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Understanding Western Culture David Gilbert – September 2009
What is Culture? Age Education Social Class Organisation
Western culture ≠ Western Film / TV (but does influence it)
Originates from Ancient Greece (Europe)
Spread by Roman Empire (1st Century BC)
Influenced by Christianity (4/5th Century)
Stagnated during Dark Ages (5/6th Century)
Rebirth: Renaissance (14 – 17th Century)
New ideas: Scientific Revolution (17th Century)
Logic & Reason: Age of Enlightenment (18th Century)
Independence: American Revolution (Late 18th Century)
Industrial Revolution (19th Century)
Photo by Steve Rhodes Modern Civilization (Today)
Reality- or fact-based thought and perception (Aristotle 384-322 BC) Core Ideas & Values Emphasis on the individual person who is independent and self-reliant Recognizes the right of private ownership, capital accumulation, exchange and profit Worldly happiness should be the focus of each person's life Individuals should be able to act on their own reason without interference from others – i.e. freedom
We live in a multicultural world where cultures: Transcend geography and race (no connection) Exist worldwide in some form (usually mixed)
East vs. West What’s the difference? Illustrations by Yang Liu from “East meets West” book – www.yangliudesign.com
Way to think 思维方式
Way of life 生活方式
Punctuality 准时
Connections 人际关系
Anger 对待愤怒
Queuing 排队
In the restaurant 在餐厅
Standard of beauty 美丽的标准
Way to solve problems 处理问题
Senior’s daily life 老人的日常生活
Shower time 洗浴时间
Boss 领导
The child 孩子
New things 对待新事物
Image of each other 想像中的对方
Cultural Differences* * but of course there are obvious exceptions
Intercultural Competence
Communicate Effectively Speak slowly, maintain eye contact Use objective, accurate language Rephrase sentences where necessary Listen carefully and patiently Adapt your conversation style Don’t talk down to others Clarify what will happen next
Uncomfortable Situations
Deal With It  Know your neighbor  Be open and tolerant Ask lots of questions “When in Rome, do as the Romans do” 入乡随俗
Thank you www.randomwire.com

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Understanding Western Cultural

Editor's Notes

  1. Today we’re going to talk about culture and how cultural differences impact the way we interact and work with each other.Feel free to ask questions at anytime or tell me if you don’t understand something I say.Firstly we need to understand what culture is.Can anyone give me a definition of what the word culture means?
  2. People’s first impression of western culture often comes from Western TV and movies but this can be misleading and enforces stereotypes.Whilst TV and movies reflect and influence culture to an extent they are not a good indicatorIf we believed everything on TV I’d think all Chinese are Kung Fu masters and you’d think Westerners have affairs all the timeThere are elements of truth in both but neither is an accurate depictionSo where does western culture come from?
  3. The ancient philosophers Socrates, Plato, and Aristotle established the foundations of Western philosophy and first considered the meaning of lifeWho made me? Why am I here? What is my purpose in life?They started writing things down and developed early literature.Constructed monumental architecture to symbolize their power (Acropolis)Athens was the worlds first democracy with a cosmopolitanworld view (international culture).Developed political, military, social, and religious structuresFor all of their brilliant accomplishments, the Greeks were unable to rise above the divisions and rivalries that caused them to fight each other and undermine their own civilization. 
  4. The Romans (from Italy) conquer most of Europe and build roads everywhere – very efficient.Made achievements in language, law, engineering, and government (introduced coinage, long distance trade)Become gradually corrupt and stretched too thinlydue to invasions, civil wars, and economic decline. 
  5. Christianity grew and became widely accepted by the fourth century (from Jewish sect)It was made the official state religion of the Roman Empire.The Roman Catholic church played a crucial role in the growth of the new European civilization. The church developed an organized government under the leadership of the pope.
  6. But there was a problem… Christianity distrusted science, logic and reasonThe Dark Ages were a period of cultural decline or societal collapse that took place between the fall of Rome and the eventual recovery of learning.“600 years of degenerate, godless, inhuman behavior”
  7. Rebirth of art, education, science & literature.The Renaissance was a cultural movement that profoundly affected European intellectual life in the early modern period. As a cultural movement, it encompassed a resurgence of learning, art, andwidespread educational reform.Its influenceaffected literature, philosophy, art, politics, science, religion, and other aspectsVitruvian Man – Leonardo da Vinci (ideal human proportions)
  8. Rejection of old ideas, beginning to look for new ones. From flat earth to round earth. Religion -> Science/ReasonThe scientific revolution was a time when people began to look for the answers to questions regarding the make-up of the earth, and the people living on it. It was a period when new ideas in physics, astronomy, biology, human anatomy, chemistry, and other sciences led to a rejection of ideas from Ancient Greece and laid the foundation of modern science.Struck a conflict between ideas of individuals and the ideas of the church. From the shape of the world to the circulation of blood in a persons body many theories developed to find out how these things worked. Important people: Newton, Galileo, …
  9. The American Revolution refers to the political upheaval during the last half of the 18th century in which the Thirteen Colonies of North America overthrew the governance of the British Empire and then rejected the British monarchy to become the sovereign United States of America.
  10. Advances in science and technology led to big changes in …The Industrial Revolution was a period in the late 1800s and early 1900s when big changes in agriculture, manufacturing, production, and transportation had a huge effect on the conditions in Britain. The changes quickly spread throughout Europe, North America, and eventually the world.Effort to build factories for massive production. Greatly altered economic and social systems.
  11. Out culture is still changing and being recreated everydayObama is biggest event in recent history
  12. These are core ideas and values which underlie western culture
  13. There is no one “ideal” or “best” cultureWestern culture exists around the world in some form (inc. Japan, Korea & China)Cultures can be different not only between continents or nations, but also within the same company or even family.
  14. What differences have you experienced?
  15. West: Linear (direct associations)East: Spiral (roundabout and subtle)
  16. West: Individualistic, independent, values freedomEast: Group orientated, values harmony and stability
  17. West: Start and end on timeEast: Appointment times flexibleDon’t be late (rude). Call in advance if you can’t make it.
  18. West: Small number of close connectionsEast: Highly connected web
  19. West: Argumentative, verbalEast: Difficult to say no, non-verbalShow your feelings up front – people prefer to hear your problem before it becomes bigger
  20. West: Manors important (be polite)East: Each for his/her own
  21. West: like dark skinEast: like white skin
  22. How well you can adopt and communicate with other culturesIntercultural competence is the ability of successful communication with people of other cultures.Being equally comfortable in two or more culturesA person who is interculturally competent captures and understands, in interaction with people from foreign cultures, their specific concepts in perception, thinking, feeling and acting.
  23. Culture is communication and communication is culture