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PAN AFRICAN GLOBAL TRADE & INVESTMENT CONFERENCE
STARTUP ELITE
EVENT WEBSITE
DEVELOPMENT
STARTUP ELITE
“You have to keep speaking to your audience. Don’t
make assumptions about what you think they want
as you might be wrong.”
- Jason Njoku, Founder of iROKO
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
MAIN OBJECTIVE: LAUNCH AN EVENT-SPECIFIC WEBSITE
EVENT WEBSITE:
KEY ELEMENTS
CONTENT
FEATURESCONNECTIVITY
The benefits of launching an event-specific website includes:
- Enhanced branding opportunity with site-specific design.
- New non-interfering / non-crowding content mix opportunities.
- Increased value proposition to sponsors and exhibitors.
- Improved search engine optimization (SEO) performance.
- Receiving significantly more revenues.
To launch a successful event-specific website requires having a strategic
website development plan that covers in detail the key elements:
1) content 2) features and 3) connectivity.
Presentation for Pan African Global Trade & Investment Conference
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
INFORMATIVE CONTENT
Event Agenda / Schedule
Attendees want to know what they are signing up for and what type of time
commitment they will need to make. The bigger the event the more important
this information becomes.
Special Guests / Speakers / Appearances
Who is attending this event that I want to meet, listen to and learn from?
Include the bios so that people can get excited about attending the event.
Sponsor / Exhibitor Lists and Information
Sponsors can add a lot of credibility to an event and there is a tremendous
value in providing detailed information about all your exhibitors.
Event Team and Partners
Give credit to your hard working team and strategic partners. Most importantly
be transparent and show who the people are behind this event production.
Bethlehem Tilahun Alemu
Founder of SoleRebels
CONTENT
Presentation for Pan African Global Trade & Investment Conference
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
MARKETING CONTENT
Strategically placed marketing copy that provides a clear call to action for a diverse
target market:
Attendees
Buy: Encouraging potential attendees to buy their tickets immediately and to entice
them into any premium packages, special seating, fee-based workshop sessions etc.
Share: Share the event via social media, email and through word of mouth with
friends, family and other business professionals.
Exhibitors
Getting potential exhibitors excited about the quality and quantity of attendees as
well as the opportunity to meet with fellow exhibitors and speakers.
Sponsors
Enticing sponsors to become an official part of the event by providing them with
detailed information about the event size, demographics and past events.
Strive Masiyiwa
Founder of Econet Wireless
CONTENT
Presentation for Pan African Global Trade & Investment Conference
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
FEATURES
Registration Process
- The ability for attendees to quickly and effortlessly register and pay
any fees that may apply.
- Prominently display sign-up prompts on every page throughout the
website.
Discount Features
- Offering promotional discounts including early bird specials and
group discounts for businesses that want to send a team of people.
- Comprehensive discount analytics that allow you to track discount
code usage from strategic partners.
Multiple Registration Paths
- Implementation of multiple landing pages to target different types
of attendees. Tidjane Thiam
CEO of Credit Suisse
FEATURES
Presentation for Pan African Global Trade & Investment Conference
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
CONNECTIVITY
Social Component: Get people activated to follow your social media
channels, share the website and engage with content.
- Prominently displaying one-click social media following options.
- Creating and featuring practical content that’s likely to be shared and discussed.
E-mail Capture: Offering newsletters and insightful premium content to get
the email address of non-attendees.
- Newsletters that feature interesting content from the event blog.
- Topic-relevant case studies for download via PDF.
- Highly valuable database such as an exhibitor list and contact information.
Thabang Motsei
News Anchor & Correspondent
CONNECTIVITY
Presentation for Pan African Global Trade & Investment Conference
EVENT WEBSITE DEVELOPMENT
STARTUP ELITE
Navigation: Navigation can make or break a website especially
for websites with many pages. Simplify navigation, make it
intuitive and use a drop-down menu if necessary.
Branding: The branding throughout the website needs to be
consistent. Inconsistent visual communication creates a
negative association for your company.
Content: Content is king. While a good website has a lot of
content you need to make sure that it is presented in small
digestible formats written in a warm and welcoming tone.
Trust: A well placed video, featured attendee testimonials, and
a lot of “More Information” links establishes the type of trust
that gets people to take action and buy their tickets for your
next event.
DESIGN
DESIGN
A website with great features will drive traffic but without the modern
and user-friendly design the conversion will significantly underperform.
Presentation for Pan African Global Trade & Investment Conference
SOCIAL MEDIA
CONTENT MARKETING
Sophie Okonedo
British Actress
STARTUP ELITE
SOCIAL MEDIA EVENT STRATEGY
As you promote your event through social media channels it is important to modify the language
and tactics over time to keep the message from going stale.
- Create a captivating message that gets people to act now/perform a desirable action.
- Get people excited about the event by teasing them with what they can expect.
- Inform attendees early on about any event hashtags you plan on using.
- Implement multiple pre-event objectives such as capturing new emails.
- Modify not just the language but the graphics that you use to stay interesting.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
SOCIAL MEDIA CONTENT MARKETING
Launch, revamp or improve your social media efforts through informative, engaging and entertaining
content across all your social media channels.
STEP 1: GETTING STARTED
- Content Mix Strategy
- Content Production Strategy
- Editorial Voice Guidelines
- Editorial Calendar
- Content Distribution Strategy
- Hands-on Social Media Management
- Performance Tracking Tools
STEP 2: AMPLIFICATION
- Implementing top trends and staying on the cutting edge.
- Developing unique co-branding opportunities.
- Launching user-generated content campaigns.
- Execute promotional campaigns for increased engagement.
We use strategy, creativity and savvy tools to engage with your
audience to ensure your brand is relevant and part of the conversation.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
We will help you in creating an event-specific and ongoing social media strategy that will support the marketing objectives for the magazine
and the events. With the right strategy in place we can offer affordable rates for continuous hands-on social media management.
SOCIAL MEDIA TYPES OF CONTENT
If your content doesn’t resonate with your audience, then they won’t follow you to where you want to take them.
Here we identity the type of content that speaks to people:
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
1. Content that reminds us that life is short.
2. Content that reminds us that dreams can come true.
3. Content that gives us faith to believe for bigger things.
4. Content that reminds us that we matter.
5. Content that has unexpected twists.
6. Content that tells us a story.
7. Content that inspires us to take action.
8. Content that confirms our assumptions.
9. Content that challenges our assumptions.
10. Content that educates while entertaining us.
11. Content where David defeats Goliath.
12. Content that makes us laugh or smile.
13. Content that reveals secrets.
14. Content that surprises us.
SOCIAL MEDIA CONTENT MARKETING TACTICS
Once you 1) understand your audience, 2) have developed
a content market strategy, and 3) created a subscription
model you’ll need to 4) identify which tactic will be most
effective for your company.
