The document describes the role and responsibilities of a community manager. A community manager is responsible for moderating user generated content on a company's social media pages and escalating any issues. Key responsibilities include developing community strategy, monitoring conversations, publishing content according to a calendar, enforcing guidelines when moderating content, and acting as a liaison between the company and consumers. Community managers must be passionate about the brand, have a variety of skills, and be flexible and personable to effectively build trust and grow the community. Their active involvement is critical to moving the community towards organizational goals.