Startup Elite's modified proposal for the Pan African Global Trade & Investment Conference. For more proposals and information about our consulting services at Startup Elite please visit www.StartupElite.com
In 2018, I interviewed for a product marketing role at Meetups at WeWork. Naturally, the interview had a take home assignment, which was "show us how you would think about marketing Meetups at WeWork". My completed assignment is below. I hope this helps anyone interviewing at Meetup.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
The document discusses the evolution of social media and its importance for consumer shows and event marketing. It provides an overview of key topics like how social media can recruit customers, leverage different tools like Facebook, blogs and video, and case studies on how organizations have successfully used social media. The presentation outlines the basic steps for using social media and what it can provide for show management, like growing communities and brand awareness. It also describes the four pillars of an effective social media playbook for building infrastructure, growing an online community, leveraging the community, and monitoring performance.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
In 2018, I interviewed for a product marketing role at Meetups at WeWork. Naturally, the interview had a take home assignment, which was "show us how you would think about marketing Meetups at WeWork". My completed assignment is below. I hope this helps anyone interviewing at Meetup.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
The document discusses the evolution of social media and its importance for consumer shows and event marketing. It provides an overview of key topics like how social media can recruit customers, leverage different tools like Facebook, blogs and video, and case studies on how organizations have successfully used social media. The presentation outlines the basic steps for using social media and what it can provide for show management, like growing communities and brand awareness. It also describes the four pillars of an effective social media playbook for building infrastructure, growing an online community, leveraging the community, and monitoring performance.
Social Media Marketing Agency White Label Program - Vulpine InteractiveDerric Haynie
Would you like to offer your client's social media services on top of your existing agreement?
Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?
This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.
In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
Embracing the Digital Age in Economic DevelopmentBen Wright
Community Systems CEO Ben Wright presents "Embracing the Digital Age in Economic Development" at the Northeastern Economic Developers Association Conference in New Haven, CT
Jess Gold | Information Architecture ReportJessica Gold
The document provides a project report for redesigning the website of the Adult Literacy League. It includes an executive summary of the organization, objectives for the new site including increasing awareness and donations. The target launch date is end of June. Primary audiences are those needing services and those wanting to donate/volunteer. Competitors' sites are analyzed. The current site's content, perception, and areas for improvement are reviewed. The new design should have a compassionate look and feel with updated content and functionality like a CMS and forms. A content strategy outlines future content including a blogging and social media schedule. Wireframes and site maps are provided to visualize the new structure.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
The document outlines plans for Telstra Enterprise's FY2015 marketing program to nurture customer advocacy among C-Suite executives. It proposes shifting from a traditional B2B approach to more personalized, "person-to-person" engagement through insights, inspiration, and innovation delivered via a new program called STRIDE. STRIDE will provide relevant content to help executives address business challenges through a network of subject matter experts called the Business Response Team.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
The document discusses strategies for using content marketing to enhance supplier relationships and marketing efforts in the adventure travel industry. It recommends tapping into supplier relationships to create engaging content by selecting suppliers that share your brand's philosophy, incorporating their news and updates into your editorial calendar, having them guest blog, and using their videos and images liberally. It also suggests using content created on tours by having suppliers, guides, and clients provide photos, videos, and text to post daily on blogs, social media platforms, and more.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
This document provides an overview of a content marketing workbook that aims to help readers apply content marketing strategies to their business. It includes sections on storytelling, building a content framework, planning long-term strategies, generating ideas, creating blog content, using blogging to rank on Google, repurposing content, topic clusters, video marketing, guest blogging, content promotion, and analytics. Each section provides learning resources and practical exercises. The workbook is designed to help readers develop a repeatable content process and become experts in content marketing. Completing the exercises will help build a unique, tailored content strategy to reach business goals.
A Brand Bible is a document that covers everything about your brand. It details your company, industry, brand pyramid, brand values and personality, competition, reason for being and also helps readers understand your brand voice and persona as well as your audience. This is a vital marketing tool for anyone serious about building brands for their company or for themselves. From the former Chief Marketing Officer of Google Play - Patrick Mork
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Hello Everyone!
I have tried something different and creative from a non-technical background. This is my #task1 as a Digital Marketing Intern at @The Sparks Foundation #Gripseptember21. I have created the marketing plan for TSF.
Here is the link- https://link.medium.com/HYc11593Ijb
I would like to thank you TSF and my fellow interns. If there are any suggestions please let me know.
#Grip #thesparksfoundation #digitalmarketingintern #GRIPSEPTEMBER21 #TSF #digitalmarketing
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
The document provided guidance on creating user profiles through an empathy map, writing a user persona, starting a Day In The Life worksheet to understand a user's daily routine, and describing how personas relate to objectives and marketing channels. Participants were instructed to complete these profiling exercises for their final projects to gain insights into target users. The profiling work would aid in developing effective digital marketing strategies tailored to user needs.
Six Reasons You Need Event Content StrategyOpus Agency
This document outlines six reasons why event content strategy is important: 1) Create internal alignment, 2) Target your content, 3) Attract your audience, 4) Enhance audience engagement, 5) Improve brand recognition, and 6) Increase purchase intent. It discusses how each reason is important and provides strategies and benefits for implementing an effective event content strategy, such as customizing content by audience segments to increase engagement. The overall message is that a strong content strategy can deliver an engaging experience that builds brand affinity and drives business outcomes.
The document provides an overview of key topics related to international trade and investment:
1) It begins with introducing basic terms like foreign direct investment, foreign institutional investment, balance of payments, and trade flows.
2) It then discusses trends in the current and capital accounts of major economies like the US, UK, Japan and Germany.
3) The document also looks at trends in foreign investment globally and factors influencing international investment decisions.
4) Finally, it provides some insights into the Indian economy, including sectors receiving FDI, top export/import partners, and key initiatives in the recent Indian budget to boost manufacturing and agriculture.
This document discusses theories of international trade and investment. It covers concepts like comparative advantage and competitive advantage. It then discusses classical trade theories like mercantilism and theories based on factors of production. It also covers how governments can enhance national competitive advantage through policies that stimulate innovation, target industries, and invest in infrastructure. The document discusses industrial clusters and national industrial policy. It covers theories on why firms invest overseas based on monopolistic advantages, internalization, and Dunning's eclectic paradigm. Finally, it discusses non-FDI based explanations for internationalization through collaborative ventures.
