This is the modified public version of Startup Elite's presentation for Life & Times Magazine. This public version excludes any proprietary information about Life & Times Magazine as well as any pricing of Startup Elite's services. We publish these modified presentations as a sample of the type of work we do. For more information please visit us at www.StartupElite.com where you will also find other presentations.

1. STARTUP ELITE

2. ALIKO DANGOTE
NIGERIAN BILLIONAIRE
“In whatever you do, strive
to be the best at it.”
STARTUP ELITE

3. DIGITAL
EVENT
MARKETING
Lupita Nyong’o
Academy Award Winning Actress
STARTUP ELITE

4. EVENT WEBSITE KEY ELEMENTS
STARTUP ELITE
MAIN OBJECTIVE: LAUNCH AN EVENT-SPECIFIC WEBSITE
KEY ELEMENT #1: CONTENT
- Informative Content: Event agenda, special guests, speaker bios, sponsor list, event partners etc.
- Marketing Content: Strategically placed marketing copy that provides a clear call to action (buy tickets/RSVP).
KEY ELEMENT #2: FEATURES
- Registration Process: The ability to quickly and effortlessly register and pay any fees (if those apply).
- Discount Features: Offering promotional discounts including early bird and group discounts.
- Multiple Registration Paths: Implementation of landing pages to target different types of attendees.
KEY ELEMENT #3: CONNECT
- Social Component: Get people activated to follow your social media channels and share the website.
- E-mail Capture: Offering newsletters and insightful premium content to get the email address of non-attendees.
“Event websites can make or break an event.”

5. EVENT WEBSITE COMMON MISTAKES
STARTUP ELITE
Long Registration Forms
Nobody wants to spend their time filling out
lengthy forms that ask pointless questions.
No Ongoing Content
The website needs to have marketing objectives
beyond driving attendance for a single event
and that requires ongoing content strategy.
Unnecessary Content
Eliminate the content that does not support
your marketing objectives. All content needs to
drive the visitor towards a defined action.
Over-Optimized
Many features have the ability to improve conversion but
if they are thoughtlessly implemented they will negatively
affect event attendance and brand reputation.
Too Many Ticket Options
Giving too many options will complicate the ticket buyers
decision making process and cause inaction.
No Analytics
Without analytics you are missing out on a huge
opportunity to fully evaluate your overall performance.
We will assess your current event website and make recommendations for
improvement. If necessary, we get our team involved in the implementation whether
that requires building upon your current infrastructure and rebuilding from scratch.

6. EVENT
MARKETING
SOCIAL MEDIA
Tony Elumelu
Chairman of Heirs Holdings
STARTUP ELITE

7. SOCIAL MEDIA EVENT STRATEGY
As you promote your event through social media channels it is important to modify the language
and tactics over time to keep the message from going stale.
- Create a captivating message that gets people to act now/perform a desirable action.
- Get people excited about the event by teasing them with what they can expect.
- Inform attendees early on about any event hashtags you plan on using.
- Implement multiple pre-event objectives such as capturing new emails.
- Modify not just the language but the graphics that you use to stay interesting.
STARTUP ELITE

8. SOCIAL MEDIA CONTENT MARKETING
Launch, revamp or improve your social media efforts through informative, engaging and entertaining
content across all your social media channels.
STEP 1: GETTING STARTED
- Content Mix Strategy
- Content Production Strategy
- Editorial Voice Guidelines
- Editorial Calendar
- Content Distribution Strategy
- Hands-on Social Media Management
- Performance Tracking Tools
STARTUP ELITE
STEP 2: AMPLIFICATION
- Implementing top trends and staying on the cutting edge.
- Developing unique co-branding opportunities.
- Launching user-generated content campaigns.
- Execute promotional campaigns for increased engagement.
We use strategy, creativity and savvy tools to engage with your
audience to ensure your brand is relevant and part of the conversation.
We will help you in creating an event-specific and ongoing social media
strategy that will support the marketing objectives for the magazine and
the events. With the right strategy in place we can offer affordable rates
for continuous hands-on social media management.

9. DIGITAL
PR STRATEGY
Chiwetel Ejiofor
Actor, Director, Writer
STARTUP ELITE

10. DIGITAL PR STRATEGY
Digital PR is a complex combination of several processes including content marketing, social media
and search that builds upon the traditional ways of doing PR such as developing media relations and
publishing press releases.
Key Digital PR Initiatives:
- Amplify content marketing efforts by repurposing content you already have into “fresh” new content.
- Growing your digital footprint by publishing repurposed content on multiple online platforms.
- Expanding media relations to include bloggers as well as social media influencers.
- Launching internal C-Level personal branding initiatives to indirectly grow brand value for the organization.
- Implement measurement tools to easily track all earned media and progress towards milestone goals.
- Leveraging all things digital to support the traditional PR initiatives.
STARTUP ELITE
We will ensure that your strategy will significantly grow your
digital footprint so that followers, advertisers and sponsors
can easily identify you as a key player in your industry.

