This document provides an overview of marketing strategies for reaching Millennials. It discusses Millennials' heavy usage of screens and social media. Brands are important to Millennials and they expect transparency and rewards from branded content. Millennials prefer prepaid cards as they want to manage their money carefully and avoid debt. A new app called Perk is introduced that rewards Millennials for their time spent on mobile through games and videos by depositing funds in a digital wallet or prepaid card.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Influencer Marketing: A Look at Mom Bloggers, Their Influence and ReachWomen's Marketing, Inc.
Moms have always shared information on brands and products, but mom bloggers are changing the way women find and engage with brands. Learn how influencer marketing can elevate your brand and discover actionable tips for working with bloggers.
A session about advocate marketing for The House of MarketingPieter Moens
The classic advertising landscape has changed, resulting in challenging times for marketeers. Customers are facing tsunamis of information and ads every day.
Discover how advocate marketing can be the light in the darkness. It's time to return to the essence of marketing through advocacy.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher
See how Unique Kimberley is using the Stackla platform to bring real people using real content to tell the positive story of tourism operators in Broome and the Kimberley.
Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher
See how Unique Kimberley is using the Stackla platform to bring real people, real content and real stories to tourism marketing in Broome and the Kimberley.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
Social Marketplace where you can buy stuff without money. Become a giver and start experiencing a new way of getting all the things that you want. Welcome to a bartering social network.
Social Marketplace en donde puedes comprar cosas con dinero. Únete a la nueva experiencia de compra social utilizando moneda virtual que consigues vendiendo los productos que ya utilizaste. Forma parte de Sharing Economy y únete a esta increíble red social de intercambio.
A session about advocate marketing for The House of MarketingPieter Moens
The classic advertising landscape has changed, resulting in challenging times for marketeers. Customers are facing tsunamis of information and ads every day.
Discover how advocate marketing can be the light in the darkness. It's time to return to the essence of marketing through advocacy.
How to Leverage a Social Impact Strategy to Gain Referrals in Young and Diver...Kristin Messerli
Social impact and corporate social responsibility have become common buzzwords amongst marketers when it comes to reaching Millennials. According to Nielsen, 72% of Gen Z will pay more for a product or service that has a social impact. In order to reach today’s socially-conscious consumers, it is important to not only adopt a social impact strategy for the sake of being “on-trend” but to put into action effective ways to support social causes that are important to consumers. In this webinar, participants will learn how to identify social causes that resonate with today’s consumers and practical ways to incorporate mission into regular business practices. Specifically participants will learn:
What motivates young consumers to care about social causes
Effective messaging tools based on storytelling
How to appropriately use social media for mission-based communication
Strategies to generate referrals through partnering with local organizations and nonprofits
Why brands should focus on working with brand ambassadors in stead of investi...Ambassify
Workshop at Bike Valley to prove that working with brand ambassadors really pays.
Brand ambassadors help you generate extra sales through Word-Of-Mouth.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher
See how Unique Kimberley is using the Stackla platform to bring real people using real content to tell the positive story of tourism operators in Broome and the Kimberley.
Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher
See how Unique Kimberley is using the Stackla platform to bring real people, real content and real stories to tourism marketing in Broome and the Kimberley.
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Content Marketing To Cut Through the ClutterFIG or out
With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.
As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.
This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
Social Marketplace where you can buy stuff without money. Become a giver and start experiencing a new way of getting all the things that you want. Welcome to a bartering social network.
Social Marketplace en donde puedes comprar cosas con dinero. Únete a la nueva experiencia de compra social utilizando moneda virtual que consigues vendiendo los productos que ya utilizaste. Forma parte de Sharing Economy y únete a esta increíble red social de intercambio.
The Millennial Shift: Engaging the Redefined Millennials' Digital BehaviorsMatt Doherty
Millennials are f&%ing everything up. They're having fun disrupting the world around them. And their behaviors around the world are shifting as a result. So how do you engage this audience? The Millennial Shift identifies trends in engagement and creative opportunities at hand.