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
Embracing the Digital Age in Economic DevelopmentBen Wright
Community Systems CEO Ben Wright presents "Embracing the Digital Age in Economic Development" at the Northeastern Economic Developers Association Conference in New Haven, CT
Jess Gold | Information Architecture ReportJessica Gold
The document provides a project report for redesigning the website of the Adult Literacy League. It includes an executive summary of the organization, objectives for the new site including increasing awareness and donations. The target launch date is end of June. Primary audiences are those needing services and those wanting to donate/volunteer. Competitors' sites are analyzed. The current site's content, perception, and areas for improvement are reviewed. The new design should have a compassionate look and feel with updated content and functionality like a CMS and forms. A content strategy outlines future content including a blogging and social media schedule. Wireframes and site maps are provided to visualize the new structure.
Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
The document outlines plans for Telstra Enterprise's FY2015 marketing program to nurture customer advocacy among C-Suite executives. It proposes shifting from a traditional B2B approach to more personalized, "person-to-person" engagement through insights, inspiration, and innovation delivered via a new program called STRIDE. STRIDE will provide relevant content to help executives address business challenges through a network of subject matter experts called the Business Response Team.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Vulpine Interactive is a social media marketing agency that builds online communities for brands through social media management, advertising, and engaging content. They help brands grow passionate fan bases and increase website traffic, leads, and sales. Their services include developing social media strategies, managing brand presences across platforms like Facebook and Twitter, and promoting content through paid advertising. They aim to provide unique experiences for audiences in order to build trust and loyalty for their client brands.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
The document discusses strategies for using content marketing to enhance supplier relationships and marketing efforts in the adventure travel industry. It recommends tapping into supplier relationships to create engaging content by selecting suppliers that share your brand's philosophy, incorporating their news and updates into your editorial calendar, having them guest blog, and using their videos and images liberally. It also suggests using content created on tours by having suppliers, guides, and clients provide photos, videos, and text to post daily on blogs, social media platforms, and more.
This document provides an overview of using Instagram for business. It discusses setting up an Instagram profile securely, the core values of Instagram, important Instagram metrics, the demographics of Instagram users in the UK, elements of an Instagram marketing strategy including content ideas, calls to action, and using insights. It also covers Instagram advertising and offers consulting services from the presenter to help businesses leverage Instagram.
This document provides an overview of a content marketing workbook that aims to help readers apply content marketing strategies to their business. It includes sections on storytelling, building a content framework, planning long-term strategies, generating ideas, creating blog content, using blogging to rank on Google, repurposing content, topic clusters, video marketing, guest blogging, content promotion, and analytics. Each section provides learning resources and practical exercises. The workbook is designed to help readers develop a repeatable content process and become experts in content marketing. Completing the exercises will help build a unique, tailored content strategy to reach business goals.
A Brand Bible is a document that covers everything about your brand. It details your company, industry, brand pyramid, brand values and personality, competition, reason for being and also helps readers understand your brand voice and persona as well as your audience. This is a vital marketing tool for anyone serious about building brands for their company or for themselves. From the former Chief Marketing Officer of Google Play - Patrick Mork
UGCX 2009 Conference - Marketing 2.0 - UGC + SEM + SEO + Social Media Innovat...David Dalka
UGC + SEM + SEO + Social Media Innovation + New Executive Management Organizational Leadership Structures= Elite Profitable Future Branding
Search Engine Marketing & Social Media creating an urgent need for a new breed of executive management leaders qualified to lead complex organizational change/redesign!
ROI on Social Media for BRANDS.
Live presentation by Mr.Ananthanarayanan V (Ananth V) at Google Business Group Mumbai event - ROI ON Social media.
All contents are copyrights of Techdivine Creative Services & cannot be reproduced or shared for commercial or other purposes without prior written approval from Techdivine Creative Services.
---
Follow @AnanthV9 on Twitter & Facebook.com/AnanthV9
Hello Everyone!
I have tried something different and creative from a non-technical background. This is my #task1 as a Digital Marketing Intern at @The Sparks Foundation #Gripseptember21. I have created the marketing plan for TSF.
Here is the link- https://link.medium.com/HYc11593Ijb
I would like to thank you TSF and my fellow interns. If there are any suggestions please let me know.
#Grip #thesparksfoundation #digitalmarketingintern #GRIPSEPTEMBER21 #TSF #digitalmarketing
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
The document provided guidance on creating user profiles through an empathy map, writing a user persona, starting a Day In The Life worksheet to understand a user's daily routine, and describing how personas relate to objectives and marketing channels. Participants were instructed to complete these profiling exercises for their final projects to gain insights into target users. The profiling work would aid in developing effective digital marketing strategies tailored to user needs.
Six Reasons You Need Event Content StrategyOpus Agency
This document outlines six reasons why event content strategy is important: 1) Create internal alignment, 2) Target your content, 3) Attract your audience, 4) Enhance audience engagement, 5) Improve brand recognition, and 6) Increase purchase intent. It discusses how each reason is important and provides strategies and benefits for implementing an effective event content strategy, such as customizing content by audience segments to increase engagement. The overall message is that a strong content strategy can deliver an engaging experience that builds brand affinity and drives business outcomes.
The document provides an overview of key topics related to international trade and investment:
1) It begins with introducing basic terms like foreign direct investment, foreign institutional investment, balance of payments, and trade flows.
2) It then discusses trends in the current and capital accounts of major economies like the US, UK, Japan and Germany.
3) The document also looks at trends in foreign investment globally and factors influencing international investment decisions.
4) Finally, it provides some insights into the Indian economy, including sectors receiving FDI, top export/import partners, and key initiatives in the recent Indian budget to boost manufacturing and agriculture.
This document discusses theories of international trade and investment. It covers concepts like comparative advantage and competitive advantage. It then discusses classical trade theories like mercantilism and theories based on factors of production. It also covers how governments can enhance national competitive advantage through policies that stimulate innovation, target industries, and invest in infrastructure. The document discusses industrial clusters and national industrial policy. It covers theories on why firms invest overseas based on monopolistic advantages, internalization, and Dunning's eclectic paradigm. Finally, it discusses non-FDI based explanations for internationalization through collaborative ventures.
International trade occurs between countries due to differences in factors of production and limited mobility between countries. There are three main reasons for international trade: diversity of production conditions between countries, increasing returns to scale, and differences in tastes for goods. International trade has advantages like increased world output, variety of goods and services, and economic growth. However, it also has disadvantages such as economic and political interdependence and depletion of national reserves. Countries employ protectionist policies and trade barriers like tariffs, quotas, and embargoes to protect domestic industries and employment.
International trade involves the exchange of goods and services between countries. It provides benefits like job creation, increased consumption, and economic growth. However, it also faces problems from trade barriers like tariffs and quotas imposed by governments. International organizations like the World Trade Organization seek to reduce trade barriers and help resolve trade disputes between nations to further global trade.