Tactics that have statistically proven to generate the largest
return on investment (ROI):
• Articles
• Video
• White Papers
• Photos
• Infographics
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
1. Social Media
2. Articles
3. eNewsletters
4. Blogs
5. In-Person Events
6. Case Studies
7. Videos
8. White Papers
9. Online Presentations
10. Webinars / Webcasts
11. Infographics
12. Research Reports
13. Microsites
14. Print Magazine
15. eBooks / Books
16. Mobile Apps
17. Digital Magazines
18. Podcasts
CONTENT MARKETING TACTICS EXAMPLES:
SOCIAL MEDIA EDITORIAL CALENDAR
Your Editorial Calendar is essentially your production and delivery
schedule in one sheet. In that capacity it’s a planning document that
gives you a plan of attack. It adds value in the following ways:
- Provide a place to generate post ideas and key topics.
- Assign writing and other editorial tasks to key members of the team.
- Create a publishing schedule that helps you maintain a consistent presence.
- Visualize your marketing strategy in a way that everyone can understand.
- Act as a communication point to the team members.
If you don’t have an editorial calendar, your content marketing will become ad
hoc rather than strategic. So have one, even if you stray away from it often.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
Thabang Motsei
News Anchor & Correspondent
CONTENT PRODUCTION EMAIL INTERVIEWS
VALUE OF EMAIL INTERVIEWS
- Depending on the type of questions that are asked the interview may have a very long shelf life.
- This type of content is in high demand from the people that are being interviewed and their followers.
- It is highly social content that is likely to be shared and receive a great amount of engagement.
- This content type can be scalable, it’s very efficiently produced and brings effective results.
- It is one of the most cost-effective methods to build up brand value and reputation.
- The unique ability to start building real relationships with very powerful/influential people.
- Email interviews allows you to create a lot of spin-off content such as interview quote graphics.
COMMON MISTAKES IN DOING EMAIL INTERVIEWS
- Interviewing everyone. In order to add brand value you need to be interviewing people that are known.
- Asking all the same questions. If all the questions are literally the same the interview loses value and admiration.
- Completely switching over. A digital magazine needs to have a content mix that goes beyond just interviews.
- Not doing your homework. You need to research the people you are interviewing to be able to ask good questions.
- Too casual approach. Have a structured process about approaching and following up with people about interviews.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
POTENTIAL INTERVIEWEE
SAMPLE LIST OF POTENTIAL INTERVIEWEE
Fatou Bensouda | Gambia
Chief Prosecutor of the ICC
Thabo Mbeki | South Africa
Former President of South Africa
Salva Kiir | South Sudan
President of South Sudan
Riek Machar | South Sudan
Vice President of South Sudan
Akinwumi Adesina | Nigeria
Nigeria’s Agriculture Minister
Nkosozana Dlamini-Zuma | South Africa
Chairperson of the African Union
Yoweri Museveni | Uganda
President of Uganda
Aliko Dangote | Nigeria
Africa’s Richest Man
Donald Kaberuka | Rwanda
Head of the African Development Bank
Ngozi Okonjo-Iweala | Nigeria
Nigeria’s Minister of Finance
Bridgette Radebe | South Africa
Head of the South African Mining Development
Mariéme Jamme | Senegal
CEO of Spot One Global Solutions
Benjamin Ohiaeri | Nigeria
Medical Director at First Consultants Hospital
Isha Sesay | Sierra Leone
Anchor and Correspondent for CNN International
Note: In our initial research we have identified over 100 potential interviewees.
Mosunmola ‘Mo’ Abudu | Nigeria
Ebony Life Television CEO
Rafael Marques de Morais | Angola
Investigative Journalist
Anas Aremeyaw Anas | Ghana
Undercover Journalist
Kwangu Liwewe | Zambia
Executive Producer and Anchor of Africa 360
Jason Njoku | Nigeria
Founder of iRoko TV
Ferial Haffajee | South Africa
Editor at City Press
Lupita Nyong’o | Kenya
Academy Award Winning Actress
STARTUP ELITE
DIGITAL PR
STRATEGY
Chiwetel Ejiofor
Actor, Director, Writer
STARTUP ELITE
DIGITAL PR STRATEGY
Digital PR is a complex combination of several processes including content marketing, social media
and search that builds upon the traditional ways of doing PR such as developing media relations and
publishing press releases.
Key Digital PR Initiatives:
- Amplify content marketing efforts by repurposing content you already have into “fresh” new content.
- Growing your digital footprint by publishing repurposed content on multiple online platforms.
- Expanding media relations to include bloggers as well as social media influencers.
- Launching internal C-Level personal branding initiatives to indirectly grow brand value for the organization.
- Implement measurement tools to easily track all earned media and progress towards milestone goals.
- Leveraging all things digital to support the traditional PR initiatives.
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
DIGITAL PR STRATEGY | BUSINESS BLOGGERS
Sarah Lacy
www.pando.com
Mark Suster
www.bothsidesofthetable.com
Penelope Trunk
www.blog.penelopetrunk.com
Steve Blank
www.steveblank.com
Jeff Cornwall
www.drjeffcornwall.com
Guy Kawasaki
www.guykawasaki.com
Robert Clough
www.smallbusinessbrief.com
Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
Tim Ferriss
www.timferriss.com
Jason Fried
www.37signals.com/svn
Howard Lindzon
www.howardlindzon.com
Jason Calacanis
www.calacanis.com
Paul Graham
www.paulgraham.com
Tim O'Reilly
radar.oreilly.com/tim
Craig Newmark
www.cnewmark.com
Mark Cuban
www.blogmaverick.com
Fred Wilson
www.avc.com
Kevin Kelly
www.kk.org
Brian Clark
www.copyblogger.com
Scott Adams
www.blog.dilbert.com
John Jantsch
www.ducttapemarketing.com
Jackie Huba
www.jackiehuba.com
Babak Nivi
www.venturehacks.com
Seth Godin
www.sethgodin.typepad.com
James Altucher
www.jamesaltucher.com
Neil Patel
www.quicksprout.com
Ethan Zuckerman
ethanzuckerman.com/blog
Matt Mullenweg
www.ma.tt
Rashmi Sinha
www. rashmisinha.com
EVENT SPONSORS
AND EXHIBITORS
Lionel Zinsou
CEO or PAI Partners
STARTUP ELITE
EVENT SPONSORS & EXHIBITORS
HOW TO GET SPONSORS / EXHIBITORS?
1. Define who your audience is because sending “blind” proposals usually does not
work and will in fact hurt your brand image.
2. Determine your sponsorship levels and how many sponsors you will need/want.
Based on this number project how many contacts you will need in your database.
3. Launch sales efforts by making lots of phone calls, writing e-mails and most
importantly doing a lot of good follow-ups.
4. Be relentless. If they don’t want to become sponsors then ask them to be
exhibitors. If they want to be neither then offer them complimentary tickets to
check out the event and maybe become sponsors next time.