[ReadyPulse Webinar] How to Target Your Teen Consumer: Responsible Digital Ma...readypulsemarketing
U.S. teens have $200 billion in annual spending power, and they are enthusiastic consumers of ecommerce products: 79% of teenage girls and 76% of teenage boys shop online. How can you reach your teen consumer while addressing potential practical and ethical concerns? In this presentation from the webinar with Mike Giordano of BTO Sports and Brenton Reger of Oink, we discuss how to overcome potential obstacles to market to teens responsibly. Listen to the playback: bit.ly/1rweiYa
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
As the first “digitally native” generation, Generation Z (or those born from the late 1990s through 2010) still prefer to shop in bricks-and-mortar stores
3 Ways Insurers Can Improve Their Relationship with MillennialsGen Re
To help make your marketing more relevant to the millennial generation, see our three takeaways on strategies we believe work.
Read More: http://www.genre.com/knowledge/blog/marketing-to-the-millennial-mindset.html
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. PAGE4
CONFIDENTIAL
Millennials by the Numbers
9.0%
Emerging
16.9%
iGeneration
24.5%
Millennials
15.4%
Gen X
23.6%
Baby Boomers
10.5%
Swing/WWII
Median household income
Average annual expenditures
$51,017
$51,442
$30,604
$31,411
$51,381
$49,544
64 million Millennials 18-24 and 42 million 25-34 in the US
Source: Us Census Bureau, Current Population Survey, Annual Social And Economic Supplement; Consumer
Expenditure Survey, Us Bureau Of Labor Statistics, September 2013/Mintel
5. PAGE5
CONFIDENTIAL
Screens. Screens. And More Screens.
55%
Watch video several times
a day on different devices
72%
Visit 5 different sites
per day to watch
video content
Want to
connect news
across all
devises
Source: Gen Wifi Study 2013, Global Video Study 2013, Yahoo Gen Y News Property Study, 2013
6. PAGE6
CONFIDENTIAL
More than 74 percent feel that new technology
makes their lives easier, and 54 percent feel new
technology helps them be closer to their friends
and family.
7. PAGE7
CONFIDENTIAL
Don’t call me. Friend me.
Millennials are checking in socially
between 20 and 21 hours each month.
Younger Millennials access social
media sites more on their laptops.
Older Millennials log in more on
mobile apps.
10. PAGE10
CONFIDENTIAL
Important Brand Characteristics
• High Quality Products
• Fits their personality
• Socially responsible
• Shares similar interest
• Says important things
• Engages in a conversation
VERY HIGH
MEDIUM
HIGH
HIGH
VERY HIGH
MEDIUM
Source: Moosylvania 2015 Millennial Ranking Report
11. PAGE11
CONFIDENTIAL
What They Want From Branded Content
Informative/educational 46%
Unique 47%
Relevant to who they are 46%
Fresh/new 48%
Funny 51%
Entertaining 53%
Brief 54%
Source: Yahoo Content Marketing Ingestion Study, 2013
12. PAGE12
CONFIDENTIAL
Brand Advocacy
46%Notice branded content consume it.
1/3
Use direct word of mouth advocacy.
57%
Share it.
Advocate while shopping.
54%
While buying online.48%
Embrace the brand lifestyle.
44%
Subscribe via email.
40%
Are loyal.
36%
59% 20%
Source: Yahoo Content Marketing Study, 2013
13. PAGE13
CONFIDENTIAL
Expectations & Desires
Millennials expect:
• Immediacy. 77% expect real time interactions
• Peer Recommendations. 71% listen to peers
• Authentic relationships with brands that offer good value
• Engagement anywhere, anytime especially on mobile devices
• Emotional connection
Millennials want:
• Transparency. Marketing is ok, but don’t try to hide it.
• Something for their data. 67% believe data will be more valuable than their
possessions.
• To trade up (indulgences) and trade down (value spending)
• Want more enriching experiences.
• To easily manage their money and like prepaid products
• Rewarding experiences
18. PAGE18
CONFIDENTIAL
Tips for Marketers
• Be authentic.
• Connect with universal human experiences.