This document discusses international trade and comparative advantage. It begins by introducing Paul Krugman's support for free trade and comparative advantage. It then discusses concepts like specialization based on comparative advantage, gains from trade including increased competition and economic growth. The document uses an example to illustrate how two countries can both benefit from specializing in different goods based on their relative costs of production. It acknowledges some of the assumptions and limitations of comparative advantage theory. Finally, it discusses patterns of exports for different countries and how the UK's comparative advantage has shifted over time.
Indias international-trade-and-investmentMukesh Singh
India has emerged as an important player in global trade. Its share of world merchandise exports has grown from 0.7% in 2000 to 1.7% in 2013, and it now ranks 19th globally. Both India's exports and imports have shifted significantly towards southern countries like Asia, Africa, and Latin America over the past decade. Major exported commodities showing increased global market share include petroleum products, pharmaceuticals, cereals, and cotton. India's role in international trade is expected to continue expanding due to strong economic growth and policy support for global integration.
International trade has been an important part of the Indian economy for centuries. After gaining independence in 1947, India followed socialist policies that protected domestic industries and heavily regulated foreign trade. Since the late 1980s, India has moved towards more open trade policies and liberalization. India's major exports include engineering goods, textiles, gems and jewelry, while major imports are crude oil, machinery, and chemicals. Though trade represents a smaller share of India's GDP compared to other countries, India's international trade has grown significantly in recent decades, with the Exim Bank established to support trade financing.
The document discusses several theories of international trade:
1. Mercantilism held that a nation's wealth depended on accumulating gold and silver through trade surpluses. It advocated subsidies for exports and tariffs/quotas on imports.
2. Adam Smith's absolute advantage theory argued that countries should specialize in goods they produce most efficiently and trade for other goods. Both countries can benefit through specialization and trade.
3. David Ricardo's comparative advantage theory extended this, showing that trade can benefit both sides even if one country is more efficient overall. Countries should import goods they have a comparative - not absolute - disadvantage in.
4. Later theories examined factors like differences in factor endowments
Life and Times Proposal by Startup EliteMarkus Biegel
This is the modified public version of Startup Elite's presentation for Life & Times Magazine. This public version excludes any proprietary information about Life & Times Magazine as well as any pricing of Startup Elite's services.
We publish these modified presentations as a sample of the type of work we do. For more information please visit us at www.StartupElite.com where you will also find other presentations.
Mkg plan social media strategy-hs-3jan13xristianapr
This document provides guidance on using social media for business marketing. It defines social media as online platforms for participation in conversations. For businesses, social media allows tapping into conversations about brands to participate, get insights and make better decisions. The document recommends developing a social media presence on platforms like blogs, LinkedIn, Facebook, Twitter, YouTube and Flickr to build exposure, drive traffic to websites, and generate leads. It provides an action plan including tools, company strategy, and types of content to post. The strategy aims to position the company as an expert in its field and engage target audiences like exhibitors, organizations and visitors.
Digital marketing strategy slides by Jess LeMerleHayden Armour
This document provides an overview of digital marketing strategies and tactics. It discusses developing a digital marketing strategy, building an engaged social media audience, search engine optimization, content marketing, email marketing, online advertising, inbound marketing, and creating an effective customer experience online. Key points covered include developing customer personas, selecting appropriate marketing channels, creating a content calendar, optimizing websites for mobile and conversions, writing compelling copy, and tracking key performance indicators.
Event Website Development by Startup EliteMarkus Biegel
Startup Elite has worked with many different event companies over the past years. One key area that often needs improvement and can drive new revenue is the event's website. In this presentation we touch on a few key topics that help event producers get a better idea of what they need to do to stand out. For more information please contact Startup Elite at info@startupelite.com
For more presentations visit www.StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecChristianJHaight
This document provides guidance on improving webinar marketing strategies for industrial companies. It recommends using webinar software that enables interactive content and engagement tracking. When presenting on video, pay attention to lighting, background, visuals, and post-event follow up. Engagement is important, so use live polls and combine slides with video. The goal is to stand out from other webinars, keep audiences engaged through the virtual format, and positively represent your brand.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
First and only technology cutting-edge event in Europe bringing you real cognitive automation use cases from end-users, 12 – 14 March 2019 in Berlin, Germany
Join the event and learn:
• how to deal with unstructured data for better predictive analytics and forecasting
• how to set up an AI or machine learning department with fast results and roll out into the rest of the organization
• how to guarantee Data Readiness, Data Creation and Normalisation
• how to leverage Tensorflow, Keras, Neural Network, Deep learning, and Dataset, for your business success
Meat AI & intelligent robotics experts from YES BANK, UBS, Xing, Alibaba, idealo internet, DHL, Turkcell, Solvay, Unicredit, ieso digital health, Zurich Group, Magic Unicorn Inc., Unbabel, and many more top companies at the Cognitive Automation Conference between 12 - 14 March in Berlin, Germany.
Download the FULL AGENDA to see the entire speaker list, round table sessions, focused workshops and at the following link: http://bit.ly/CognitiveAutomation2019FullAgenda
The Complete Guide to Digital Real Estate in Nigeria.pdfibrahimomotayo1
Digital Real Estate in Nigeria and How You Can Start Your Own Business
This article provides a comprehensive overview of digital real estate in Nigeria and information on how to launch your own business.
It will take you through the three steps of setting up a digital real estate company.
In this guide, we will cover topics such as:
-How to find the best location for your business
-What equipment will you need to get started
-How to plan your content strategy for the first few months of operation.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
How to Optimize Your Company Profile at Mobile World Congress 2011shapira marketing
PR and Social Media Tips and Tools on How to Optimize Your Company Profile at Mobile World Congress 2011 from a Social Media Expert, PR Agency and Real Live Journalist with a Scottish Accent
This document is an internship report submitted by Abuur Raqueeb to Lovely Professional University for their Bachelors of Business Administration degree. The report details Raqueeb's internship at SKOLAR, where they gained experience in sales and marketing strategies. Specifically, Raqueeb learned how SKOLAR generates and collects leads for sales, and how to convert those leads into sales through customer engagement and convincing customers. The report provides an overview of Raqueeb's duties and contributions during the internship period.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
My meticulously crafted presentation covers all essential elements. It delves into the client I am tailoring the proposal for, outlining their objectives, insights on social media and market trends, as well as identifying their competitors. The comprehensive analysis extends to defining the target audience and strategies for effective communication across various social media platforms.
Within the presentation, I articulate the content pillars and the nuanced approach to communicating them to the right audience. This involves a thorough understanding of the different audience segments, including their pain points and tailored messaging crafted specifically for each buyer persona. In essence, the presentation encapsulates a holistic approach to market research.