5. Give your sponsors / exhibitors lots and lots of publicity. This will be part of your
comprehensive content marketing strategy that includes giving them a shout-out
on your social media, featuring them on your event blog etc.
6. Build a relationship. Make sure that they are happy with the sponsorship and
participation in the event, ask for feedback to improve the next event and make
them an ongoing partner.
STARTUP ELITE
WHAT DO SPONSORS CARE ABOUT?
- On-Site Signage
- Category Exclusivity
- Broadcast Ad Opportunities
- On-Site Presence
- Title of Proprietary Area
- Access to Database/Mailing List
- Access to Content
- Rights to Use Logo/Trademarks
- Logo on Marketing Materials
- Logo Included in Media Buys
Presentation for Pan African Global Trade & Investment Conference
EVENT SPONSORS & EXHIBITORS
COMMON MISTAKES IN SOLICITING SPONSORSHIPS
Donation-Approach
Event sponsorships are not philanthropy. You need
to use a sales-approach in which you emphasize real
value instead of participation.
Going After Everyone
You don’t have the resources to go after everyone.
Do your homework and focus on a targeted market
with more effort.
Inexperienced Sales People
Not only are inexperienced sales people ineffective
in securing sponsorships but they will potentially
ruin your event’s reputation.
STARTUP ELITE
One-Size-Fits-All Approach
Sending the same email to 1,000 businesses will take
more time and bring less results than being specific
and customizing the proposal for each business.
Waiting Too Long
Timing is everything. The larger the corporation the
longer the process may take. You need to solicit
sponsors 6-12 months in advanced.
Unprofessional Presentation
You are pitching sponsorships with one-pagers and you
don’t have a website or any other marketing materials
to show since they are all still under construction.
Presentation for Pan African Global Trade & Investment Conference
POTENTIAL SPONSORS & EXHIBITORS
SAMPLE LIST AND CONTACT INFO OF POTENTIAL SPONSORS & EXHIBITORS
Noah Syken | VP, Global Sponsorships & Client Executive Programs
International Business Machines Corporation | syken@us.ibm.com
Angie Tipton | Manager, Corporate Sponsorships
Hewlett-Packard Company | angie.tipton@hp.com
Lisl Stanton | VP, Community Sponsorships
JPMorgan Chase & Co. | lisl.stanton@jpmchase.com
Tina Davis | SVP, Corporate Sponsorships & Marketing
Citigroup Inc. | tina.r.davis@citi.com
Jaci Quincy | Manager, Sponsorships & Events
United Parcel Service, Inc. | jquincy@ups.com
Tim Hadzima | SVP, Sponsorship Marketing, Global
Bank of America Corporation | tim.hadzima@bankofamerica.com
Steve Fox | Associate Director, Media & Sponsorships
Verizon Communications Inc. | steven.fox@verizonwireless.com
Brian Curran | Manager, Sponsorships & Special Events
Hilton Worldwide, Inc. | brian.curran@hilton.com
Steve Pacheco | Director, Advertising & Sponsorship Marketing
FedEx Corporation | steve.pacheco@fedex.com
Kathleen Watson | Senior Manager, Global Advertising, Media & Sponsorships
Cisco Systems, Inc. | kawatson@cisco.com
Daniel Pincus | Associate VP, Sponsorship & Promotions
MetLife, Inc. | dpincus@metlife.com
Leslie Berkshire | VP & Regional Manager, Marketing & Sponsorship
U.S. Bancorp | leslie.berkshire@usbank.com
Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential Marketing
American Express Company | rich.lehrfeld@aexp.com
Dick Soule | Head, Sales, Sponsorship & Media Programs
Google Inc. | dsoule@google.com
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
POTENTIAL SPONSORS & EXHIBITORS
MORE CONTACTS IN OUR DATABASE
VP, Brand Advertising & Sponsorships
Capital One
Director, Corporate Sponsorships
CenturyLink, Inc.
Director, Sponsorships & Events
T-Mobile USA, Inc.
SVP, Media & Sponsorships
Fidelity Investments
Director, Sponsorship Marketing
The Allstate Corporation
Manager, Sponsorship Advertising
Sprint Corporation
Senior Manager, Sponsorships
Taco Bell Corp.
VP, Advertising & Sponsorships
Aflac Incorporated
Senior Director, Global Sponsorship Marketing
Visa, Inc.
Director, Sponsorships
MasterCard Inc.
Manager, Sponsorship Marketing
Bose Corporation
VP, Sponsorship Marketing
AT&T Inc.
Director, Social Media & Corporate Sponsorships
TD Ameritrade Holding Corporation
Director, Marketing Sponsorships
Coca-Cola Bottling Co.
STARTUP ELITE
Director, Strategic Sponsorships
Nationwide Insurance
Director, Marketing & Sponsorship
QUALCOMM Inc.
Senior Director, Advertising & Sponsorship
DIRECTV
Director, Sponsorships & Event Marketing
Farmers Group, Inc
Manager, Events & Sponsorship
Tribune Media Company
Director, Sponsorships & Events
UBS Financial Services, Inc
SVP, Corporate Sponsorships
Bank of the West
Presentation for Pan African Global Trade & Investment Conference
CORPORATE
BRANDING
Chimamanda Adichie
Novelist, Non-Fiction Writer
STARTUP ELITE
CORPORATE BRANDING | LOGO DESIGN
STARTUP ELITE
LOGO DESIGN BEST PRACTICES
Simplicity: Keep the logo simple so that it becomes easier recognizable when scaled
up or down in size.
Color: Limit the use of color to no more than tree. Colors evoke different emotions
and moods. Make sure you pick a color that captures your company’s personality.
Typography: Don’t use common fonts, distinguish your logo from the rest with
custom fonts and never use more than two fonts. Make sure the fonts are legible
when scaled down.
Special Effects: Do not use any special effects on your logo, they’ll make your logo
ineffective for a lot of creative marketing campaigns.
Balance: Make sure the logo has a nice balance. If your logo has multiple words make
sure the logo highlights the key words.
FIVE PRINCIPLES OF
LOGO DESIGN
- SIMPLE
- MEMORABLE
- TIMELESS
- VERSATILE
- APPROPRIATE
Logos are a critical aspect
of business marketing.
It’s the single most visible
manifestation of the
company.
Presentation for Pan African Global Trade & Investment Conference
CORPORATE BRANDING | DOMAIN NAME
STARTUP ELITE
WHAT MAKES A DOMAIN
NAME GREAT?
SHORT
The least amount of Characters,
Syllables and Words.
MEMORABLE
Common words that are easy to
spell and have a catchy sound.
AVAILABLE
Available for purchase from
Domain Registrar, Auction House,
Domain Broker or Domain Owner.
What’s the value of buying multiple domain names?
