SlideShare a Scribd company logo
game services
MIKE HINES
D E V E L O P E R E V A N G E L I S T, A M A Z O N A P P S T O R E
@MikeFHines linkedin.com/in/MikeHines45
A MA ZON LUMBERYA RD :
E N D - TO - E N D S O L U T I O N S F O R G A M E D E V E L O P E R S
ABOUT
Mike Hines
Amazon Appstore
@MikeFHines
Founder @ 2 Financial Services Startups
Founder @ 2 Software Startups
QA Engineer @ Now Software
QA Manager, Product Manager @ Microsoft
Evangelist @ Amazon.com
Mentor @ GameFounders, Dev Bootcamp
Games Judge @Casual Connect Indie Prize,
White Nights, and Pocket Gamer Very Big
Indie Pitch
Speaker @ GDC, GDCE, Casual Connect,
Pocket Gamer Connects, AnDevCon, White
Nights, CES, PAX Dev, etc…
A M A Z O N L U M B E RYA R D
• Live, connected, and multiplayer
• Vast storage and compute of AWS
• Greater scale
• Greater fidelity
• Greater community engagement
• Faster to market
I M A G I N E Y O U R N E X T G A M E
A M A Z O N L U M B E RYA R D
• Real time preview
• More productive devs and non-devs
• Easy integration with key services
• Cloud integration in minutes not hours
• Public source code
• Free
• Backed by Amazon
I M A G I N E A N E N G I N E
WHY
AMAZON?
To be the Earth’s most customer-centric company
Amazon Mission
game services
Date of Establishment: 1994
President & CEO: Jeff Bezos
Nasdaq Securities Code: AMZN
Market Cap (9/7/2016): $372 Billion
FY2015 YE Summary
Annual Revenue: $107 Billion
Number of Employees: 231,000
Amazon Focus on Long-Term
game services
$0
$20
$40
$60
$80
$100
$120
Net
Income
Revenue
AMAZON’S RELENTLESS FOCUS ON LONG-TERM GROWTH
USDollars(Billion)
AFTER TWO
DECADES OF BOLD
BETS, TEAMWORK,
WITH GENEROUS
HELPINGS OF GOOD
FORTUNE
ALL ALONG THE
WAY… OUR
APPROACH STAYS
THE SAME,
BECAUSE IT’S STILL
DAY 1.
370%
increase
from 2009 –
2015
Jeff Bezos
Amazon Ecosystem
game services
OU R EC O - SYSTEM… B U T IT’S STILL D AY ON E.
game services
game services
Amazon Game Services Strategy
Mission
By providing end-to-end solutions for
game developers…world-wide.
Vision
To be the Earth’s most
game developer-centric company.
AMAZON GAME
SERVICES
End-to-End Solutions for Game Developers
Amazon Game Services (AGS)
game services
COMMUNITY
CLIENT
COMMERCE
CLOUD
game services
LUMBERYARD
Lumberyard - a game engine for the future
Client
game services
 AAA game engine.
 Systems by Amazon’s Double Helix Games.
 Native integrations to AWS Cloud.
 Native integration of Twitch features.
 Native C++, Source included.
 Modular architecture…use what you want.
https://aws.amazon.com/blogs/gamedev
Amazon Lumberyard Editor
Build complex environments with detailed lighting
HD Rendering in Real Time for Characters
Beautiful Worlds
A I D E V E L O P M E N T S
• Generate locations within 7 meters of my current location where I
can hide from my attention target.
• Only accept places with excellent cover that I can get to before
my attention target can.
• Prefer locations that are closest to me.
TA C T I C A L P O I N T S Y S T E M
hidespots_from_attentionTarget_around_puppet = 7
coverSuperior = true, canReachBefore_the_attentionTarget = true
distance_from_puppet = -1
A LWAY S I M P R O V I N G
• Asset Builder SDK
• Support or OSVR
• Distance-based particle effects
• 210 other improvements and
features
N E W I N L U M B E RYA R D B E TA 1 . 5
N E W D I S P L AY H A R D WA R E
• VR, HDR, AR, 4K, 8K…
• Lumberyard helps maintain steady
framerates across a wide variety
of hardware.
A D D R E S S I N G N E W C H A L L E N G E S
Imagine a picture
showing a developer
who is not frustrated
with platform and
device fragmentation.
I couldn’t find one
online…
Ever growing list of plug & play back-end solutions…world-wide
Cloud
game services
CLOUD CANVAS
AWS
BIG DATA
GAMELIFT
Host & scale multiplayer games…in minutesDeploy your games…world-wide
Amazon
Mobile Analytics
Amazon
Machine Learning
Amazon
Kinesis
Collect, analyze, predict, reactAdd cloud connected features…in minutes
Connect
players
4
Upload a
Build
1
Create a
Fleet
2
Configure
game
client
3
Amazon
DynamoDB
Amazon
S3
Amazon
Lambda
Amazon
Cognito
Amazon
SNS
Amazon
SQS
C L O U D S E RV I C E S
• Scripting reference to AWS
services
• No need to acquire, configure or
operate your own servers
• Reduces or eliminates need to
write code for connected
gameplay features
E X T E N D A N D E X PA N D
C L O U D S E RV I C E S
• Player state
• High score
• Trigger real-time events
• Execute game logic in cloud
• Daily messages
• Track users in game
• Authentication
• Daily gifts
• Ghost racers
E X A M P L E S
Leading online media and gaming community
Leading storefront for Android and Fire OS
Massive and growing…opportunity to create a fan base!