11. CONTENT
PRODUCTION
E-MAIL
INTERVIEWS
Mosunmola “Mo” Abudu
Talk Show Host, Moments with MoSTARTUP ELITE

12. CONTENT PRODUCTION EMAIL INTERVIEWS
STARTUP ELITE
VALUE OF EMAIL INTERVIEWS
- Depending on the type of questions that are asked the interview may have a very long shelf life.
- This type of content is in high demand from the people that are being interviewed and their followers.
- It is highly social content that is likely to be shared and receive a great amount of engagement.
- This content type can be scalable, it’s very efficiently produced and brings effective results.
- It is one of the most cost-effective methods to build up brand value and reputation.
- The unique ability to start building real relationships with very powerful/influential people.
- Email interviews allows you to create a lot of spin-off content such as interview quote graphics.
COMMON MISTAKES IN DOING EMAIL INTERVIEWS
- Interviewing everyone. In order to add brand value you need to be interviewing people that are known.
- Asking all the same questions. If all the questions are literally the same the interview loses value and admiration.
- Completely switching over. A digital magazine needs to have a content mix that goes beyond just interviews.
- Not doing your homework. You need to research the people you are interviewing to be able to ask good questions.
- Too casual approach. Have a structured process about approaching and following up with people about interviews.
We can not just put the strategy in place but completely take over the interview content
development process allowing you to focus on the content you are currently producing.

13. POTENTIAL INTERVIEWEE
STARTUP ELITE
SAMPLE LIST OF POTENTIAL INTERVIEWEE
Fatou Bensouda | Gambia
Chief Prosecutor of the ICC
Thabo Mbeki | South Africa
Former President of South Africa
Salva Kiir | South Sudan
President of South Sudan
Riek Machar | South Sudan
Vice President of South Sudan
Akinwumi Adesina | Nigeria
Nigeria’s Agriculture Minister
Nkosozana Dlamini-Zuma | South Africa
Chairperson of the African Union
Yoweri Museveni | Uganda
President of Uganda
Aliko Dangote | Nigeria
Africa’s Richest Man
Donald Kaberuka | Rwanda
Head of the African Development Bank
Ngozi Okonjo-Iweala | Nigeria
Nigeria’s Minister of Finance
Bridgette Radebe | South Africa
Head of the South African Mining Development
Mariéme Jamme | Senegal
CEO of Spot One Global Solutions
Benjamin Ohiaeri | Nigeria
Medical Director at First Consultants Hospital
Isha Sesay | Sierra Leone
Anchor and Correspondent for CNN International
Note: In our initial research we have identified over 100 potential interviewees.
Mosunmola ‘Mo’ Abudu | Nigeria
Ebony Life Television CEO
Rafael Marques de Morais | Angola
Investigative Journalist
Anas Aremeyaw Anas | Ghana
Undercover Journalist
Kwangu Liwewe | Zambia
Executive Producer and Anchor of Africa 360
Jason Njoku | Nigeria
Founder of iRoko TV
Ferial Haffajee | South Africa
Editor at City Press
Lupita Nyong’o | Kenya
Academy Award Winning Actress

14. E-MAIL
MARKETING
STRATEGIES
Isha Sesay
Anchor for CNN International
STARTUP ELITE

15. EVENT MARKETING E-MAIL INVITATIONS
Bundling e-mail event invitations with an online event registration
page, a trustworthy payment-processing system and a professional
website can dramatically increase attendance.
E-Mail Invitations are the most economical event marketing method and drive more attendance than
any other marketing medium. Great emails include:
- Professional Design
- Eye-Catching Graphics
- Effective Subject Line
- Relevant Content
STARTUP ELITE

16. E-MAIL MARKETING GOALS & OBJECTIVES
STARTUP ELITE
GOAL: INCREASE REVENUE FROM E-MAIL MARKETING
OBJECTIVE #1: INCREASE E-MAIL SUBSCRIBER LIST
- Optimize the website’s design to prominently display subscription opportunities.
- Implement features that ensure a simple yet effective e-mail signup process.
- Create marketing copy and other content to entice website visitors to become e-mail subscribers.
- Launch cross-promotional campaigns with industry organizations to strategically accelerate e-mail signups.
OBJECTIVE #2: IMPROVE E-MAIL CONTENT MANAGEMENT
- Create an editorial calendar that will determine content production requirements and financial projections.
- Determine a predominantly value added content mix that keeps subscribers highly engaged yet fits within the
content production capabilities.
OBJECTIVE #3: MONETIZE E-MAIL MARKETING EFFORTS
- Determine a pricing strategy and create multi-platform advertising/sponsorship packages.
- Develop a database with contact information of pre-vetted potential advertisers.
- Put together a sales strategy, training program and a remuneration plan before launching monitored sales activities.