Accidental Typos: Despite knowing how to spell the words we use daily we continue to make
accidental typos every day. Having a domain names that forwards the user to the right
website is very convenient.
Common Misspelling: McDonalds could be easily misspelled as MacDonalds or MackDonalds
if it wasn’t one of the most recognized brands in the world. Unless you are a famous brand
you cannot afford to let users make this mistake.
Micro-Sites: A company may choose to launch one or several microsites for improved
marketing of specific services/products, special events, company blog/magazine, marketing
campaign or other projects.
Being Competitive: In the search for your company name you probably came up with a few
good names that were available. Why would you give your competitors the chance to buy
those names? For a minimal cost you can acquire all the good names making it just a little bit
harder for new competitors entering your market.
Presentation for Pan African Global Trade & Investment Conference
COMPETITOR
INTELLIGENCE
Tidjane Thiam
CEO of Credit Suisse
COMPETITOR INTELLIGENCE | CONFERENCES & EXPOS
STARTUP ELITE
New York Business Expo & Conference
www.newyorkbusinessexpo.com
Small Business Entrepreneur Expo
www.chicagosmallbusinessexpo.com
Content and Communication World Expo
www.ccwexpo.com
St. Louis Business Expo
www.stlouisbusinessexpo.com
Hispanic Business Expo
www.hispanicbusinessexpo.net
Hispanic Business & Consumer Expo
www.hbcexpo.com
Global Carbon Market Fair & Conference
www.carbonexpo.com
Presentation for Pan African Global Trade & Investment Conference
Mac iWorld Expo
www.macworldiworld.com
Techmanity
www.techmanity.com
E3 Expo
www.e3expo.com
Digital Entertainment World
www.dewexpo.com
IdeaLab Founders Conference
www.idealab.io
TIE Conference
www.tiecon.org
iStrategy Conference
www.istrategyconference.com
Anime Expo
www.anime-expo.org
EMS World Expo
www.emsworldexpo.com
Art Expo New York
www.artexponewyork.com
Surf Expo
www.surfexpo.com
API World Conference & Expo
www.apiworld.co
Space Tech Expo
www.spacetechexpo.com
Market New York Expo
www.marketnewyorkexpo.com
Global Pet Expo
www.globalpetexpo.org
World Tea Expo
www.worldteaexpo.com
World Expo of Beer
www.worldexpoofbeer.com
MMA World Expo
www.mmaworldexpo.com
Seafood Expo
www.seafoodexpo.com
Greenbuild Expo
www.greenbuildexpo.com
West Coast Franchise Expo
www.wcfexpo.com
COMPETITOR INTELLIGENCE | AFRICAN EVENTS
STARTUP ELITE
Africa Business Conference
www.africabusinessconference.com
Pan African Film Festival
www.paff.org
Africa Progress Panel
www.africaprogresspanel.org
African Economic Conference
www.uneca.org
Fashion Africa Conference
www.fashionafricaconference.com
National Model African Union Conference
www.modelafricanunion.org
SWIFT African Regional Conference
www.swift.com
Presentation for Pan African Global Trade & Investment Conference
Bitcoin Africa Conference
www.bitcoinconference.co.za
African Politics Conference Group
www.africanpoliticsgroup.org
International Conference on Cancer in Africa
www.aorticconference.org
South African Aids Conference
www.saaids.com
African Fine Coffee Conference & Exhibition
www.eafca.org
African Maritime Security Summit
www.afsecevent.com
Pan African Conference on Parenting
www.parentinginafrica.org
Pan African Conference on Parenting
www.parentinginafrica.org
Energy and Nuclear Power in Africa
www.iaea.org
African Tuna Conference
www.africantunaconference.com
IST-Africa Conference
www.ist-africa.org
Breathe Sunshine African Music Conference
www.breathesunshineconference.com
African Economic Conference
www.afdb.org
Africa Hotel Investment Forum
www.africa-conference.com
EXPERIENTIAL
EVENT ACTIVATIONS
EXPERIENTIAL EVENT ACTIVATIONS | HEADSHOTS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Offering FREE Professional Headshots
for attendees.
- High Participation Rate
- Incredibly Convenient
- Valuable Experience
- Co-Branding Opportunity
- E-Mail Capture
- Real Time Marketing
- PR Buzz Potential
- Post-Event Engagement
You can negotiate with local photographers to
add this to the event experience at no cost.
EXPERIENTIAL EVENT ACTIVATIONS | PHOTO SESSIONS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Being able to shake hands and take free
photos with a famous person.
- High Participation Rate
- Incredibly Convenient
- Cherished Experience
- Co-Branding Opportunity
- E-Mail Capture
- Real Time Marketing
- PR Buzz Potential
- Post-Event Engagement
Arranging this is far more expensive
than setting up free headshots but the
PR value can be massive and make this
worth it.
EXPERIENTIAL EVENT ACTIVATIONS | FASHION SHOW
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
A Fashion Runway Show featuring
several African Designers.
- Huge PR Potential
- After-Party Integration
- Fun Experience
- Co-Branding Opportunity
- Real Time Marketing
- New Revenue Opportunity
Fashion Shows require a lot of production
but they can bring a lot of PR value to the
event.
EXPERIENTIAL EVENT ACTIVATIONS | WINETASTING
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
On-Sight African Wine Tasting
EXPERIENTIAL EVENT ACTIVATIONS | AFRICAN WINES
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Mulderbosch Cabernet Sauvignon Rose
Type: Rose/Blush
Beach House Sauvignon Blanc
Type: Sauvignon Blanc
The Beachhouse Red
Type: Other Reds
Simonsig Chenin Blanc
Type: Chardonnay
Boekenhoutskloof The Wolftrap
Type: Other Reds
Jam Jar Sweet Shiraz
Type: Chardonnay
Bellingham Bernard Old Vine
Type: Chenin Blanc
Paul Cluver Noble Late Harvest
Type: Riesling
Protea Red Blend
Type: Other Reds
Protea Chenin Blanc
Type: Chenin Blanc
Ken Forrester Cape Breeze
Type: Chenin Blanc
Stellar Organics Syrah
Type: Rose
Iona The Gunnar
Type: Other Red
Morgenhof Cape Late Bottled Vintage
Type: Other Red
Hamilton Russell
Type: Pinot Noir
Rustenberg Peter Barlow
Type: Cabernet Sauvignon
Flagstone Noon Gun Dry
Type: White
Beyerskloof Pinotage
Type: Other Red
EXPERIENTIAL EVENT ACTIVATIONS | BUSINESS TOURS
STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
Offering Business Tours to a variety of local
business locations for private tours.
- YouTube Space LA
- Los Angeles / Long Beach Port
- Warner Bros. Studios
- L.A. LIVE
- Local Coworking Spaces
- Local Stadium (StubHub, Staples)
These tours add 1) fun to the event experience,
2) lots of co-branding possibilities 3) increased
photo/selfie opportunities 4) potential upsell
revenues.
