Wilen Auto introduces Boomerang, a technology that matches website visitors to residential addresses, enabling targeted direct mail marketing. By using a tracking pixel, dealerships can send personalized postcards with special offers to potential car buyers shortly after they visit their websites. This innovative approach aims to convert anonymous online interest into actual sales, providing a competitive edge in retail traffic generation.

1. STEER ANONYMOUS WEBSITE
TRAFFIC RIGHT TO YOUR DOOR.
New technology lets you match website visitors to residential addresses.
B R I N G B A C K R E S U L T S
TM
BOOMERANG
Generate retail traffic before your competition does. Contact us today!
631.439.5186 • wilenauto.com

2. REACH OUT TO CUSTOMERS
AND BRING BACK RESULTS.
HERE’S HOW IT WORKS:
Wilen Auto is ushering in an entirely new way of reaching car buyers:
Boomerang™ Direct Mail. Boomerang lets you match website visitors
to a physical residential address. Within 24 hours, a mailpiece is
tailored, produced and sent, while your customer is still in purchase
mode. This turns anonymous interest into real purchases.
A potential buyer begins the
car search online and visits
several local dealership
websites to compare prices.
One of those dealerships utilizes
Boomerang by adding a tracking
pixel to their website. They are able
to capture a visitor’s device I.D.
and pair that with a physical address.
1 2
A couple of days later, the
potential buyer receives a
postcard with a special offer
on the type of car he was
researching. Coincidence? No.
This is the power of Boomerang.
3
TM
STEP 1
Visit website
from any device
STEP 2
Device ID
captured
STEP 5
Direct mail sent
within 24 hours
STEP 6
Reporting analytics
STEP 3
Append physical
address to device IDSTEP 4
Apply business
rules for targeting
TURN INTEREST INTO REAL SALES CONTACT BILL SATTREE AT 801.558.5660 BSATTREE@WILENGROUP.COM

3. STEER ANONYMOUS WEBSITE
TRAFFIC RIGHT TO YOUR DOOR.
New technology lets you match website visitors to residential addresses.
B R I N G B A C K R E S U L T S
TM
BOOMERANG
Generate retail traffic before your competition does. Contact us today!
801.558.5660 • wilenauto.com