The document discusses the proper use of social media for businesses. It notes that social media is not about self-promotion, but rather about engaging customers and bringing a company's brand to life. It also discusses using social media for internal networking between employees and business partners to share knowledge and coordinate efforts. Finally, it emphasizes that while socially disruptive, social media tools are not technically complex, but require participation to be effective, according to a 2009 McKinsey study.

1. Prepared for the Outsourcing Institute, 04.28.09
Vidar Brekke,
CEO Social Intent

2. Social media is not

another opportunity for
you to talk about your
company
◦ If people want to hear you
talk about yourself, they can
go to your website
Social media is another

way to service your clients
◦ It’s about bringing your brand
promise to life

3. Social Networking for

businesses
◦ We’re listening to customers
◦ We’ve got smart people who
can help you out
Social Networking for

business people
◦ I’m a smart and I’m proud to
work for my company
◦ I’m making friends and
influencing people

5. It’s not just marketing & PR

6.  Internal social networking
◦ Uncovering latent
knowledge
◦ Engage subject matter
experts
◦ Coordination
 Vendor
relations social
networking
◦ Private networks between
business partners

7. What distinguishes social media

tools from previous technologies
such as ERP and CRM, is the
high degree of participation they
require to be effective.
While inherently disruptive and

often challenging to an
organization’s culture, they are
not technically complex to
implement.
- 2009 McKinsey study

8. Vidar Brekke, CEO
www.socialintent.com
vidar@socialintent.com
Linkedin.com/in/vidarbrekke
Twitter: @social_vidar