• Be an outlet for discovery.
• Be imaginative, creative and playful.
• Inform with how-tos, lifehacks and content that makes them feel smarter.
• Taps into millennials’ desire for discovery.
• Be real and responsive.
• Leverage all content formats to connect.
• Help them save on the things they buy everyday so they can splurge on the
things they really want.
23. PAGE23
CONFIDENTIAL
Why Millennials Like Prepaid
Quantitative and qualitative research support these customer
experience benefits
Prepaid customers want to be smart about money and
manage their accounts on their mobile phones. They
want to stay out of debt and avoid interest charges that
come with credit cards.
MANAGE MONEY ONLINE
Unlike cash, reloadable prepaid cards may offer zero
liability in case of fraud or a lost card.
SAFETY
For consumers whose alternative is cash, they’re looking
for a way to pay when they shop online. A prepaid card
can be used for online payments or for paying bills over
the phone.
SHOP ONLINE or PAY OVER THE PHONE
“My prepaid card helps me manage my money”
Nearly 50% of young adults incur overdraft fees,
according to the FDIC.
Prepaid cardholders report being willing to pay fees so
long as they are expected.
LOW TRANSPARENT FEES
24. PAGE24
CONFIDENTIAL
Dispelling the Myths of Prepaid Customers
Do not want a credit card Of people with incomes of
$100,000 or higher report
having a prepaid card
Had a credit card Of Millennials use GPR
49% 27%
66% 45%
A large majority of prepaid card users are experienced with other financial products.
Sources: Philadelphia Fed 2014; First Data 2013; Pew 2014; Aite 2011
“People used to think of [prepaid cards] as cards for people who didn’t
have a lot of money, whereas today they’re becoming much more common
for a variety of uses and a variety of demographics.”
-- Beth Robertson, Director of Payments Research for Javelin
25. PAGE25
CONFIDENTIAL
What features attract consumers?
Convenient card loading options
Minimal Monthly fees
Free Direct Deposit
Retail networks or online connections
Widely accepted Flexible ways to spend and pay bills
Top Prepaid cards have these common features:
26. PAGE26
CONFIDENTIAL
Top of Wallet
What makes a payment card a “Top of Wallet” card?
Fuel Redemption Flight Rewards Cash Back
Social Networking Minimizes interest payments Real-time Incentives
REWARD PROGRAMS
MOBILE WALLET
27. PAGE27
CONFIDENTIAL
Deals actually account for 31 percent of their
shopping dollars, and many of the top apps
used by Millennials are either retail or discount
focused.
29. PAGE29
CONFIDENTIAL
A suite of apps designed to accommodate the digital habits of
the Millennials, and to reward them by providing an exchange
of “money” for their time and data
WHAT IS PERK?
31. PAGE31
CONFIDENTIAL
SO…WHAT DO THEY DO WITH THEIR
TIME?
Perk.com Inc. | Proprietary and Confidential
Millennials spend their time on
Mobile in these KEY areas:
Gaming
Content
Local/Social
32. PAGE32
CONFIDENTIAL
SHOPPING
SEARCH
VIDEO
BROWSING
GAMING
COUPONS
AGGREGATION
MULTIPLE
DEVICES
MILLENNIAL
MOBILE
“HABITS”
MULTIPLE
PRODUCTS
MULTIPLE
PLATFORMS
LOCK
SCREENS
Our Mission – Become
THE source for payment
and rewards for
Millennials
MUSIC
AT THE CENTER OF ALL THINGS MILLENNIAL
37. PAGE37
CONFIDENTIAL
HOW DOES PERK WORK?
Perk.com Inc. | Proprietary and Confidential
PERK MEMBER INTERACTS WITH PERK APPS BRANDS PAYS PERK PERK PAYS USER
38. PAGE38
CONFIDENTIAL
MEMBER GETS PAID IN PERK WALLET
Perk.com Inc. | Proprietary and Confidential
• Digital Wallet Holds Perk
Member’s Points, Cash,
and Gift Cards
• Over $100k Per Month
Deposited