This document discusses potential elements for inclusion in a website or game, including characters (villains, heroes, sidekicks, bosses), weapons (whips, knives, guns, claws), locations (jungles, cities, villages, temples), actions (punching, kicking, smacking, throwing, pulling), and powers/objects (shooting, gems, stealing money/gold, maps). It provides questions to help understand user preferences for these different elements and how the findings could be useful for developing concept sketches.