Inbound & content marketing for startups. Metavallon
Marketing is perceived as an art by many. Yet it is a strategy; one that can be designed through powerful techniques, practiced, and mastered. And among such techniques lies content marketing: the most modern and effective online storytelling and inbound marketing approach for all types of organizations.
Check out our latest blogpost: http://www.metavallon.org/how-to-win-over-customers-and-grow-your-startup-through-content/
Launching Yourself Digitally - The Big Network 2017Emily Wilkinson
How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.
Similar to Pan African Global Trade & Investment Conference Proposal by Startup Elite (20)
The document presents 15 logo design concepts for the Dirty Prospector whiskey brand made in Long Beach, California. The brand name references prospectors during the California Gold Rush who searched for minerals and got dirty in the process. Feedback is requested on the concepts to help refine the final logo design, which can be provided to the contact.
This document summarizes a marketing workshop covering social media, content marketing, and paid advertising. The workshop covers choosing social media platforms, social media management, driving brand awareness, paid social media advertising, different types of content marketing, managing content production, editorial calendars, content distribution, and metrics. Specific topics include defining bonding materials, the three stages of bonding, types of content that resonate, and when the right time for paid advertising is after building an engaged audience.
Basic Business Websites - Pitch Deck - Education EditionMarkus Biegel
This is the Pitch Deck that Startup Elite used to use to pitch "Basic Website Services." There are also added slides for educational purposes to learn why the pitch was structured in this particular way. Feel free to share the link with anyone you think can benefit from this. Authored by Markus Biegel (www.linkedin.com/in/markusbiegel)
This Social Media Campaign is created entirely by my CSULB Digital Marketing students during Fall 2016. Very impressed by their work, most of the photography is original work!
Leveraging Chambers' Email Lists for Business DevelopmentMarkus Biegel
How to leverage the email list of local business and trade chambers for business development purposes.
This presentation was created for Allied Protection Services, Inc. and it's business development team.
Author: Markus Biegel | www.markusbiegel.com
Are you hiring a HR Manager? Here is a sample of 55 Questions to ask your interviewee.
This set of questions was created by Markus Biegel and behalf of Allied Protection Services, Inc. which is a security company based in Los Angeles providing various protection services throughout several U.S. states.
Nationwide Real Estate Executives Proposal by Startup EliteMarkus Biegel
Proposal for Nationwide Real Estate Executives to launch a hyper-targeted digital strategy that through the development of multiple lead-generation websites will increase their deal flow.
Startup Elite:
Startup Elite is a consulting firm specialized in early stage ventures. From strategy review and development to hands-on implementation, we help you achieve accelerated growth. We are your partner in getting your business to the next level.
Website: www.StartupElite.com
40 Most Frequently Asked Questions by InvestorsMarkus Biegel
40 Most Frequently Asked Questions by Investors. We put together this slideshow for a presentation for The Entrepreneurial Institute at the California State University, Dominguez Hills.
For more presentations please visit Startup Elite at www.StartupElite.com
You can also contact us directly at info@StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
LinkedIn: www.linkedin.com/in/MarkusBiegel
Unified Small Business Alliance Proposal by Startup EliteMarkus Biegel
The Unified Small Business Alliance is an organization established to Create, Restore and Maintain a Healthy Business Environment.
This is the modified presentation for the Unified Small Business Alliance created by Startup Elite.
For more presentations and information on our services please visit www.StartupElite.com
Ashley Danielle for Benni Barker. For more Fashion Editorials make sure to visit www.BenniBarker.com
Make sure to follow Obie on Instagram @Obie_Bear
Model: Ashley Danielle
Dog: Obie
Photography: Mark Xander
Benni Barker Editorial with Elizabeth Tran and her dog Mango the Shih Tzu. Benni Barker is a dog designer brand that creates dog bow ties. For more photos, information and products visit www.BenniBarker.com
You can follow them both on Instagram:
Elizabeth Tran: @elizabethtran626
Mango: @mangoewok
30 Fashion Bloggers to Follow. We have a database of over 500 Fashion Bloggers. We help our clients launch effective content marketing campaigns through bloggers. For more information about our services please visit www.NeedMediaNow.com
Content Marketing with Fashion Bloggers by Startup EliteMarkus Biegel
Content Marketing with Fashion Bloggers
From the Digital Strategies for Fashion Brands Series by Startup Elite.
For more presentations and useful information visit our website at www.StartupElite.com
Benni Barker Editorial featuring Victoriah Bech (www.VictoriahBech.com). For more editorials, bow ties and more see www.BenniBarker.com
- - -
Ambassador: Albert Einstein
Model: Victoriah Bech
Photographer: Mark Xander
Location: Beverly Hills, California
Rules of a Gentleman Series with Benni Barker featuring Weston the Frenchie (@WTFrenchie)
---
More information about Benni Barker at www.BenniBarker.com also make sure to follow on social media.
FB: www.facebook.com/BenniBarker
TW: www.twitter.com/BenniBarker
IG: www.instagram.com/BenniBarker
The document contains a single word - "Mr. Chiquito". It refers to an individual named Mr. Chiquito, but provides no other context or information about this person. In just one word, the document introduces the name of an individual but gives no other identifying or descriptive details about them.
Passport to Leadership by Markus BiegelMarkus Biegel
The Passport to Leadership Program at the California State University Dominguez Hills is part of the Leadership Education and Advocacy Development (LEAD) Program that aims to inspire and develop dynamic students, leaders, professionals and global citizens.
As an active member of the startup community and CSUDH Alumni '08 I was asked to present one of the workshops to the students who upon completion of the program are awarded a special certificate and medal.
I took this opportunity to try out some of the content that I have been writing for my book "From Startup To Grow Up"
I hope you enjoy the slides.
Author:
Markus Biegel, Entrepreneur & Business Consultant
Website: www.MarkusBiegel.com
LinkedIn: www.linkedin.com/in/markusbiegel
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. EVENT WEBSITE
DEVELOPMENT
STARTUP ELITE
“You have to keep speaking to your audience. Don’t
make assumptions about what you think they want
as you might be wrong.”
- Jason Njoku, Founder of iROKO
3. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
MAIN OBJECTIVE: LAUNCH AN EVENT-SPECIFIC WEBSITE
EVENT WEBSITE:
KEY ELEMENTS
CONTENT
FEATURESCONNECTIVITY
The benefits of launching an event-specific website includes:
- Enhanced branding opportunity with site-specific design.
- New non-interfering / non-crowding content mix opportunities.
- Increased value proposition to sponsors and exhibitors.
