Presentation for the Women Network by Startup Elite. For more information about Startup Elite please visit www.StartupElite.com

2. STARTUP ELITE | CONSULTING FIRM
S T R AT E G Y C O N S U LT I N G
D I G I TA L M A R K E T I N G
S O C I A L M E D I A
C A M PA I G N M A N A G E M E N T
C O N T E N T M A R K E T I N G
A D V E R T I S I N G C A M PA I G N S
E V E N T W E B S I T E S
D I G I TA L P R M A N A G E M E N T
S T R AT E G I C PA R T N E R S H I P S
S P O N S O R S H I P S
F U N D R A I S I N G C A M PA I G N S

3. Alexis Glick
CEO GENYOUth Foundation
PERSONAL
BRANDING
FOR ATTENDEES

4. “If you are able to help people market
themselves in ways that they cannot
market themselves you’ll become
irreplaceable for them.”
PERSONAL BRANDING FOR ATTENDEES
HEADSHOTS
Every business professional needs headshots but very
few of them have recent photos. The main excuses are
that 1) they don’t know who to hire and 2) they don’t
want to spend the money.
EVENT INTEGRATION
Headshots can be easily integrated into any event. The
photographer can do them as quickly as 30 seconds per
person. Most importantly these photos can become the
foundation of a marketing campaign.
Ginni Rometty
CEO of IBM

5. PERSONAL BRANDING FOR ATTENDEES
“When you are offering something of great value you
need to make sure that it’s sufficiently marketed so
that people can get excited.”
Convenient
Service
Performance
Experiential
Event
Component
Shareworthy
Event
Content
Memorable
Take-home
Value
By giving attendees their 15min
of fame we are getting access
to their entire network.
STARTUP ELITE

6. PERSONAL BRANDING FOR ATTENDEES
LinkedIn
TwitterFacebook
“Empowering others to be their best.”
STARTUP ELITE

7. PERSONAL BRANDING FOR ATTENDEES
“There are no such things as prohibitive costs. If you don’t want to pay a photographer
then negotiate terms.”
- Photographer will only spend less than 1 minute with each person
- Photographer will spend no more than 2hrs shooting at the event
- Photographer will collect business cards from each person he shoots
- Photographer will shoot several photos but only edit the best one
- Photographer will provide the Women Network with the photos without any logo
- Photographer will email each person about a premium headshot package
- Photographer will be credited on all photos when appropriate
Not every photographer is willing to negotiate on terms but if you reach out to several local photographers at least
one of them will understand the value and the potential for new business. You should be able to at least find a
photographer who is willing to lower their fee in exchange for the emails of the attendees.
STARTUP ELITE

8. EMAIL
INTERVIEWS
OF ATTENDEES
Alexis Glick
Co-founder of The Huffington Post

9. EMAIL INTERVIEWS OF ATTENDEES
“Producing quality content is not
easy nor is it cheap which is why it is
so important to repurpose content
as much as possible.”
VALUE OF EMAIL INTERVIEWS
- Interviews have a surprisingly long shelf life, especially for business professionals
- Business professionals show a strong demand for this type of content
- It’s that type of content you share with everyone you know
- Very cost effective method to build up brand value and reputation
- The opportunity to create a lot of repurposed content
Tory Burch
CEO of Tory Burch LLC

10. EMAIL INTERVIEWS OF ATTENDEES
HOW TO DO EMAIL INTERVIEWS
- Create a criteria for the type of people that you will want to interview
- Brainstorm a list of generic questions that you would be able to ask multiple people
- Generate a sample interview and general guidelines
- Put together a short list of people you want to start with
- Send each person 5-7 questions via email with the sample interview and guidelines
- Follow up with each person after 2-3 days
- Once you receive the email with the answers do a proofread/spellcheck
- Publish the interview on the website blog or on a dedicated website
“You have the unique opportunity to be their 15 minutes of fame.”
You can do email interviews with
people who have not attended
the event but have a great story
to share.
SCALABLE | SOCIAL | HIGH-DEMAND | EVERGREEN
STARTUP ELITE

11. What’s your reason and experience in attending
networking events?
When I started consulting independently it was
difficult to get quality leads. Cold calling in
nonsense for my type of tailored service so I
knew I had to get in front of people in order to
shine which is when I started attending various
networking events.
What key factors drive your marketing strategy
as an independent social media consultant?
Being on my own I obviously have to be very
scrappy. The key factors that drive my business
are 1) networking 2) receiving referrals 3) getting
testimonials and making case studies that
highlight my work. Networking is the first and
most important step in my marketing strategy
and without it my business could not exist.
We take content from the interviews and use them as “Quotes Content” in which the text is either added onto the headshot
or some other graphic that markets the Women Network.
Sheryl Sandberg
COO of Facebook

