The document discusses the presenter's concept art work and final product for a zombie game. Primary research included surveys to collect quantitative data on player preferences. Secondary research used existing information. Mood boards and mind maps provided inspiration for character, time period, armor and weapons designs. Audience feedback via questionnaires helped decide on a devil sword, jungle environment and photorealistic art style. The research assisted the presenter in developing sketches for a zombie character, sword and jungle setting appropriate for the game.