- Improved search engine optimization (SEO) performance.
- Receiving significantly more revenues.
To launch a successful event-specific website requires having a strategic
website development plan that covers in detail the key elements:
1) content 2) features and 3) connectivity.
Presentation for Pan African Global Trade & Investment Conference
4. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
INFORMATIVE CONTENT
Event Agenda / Schedule
Attendees want to know what they are signing up for and what type of time
commitment they will need to make. The bigger the event the more important
this information becomes.
Special Guests / Speakers / Appearances
Who is attending this event that I want to meet, listen to and learn from?
Include the bios so that people can get excited about attending the event.
Sponsor / Exhibitor Lists and Information
Sponsors can add a lot of credibility to an event and there is a tremendous
value in providing detailed information about all your exhibitors.
Event Team and Partners
Give credit to your hard working team and strategic partners. Most importantly
be transparent and show who the people are behind this event production.
Bethlehem Tilahun Alemu
Founder of SoleRebels
CONTENT
Presentation for Pan African Global Trade & Investment Conference
5. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
MARKETING CONTENT
Strategically placed marketing copy that provides a clear call to action for a diverse
target market:
Attendees
Buy: Encouraging potential attendees to buy their tickets immediately and to entice
them into any premium packages, special seating, fee-based workshop sessions etc.
Share: Share the event via social media, email and through word of mouth with
friends, family and other business professionals.
Exhibitors
Getting potential exhibitors excited about the quality and quantity of attendees as
well as the opportunity to meet with fellow exhibitors and speakers.
Sponsors
Enticing sponsors to become an official part of the event by providing them with
detailed information about the event size, demographics and past events.
Strive Masiyiwa
Founder of Econet Wireless
CONTENT
Presentation for Pan African Global Trade & Investment Conference
6. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
FEATURES
Registration Process
- The ability for attendees to quickly and effortlessly register and pay
any fees that may apply.
- Prominently display sign-up prompts on every page throughout the
website.
Discount Features
- Offering promotional discounts including early bird specials and
group discounts for businesses that want to send a team of people.
- Comprehensive discount analytics that allow you to track discount
code usage from strategic partners.
Multiple Registration Paths
- Implementation of multiple landing pages to target different types
of attendees. Tidjane Thiam
CEO of Credit Suisse
FEATURES
Presentation for Pan African Global Trade & Investment Conference
7. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
CONNECTIVITY
Social Component: Get people activated to follow your social media
channels, share the website and engage with content.
- Prominently displaying one-click social media following options.
- Creating and featuring practical content that’s likely to be shared and discussed.
E-mail Capture: Offering newsletters and insightful premium content to get
the email address of non-attendees.
- Newsletters that feature interesting content from the event blog.
- Topic-relevant case studies for download via PDF.
- Highly valuable database such as an exhibitor list and contact information.
Thabang Motsei
News Anchor & Correspondent
CONNECTIVITY
Presentation for Pan African Global Trade & Investment Conference
8. EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
Navigation: Navigation can make or break a website especially
for websites with many pages. Simplify navigation, make it
intuitive and use a drop-down menu if necessary.
Branding: The branding throughout the website needs to be
consistent. Inconsistent visual communication creates a
negative association for your company.
Content: Content is king. While a good website has a lot of
content you need to make sure that it is presented in small
digestible formats written in a warm and welcoming tone.
Trust: A well placed video, featured attendee testimonials, and
a lot of “More Information” links establishes the type of trust
that gets people to take action and buy their tickets for your
next event.
DESIGN
DESIGN
A website with great features will drive traffic but without the modern
and user-friendly design the conversion will significantly underperform.
Presentation for Pan African Global Trade & Investment Conference
10. SOCIAL MEDIA EVENT STRATEGY
As you promote your event through social media channels it is important to modify the language
and tactics over time to keep the message from going stale.
- Create a captivating message that gets people to act now/perform a desirable action.
- Get people excited about the event by teasing them with what they can expect.
- Inform attendees early on about any event hashtags you plan on using.
- Implement multiple pre-event objectives such as capturing new emails.
- Modify not just the language but the graphics that you use to stay interesting.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
11. SOCIAL MEDIA CONTENT MARKETING
Launch, revamp or improve your social media efforts through informative, engaging and entertaining
content across all your social media channels.
STEP 1: GETTING STARTED
- Content Mix Strategy
- Content Production Strategy
- Editorial Voice Guidelines
- Editorial Calendar
- Content Distribution Strategy
- Hands-on Social Media Management
- Performance Tracking Tools
STEP 2: AMPLIFICATION
- Implementing top trends and staying on the cutting edge.
- Developing unique co-branding opportunities.
- Launching user-generated content campaigns.
- Execute promotional campaigns for increased engagement.
We use strategy, creativity and savvy tools to engage with your
audience to ensure your brand is relevant and part of the conversation.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
We will help you in creating an event-specific and ongoing social media strategy that will support the marketing objectives for the magazine
and the events. With the right strategy in place we can offer affordable rates for continuous hands-on social media management.
12. SOCIAL MEDIA TYPES OF CONTENT
If your content doesn’t resonate with your audience, then they won’t follow you to where you want to take them.
Here we identity the type of content that speaks to people:
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
1. Content that reminds us that life is short.
2. Content that reminds us that dreams can come true.
3. Content that gives us faith to believe for bigger things.
4. Content that reminds us that we matter.
5. Content that has unexpected twists.
6. Content that tells us a story.
7. Content that inspires us to take action.
8. Content that confirms our assumptions.
9. Content that challenges our assumptions.
10. Content that educates while entertaining us.
11. Content where David defeats Goliath.
12. Content that makes us laugh or smile.
13. Content that reveals secrets.
14. Content that surprises us.
13. SOCIAL MEDIA CONTENT MARKETING TACTICS
Once you 1) understand your audience, 2) have developed
a content market strategy, and 3) created a subscription
model you’ll need to 4) identify which tactic will be most
effective for your company.
Tactics that have statistically proven to generate the largest
return on investment (ROI):
• Articles
• Video
• White Papers
• Photos
• Infographics
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
1. Social Media
2. Articles
3. eNewsletters
4. Blogs
5. In-Person Events
6. Case Studies
7. Videos
8. White Papers
9. Online Presentations
10. Webinars / Webcasts
11. Infographics
12. Research Reports
13. Microsites
14. Print Magazine
15. eBooks / Books
16. Mobile Apps
17. Digital Magazines
18. Podcasts
CONTENT MARKETING TACTICS EXAMPLES:
14. SOCIAL MEDIA EDITORIAL CALENDAR
Your Editorial Calendar is essentially your production and delivery
schedule in one sheet. In that capacity it’s a planning document that
gives you a plan of attack. It adds value in the following ways:
- Provide a place to generate post ideas and key topics.
