The document outlines the benefits of having a Facebook fan page for organizations, emphasizing the importance of content creation and engagement to build a fan base and expand reach. It discusses strategies for authentic communication, the value of analytics, and the use of targeted ad marketing to enhance visibility. A successful fan page should foster emotional connections through diverse content while encouraging community involvement and sharing.

1. Marketing 101

2. Facebook Fan Page
Benefits of a Fan Page
The Value of Content Creation
Communication Style
Building your Fan Base
Expanding your Reach Through Ad Marketing

3. 3 Facebook Social
Channels
Profile
Groups
Fan Page

4. A community portal where members gain insight into an
organization’s messaging, news, resource, opportunities,
activities & events.
(your company or brand page)
Each new member/like extends your Fan Page’s reach

5. • Unlimited to number of fans
• Access to Analytic information through Insights
• Likes
• Reach,
• Check-ins
• Post Engagement
• Available Widgets to increase reach
• Facebook Ad Marketing

6. Understand your organization’s “social” purpose and be authentic.
Share events & activities
Ask Questions
Provide Resources
Offer Social Opportunities

7. • Posting is a social act which inherently increases Social Activity
• Engagement with your content, increases your Brand’s Reach
• New Content gives people an opportunity to engage with your brand

8. The more the content can provoke an emotional attachment to it and
between people, the higher its value as a social object.
This is true for any type of content:
• Images
• Questions/Answers
• Comments
• Video
• Links to Resources (e.g. articles)
• Links to Video (YouTube, Vine, etc.)

9. • Project your brand’s personality
• Authentic
• Entertaining
• Fun
• Helpful
• Focus on Engagement
• Like other Fan Pages
• Post Interesting Content
• Don’t oversell
• Give Perks

10. • Invite your closest circle of family and friends
• Ask them to promote your page
• Invite your employees, partners and brand enthusiast to like your page
• Ask them to promote your page
• Invite email contacts

11. Connect with more people outside of your social reach.
• Segment ads to reach your target demographic
 Location (e.g. Zip Code, City, etc.)
 Age
 Gender
 Education Level
 Interest
 & more …

12. Potential Scenario (with $1.00/day budget)
• Before Facebook Ad Marketing
Social Object Generates 100 Views and 1 Like
• After Facebook Ad Marketing
Same Social Object Generates 1,000 Views and 10 likes.

13. Use the Facebook Pages Manager
to easily participate on Facebook
Use Facebook social plugins on your
website to make it easier for people to
like and share

14. Roberto Lopez
FuturoStudio.com
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