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Social Media Marketing: Why it is important for the growth of your business

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Learn why Social Media Marketing is important for the growth of your business.
Benefits of Social Media Marketing for your business:
- The wide reach of Social Media
- Customer Engagement
- Customer Insights
and more .....

Published in: Education
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Social Media Marketing: Why it is important for the growth of your business

  1. 1. Abhishek Panwar Social Media Marketing 1 Why it is important for the growth of your business
  2. 2. Abhishek Panwar Content Social Media Marketing Types of Social Media Marketing Why use Social Media Marketing User-generated Content Customer Engagement How Social Media Marketing works Content on Social Media Social Media Analytics Final words 2
  3. 3. Abhishek Panwar Social Media Marketing is the use of social media platforms to promote a product or service. It helps you to connect with your target audience through different Social Media platforms. It offers multiple benefits to your business like better brand visibility & customer engagement. 3 Social Media Marketing
  4. 4. Abhishek Panwar Types of Social Media Marketing Organic Marketing  Low Cost of Marketing  Long-term Strategy  More Website Traffic  Better Brand Visibility Paid Marketing  Better Audience Targeting  Short-term Strategy  Instant Traffic to Website  Leads & Conversions 4
  5. 5. Abhishek Panwar Why use Social Media Marketing 5 Improves Brand Awareness Better Audience Engagement Better Brand Visibility Increases your Website Traffic Get more leads & conversions
  6. 6. Abhishek Panwar User-generated Content 6 Shared by users on Social Media Build Brand Trust Images, Videos, Text & Audio Encourages more Engagement Better User Experience
  7. 7. Abhishek Panwar 7 Customer Engagement Interaction with Audience High Customer Satisfaction Retains existing customers More leads & conversions Better Brand Image
  8. 8. Abhishek Panwar Social Media Marketing has a wide reach to your potential audience 8
  9. 9. Abhishek Panwar Facebook • Facebook is the biggest social media site with more than 2 billion monthly active users. • More than 65 million businesses are using Facebook Pages. • More than 6 million advertisers actively promoting their business on Facebook. 9
  10. 10. Abhishek Panwar Instagram • Instagram is a photo and video sharing platform with 1 billion monthly active users. • You can share your content – Photo, Stories and Live Videos – with your audience. • You can also create a business profile on Instagram to engage with your audience. 10
  11. 11. Abhishek Panwar Twitter • Twitter is a microblogging site for news, entertainment, sports, and politics. • There are more than 335 million monthly active users of Twitter. • Twitter is the best platform for sharing real time news and information with your audience. • You can tweet photos and short videos to share your message with your audience. 11
  12. 12. Abhishek Panwar Pinterest • Pinterest is a social media platforms where people go to find new ideas. • Pinterest has more than 250 million monthly active users. • Pinterest is the right platform to increase your customer engagement. 12
  13. 13. Abhishek Panwar LinkedIn • LinkedIn is a professional social media site for experts. • There are more than 294 million monthly active users of LinkedIn. • You can share your content with your network to improve your Personal Brand. 13
  14. 14. Abhishek Panwar Snapchat • Snapchat is a photo and short video sharing social media app. • There are 255 million monthly active users of Snapchat. • You can share your content in the form of Stories with your audience on Snapchat. 14
  15. 15. Abhishek Panwar YouTube • YouTube is a video sharing platform with 1.9 billion monthly active users. • You can create your YouTube Channel to promote your brand and business. • You can engage your audience by sharing useful videos. • On YouTube your audience can like, share and comment about your videos. 15
  16. 16. Abhishek Panwar How to use Social Media Marketing 16 Strategy & Planning Content Creation Content Publishing Audience Engagement Analytics & Reporting
  17. 17. Abhishek Panwar • Boosts your Website Traffic • More Audience Engagement • Create Innovative Content • Attracts the right Audience • Gives a wide reach to Audience 17 Content on Social Media
  18. 18. Abhishek Panwar • Better Audience Insight • Understand your Audience • Improves Decision Making • Effective Strategy Planning • More Returns on Investment 18 Social Media Analytics
  19. 19. Abhishek Panwar Analytics of Social Media Platforms 19
  20. 20. Abhishek Panwar Final words • Social Media Marketing is an important part of Digital Marketing Strategy. • Social Media Marketing gives you a wide reach to your audience. • Social Media Marketing encourages more customer engagement. • Social Media Marketing gives a great customer insight from Social Media Analytics. • Social Media Marketing helps to get more leads and conversions. 20
  21. 21. Abhishek Panwar Thank You 21

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