Understanding Media Industries Lesson 2
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The document discusses the organizational structure of large game development companies like Blizzard Entertainment. It explains that Blizzard breaks its World of Warcraft team into several departments, including management, programming, art and production; design, cinematics, sound, and platform support; localization, technical services, international offices, and online services; and community management, public relations, and web development. These departments work together to develop, operate, and support massive online games like World of Warcraft, which requires over 4,600 employees and vast computing infrastructure.
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![Homework Task! Last week I asked you to choose either a developer or a publisher and look at some key facts: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Descriptions of the Media industries
This document summarizes different media industries in the UK, including radio, interactive media, music, press and publishing, digital imaging, advertising and marketing, film, games, and TV. Radio broadcasting in the UK is dominated by the BBC and commercial stations owned by conglomerates like Global. Interactive media includes websites that allow users to create and share content, like Facebook, Twitter, and YouTube. The music industry profits from physical media sales, digital downloads, and live performances. [/SUMMARY]
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The radio industry is made up of public service broadcasters, which are funded publicly, and commercial broadcasters, which are funded through advertising. Major developments in radio included Marconi's demonstration of wireless telegraphy in 1895, the establishment of the first commercial broadcasting station KDKA in 1920, and the formation of the first broadcasting network in 1926. The rise of television in the 1940s-50s caused radio programming to shift mostly to music and news. The video game industry follows a process beginning with game development, then publishing and distribution. Game development occurs through first, second, and third party developers, while publishers acquire rights and handle marketing and manufacturing.
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The radio industry is made up of public service broadcasters, which are funded publicly, and commercial broadcasters, which are funded through advertising. Major developments in radio included Marconi's demonstration of wireless telegraphy in 1895, the establishment of the first commercial broadcasting station KDKA in 1920, and the formation of the first broadcasting network in 1926. The rise of television in the 1940s-50s caused radio programming to shift mostly to music and news. The video game industry follows a process beginning with game development, then publishing and distribution. Game development occurs through first, second, and third party developers, while publishers acquire rights and handle marketing and manufacturing.
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Treat them as your business partner
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3) Announcing Confetti's annual student showcase on June 17th to experience the best student work.
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The document discusses an upcoming MCM Expo event in 5 days, reminding attendees to bring money, food, water, and cosplay costumes. It also provides the Japanese word of the week and aims/objectives for a lesson on using character devices to advance plotlines. Another section outlines the goals of a computer game story development unit, including understanding storytelling for games and producing game dialogue. The document also discusses the X-Men character Gambit, his relationships and backstory, and how he uses love to define right and wrong. It shares some of Gambit's memorable quotes and describes a card game scene. Attendees are tasked with continuing the story and commenting on lessons learned about using characters to drive plots.
Student notices 17th may
This weekly notice from Confetti College provides information on several upcoming events and opportunities for students: 1) Adult Learners Week celebrating lifelong learning, 2) Confetti's annual student showcase in June, 3) designated smoking areas on campus, 4) additional music technology catch up sessions, 5) Functional Skills exams in early June, 6) opportunities through the UK Young Artists awards, and 7) ways to get involved with a new student television program called Connect.
U72 lesson 05
1. The document provides notices to students about changes to their classes, including new teachers for various subjects.
2. It also includes a Japanese phrase of the week, aims and objectives for a computer game story development unit, and information about the Acadian people and the Great Expulsion from Nova Scotia.
3. The document discusses developing characters for computer games and explores the character of Gambit from X-Men through sharing ideas and examining examples from media.
U72 lesson 04
The document provides notices about changes to student courses and teachers. It also provides information on an upcoming story writing task involving the X-Men character Jean Grey. Key details include:
- Several teachers are changing subjects they will be teaching.
- An upcoming activity requires students to continue the beginning of a story where Jean Grey walks into a bar and choose where to take the narrative next in a blog post.
- The document reviews important storytelling devices like hooks, conflict points, and reveals to help students in their writing task. It discusses using characters to drive the narrative from point to point.
Student Notices 26th April
The weekly student notices provide information about upcoming events at the college including a talk on drug safety, business start up advice, and a staff vs student football match. Students are also informed about opportunities to get qualifications in English, maths, and potentially ICT, as well as the chance to be a presenter on the student radio station. The document concludes with reminders about fire safety procedures and being respectful of others in shared spaces.
U72 lesson 03
This document outlines the schedule and objectives for a course on computer game story development. The schedule includes exploring genre, symbolism, and plot devices in different media. It will cover understanding narrative for games, producing a story and dialogue for a game, and reflecting on one's own narrative work. Some topics to be discussed are the establishment of conflicts and story direction within the first 20 minutes and 2 hours of a narrative, using examples from X-Men and Elfen Lied. Relationship dynamics, scene setting, and plot styles will be examined across genres. Students will analyze and compare narratives through discussion and brief homework assignments.
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- 1. Understanding Media Industries 28 September 2009
- 4. How Do Companies Work? Continued Expansion, Profits and Control First Year Profits, Supplementary Staff and Development Forward Investment, Research Initial Staff and Start-Up Ideas, Concepts and Business Plan
- 5. How Confetti Works… Confetti Media Group Confetti Education Confetti Constellations Confetti Antenna You Are Here!
- 7. Designers
- 8. Engineers
- 10. Beta Testers / QA*
- 11. Marketing / Events / PR
- 12. Sales
- 14. Activity: In groups of 3 or 4, please list all of the departments that make a game like WoW Timeframe: 10 mins
- 16. Design, Cinematics, Sound, and Platform
- 17. Localization, Technical Services, International Offices, and Online Services
- 18. Web, Community, PR, et alHow did you do? Source: Gamasutra.com
- 19. Management, Programming, Art and Production? These are the key areas for any IP (that’s the shorthand we use for games in development); they tend to be lumped together because without them, we just wouldn’t have a game! These areas should really be the areas that you should want to work in: Management – Producer, Executive Producer, Project Manager, Game Director Programming – Systems, Tools, Gameplay, Server Technologies, UI Art – Technical Artists, Character Artists, Environmental Artists, Dungeon Artists, Prop Artists, Animators, and Concept Artists Production – Leads, Planners, Budgets etc IP = Intellectual Property UI = User Interface Source: Gamasutra.com
- 20. Design, Cinematics, Sound, and Platform? These guys are the music makers, the dreamers of dreams! They create your world, in your image, they are gods in gaming: Design – Class Designers, Profession Designers, Itemisation Designers, Level Designers, Event Designers, Encounter/Lead Designers Cinematics – Machinima Sequences, Teasers, Pre-rendered Cinemas Sound - Sound Effects, Music, Voice Casting, Recording Platform - Macintosh development, QA, in-house elements Source: Gamasutra.com
- 21. Localisation, Technical Services, International Offices, and Online Services? The glue that hold the success together – these guys make up the ‘driver’ attributes in a game: Localisation – Translation, Culturalisation Technical Services – Patch Builders, Alpha/Beta Testing, Network Services International Offices – Regional Sensibility, Market Conditions, Local Censorship Online Services – Battle.net, login technologies, billing elements Source: Gamasutra.com
- 22. Web, Community, PR, et al And finally! Web – Managing websites, online stores, the WoWArmory, promotional materials Community - Public Interaction PR - handles box creation, web campaigns, TV commercials, partner promotions (such as WoW-themed Mountain Dew), and in-game promotions like refer-a-friend or the scroll of resurrection.
- 23. Who knew?
- 24. Homework!