Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people. New tools appear every day which makes the market seem chaotic for marketers and corporations. However, there are amazing opportunities for companies that manage to see the forest for the trees.

1. 1.0 - The Opportunity
2.0 - Consumers Are Waiting
3.0 - Social Media Strategy
4.0 - About Social Intent
5.0 - Our Promise
6.0 - How We Work
7.0 - Program Development
8.0 - Our Services
9.0 - Social Applications Best Practices
10.0 - Senior Team
Brands can Make
Friends Too
© 2008 Social Intent, LLC

2. Social Media is a term for a plethora
of technologies, tools and strategies
that leverages the connectedness of
The Opportunity
people.
New tools appear every day which
makes the market seem chaotic for
marketers and corporations.
However, there are amazing
opportunities for companies that
manage to see the forest for the trees.
© 2008 Social Intent, LLC 1

3. Consumers are waiting for brands to engage:
– Three on four of US online adults now use social tools to
Consumers Are Waiting
connect with eachother1
– 85 percent of US consumers believe companies should
interact with them via social media2
– 1/3 of hard-to-reach consumers (ages 18-34) and 1/3 of the
wealthiest households believe companies should actively
market to them via social networks2
Forrester research, October 2008
1
“Business in Social Media” Study, 2008 Cone.
2
© 2008 Social Intent, LLC

4. Social Media offers an inexpensive
way for organizations and brands to:
Social Media Strategy
• Create brand awareness
• Generate leads
• Introduce a product/campaign
• Improve reputation
• Collect data/content
• Keep an ongoing dialogue with
customers
What’s your Social Media Strategy? Organizations from the Humane Society to
Dunkin’ Donuts have Facebook Pages
© 2008 Social Intent, LLC 3

5. Social Intent builds custom
technologies and programs
that help companies
About Us
leverage the social web to
‘friend’ customers and
achieve their marketing and
business goals.
© 2008 Social Intent, LLC 4

6. We will help you:
– Make sense of your opportunities from social sites
like Facebook, MySpace and YouTube to niche
communities like LinkedIn and Eons.
Our Promise
– Align your marketing with established online
social media conventions.
– Uncover opportunities that span marketing &
sales, recruiting and product development.
– And finally build your applications in ways that
harness network effects to get better the more
people use them!
© 2008 Social Intent, LLC 5

7. • Business Model
How we work: Organizational Facts
–
Core Offering & Customers
–
Sales & Business Model
–
Environmental Factors
–
Business
How We Work
Model
• Marketing Status
Strategic Goals
–
Brand Promise
–
Competitive Landscape
–
Existing & Previous Efforts
–
Discovery
• Project Resources
Project Marketing Budget & Personnel Allocations
–
Resources Goals
Materials & Content
–
Design & Branding Requirements
–
Technical & Functional Requirements
–
© 2008 Social Intent, LLC 6

8. • Define
How we work: Propose candidates for programs
–
Outline schedule with benchmarks
–
and cost estimates
Program Development
Define a metrics & measurement plan
–
Define
• Develop
Design, build & test program
–
components
Frequent reviews to make certain that
–
Program client expectations are met
Debrief Develop
Development
• Deploy
Implementing the solution and ensure
–
it scales to expected traffic levels
Collecting performance metrics
–
Deploy
• Debrief
Analyze results & recommend next
–
steps
© 2008 Social Intent, LLC 7

9. • Social media strategy
Opportunity identification

Educate stakeholders

Outline outreach and engagement programs

• Social application development
Social network applications (Facebook, MySpace, Eons, OpenSocial, Orkut, Ning, etc.)

Our Services
Google Gadgets

iPhone applications

New platform development

• Develop content for online audiences
Copywriting

Audio & Video production (via partners)

• Social marketing & application distribution
Design Interactive Ads (Social Ads)

Media buying

Installs buying

PR (via partners)

© 2008 Social Intent, LLC 8

10. Social Applications Best Practices
 Offer experiences that drive user actions in line with your marketing goals
 Build programs around a ‘what’s in it for the user’ paradigm
 Enable users to communicate your story through established social media
channels and conventions
 Track, measure, analyze & optimize (set aside funds for mid-course tweaks)
 Constantly seed traffic – viral doesn’t just happen
• Reach influencers
• Buy installs
 Tout your success. Nothing breeds success like success
• Marketing & PR
 Build an opt-in database of participants
• Complete with measurements of each person's influence level. A person's influence level should be
based on that person's connectivity, propensity to share your content and ability to drive action among
the people with whom they share.
• Multi-channel value of identifying your vocal & engaged influencers: priceless
 Keep your influencers engaged
• Give them reasons to keep engaging and sharing - reward them for doing so
© 2008 Social Intent, LLC 9

11. Vidar Brekke, CEO
– Past positions: Strategist at Ogilvy, VP Marketing at
JPMorgan, VP Marketing Linkstorm, Strategist/
Creative Director Kurani Interactive.
– Clients: Coca-Cola, IBM, Vonage, Cisco, General
Senior Team
Motors, American Express, Wal-Mart, E*Trade
Vineel Shah, CTO
– Past positions: Senior Technical Yahoo at HotJobs,
Manager of Software Development at MTV Online,
Software Developer/architect at iVillage, Citibank,
ProgrammableWeb.
www.socialintent.com
30 Christopher St. Suite 4C. New York, NY 10011
contact_us@socialintent.com
+1 (646) 465-2965
© 2008 Social Intent, LLC 10