- Assign writing and other editorial tasks to key members of the team.
- Create a publishing schedule that helps you maintain a consistent presence.
- Visualize your marketing strategy in a way that everyone can understand.
- Act as a communication point to the team members.
If you don’t have an editorial calendar, your content marketing will become ad
hoc rather than strategic. So have one, even if you stray away from it often.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
Thabang Motsei
News Anchor & Correspondent
15. CONTENT PRODUCTION EMAIL INTERVIEWS
VALUE OF EMAIL INTERVIEWS
- Depending on the type of questions that are asked the interview may have a very long shelf life.
- This type of content is in high demand from the people that are being interviewed and their followers.
- It is highly social content that is likely to be shared and receive a great amount of engagement.
- This content type can be scalable, it’s very efficiently produced and brings effective results.
- It is one of the most cost-effective methods to build up brand value and reputation.
- The unique ability to start building real relationships with very powerful/influential people.
- Email interviews allows you to create a lot of spin-off content such as interview quote graphics.
COMMON MISTAKES IN DOING EMAIL INTERVIEWS
- Interviewing everyone. In order to add brand value you need to be interviewing people that are known.
- Asking all the same questions. If all the questions are literally the same the interview loses value and admiration.
- Completely switching over. A digital magazine needs to have a content mix that goes beyond just interviews.
- Not doing your homework. You need to research the people you are interviewing to be able to ask good questions.
- Too casual approach. Have a structured process about approaching and following up with people about interviews.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
16. POTENTIAL INTERVIEWEE
SAMPLE LIST OF POTENTIAL INTERVIEWEE
Fatou Bensouda | Gambia
Chief Prosecutor of the ICC
Thabo Mbeki | South Africa
Former President of South Africa
Salva Kiir | South Sudan
President of South Sudan
Riek Machar | South Sudan
Vice President of South Sudan
Akinwumi Adesina | Nigeria
Nigeria’s Agriculture Minister
Nkosozana Dlamini-Zuma | South Africa
Chairperson of the African Union
Yoweri Museveni | Uganda
President of Uganda
Aliko Dangote | Nigeria
Africa’s Richest Man
Donald Kaberuka | Rwanda
Head of the African Development Bank
Ngozi Okonjo-Iweala | Nigeria
Nigeria’s Minister of Finance
Bridgette Radebe | South Africa
Head of the South African Mining Development
Mariéme Jamme | Senegal
CEO of Spot One Global Solutions
Benjamin Ohiaeri | Nigeria
Medical Director at First Consultants Hospital
Isha Sesay | Sierra Leone
Anchor and Correspondent for CNN International
Note: In our initial research we have identified over 100 potential interviewees.
Mosunmola ‘Mo’ Abudu | Nigeria
Ebony Life Television CEO
Rafael Marques de Morais | Angola
Investigative Journalist
Anas Aremeyaw Anas | Ghana
Undercover Journalist
Kwangu Liwewe | Zambia
Executive Producer and Anchor of Africa 360
Jason Njoku | Nigeria
Founder of iRoko TV
Ferial Haffajee | South Africa
Editor at City Press
Lupita Nyong’o | Kenya
Academy Award Winning Actress
STARTUP ELITE
18. DIGITAL PR STRATEGY
Digital PR is a complex combination of several processes including content marketing, social media
and search that builds upon the traditional ways of doing PR such as developing media relations and
publishing press releases.
Key Digital PR Initiatives:
- Amplify content marketing efforts by repurposing content you already have into “fresh” new content.
- Growing your digital footprint by publishing repurposed content on multiple online platforms.
- Expanding media relations to include bloggers as well as social media influencers.
- Launching internal C-Level personal branding initiatives to indirectly grow brand value for the organization.
- Implement measurement tools to easily track all earned media and progress towards milestone goals.
- Leveraging all things digital to support the traditional PR initiatives.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
19. DIGITAL PR STRATEGY | BUSINESS BLOGGERS
Sarah Lacy
www.pando.com
Mark Suster
www.bothsidesofthetable.com
Penelope Trunk
www.blog.penelopetrunk.com
Steve Blank
www.steveblank.com
Jeff Cornwall
www.drjeffcornwall.com
Guy Kawasaki
www.guykawasaki.com
Robert Clough
www.smallbusinessbrief.com
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
Tim Ferriss
www.timferriss.com
Jason Fried
www.37signals.com/svn
Howard Lindzon
www.howardlindzon.com
Jason Calacanis
www.calacanis.com
Paul Graham
www.paulgraham.com
Tim O'Reilly
radar.oreilly.com/tim
Craig Newmark
www.cnewmark.com
Mark Cuban
www.blogmaverick.com
Fred Wilson
www.avc.com
Kevin Kelly
www.kk.org
Brian Clark
www.copyblogger.com
Scott Adams
www.blog.dilbert.com
John Jantsch
www.ducttapemarketing.com
Jackie Huba
www.jackiehuba.com
Babak Nivi
www.venturehacks.com
Seth Godin
www.sethgodin.typepad.com
James Altucher
www.jamesaltucher.com
Neil Patel
www.quicksprout.com
Ethan Zuckerman
ethanzuckerman.com/blog
Matt Mullenweg
www.ma.tt
Rashmi Sinha
www. rashmisinha.com
21. EVENT SPONSORS & EXHIBITORS
HOW TO GET SPONSORS / EXHIBITORS?
1. Define who your audience is because sending “blind” proposals usually does not
work and will in fact hurt your brand image.
2. Determine your sponsorship levels and how many sponsors you will need/want.
Based on this number project how many contacts you will need in your database.
3. Launch sales efforts by making lots of phone calls, writing e-mails and most
importantly doing a lot of good follow-ups.
4. Be relentless. If they don’t want to become sponsors then ask them to be
exhibitors. If they want to be neither then offer them complimentary tickets to
check out the event and maybe become sponsors next time.
5. Give your sponsors / exhibitors lots and lots of publicity. This will be part of your
comprehensive content marketing strategy that includes giving them a shout-out
on your social media, featuring them on your event blog etc.
6. Build a relationship. Make sure that they are happy with the sponsorship and
participation in the event, ask for feedback to improve the next event and make
them an ongoing partner.
STARTUP ELITE
WHAT DO SPONSORS CARE ABOUT?
