to customers
18. • Marketing Info Management:
– Obtaining good information about customers,
trends, and competing products
– Gathering information, storing it, and analyzing it
– Collecting information continuously
– Marketers find out about customer, habits,
attitudes, where they live, trends
– Examples: questionnaires, surveys, frequent
shopper cards
19. • Pricing:
– Decisions dictate how much to
charge for goods and services in
order to make a profit
– Based on costs and what
competitors charge for products
– To determine price, marketers
must also determine how much
customers are willing to pay
20. • Product/Service
Management:
– Obtaining, developing,
maintaining, and improving a
product or a product mix
– Marketing research guides
what products and/or services
a company puts in the market
place
21. • Promotion:
– RIP: Remind, Inform, Persuade about products
and services
– TV, commercials
22. • Selling:
– Provides customers with goods and services they
want
– Selling in the retail market to the customer
– Selling in the business-to-business market to
wholesalers, retailers, manufacturers
– Determining client needs and wants, responding
through planned, personalized communication
– Selling influences purchasing decisions and
enhances future business opportunities
23. • Brand: a mark or design placed on a product
to distinguish it from others
• Branding & the Customer: helps customers
locate the products and services they wish
to buy
• Parts of a Brand:
– Brand Name: Words, numbers, or letters
– Logo: Picture, design, graphic image
– Slogan: phrase or sentence that
summarizes some essential aspect of the
product
24. • Viral Marketing
– Fancy word for Word of Mouth
• Social Networking
– Facebook, Twitter, MySpace
• Engage & Follow Customer
• Give Back to Community
• Green Marketing
• Online Presence
– Company website
25. STANDARD: MARKETING
BENCHMARK: The student will develop a basic
understanding of the fundamentals of marketing
INDICATORS:
2.1 Explain marketing as a process
2.2 Explain marketing as a service to the public
2.3 Identify components of the marketing mix
2.4 Explain the functions involved in marketing goods and
services
2.5 Explain the concept of branding
2.6 Explain the trends in marketing