12. EMAIL INTERVIEWS OF ATTENDEES
We will make it very easy for our attendees to fall in love with our mission and our work.
“Cold calling in nonsense for my
type of tailored service so I knew
I had to get in front of people in
order to shine which is when I
started attending various
networking events.”
Tiffany Wong
Marketing Consultant
“Cold calling in nonsense for my type
of tailored service so I knew I had to
get in front of people in order to shine
which is when I started attending
various networking events.”
Tiffany Wong
Marketing Consultant
www.WomenNetwork.com
www.WomenNetwork.com

13. PLATFORM-SPECIFIC GRAPHICS
Creating platform-specific graphics allowing your content to be experienced in the most user-friendly manner.
Facebook Instagram Pinterest

14. EMAIL INTERVIEWS OF ATTENDEES
In the initial phase it requires a lot of work to find people to interview and manage the process. In the second phase the workload is based on
handling requests at scale as people 1) know of the opportunity, 2) recognize the value and 3) understand what it requires to participate.
YOU YOU
PHASE 1: PHASE 2:

15. EMAIL INTERVIEWS OF ATTENDEES
Turn your attendees into brand ambassadors and let that be the foundation that accelerates your organization’s growth.
“A dedicated website provides a lot more long-term value and credibility while a blog
is the easiest to create and manage.”
MICROSITE
- A microsite gives you the opportunity to expand the brand of the Women Network by adding a magazine
- The interviews can be more beautifully displayed on a dedicated website
- Developing a separate website does not have to be costly but it will cost more than creating a blog
- Maintaining a magazine does take more work than maintaining a blog but it can be run very efficiently
- With a dedicated website you have new revenue opportunities that are not just limited to advertising revenue
- It’s the only choice if you want to be serious about growing your digital footprint effectively

16. EMAIL INTERVIEWS OF ATTENDEES
The website traffic from old
interviews will continue to
increase month over month
as the archive is growing.
The on-going publishing of
new interviews will determine
a majority of the website
traffic.
0
2
4
6
8
10
12
14
16
18
July August September October November December
Old Interviews New Interviews

17. Marissa Mayer
CEO of Yahoo!
CONTENT
MARKETING
PARTNERSHIPS

18. CONTENT MARKETING PARTNERSHIPS
“Working with the right partners makes
achieving common goals a lot easier.”
VALUE OF STRATEGIC MARKETING PARTNERSHIPS
- In a mutually beneficial partnership each entity can leverage the customers, followers and other contacts
- It can help spread the marketing workload and the combined marketing budget will allow for greater results
- The customers, followers and other contacts benefit from expanded referral pool of trusted resources

19. STARTUP ELITE
CONTENT MARKETING PARTNERSHIPS
EXAMPLES OF STRATEGIC MARKETING PARTNERSHIPS
- Using the partner as an ongoing source of content for social media and website
- Launching a cross promotional e-mail campaign focused on a specific target market
- Creating an united awareness campaign that leverages the resources of both partners
- Designing, manufacturing, promoting and distributing co-branded merchandise
- Leveraging resources to create experiential event marketing initiatives
COMMON MISTAKES IN STRATEGIC PARTNERSHIP MARKETING
• Focusing on quantity over quality. Ensure your partner has a good brand
and reputation with shared core values.
• Never putting anything in writing. Hold partners accountable by putting
responsibilities and goals in writing.
• Aiming too high. Work with partners slightly bigger than you and create
“quick wins” that will build momentum. Partnership marketing is
the new form of marketing.

20. Gina Bianchini
Former CEO of Ning.com
EVENT
WEBSITES

21. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
EVENT WEBSITE:
KEY ELEMENTS
CONTENT
FEATURESCONNECTIVITY
The benefits of launching an event-specific website includes:
- Enhanced branding opportunity with site-specific design.
- New non-interfering / non-crowding content mix opportunities.
- Increased value proposition to sponsors and exhibitors.
- Improved search engine optimization (SEO) performance.
- Getting significantly more revenues.
To launch a successful event-specific website requires having a strategic
website development plan that covers in detail the key elements:
1) content 2) features and 3) connectivity.

22. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
INFORMATIVE CONTENT
Event Agenda / Schedule
Attendees want to know what they are signing up for. What type of time commitment they will
need to make. The bigger the event the more important this information becomes.
Special Guests / Speakers / Appearances
Who is attending this event that I want to meet, listen and learn from? Include the bios so that
people can get excited about attending the event.
Sponsor / Exhibitor Lists and Information
Sponsors can add a lot of credibility to an event and there is a tremendous value in providing
detailed information about all your exhibitors.
Event Team and Partners
Give credit to your hard working team and strategic partners. Most importantly be transparent
and show who the people are behind this event production.
Mary Barra
CEO of General Motors

23. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
MARKETING CONTENT
Strategically placed marketing copy that provides a clear call to action for a diverse
target market:
Attendees
Buy: Encouraging potential attendees to buy their tickets immediately and to entice
them into any premium packages, special seating, fee-based workshop sessions etc.
Share: Share the event via social media, email and through word of mouth with
friends, family and other business professionals.
Exhibitors
Getting potential exhibitors excited about the quality and quantity of attendees as
well as the opportunity to meet with fellow exhibitors and speakers.
Sponsors
Enticing sponsors to become an official part of the event by providing them with
detailed information about the event size, demographics and past events.
Jessica Alba
CEO of The Honest Company

24. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
FEATURES
Registration Process
- The ability for attendees to quickly and effortlessly register and pay
any fees that may apply.
- Prominently display sign-up prompts on every page throughout the
website.
Discount Features
- Offering promotional discounts including early bird specials and
group discounts for businesses that want to send a team of people.
- Comprehensive discount analytics that allow you to track discount
code usage from strategic partners.
Multiple Registration Paths
- Implementation of multiple landing pages to target different types
of attendees.
Diane von Furstenberg
Fashion Designer

25. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
CONNECTIVITY
Social Component: Get people activated to follow your social media channels, share the
website and engage with content.
- Prominently displaying one-click social media following options.
- Creating and featuring practical content that’s likely to be shared and discussed.
E-mail Capture: Offering newsletters and insightful premium content to get the email
address of non-attendees.
- Newsletters that feature interesting content from the event blog.
- Topic-relevant case studies for download via PDF.
- Highly valuable database such as an exhibitor list and contact information.
Sara Blakely
Founder of Spanx

26. STARTUP ELITE
EVENTWEBSITE DEVELOPMENT
DESIGN
Navigation: Navigation can make or break a website especially for websites with
many pages. Simplify navigation, make it intuitive, use a drop-down menu if
necessary.
Branding: The branding throughout the website needs to be consistent.
Inconsistent visual communication creates a negative association for your
company.
Content: Content is king. While a good website has a lot of content you need to
make sure that it is presented in small digestible formats written in a warm and
welcoming tone.
Trust: A well placed video, featured attendee testimonials, and a lot of “More
Information” links establishes the type of trust that gets people to take action
and buy their tickets for your next event.
Sara Blakely
Co-CEO of Oracle

27. SOCIAL
MEDIA
Yang Lan
Co-Founder Sun Media Group

28. SOCIAL MEDIA MARKETING FOR EVENTS
“As you promote your event
through social media channels it is
important to modify the language
and tactics over time to keep the
message from going stale.“
- Create a captivating message that gets people to act now/perform a desirable action
- Get people excited about the event by teasing them with what they can expect
- Inform attendees early on about any event hashtags you plan on using
- Implement multiple pre-event objectives such as capturing new emails
- Modify not just the language but the graphics that you use to stay interesting
Indra Nooyi
CEO of PepsiCo

29. STARTUP ELITE
SOCIAL MEDIA CONTENT MARKETING
Launch, revamp or improve your social media efforts through informative, engaging and entertaining
content across all your social media channels.
STEP 1: GETTING STARTED
- Content Mix Strategy
- Content Production Strategy
- Editorial Voice Guidelines
- Editorial Calendar
- Content Distribution Strategy
- Hands-on Social Media Management
- Performance Tracking Tools
STEP 2: AMPLIFICATION
- Implementing top trends and staying on the cutting edge.
- Developing unique co-branding opportunities.
- Launching user-generated content campaigns.
- Execute promotional campaigns for increased engagement.
We use strategy, creativity and savvy tools to engage with your
audience to ensure your brand is relevant and part of the conversation.

30. STARTUP ELITE
TYPES OF CONTENT
If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. Here
we identity the type of content that speaks to people.
1. Content that reminds us that life is short.
2. Content that reminds us that dreams can come true.
3. Content that gives us faith to believe for bigger things.
4. Content that reminds us that we matter.
5. Content that has unexpected twists.
6. Content that tells us a story.
7. Content that inspires us to take action.
8. Content that confirms our assumptions.
9. Content that challenges our assumptions.
10. Content that educates while entertaining us.
11. Content where David defeats Goliath.
12. Content that makes us laugh or smile.
13. Content that reveals secrets.
14. Content that surprises us.

31. SOCIAL MEDIA CONTENT MARKETING
We will help you in creating an event-specific and ongoing social media strategy that
will support your marketing objectives. With the right strategy in place we can offer
affordable rates for continuous hands-on social media management.