17. POTENTIAL SPONSORS & ADVERTISERS
STARTUP ELITE
SAMPLE LIST OF POTENTIAL SPONSORS & ADVERTISERS
Noah Syken | VP, Global Sponsorships & Client Executive Programs
International Business Machines Corporation | syken@us.ibm.com
Angie Tipton | Manager, Corporate Sponsorships
Hewlett-Packard Company | angie.tipton@hp.com
Lisl Stanton | VP, Community Sponsorships
JPMorgan Chase & Co. | lisl.stanton@jpmchase.com
Tina Davis | SVP, Corporate Sponsorships & Marketing
Citigroup Inc. | tina.r.davis@citi.com
Jaci Quincy | Manager, Sponsorships & Events
United Parcel Service, Inc. | jquincy@ups.com
Tim Hadzima | SVP, Sponsorship Marketing, Global
Bank of America Corporation | tim.hadzima@bankofamerica.com
Steve Fox | Associate Director, Media & Sponsorships
Verizon Communications Inc. | steven.fox@verizonwireless.com
Brian Curran | Manager, Sponsorships & Special Events
Hilton Worldwide, Inc. | brian.curran@hilton.com
Steve Pacheco | Director, Advertising & Sponsorship Marketing
FedEx Corporation | steve.pacheco@fedex.com
Kathleen Watson | Senior Manager, Global Advertising, Media & Sponsorships
Cisco Systems, Inc. | kawatson@cisco.com
Daniel Pincus | Associate VP, Sponsorship & Promotions
MetLife, Inc. | dpincus@metlife.com
Leslie Berkshire | VP & Regional Manager, Marketing & Sponsorship
U.S. Bancorp | leslie.berkshire@usbank.com
Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential Marketing
American Express Company | rich.lehrfeld@aexp.com
Dick Soule | Head, Sales, Sponsorship & Media Programs
Google Inc. | dsoule@google.com
Note: This sample list has real contact information, please treat the information respectfully.

18. STRATEGIC
MARKETING
PARTNERSHIPS
Jason Njoku
Founder of iROKO TV
STARTUP ELITE

19. STRATEGIC MARKETING PARTNERSHIPS
STARTUP ELITE
VALUE OF STRATEGIC MARKETING PARTNERSHIPS
- In a mutually beneficial partnership each entity can leverage the customers, followers and other contacts.
- It can help spread the marketing workload and the combined marketing budget will allow for greater results.
- The customers, followers and other contacts benefit from the expanded referral pool of trusted resources.
COMMON MISTAKES IN STRATEGIC PARTNERSHIP MARKETING
- Focusing on quantity over quality. Ensure your partner has a good brand and reputation with shared core values.
- Never putting anything in writing. Hold partners accountable by putting responsibilities and goals in writing.
- Aiming too high. Work with partners slightly bigger than you and create “quick wins” that will build momentum.
EXAMPLES OF STRATEGIC MARKETING PARTNERSHIPS
- Using the partner as an ongoing source of content for social media and website.
- Launching a cross promotional e-mail campaign focused on a specific target market.
- Creating an united awareness/fundraising campaign that leverages the resources of both partners.
- Designing, manufacturing, promoting and distributing co-branded merchandise.
- Leveraging resources to create experiential event marketing initiatives.

20. STRATEGIC MARKETING PARTNERSHIPS
STARTUP ELITE
POTENTIAL STRATEGIC PARTNERS
African Private Equity & Venture Capital Association
http://www.avca-africa.org/
Association of African Business Schools
http://www.aabschools.com/
Pan African Community Association
http://www.panafricoma.org/
African Finance and Economic Association
http://afea.info/
Eastern Africa Journalists Association
http://www.eaja.org/
National Association of African American Owned Media
http://www.naaaom.com/
South African Association of Business Communities
http://www.saabc.net/
Africa Travel Association
http://www.africatravelassociation.org/
African Digital Currency Association
http://www.africandca.org/
African Association of International Law
http://www.aail-aadi.org/
African Women’s Cancer Awareness Association
http://www.awcaa.org/
Africa Fashion & Art Week
http://www.africafashionandartweek.com/
Note: In our initial research we have identified over 50 potential strategic marketing partners.