WWW.STARTUPELITE.COM
“Charity and aid have failed Africa
and its leading entrepreneurs that
are now driving the continent’s
development agenda.”
- Tony Elumelu
STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
Startup Elite is a consulting firm specialized in
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Pan African Global Trade & Investment Conference Proposal by Startup Elite

  • 1. PAN AFRICAN GLOBAL TRADE & INVESTMENT CONFERENCE STARTUP ELITE
  • 2. EVENT WEBSITE DEVELOPMENT STARTUP ELITE “You have to keep speaking to your audience. Don’t make assumptions about what you think they want as you might be wrong.” - Jason Njoku, Founder of iROKO
  • 3. EVENT WEBSITE DEVELOPMENT STARTUP ELITE MAIN OBJECTIVE: LAUNCH AN EVENT-SPECIFIC WEBSITE EVENT WEBSITE: KEY ELEMENTS CONTENT FEATURESCONNECTIVITY The benefits of launching an event-specific website includes: - Enhanced branding opportunity with site-specific design. - New non-interfering / non-crowding content mix opportunities. - Increased value proposition to sponsors and exhibitors. - Improved search engine optimization (SEO) performance. - Receiving significantly more revenues. To launch a successful event-specific website requires having a strategic website development plan that covers in detail the key elements: 1) content 2) features and 3) connectivity. Presentation for Pan African Global Trade & Investment Conference
  • 4. EVENT WEBSITE DEVELOPMENT STARTUP ELITE INFORMATIVE CONTENT Event Agenda / Schedule Attendees want to know what they are signing up for and what type of time commitment they will need to make. The bigger the event the more important this information becomes. Special Guests / Speakers / Appearances Who is attending this event that I want to meet, listen to and learn from? Include the bios so that people can get excited about attending the event. Sponsor / Exhibitor Lists and Information Sponsors can add a lot of credibility to an event and there is a tremendous value in providing detailed information about all your exhibitors. Event Team and Partners Give credit to your hard working team and strategic partners. Most importantly be transparent and show who the people are behind this event production. Bethlehem Tilahun Alemu Founder of SoleRebels CONTENT Presentation for Pan African Global Trade & Investment Conference
  • 5. EVENT WEBSITE DEVELOPMENT STARTUP ELITE MARKETING CONTENT Strategically placed marketing copy that provides a clear call to action for a diverse target market: Attendees Buy: Encouraging potential attendees to buy their tickets immediately and to entice them into any premium packages, special seating, fee-based workshop sessions etc. Share: Share the event via social media, email and through word of mouth with friends, family and other business professionals. Exhibitors Getting potential exhibitors excited about the quality and quantity of attendees as well as the opportunity to meet with fellow exhibitors and speakers. Sponsors Enticing sponsors to become an official part of the event by providing them with detailed information about the event size, demographics and past events. Strive Masiyiwa Founder of Econet Wireless CONTENT Presentation for Pan African Global Trade & Investment Conference
  • 6. EVENT WEBSITE DEVELOPMENT STARTUP ELITE FEATURES Registration Process - The ability for attendees to quickly and effortlessly register and pay any fees that may apply. - Prominently display sign-up prompts on every page throughout the website. Discount Features - Offering promotional discounts including early bird specials and group discounts for businesses that want to send a team of people. - Comprehensive discount analytics that allow you to track discount code usage from strategic partners. Multiple Registration Paths - Implementation of multiple landing pages to target different types of attendees. Tidjane Thiam CEO of Credit Suisse FEATURES Presentation for Pan African Global Trade & Investment Conference
  • 7. EVENT WEBSITE DEVELOPMENT STARTUP ELITE CONNECTIVITY Social Component: Get people activated to follow your social media channels, share the website and engage with content. - Prominently displaying one-click social media following options. - Creating and featuring practical content that’s likely to be shared and discussed. E-mail Capture: Offering newsletters and insightful premium content to get the email address of non-attendees. - Newsletters that feature interesting content from the event blog. - Topic-relevant case studies for download via PDF. - Highly valuable database such as an exhibitor list and contact information. Thabang Motsei News Anchor & Correspondent CONNECTIVITY Presentation for Pan African Global Trade & Investment Conference
  • 8. EVENT WEBSITE DEVELOPMENT STARTUP ELITE Navigation: Navigation can make or break a website especially for websites with many pages. Simplify navigation, make it intuitive and use a drop-down menu if necessary. Branding: The branding throughout the website needs to be consistent. Inconsistent visual communication creates a negative association for your company. Content: Content is king. While a good website has a lot of content you need to make sure that it is presented in small digestible formats written in a warm and welcoming tone. Trust: A well placed video, featured attendee testimonials, and a lot of “More Information” links establishes the type of trust that gets people to take action and buy their tickets for your next event. DESIGN DESIGN A website with great features will drive traffic but without the modern and user-friendly design the conversion will significantly underperform. Presentation for Pan African Global Trade & Investment Conference
  • 9. SOCIAL MEDIA CONTENT MARKETING Sophie Okonedo British Actress STARTUP ELITE
  • 10. SOCIAL MEDIA EVENT STRATEGY As you promote your event through social media channels it is important to modify the language and tactics over time to keep the message from going stale. - Create a captivating message that gets people to act now/perform a desirable action. - Get people excited about the event by teasing them with what they can expect. - Inform attendees early on about any event hashtags you plan on using. - Implement multiple pre-event objectives such as capturing new emails. - Modify not just the language but the graphics that you use to stay interesting. Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
  • 11. SOCIAL MEDIA CONTENT MARKETING Launch, revamp or improve your social media efforts through informative, engaging and entertaining content across all your social media channels. STEP 1: GETTING STARTED - Content Mix Strategy - Content Production Strategy - Editorial Voice Guidelines - Editorial Calendar - Content Distribution Strategy - Hands-on Social Media Management - Performance Tracking Tools STEP 2: AMPLIFICATION - Implementing top trends and staying on the cutting edge. - Developing unique co-branding opportunities. - Launching user-generated content campaigns. - Execute promotional campaigns for increased engagement. We use strategy, creativity and savvy tools to engage with your audience to ensure your brand is relevant and part of the conversation. Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE We will help you in creating an event-specific and ongoing social media strategy that will support the marketing objectives for the magazine and the events. With the right strategy in place we can offer affordable rates for continuous hands-on social media management.
  • 12. SOCIAL MEDIA TYPES OF CONTENT If your content doesn’t resonate with your audience, then they won’t follow you to where you want to take them. Here we identity the type of content that speaks to people: Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE 1. Content that reminds us that life is short. 2. Content that reminds us that dreams can come true. 3. Content that gives us faith to believe for bigger things. 4. Content that reminds us that we matter. 5. Content that has unexpected twists. 6. Content that tells us a story. 7. Content that inspires us to take action. 8. Content that confirms our assumptions. 9. Content that challenges our assumptions. 10. Content that educates while entertaining us. 11. Content where David defeats Goliath. 12. Content that makes us laugh or smile. 13. Content that reveals secrets. 14. Content that surprises us.