32. Angela Merkel
Chancellor of Germany
EVENT
SPONSORS
AND
EXHIBITORS

33. STARTUP ELITE
HOW TO GET SPONSORS / EXHIBITORS?
1. Define who your audience is because sending “blind” proposals usually does not work
and will in fact hurt your brand image.
2. Determine your sponsorship levels and how many sponsors you will need/want.
Based on this number project how many contacts you will need in your database.
3. Launch sales efforts by making lots of phone calls, writing e-mails and most
importantly doing a lot of follow-ups.
4. Be relentless. If they don’t want to become sponsors then ask them to be exhibitors.
If they want to be neither then offer them complimentary tickets to check out the
event and maybe become sponsors next time.
5. Give your sponsors / exhibitors lots and lots of publicity. This will be part of your
comprehensive content marketing strategy that includes giving them a shout-out on
your social media, featuring them on your event blog etc.
6. Build a relationship. Make sure that they are happy with the sponsorship and
participation in the event, ask for feedback to improve the next event and make them
an ongoing partner.
EVENT SPONSORS AND EXHIBITORS
WHAT DO SPONSORS CARE ABOUT?
- On-Site Signage
- Category Exclusivity
- Broadcast Ad Opportunities
- On-Site Presence
- Title of Proprietary Area
- Access to Database/Mailing List
- Access to Content
- Rights to Use Logo/Trademarks
- Logo on Marketing Materials
- Logo Included in Media Buys

34. STARTUP ELITE
COMMON MISTAKES IN SOLICITING SPONSORSHIPS
Donation-Approach
Event sponsorships are not philanthropy. You need to use a
sales-approach in which you emphasize real value instead of
participation.
Going After Everyone
You don’t have the resources to go after everyone. Do your
homework and focus on a targeted market with more effort.
Inexperienced Sales People
Not only are inexperienced sales people ineffective in
securing sponsorships but they will potentially ruin your
event’s reputation.
One-Size-Fits-All Approach
Sending the same email to 1,000 businesses will take more time
and bring less results than being specific and customizing the
proposal for each pre-vetted.
Waiting Too Long
Timing is everything. The larger the corporation the longer the
process may take. You need to solicit sponsors 6-12 months in
advanced.
Unprofessional Presentation
You are pitching sponsorships with one-pagers and you don’t
have a website or any other marketing materials to show since
they are all still under construction.
EVENT SPONSORS AND EXHIBITORS

35. STARTUP ELITE
SAMPLE LIST AND CONTACT INFO OF POTENTIAL SPONSORS & EXHIBITORS
Noah Syken | VP, Global Sponsorships & Client Executive Programs
International Business Machines Corporation | syken@us.ibm.com
Angie Tipton | Manager, Corporate Sponsorships
Hewlett-Packard Company | angie.tipton@hp.com
Lisl Stanton | VP, Community Sponsorships
JPMorgan Chase & Co. | lisl.stanton@jpmchase.com
Tina Davis | SVP, Corporate Sponsorships & Marketing
Citigroup Inc. | tina.r.davis@citi.com
Jaci Quincy | Manager, Sponsorships & Events
United Parcel Service, Inc. | jquincy@ups.com
Tim Hadzima | SVP, Sponsorship Marketing, Global
Bank of America Corporation | tim.hadzima@bankofamerica.com
Steve Fox | Associate Director, Media & Sponsorships
Verizon Communications Inc. | steven.fox@verizonwireless.com
Brian Curran | Manager, Sponsorships & Special Events
Hilton Worldwide, Inc. | brian.curran@hilton.com
Steve Pacheco | Director, Advertising & Sponsorship Marketing
FedEx Corporation | steve.pacheco@fedex.com
Kathleen Watson | Senior Manager, Global Advertising, Media & Sponsorships
Cisco Systems, Inc. | kawatson@cisco.com
Daniel Pincus | Associate VP, Sponsorship & Promotions
MetLife, Inc. | dpincus@metlife.com
Leslie Berkshire | VP & Regional Manager, Marketing & Sponsorship
U.S. Bancorp | leslie.berkshire@usbank.com
Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential Marketing
American Express Company | rich.lehrfeld@aexp.com
Dick Soule | Head, Sales, Sponsorship & Media Programs
Google Inc. | dsoule@google.com
EVENT SPONSORS AND EXHIBITORS

36. ONE MORETHING…

37. TEAM BUILDING
"You don't win with the best talent;
you win with the five players who
are able to play well together."
MEET OUR STRATEGIC PARTNERS:

38. Startup Elite is a consulting firm
specialized in early stage ventures.
From strategy review and development
to hands-on implementation, we help
you achieve accelerated growth.
We are your partner in getting your
business to the next level.
WWW.STARTUPELITE.COM
STARTUP ELITE
FOUNDED BY MARKUS BIEGEL