21. CAUSE
MARKETING
Nkosozana Dlamini-Zuma
Chairperson of the African Union
STARTUP ELITE

22. CAUSE-RELATED MARKETING
STARTUP ELITE
Cause Marketing allows for-profit businesses and non-profit organizations to collaborate for mutual benefit.
To do this effectively you have to choose the right partners and be able to maximize the resources that each
partner brings to the table.
Ripple Africa
http://www.rippleafrica.org/
Malawi Orphan Care Trust Fund
http://malawiorphancare.org/
Porridge and Rice
http://www.porridgeandrice.co.uk/
Cameroon Association of Active Youths
http://camaayworldwide.org/
Uganda Rural Elderly Support
http://www.ugres.org/
Reading Hamlets
http://www.readinghamlets.org
Project Kesho
http://www.projectkesho.org/
Friends of Ket Wangi Orphanage
http://ketwangi.org/
Together 4 Africa
http://www.together4africa.org/
SOS Children: Aids Africa
http://www.aids-children.org/
Achieve in Africa
http://www.achieveinafrica.org/
The Mustard Seed Project
http://www.mustardseedproject.co.uk/
The Ufosa Foundation
http://www.ufosafoundation.org/
Build A School
http://buildaschool.org.uk/
Action Africa
http://www.actionafrica.org/
African Rainforest Conservatory
www.africanrainforest.org
Asante Africa Foundation
www.asanteafrica.org
Ashesi University Foundation
www.ashesi.org
Note: We have identified over 50 African-related charities that could be a potential partner.

23. CAUSE MARKETING MISTAKES
STARTUP ELITE
Cause Marketing is in part about doing something good but there are plenty of ways to do cause marketing
incorrectly where it can potentially hurt a brands image. Here are a few guidelines on avoiding the two most
common mistakes:
Choosing the wrong nonprofit. It is critical to choose the right organization to work with otherwise the cause marketing
program will be build on a weak foundation.
- The right nonprofit will have influence over the target market that you are after.
- Your partner needs to be a cultural fit and have the same marketing mindset.
It is not just about giving money. Cause marketing is supposed to deliver measurable results.
- Set quantitative and qualitative goals for any cause marketing program and implement measurement tools.
- Don’t have a transactional relationship with the nonprofit but grow an ongoing partnership.

24. ONLINE
ADVERTISING
STRATEGIES
Chimamanda Adichie
Novelist, Non-Fiction Writer
STARTUP ELITE

25. ONLINE ADVERTISING STRATEGIES
STARTUP ELITE
Online Advertising can be a very effective marketing method especially for a niche target market.
The challenge lays within identifying the right infrastructure to use for advertising dollars and to
strategically invest at the right moment when other marketing initiatives are in progress which will
cause a synergistic effect that will amplify the result of every dollar spent.
For companies that are already investing a lot into content marketing efforts it makes sense to support the
distribution of such content on a social platform such as Facebook. Facebook has a very sophisticated
advertising platform that allows you to market to your current followers and well as solicit new followers.
Who you are marketing to and whether that makes sense financially depends in
large part on what you are marketing. We are here to help you define the right
advertising solutions that supports your content marketing initiatives.

26. MAGAZINE
AND EVENT
FINANCIAL
PROJECTIONS
Tidjane Thiam
CEO of Credit Suisse
STARTUP ELITE

27. MAGAZINE AND EVENT FINANCIALS
STARTUP ELITE
We do not only provide you with a strategy that grows your business and optionally help you implement
it but we also make sure that these initiatives will provide a positive return on investment (ROI) so that
we can continue to build a long working relationship with our clients.
- Determine expected growth in monthly website traffic (unique visitors).
- Define the potential revenue from website advertisers using market value CPM rates.
- Based on traffic projections and CPM rates determine whether a sponsorship model may be favorable.
- Estimate the increase in e-mail subscribers and project potential revenues from newsletter integration.
- Optimize the event pricing strategy for sponsors, exhibitors and ticket sales to ensure maximum profitability.
- Identify other cross-selling and upselling opportunities and associated revenues.
- Ultimately determine which strategies fit the organization given the currently available resources.

28. STRIVE MASIYIWA
ZIMBABWE’S RICHEST MAN
“A vision on its own is not enough. Hard work and
dedication is required to make that vision a reality.”
STARTUP ELITE

29. STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
Startup Elite is a consulting firm specialized in
early stage ventures. From strategy review and
development to hands-on implementation, we
help you achieve accelerated growth.We are your
partner in getting your business to the next level.
WWW.STARTUPELITE.COM

30. FOR MORE INFORMATION
STARTUP ELITE
info@StartupElite.com