  • 13. SOCIAL MEDIA CONTENT MARKETING TACTICS Once you 1) understand your audience, 2) have developed a content market strategy, and 3) created a subscription model you’ll need to 4) identify which tactic will be most effective for your company. Tactics that have statistically proven to generate the largest return on investment (ROI): • Articles • Video • White Papers • Photos • Infographics Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE 1. Social Media 2. Articles 3. eNewsletters 4. Blogs 5. In-Person Events 6. Case Studies 7. Videos 8. White Papers 9. Online Presentations 10. Webinars / Webcasts 11. Infographics 12. Research Reports 13. Microsites 14. Print Magazine 15. eBooks / Books 16. Mobile Apps 17. Digital Magazines 18. Podcasts CONTENT MARKETING TACTICS EXAMPLES:
  • 14. SOCIAL MEDIA EDITORIAL CALENDAR Your Editorial Calendar is essentially your production and delivery schedule in one sheet. In that capacity it’s a planning document that gives you a plan of attack. It adds value in the following ways: - Provide a place to generate post ideas and key topics. - Assign writing and other editorial tasks to key members of the team. - Create a publishing schedule that helps you maintain a consistent presence. - Visualize your marketing strategy in a way that everyone can understand. - Act as a communication point to the team members. If you don’t have an editorial calendar, your content marketing will become ad hoc rather than strategic. So have one, even if you stray away from it often. Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE Thabang Motsei News Anchor & Correspondent
  • 15. CONTENT PRODUCTION EMAIL INTERVIEWS VALUE OF EMAIL INTERVIEWS - Depending on the type of questions that are asked the interview may have a very long shelf life. - This type of content is in high demand from the people that are being interviewed and their followers. - It is highly social content that is likely to be shared and receive a great amount of engagement. - This content type can be scalable, it’s very efficiently produced and brings effective results. - It is one of the most cost-effective methods to build up brand value and reputation. - The unique ability to start building real relationships with very powerful/influential people. - Email interviews allows you to create a lot of spin-off content such as interview quote graphics. COMMON MISTAKES IN DOING EMAIL INTERVIEWS - Interviewing everyone. In order to add brand value you need to be interviewing people that are known. - Asking all the same questions. If all the questions are literally the same the interview loses value and admiration. - Completely switching over. A digital magazine needs to have a content mix that goes beyond just interviews. - Not doing your homework. You need to research the people you are interviewing to be able to ask good questions. - Too casual approach. Have a structured process about approaching and following up with people about interviews. Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
  • 16. POTENTIAL INTERVIEWEE SAMPLE LIST OF POTENTIAL INTERVIEWEE Fatou Bensouda | Gambia Chief Prosecutor of the ICC Thabo Mbeki | South Africa Former President of South Africa Salva Kiir | South Sudan President of South Sudan Riek Machar | South Sudan Vice President of South Sudan Akinwumi Adesina | Nigeria Nigeria’s Agriculture Minister Nkosozana Dlamini-Zuma | South Africa Chairperson of the African Union Yoweri Museveni | Uganda President of Uganda Aliko Dangote | Nigeria Africa’s Richest Man Donald Kaberuka | Rwanda Head of the African Development Bank Ngozi Okonjo-Iweala | Nigeria Nigeria’s Minister of Finance Bridgette Radebe | South Africa Head of the South African Mining Development Mariéme Jamme | Senegal CEO of Spot One Global Solutions Benjamin Ohiaeri | Nigeria Medical Director at First Consultants Hospital Isha Sesay | Sierra Leone Anchor and Correspondent for CNN International Note: In our initial research we have identified over 100 potential interviewees. Mosunmola ‘Mo’ Abudu | Nigeria Ebony Life Television CEO Rafael Marques de Morais | Angola Investigative Journalist Anas Aremeyaw Anas | Ghana Undercover Journalist Kwangu Liwewe | Zambia Executive Producer and Anchor of Africa 360 Jason Njoku | Nigeria Founder of iRoko TV Ferial Haffajee | South Africa Editor at City Press Lupita Nyong’o | Kenya Academy Award Winning Actress STARTUP ELITE
  • 17. DIGITAL PR STRATEGY Chiwetel Ejiofor Actor, Director, Writer STARTUP ELITE
  • 18. DIGITAL PR STRATEGY Digital PR is a complex combination of several processes including content marketing, social media and search that builds upon the traditional ways of doing PR such as developing media relations and publishing press releases. Key Digital PR Initiatives: - Amplify content marketing efforts by repurposing content you already have into “fresh” new content. - Growing your digital footprint by publishing repurposed content on multiple online platforms. - Expanding media relations to include bloggers as well as social media influencers. - Launching internal C-Level personal branding initiatives to indirectly grow brand value for the organization. - Implement measurement tools to easily track all earned media and progress towards milestone goals. - Leveraging all things digital to support the traditional PR initiatives. Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE
  • 19. DIGITAL PR STRATEGY | BUSINESS BLOGGERS Sarah Lacy www.pando.com Mark Suster www.bothsidesofthetable.com Penelope Trunk www.blog.penelopetrunk.com Steve Blank www.steveblank.com Jeff Cornwall www.drjeffcornwall.com Guy Kawasaki www.guykawasaki.com Robert Clough www.smallbusinessbrief.com Presentation for Pan African Global Trade & Investment Conference STARTUP ELITE Tim Ferriss www.timferriss.com Jason Fried www.37signals.com/svn Howard Lindzon www.howardlindzon.com Jason Calacanis www.calacanis.com Paul Graham www.paulgraham.com Tim O'Reilly radar.oreilly.com/tim Craig Newmark www.cnewmark.com Mark Cuban www.blogmaverick.com Fred Wilson www.avc.com Kevin Kelly www.kk.org Brian Clark www.copyblogger.com Scott Adams www.blog.dilbert.com John Jantsch www.ducttapemarketing.com Jackie Huba www.jackiehuba.com Babak Nivi www.venturehacks.com Seth Godin www.sethgodin.typepad.com James Altucher www.jamesaltucher.com Neil Patel www.quicksprout.com Ethan Zuckerman ethanzuckerman.com/blog Matt Mullenweg www.ma.tt Rashmi Sinha www. rashmisinha.com
  • 20. EVENT SPONSORS AND EXHIBITORS Lionel Zinsou CEO or PAI Partners STARTUP ELITE