- On-Site Signage
- Category Exclusivity
- Broadcast Ad Opportunities
- On-Site Presence
- Title of Proprietary Area
- Access to Database/Mailing List
- Access to Content
- Rights to Use Logo/Trademarks
- Logo on Marketing Materials
- Logo Included in Media Buys
Presentation for Pan African Global Trade & Investment Conference
22. EVENT SPONSORS & EXHIBITORS
COMMON MISTAKES IN SOLICITING SPONSORSHIPS
Donation-Approach
Event sponsorships are not philanthropy. You need
to use a sales-approach in which you emphasize real
value instead of participation.
Going After Everyone
You don’t have the resources to go after everyone.
Do your homework and focus on a targeted market
with more effort.
Inexperienced Sales People
Not only are inexperienced sales people ineffective
in securing sponsorships but they will potentially
ruin your event’s reputation.
STARTUP ELITE
One-Size-Fits-All Approach
Sending the same email to 1,000 businesses will take
more time and bring less results than being specific
and customizing the proposal for each business.
Waiting Too Long
Timing is everything. The larger the corporation the
longer the process may take. You need to solicit
sponsors 6-12 months in advanced.
Unprofessional Presentation
You are pitching sponsorships with one-pagers and you
don’t have a website or any other marketing materials
to show since they are all still under construction.
Presentation for Pan African Global Trade & Investment Conference
23. POTENTIAL SPONSORS & EXHIBITORS
SAMPLE LIST AND CONTACT INFO OF POTENTIAL SPONSORS & EXHIBITORS
Noah Syken | VP, Global Sponsorships & Client Executive Programs
International Business Machines Corporation | syken@us.ibm.com
Angie Tipton | Manager, Corporate Sponsorships
Hewlett-Packard Company | angie.tipton@hp.com
Lisl Stanton | VP, Community Sponsorships
JPMorgan Chase & Co. | lisl.stanton@jpmchase.com
Tina Davis | SVP, Corporate Sponsorships & Marketing
Citigroup Inc. | tina.r.davis@citi.com
Jaci Quincy | Manager, Sponsorships & Events
United Parcel Service, Inc. | jquincy@ups.com
Tim Hadzima | SVP, Sponsorship Marketing, Global
Bank of America Corporation | tim.hadzima@bankofamerica.com
Steve Fox | Associate Director, Media & Sponsorships
Verizon Communications Inc. | steven.fox@verizonwireless.com
Brian Curran | Manager, Sponsorships & Special Events
Hilton Worldwide, Inc. | brian.curran@hilton.com
Steve Pacheco | Director, Advertising & Sponsorship Marketing
FedEx Corporation | steve.pacheco@fedex.com
Kathleen Watson | Senior Manager, Global Advertising, Media & Sponsorships
Cisco Systems, Inc. | kawatson@cisco.com
Daniel Pincus | Associate VP, Sponsorship & Promotions
MetLife, Inc. | dpincus@metlife.com
Leslie Berkshire | VP & Regional Manager, Marketing & Sponsorship
U.S. Bancorp | leslie.berkshire@usbank.com
Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential Marketing
American Express Company | rich.lehrfeld@aexp.com
Dick Soule | Head, Sales, Sponsorship & Media Programs
Google Inc. | dsoule@google.com
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
24. POTENTIAL SPONSORS & EXHIBITORS
MORE CONTACTS IN OUR DATABASE
VP, Brand Advertising & Sponsorships
Capital One
Director, Corporate Sponsorships
CenturyLink, Inc.
Director, Sponsorships & Events
T-Mobile USA, Inc.
SVP, Media & Sponsorships
Fidelity Investments
Director, Sponsorship Marketing
The Allstate Corporation
Manager, Sponsorship Advertising
Sprint Corporation
Senior Manager, Sponsorships
Taco Bell Corp.
VP, Advertising & Sponsorships
Aflac Incorporated
Senior Director, Global Sponsorship Marketing
Visa, Inc.
Director, Sponsorships
MasterCard Inc.
Manager, Sponsorship Marketing
Bose Corporation
VP, Sponsorship Marketing
AT&T Inc.
Director, Social Media & Corporate Sponsorships
TD Ameritrade Holding Corporation
Director, Marketing Sponsorships
Coca-Cola Bottling Co.
STARTUP ELITE
Director, Strategic Sponsorships
Nationwide Insurance
Director, Marketing & Sponsorship
QUALCOMM Inc.
Senior Director, Advertising & Sponsorship
DIRECTV
Director, Sponsorships & Event Marketing
Farmers Group, Inc
Manager, Events & Sponsorship
Tribune Media Company
Director, Sponsorships & Events
UBS Financial Services, Inc
SVP, Corporate Sponsorships
Bank of the West
Presentation for Pan African Global Trade & Investment Conference
26. CORPORATE BRANDING | LOGO DESIGN
STARTUP ELITE
LOGO DESIGN BEST PRACTICES
Simplicity: Keep the logo simple so that it becomes easier recognizable when scaled
up or down in size.
Color: Limit the use of color to no more than tree. Colors evoke different emotions
and moods. Make sure you pick a color that captures your company’s personality.
Typography: Don’t use common fonts, distinguish your logo from the rest with
custom fonts and never use more than two fonts. Make sure the fonts are legible
when scaled down.
Special Effects: Do not use any special effects on your logo, they’ll make your logo
ineffective for a lot of creative marketing campaigns.
Balance: Make sure the logo has a nice balance. If your logo has multiple words make
sure the logo highlights the key words.
FIVE PRINCIPLES OF
LOGO DESIGN
- SIMPLE
- MEMORABLE
- TIMELESS
- VERSATILE
- APPROPRIATE
Logos are a critical aspect
of business marketing.
It’s the single most visible
manifestation of the
company.
Presentation for Pan African Global Trade & Investment Conference
27. CORPORATE BRANDING | DOMAIN NAME
STARTUP ELITE
WHAT MAKES A DOMAIN
NAME GREAT?
SHORT
The least amount of Characters,
Syllables and Words.
MEMORABLE
Common words that are easy to
spell and have a catchy sound.
AVAILABLE
Available for purchase from
Domain Registrar, Auction House,
Domain Broker or Domain Owner.
What’s the value of buying multiple domain names?
Accidental Typos: Despite knowing how to spell the words we use daily we continue to make
accidental typos every day. Having a domain names that forwards the user to the right
website is very convenient.
Common Misspelling: McDonalds could be easily misspelled as MacDonalds or MackDonalds
if it wasn’t one of the most recognized brands in the world. Unless you are a famous brand
you cannot afford to let users make this mistake.
Micro-Sites: A company may choose to launch one or several microsites for improved
marketing of specific services/products, special events, company blog/magazine, marketing
campaign or other projects.
