The document compares different print tasks for music albums and advertisements. It analyzes aspects like the use of the main artist on digipaks, font styles, track listings, inclusion of band information and pictures, use of instruments, and following design principles. Overall, it finds similarities between the example print pieces and the creator's own work, but also preferences some design choices over others.

1. Comparing Print Tasks
Evaluation 1

2. Digipak

3. Marina and the Diamonds
• Main artist as the front of digipak
– This digipak uses the main artist on the front back and inside covers of the
digipak.
– We use the main artist on the front and back covers of the digipak. We did this
because she is the main artist and so should be the most occurring.
– However we were not as bold as this digipak as our artist isn't the main focus of
each cover she is just simply there as it is about the music not her.
• Bold handwritten style font
– This font style is fairly similar to the one which we have used on our digipak.
– However I prefer the way in which we used different fonts and the hand written
style for the information the buyer would be interested in, rather than for the
whole thing.
• Track list
– The track list is written similarly to ours (not only in a similar typography) it
curves around the artist making sure she stays the main focus and isn’t
distracted by the words.
– We have made sure in ours that the writing isn’t covering the main image on the
background.

4. The Kooks
• Their advert is also in black and white (aside from the red accents)
– This is similar to ours as it is all black and white aside from the
instruments.
• It’s a candid band photo.
– The band is the main focus, all of the writing is small making the band
stand out more
– This shows how they are all about the music rather than the fine detail of
the album
– This is the same as ours although we use colour in the instruments to
show that is all about the music.
•

5. Red Wing
• Information inside the digipak
– The inside of this digipak is filled with information such as the lyrics and
band information.
– This is something which we wanted to have on our digipak however we
found that it would cause there to be a lot of things happening, this is
why we created the insert
• Instruments involved
– They have used instruments on the inside of their digipak showing what to
expect within the album also showing the genre.
– Within our digipak we made sure that all of the instruments which we used
in the video are in it. This is because we want the instruments to be the
main focus of the video.
• Candid band picture
– The front cover of this digipak is a band picture
– Despite we don’t have a candid band picture in our digipak all members of
our band are lased within our digipak so it would be no surprise when
watching the music video as everyone is in both (and the advert)
• Plain band title
– The plain band title is very similar to the one which we used for Daughter
this allows it to stand out against everything else on the cover.

6. Advert

7. Muse
• Instruments guitar and drums
– The instruments do not stand out within this advert, as they are made to
look like silhouettes.
– However this advert is rather similar to ours as it is all in black and white
and a band picture.
• Record label
– Both adverts have the record labels on them and this allows the public to
know who owns the rights to the music.
• Band name
– The band name is bold and big across the top of the advert this highlights
the rule of thirds
– This rule is something which we do not generally follow with our advert
although the band name is large across our title.
• Lack of information
– Within this advert there is a lack of information whereas within our
advert we give a lot of information about the album.

8. Mumford & Sons
• Band name
– The band name is the biggest font on the advert and it is also at the top
of the page which catches the audiences attention
– Similar to this on our advert “Daughter” may not be in bold but it is one
of the biggest fonts on the advert and the first piece of writing.
• Out now
– There isn’t a big and bold “out now” title like on our digipak but there is a
date given for when tickets go on sale, as well as tour dates.
• Band
– This band picture is similar to the one which we have used as it is very
casual and shows the style of music as well as the genre.
– This is something which we tried to create ourselves.
• Digipak picture
– This advert has a picture of the front of the digipak which allows the
audience to know what it looks like and what they can buy.
– We have also included this in our advert and it really stands out as we
put it in colour.
•
•

9. Stereophonics
• Web address
– This advert, like ours includes a web address which is a way of finding out
more about the band.
• Out now
– This is the second biggest font on the page and in a very clear and bold
font which makes it eye catching to anyone browsing past it.
• Band
– The band picture is again very candid and casual although it is a bit less
simple than some band pictures which I have looked at as they are
surrounded by an ocean.
– This is very different from ours when you compare the two together as
ours is incredibly simplistic.
• Rule of thirds
– This advert follows the rule of thirds with the band name at the top then
the band picture followed by the information.
– We have not followed this rule as well as this as advert although the text
can be split up in this way.
•

10. Stereophonics
• Web address
– This advert, like ours includes a web address which is a way of finding out
more about the band.
• Out now
– This is the second biggest font on the page and in a very clear and bold
font which makes it eye catching to anyone browsing past it.
• Band
– The band picture is again very candid and casual although it is a bit less
simple than some band pictures which I have looked at as they are
surrounded by an ocean.
– This is very different from ours when you compare the two together as
ours is incredibly simplistic.
• Rule of thirds
– This advert follows the rule of thirds with the band name at the top then
the band picture followed by the information.
– We have not followed this rule as well as this as advert although the text
can be split up in this way.
•