  • 21. EVENT SPONSORS & EXHIBITORS HOW TO GET SPONSORS / EXHIBITORS? 1. Define who your audience is because sending “blind” proposals usually does not work and will in fact hurt your brand image. 2. Determine your sponsorship levels and how many sponsors you will need/want. Based on this number project how many contacts you will need in your database. 3. Launch sales efforts by making lots of phone calls, writing e-mails and most importantly doing a lot of good follow-ups. 4. Be relentless. If they don’t want to become sponsors then ask them to be exhibitors. If they want to be neither then offer them complimentary tickets to check out the event and maybe become sponsors next time. 5. Give your sponsors / exhibitors lots and lots of publicity. This will be part of your comprehensive content marketing strategy that includes giving them a shout-out on your social media, featuring them on your event blog etc. 6. Build a relationship. Make sure that they are happy with the sponsorship and participation in the event, ask for feedback to improve the next event and make them an ongoing partner. STARTUP ELITE WHAT DO SPONSORS CARE ABOUT? - On-Site Signage - Category Exclusivity - Broadcast Ad Opportunities - On-Site Presence - Title of Proprietary Area - Access to Database/Mailing List - Access to Content - Rights to Use Logo/Trademarks - Logo on Marketing Materials - Logo Included in Media Buys Presentation for Pan African Global Trade & Investment Conference
  • 22. EVENT SPONSORS & EXHIBITORS COMMON MISTAKES IN SOLICITING SPONSORSHIPS Donation-Approach Event sponsorships are not philanthropy. You need to use a sales-approach in which you emphasize real value instead of participation. Going After Everyone You don’t have the resources to go after everyone. Do your homework and focus on a targeted market with more effort. Inexperienced Sales People Not only are inexperienced sales people ineffective in securing sponsorships but they will potentially ruin your event’s reputation. STARTUP ELITE One-Size-Fits-All Approach Sending the same email to 1,000 businesses will take more time and bring less results than being specific and customizing the proposal for each business. Waiting Too Long Timing is everything. The larger the corporation the longer the process may take. You need to solicit sponsors 6-12 months in advanced. Unprofessional Presentation You are pitching sponsorships with one-pagers and you don’t have a website or any other marketing materials to show since they are all still under construction. Presentation for Pan African Global Trade & Investment Conference
  • 23. POTENTIAL SPONSORS & EXHIBITORS SAMPLE LIST AND CONTACT INFO OF POTENTIAL SPONSORS & EXHIBITORS Noah Syken | VP, Global Sponsorships & Client Executive Programs International Business Machines Corporation | syken@us.ibm.com Angie Tipton | Manager, Corporate Sponsorships Hewlett-Packard Company | angie.tipton@hp.com Lisl Stanton | VP, Community Sponsorships JPMorgan Chase & Co. | lisl.stanton@jpmchase.com Tina Davis | SVP, Corporate Sponsorships & Marketing Citigroup Inc. | tina.r.davis@citi.com Jaci Quincy | Manager, Sponsorships & Events United Parcel Service, Inc. | jquincy@ups.com Tim Hadzima | SVP, Sponsorship Marketing, Global Bank of America Corporation | tim.hadzima@bankofamerica.com Steve Fox | Associate Director, Media & Sponsorships Verizon Communications Inc. | steven.fox@verizonwireless.com Brian Curran | Manager, Sponsorships & Special Events Hilton Worldwide, Inc. | brian.curran@hilton.com Steve Pacheco | Director, Advertising & Sponsorship Marketing FedEx Corporation | steve.pacheco@fedex.com Kathleen Watson | Senior Manager, Global Advertising, Media & Sponsorships Cisco Systems, Inc. | kawatson@cisco.com Daniel Pincus | Associate VP, Sponsorship & Promotions MetLife, Inc. | dpincus@metlife.com Leslie Berkshire | VP & Regional Manager, Marketing & Sponsorship U.S. Bancorp | leslie.berkshire@usbank.com Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential Marketing American Express Company | rich.lehrfeld@aexp.com Dick Soule | Head, Sales, Sponsorship & Media Programs Google Inc. | dsoule@google.com STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference
  • 24. POTENTIAL SPONSORS & EXHIBITORS MORE CONTACTS IN OUR DATABASE VP, Brand Advertising & Sponsorships Capital One Director, Corporate Sponsorships CenturyLink, Inc. Director, Sponsorships & Events T-Mobile USA, Inc. SVP, Media & Sponsorships Fidelity Investments Director, Sponsorship Marketing The Allstate Corporation Manager, Sponsorship Advertising Sprint Corporation Senior Manager, Sponsorships Taco Bell Corp. VP, Advertising & Sponsorships Aflac Incorporated Senior Director, Global Sponsorship Marketing Visa, Inc. Director, Sponsorships MasterCard Inc. Manager, Sponsorship Marketing Bose Corporation VP, Sponsorship Marketing AT&T Inc. Director, Social Media & Corporate Sponsorships TD Ameritrade Holding Corporation Director, Marketing Sponsorships Coca-Cola Bottling Co. STARTUP ELITE Director, Strategic Sponsorships Nationwide Insurance Director, Marketing & Sponsorship QUALCOMM Inc. Senior Director, Advertising & Sponsorship DIRECTV Director, Sponsorships & Event Marketing Farmers Group, Inc Manager, Events & Sponsorship Tribune Media Company Director, Sponsorships & Events UBS Financial Services, Inc SVP, Corporate Sponsorships Bank of the West Presentation for Pan African Global Trade & Investment Conference
  • 26. CORPORATE BRANDING | LOGO DESIGN STARTUP ELITE LOGO DESIGN BEST PRACTICES Simplicity: Keep the logo simple so that it becomes easier recognizable when scaled up or down in size. Color: Limit the use of color to no more than tree. Colors evoke different emotions and moods. Make sure you pick a color that captures your company’s personality. Typography: Don’t use common fonts, distinguish your logo from the rest with custom fonts and never use more than two fonts. Make sure the fonts are legible when scaled down. Special Effects: Do not use any special effects on your logo, they’ll make your logo ineffective for a lot of creative marketing campaigns. Balance: Make sure the logo has a nice balance. If your logo has multiple words make sure the logo highlights the key words. FIVE PRINCIPLES OF LOGO DESIGN - SIMPLE - MEMORABLE - TIMELESS - VERSATILE - APPROPRIATE Logos are a critical aspect of business marketing. It’s the single most visible manifestation of the company. Presentation for Pan African Global Trade & Investment Conference
