Understanding your organisation’s digital practice - Jisc Digifest 2016
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Ever wondered why your staff and students aren’t engaging with your systems and content in the way you expected? Using a new version of the visitor and resident model of digital engagement, participants in this workshop will map the digital practices of their organisation, looking at which channels are open, which closed, and where engagement is really happening.
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Understanding your organisation’s digital practice - Jisc Digifest 2016
- 1. Understanding your organisation’s digital practice Lawrie Phipps, James Clay and Sarah Davies
- 2. Background »Visitors and residents »Digital leaders course »Individual practice Understanding your organisation’s digital practice2/03/2016
- 3. Visitor and resident Visitor 2/03/2016 Understanding your organisation’s digital practice »A continuum of modes of engagement based on motivation to engage not technical skill or age »Not two ‘types’ of people - a range of modes based on context and motivation »Does not assume that ownership of technology = high levels of digital capability Resident
- 4. Visitor mode »The web as a series of ‘tools’ »Leaves no social trace »Instrumental, defined goals »Examples include: › Searching for information › Reading information › Watching videos › Shopping › ‘Lurking’ in Resident spaces 2/03/2016 Understanding your organisation’s digital practice
- 5. Resident mode »The web as a series of ‘places’ »Leaves a social trace »Going online to engage with others »Requires a digital identity »Examples include: › Active in social media › Joining in discussions › Commenting › Being socially present in email 2/03/2016 Understanding your organisation’s digital practice
- 6. Running the workshop with institutional leaders »The emphasis on the workshop is to: › map their individual sense of what the institutional practices are › get together with their colleagues to combine their individual perspectives into a group map of the institution › formulate ways to ‘improve’ their organisational map by influencing key people/groups 2/03/2016 Understanding your organisation’s digital practice
- 7. Understanding your organisation’s digital practice2/03/2016
- 8. The Map »Open content (Broadcast) »Organisation-only content/engagement »Open engagement 2/03/2016 Understanding your organisation’s digital practice
- 9. Understanding your organisation’s digital practice2/03/2016
- 10. Handouts Understanding your organisation’s digital practice2/03/2016
- 11. Where do the following map? »The main webpages »The interactions »Other departments and your perception »High profile activities »High profile individuals »Social media – groups and/or individuals »Staff personal/professional sites 2/03/2016 Understanding your organisation’s digital practice
- 12. Discussion Understanding your organisation’s digital practice2/03/2016
Editor's Notes
- Talk about where the idea came from, visitor and residents. Putting it into the digital leaders course as a way of helping leaders understand their digital organisation / dept / etc Talk about the fact that in the context of the digital leaders course the delegates had already reflected on what they do as individuals
- DAMIAN – THIS NEEDS TO BE HUGE AS POSSIBLE
- Open content (Broadcast) – This is information or content which is posted openly online with little or no expectation of discourse or engagement with those using the content. This can be thought of as a predominantly Visitor mode. Organisation-only content/engagement – This is essentially any information or activity in either mode which is only available if you have an institutional login. For example, the institutional VLE can be used in either mode but is almost always behind an institutional login. Open Engagement – This is where activity is based around the expectation of discourse or feedback from others. For example, a ‘conversational’ Twitter feed, or a blog with the comments activated. Discourse could be with a specific individual representing the institution in some form or via a ‘neutral’ institutional voice such as ‘the library’ or ‘academic support’.
- DAMIAN – THIS NEEDS TO BE HUGE AS POSSIBLE