Being Competitive: In the search for your company name you probably came up with a few
good names that were available. Why would you give your competitors the chance to buy
those names? For a minimal cost you can acquire all the good names making it just a little bit
harder for new competitors entering your market.
Presentation for Pan African Global Trade & Investment Conference
29. COMPETITOR INTELLIGENCE | CONFERENCES & EXPOS
STARTUP ELITE
New York Business Expo & Conference
www.newyorkbusinessexpo.com
Small Business Entrepreneur Expo
www.chicagosmallbusinessexpo.com
Content and Communication World Expo
www.ccwexpo.com
St. Louis Business Expo
www.stlouisbusinessexpo.com
Hispanic Business Expo
www.hispanicbusinessexpo.net
Hispanic Business & Consumer Expo
www.hbcexpo.com
Global Carbon Market Fair & Conference
www.carbonexpo.com
Presentation for Pan African Global Trade & Investment Conference
Mac iWorld Expo
www.macworldiworld.com
Techmanity
www.techmanity.com
E3 Expo
www.e3expo.com
Digital Entertainment World
www.dewexpo.com
IdeaLab Founders Conference
www.idealab.io
TIE Conference
www.tiecon.org
iStrategy Conference
www.istrategyconference.com
Anime Expo
www.anime-expo.org
EMS World Expo
www.emsworldexpo.com
Art Expo New York
www.artexponewyork.com
Surf Expo
www.surfexpo.com
API World Conference & Expo
www.apiworld.co
Space Tech Expo
www.spacetechexpo.com
Market New York Expo
www.marketnewyorkexpo.com
Global Pet Expo
www.globalpetexpo.org
World Tea Expo
www.worldteaexpo.com
World Expo of Beer
www.worldexpoofbeer.com
MMA World Expo
www.mmaworldexpo.com
Seafood Expo
www.seafoodexpo.com
Greenbuild Expo
www.greenbuildexpo.com
West Coast Franchise Expo
www.wcfexpo.com
30. COMPETITOR INTELLIGENCE | AFRICAN EVENTS
STARTUP ELITE
Africa Business Conference
www.africabusinessconference.com
Pan African Film Festival
www.paff.org
Africa Progress Panel
www.africaprogresspanel.org
African Economic Conference
www.uneca.org
Fashion Africa Conference
www.fashionafricaconference.com
National Model African Union Conference
www.modelafricanunion.org
SWIFT African Regional Conference
www.swift.com
Presentation for Pan African Global Trade & Investment Conference
Bitcoin Africa Conference
www.bitcoinconference.co.za
African Politics Conference Group
www.africanpoliticsgroup.org
International Conference on Cancer in Africa
www.aorticconference.org
South African Aids Conference
www.saaids.com
African Fine Coffee Conference & Exhibition
www.eafca.org
African Maritime Security Summit
www.afsecevent.com
Pan African Conference on Parenting
www.parentinginafrica.org
Pan African Conference on Parenting
www.parentinginafrica.org
Energy and Nuclear Power in Africa
www.iaea.org
African Tuna Conference
www.africantunaconference.com
IST-Africa Conference
www.ist-africa.org
Breathe Sunshine African Music Conference
www.breathesunshineconference.com
African Economic Conference
www.afdb.org
Africa Hotel Investment Forum
www.africa-conference.com
32. EXPERIENTIAL EVENT ACTIVATIONS | HEADSHOTS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Offering FREE Professional Headshots
for attendees.
- High Participation Rate
- Incredibly Convenient
- Valuable Experience
- Co-Branding Opportunity
- E-Mail Capture
- Real Time Marketing
- PR Buzz Potential
- Post-Event Engagement
You can negotiate with local photographers to
add this to the event experience at no cost.
33. EXPERIENTIAL EVENT ACTIVATIONS | PHOTO SESSIONS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Being able to shake hands and take free
photos with a famous person.
- High Participation Rate
- Incredibly Convenient
- Cherished Experience
- Co-Branding Opportunity
- E-Mail Capture
- Real Time Marketing
- PR Buzz Potential
- Post-Event Engagement
Arranging this is far more expensive
than setting up free headshots but the
PR value can be massive and make this
worth it.
34. EXPERIENTIAL EVENT ACTIVATIONS | FASHION SHOW
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
A Fashion Runway Show featuring
several African Designers.
- Huge PR Potential
- After-Party Integration
- Fun Experience
- Co-Branding Opportunity
- Real Time Marketing
- New Revenue Opportunity
Fashion Shows require a lot of production
but they can bring a lot of PR value to the
event.
35. EXPERIENTIAL EVENT ACTIVATIONS | WINETASTING
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
On-Sight African Wine Tasting
36. EXPERIENTIAL EVENT ACTIVATIONS | AFRICAN WINES
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Mulderbosch Cabernet Sauvignon Rose
Type: Rose/Blush
Beach House Sauvignon Blanc
Type: Sauvignon Blanc
The Beachhouse Red
Type: Other Reds
Simonsig Chenin Blanc
Type: Chardonnay
Boekenhoutskloof The Wolftrap
Type: Other Reds
Jam Jar Sweet Shiraz
Type: Chardonnay
Bellingham Bernard Old Vine
Type: Chenin Blanc
Paul Cluver Noble Late Harvest
Type: Riesling
Protea Red Blend
Type: Other Reds
Protea Chenin Blanc
Type: Chenin Blanc
Ken Forrester Cape Breeze
Type: Chenin Blanc
Stellar Organics Syrah
Type: Rose
Iona The Gunnar
Type: Other Red
Morgenhof Cape Late Bottled Vintage
Type: Other Red
Hamilton Russell
Type: Pinot Noir
Rustenberg Peter Barlow
Type: Cabernet Sauvignon
Flagstone Noon Gun Dry
Type: White
Beyerskloof Pinotage
Type: Other Red
37. EXPERIENTIAL EVENT ACTIVATIONS | BUSINESS TOURS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Offering Business Tours to a variety of local
business locations for private tours.
- YouTube Space LA
- Los Angeles / Long Beach Port
- Warner Bros. Studios
- L.A. LIVE
- Local Coworking Spaces
- Local Stadium (StubHub, Staples)
These tours add 1) fun to the event experience,
2) lots of co-branding possibilities 3) increased
photo/selfie opportunities 4) potential upsell
revenues.
38. WWW.STARTUPELITE.COM
“Charity and aid have failed Africa
and its leading entrepreneurs that
are now driving the continent’s
development agenda.”
- Tony Elumelu
39. STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
Startup Elite is a consulting firm specialized in
early stage ventures. From strategy review and
development to hands-on implementation, we
help you achieve accelerated growth.We are your
partner in getting your business to the next level.
WWW.STARTUPELITE.COM