  • 27. CORPORATE BRANDING | DOMAIN NAME STARTUP ELITE WHAT MAKES A DOMAIN NAME GREAT? SHORT The least amount of Characters, Syllables and Words. MEMORABLE Common words that are easy to spell and have a catchy sound. AVAILABLE Available for purchase from Domain Registrar, Auction House, Domain Broker or Domain Owner. What’s the value of buying multiple domain names? Accidental Typos: Despite knowing how to spell the words we use daily we continue to make accidental typos every day. Having a domain names that forwards the user to the right website is very convenient. Common Misspelling: McDonalds could be easily misspelled as MacDonalds or MackDonalds if it wasn’t one of the most recognized brands in the world. Unless you are a famous brand you cannot afford to let users make this mistake. Micro-Sites: A company may choose to launch one or several microsites for improved marketing of specific services/products, special events, company blog/magazine, marketing campaign or other projects. Being Competitive: In the search for your company name you probably came up with a few good names that were available. Why would you give your competitors the chance to buy those names? For a minimal cost you can acquire all the good names making it just a little bit harder for new competitors entering your market. Presentation for Pan African Global Trade & Investment Conference
  • 29. COMPETITOR INTELLIGENCE | CONFERENCES & EXPOS STARTUP ELITE New York Business Expo & Conference www.newyorkbusinessexpo.com Small Business Entrepreneur Expo www.chicagosmallbusinessexpo.com Content and Communication World Expo www.ccwexpo.com St. Louis Business Expo www.stlouisbusinessexpo.com Hispanic Business Expo www.hispanicbusinessexpo.net Hispanic Business & Consumer Expo www.hbcexpo.com Global Carbon Market Fair & Conference www.carbonexpo.com Presentation for Pan African Global Trade & Investment Conference Mac iWorld Expo www.macworldiworld.com Techmanity www.techmanity.com E3 Expo www.e3expo.com Digital Entertainment World www.dewexpo.com IdeaLab Founders Conference www.idealab.io TIE Conference www.tiecon.org iStrategy Conference www.istrategyconference.com Anime Expo www.anime-expo.org EMS World Expo www.emsworldexpo.com Art Expo New York www.artexponewyork.com Surf Expo www.surfexpo.com API World Conference & Expo www.apiworld.co Space Tech Expo www.spacetechexpo.com Market New York Expo www.marketnewyorkexpo.com Global Pet Expo www.globalpetexpo.org World Tea Expo www.worldteaexpo.com World Expo of Beer www.worldexpoofbeer.com MMA World Expo www.mmaworldexpo.com Seafood Expo www.seafoodexpo.com Greenbuild Expo www.greenbuildexpo.com West Coast Franchise Expo www.wcfexpo.com
  • 30. COMPETITOR INTELLIGENCE | AFRICAN EVENTS STARTUP ELITE Africa Business Conference www.africabusinessconference.com Pan African Film Festival www.paff.org Africa Progress Panel www.africaprogresspanel.org African Economic Conference www.uneca.org Fashion Africa Conference www.fashionafricaconference.com National Model African Union Conference www.modelafricanunion.org SWIFT African Regional Conference www.swift.com Presentation for Pan African Global Trade & Investment Conference Bitcoin Africa Conference www.bitcoinconference.co.za African Politics Conference Group www.africanpoliticsgroup.org International Conference on Cancer in Africa www.aorticconference.org South African Aids Conference www.saaids.com African Fine Coffee Conference & Exhibition www.eafca.org African Maritime Security Summit www.afsecevent.com Pan African Conference on Parenting www.parentinginafrica.org Pan African Conference on Parenting www.parentinginafrica.org Energy and Nuclear Power in Africa www.iaea.org African Tuna Conference www.africantunaconference.com IST-Africa Conference www.ist-africa.org Breathe Sunshine African Music Conference www.breathesunshineconference.com African Economic Conference www.afdb.org Africa Hotel Investment Forum www.africa-conference.com
  • 32. EXPERIENTIAL EVENT ACTIVATIONS | HEADSHOTS STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference Offering FREE Professional Headshots for attendees. - High Participation Rate - Incredibly Convenient - Valuable Experience - Co-Branding Opportunity - E-Mail Capture - Real Time Marketing - PR Buzz Potential - Post-Event Engagement You can negotiate with local photographers to add this to the event experience at no cost.
  • 33. EXPERIENTIAL EVENT ACTIVATIONS | PHOTO SESSIONS STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference Being able to shake hands and take free photos with a famous person. - High Participation Rate - Incredibly Convenient - Cherished Experience - Co-Branding Opportunity - E-Mail Capture - Real Time Marketing - PR Buzz Potential - Post-Event Engagement Arranging this is far more expensive than setting up free headshots but the PR value can be massive and make this worth it.
  • 34. EXPERIENTIAL EVENT ACTIVATIONS | FASHION SHOW STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference A Fashion Runway Show featuring several African Designers. - Huge PR Potential - After-Party Integration - Fun Experience - Co-Branding Opportunity - Real Time Marketing - New Revenue Opportunity Fashion Shows require a lot of production but they can bring a lot of PR value to the event.
  • 35. EXPERIENTIAL EVENT ACTIVATIONS | WINETASTING STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference On-Sight African Wine Tasting
  • 36. EXPERIENTIAL EVENT ACTIVATIONS | AFRICAN WINES STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference Mulderbosch Cabernet Sauvignon Rose Type: Rose/Blush Beach House Sauvignon Blanc Type: Sauvignon Blanc The Beachhouse Red Type: Other Reds Simonsig Chenin Blanc Type: Chardonnay Boekenhoutskloof The Wolftrap Type: Other Reds Jam Jar Sweet Shiraz Type: Chardonnay Bellingham Bernard Old Vine Type: Chenin Blanc Paul Cluver Noble Late Harvest Type: Riesling Protea Red Blend Type: Other Reds Protea Chenin Blanc Type: Chenin Blanc Ken Forrester Cape Breeze Type: Chenin Blanc Stellar Organics Syrah Type: Rose Iona The Gunnar Type: Other Red Morgenhof Cape Late Bottled Vintage Type: Other Red Hamilton Russell Type: Pinot Noir Rustenberg Peter Barlow Type: Cabernet Sauvignon Flagstone Noon Gun Dry Type: White Beyerskloof Pinotage Type: Other Red
  • 37. EXPERIENTIAL EVENT ACTIVATIONS | BUSINESS TOURS STARTUP ELITEPresentation for Pan African Global Trade & Investment Conference Offering Business Tours to a variety of local business locations for private tours. - YouTube Space LA - Los Angeles / Long Beach Port - Warner Bros. Studios - L.A. LIVE - Local Coworking Spaces - Local Stadium (StubHub, Staples) These tours add 1) fun to the event experience, 2) lots of co-branding possibilities 3) increased photo/selfie opportunities 4) potential upsell revenues.
  • 38. WWW.STARTUPELITE.COM “Charity and aid have failed Africa and its leading entrepreneurs that are now driving the continent’s development agenda.” - Tony Elumelu
  • 39. STARTUP ELITE FOUNDED BY MARKUS BIEGEL Startup Elite is a consulting firm specialized in early stage ventures. From strategy review and development to hands-on implementation, we help you achieve accelerated growth.We are your partner in getting your business to the next level. WWW.STARTUPELITE.COM
  • 40. FOR MORE INFORMATION STARTUP ELITE info@StartupElite.com