Community
game services
AMAZON APP STORE
TWITCH
OTHERS
CURSE
 100+ million unique viewers/month
 1.7+ million unique broadcasters/month
 106 minutes watched/person/day
 20+ billion minutes watched/month
 2M peak concurrent viewers
Leading social video platform for gamers
 30+ million active users
 65 gaming sites
 300+ million active customer accounts
 Launched in 236 countries
 600K+ apps
Marketplaces and tools to help monetize your games
Commerce
game services
MERCH BY AMAZON
AMAZON PRIME
AMAZON PAYMENTS
AMAZON APP STORE
Massive reach and assets…now we’re connecting the dots
Amazon Game Ecosystem
game services
304m
worldwide active
customer accounts
Active customer accounts represent
accounts that have placed an order during
the preceding twelve month period
game services
Exciting things coming…
Amazon Game Ecosystem
From indie to AAA, we have you covered
Forums
The Lumberyard forum has
categories for support and
sharing. Amazon engineers,
tech artists, and support staff
monitor the forums and answer
questions.
Sample Projects
Build it right the first time.
Leverage a Lumberyard
sample project.
Tutorials
Our growing collection of text
and video tutorials will help
you get familiar with common
tasks in Lumberyard.
Community tutorials have also
begun to flourish.
AWS Support
For customers who require
support SLAs, there are
multiple tiers of paid AWS
enterprise support available.
AGS Support & Community
game services
game services
AGS Incentives!
LAUNCH
PRE PRODUCTION
POST LAUNCH
PRODUCTION
Support
Training
Migration Assistance
Roadmap Preview
Feature Development Assistance
and Prioritization
Assigned Account Manager
AWS Credits
AWS Training
Twitch Broadcast Support
Game Industry Events
Amazon Customer Reach
Amazon.com & Twitch.tv
Advertisements
game services
Next Steps
game services
1
2
Download Lumberyard
aws.amazon.com/lumberyard
THANK YOU!
Mike Hines
@MikeFHines
aws.amazon.com/lumberyard
aws.amazon.com/blog/gamedev
Visuals
Modern AAA game graphics and
tools
Editor
Iterate on gameplay with immediate
results
Engine Framework
AAA C++ engine, with full source
Collaboration
Editor tools and resources for large
teams
Content Pipeline
Streamlined tools for art pipelines
Cloud Canvas
Visual scripting AWS resources
GameLift
Deploy and scale session-based
multiplayer games
Platforms
PC support with current-gen consoles
Mobile
Preview support for high-end iOS &
Android
Twitch
Lumberyard integrations for
broadcasters and viewers
AWS C++ SDK
Native access to AWS resources
VR
Oculus Rift and HTC Vive support
Community/Support
Customer driven with AWS support
Middleware
Modular engine with middleware
integrations
Demos
GDC 2016 Lumberyard Demos
Amazon Lumberyard Features
Appendix
game services

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Amazon Lumberyard: end-to-end solutions for game developers

  • 1. game services MIKE HINES D E V E L O P E R E V A N G E L I S T, A M A Z O N A P P S T O R E @MikeFHines linkedin.com/in/MikeHines45 A MA ZON LUMBERYA RD : E N D - TO - E N D S O L U T I O N S F O R G A M E D E V E L O P E R S
  • 2. ABOUT Mike Hines Amazon Appstore @MikeFHines Founder @ 2 Financial Services Startups Founder @ 2 Software Startups QA Engineer @ Now Software QA Manager, Product Manager @ Microsoft Evangelist @ Amazon.com Mentor @ GameFounders, Dev Bootcamp Games Judge @Casual Connect Indie Prize, White Nights, and Pocket Gamer Very Big Indie Pitch Speaker @ GDC, GDCE, Casual Connect, Pocket Gamer Connects, AnDevCon, White Nights, CES, PAX Dev, etc…
  • 3. A M A Z O N L U M B E RYA R D • Live, connected, and multiplayer • Vast storage and compute of AWS • Greater scale • Greater fidelity • Greater community engagement • Faster to market I M A G I N E Y O U R N E X T G A M E
  • 4. A M A Z O N L U M B E RYA R D • Real time preview • More productive devs and non-devs • Easy integration with key services • Cloud integration in minutes not hours • Public source code • Free • Backed by Amazon I M A G I N E A N E N G I N E
  • 6. To be the Earth’s most customer-centric company Amazon Mission game services Date of Establishment: 1994 President & CEO: Jeff Bezos Nasdaq Securities Code: AMZN Market Cap (9/7/2016): $372 Billion FY2015 YE Summary Annual Revenue: $107 Billion Number of Employees: 231,000
  • 7. Amazon Focus on Long-Term game services $0 $20 $40 $60 $80 $100 $120 Net Income Revenue AMAZON’S RELENTLESS FOCUS ON LONG-TERM GROWTH USDollars(Billion) AFTER TWO DECADES OF BOLD BETS, TEAMWORK, WITH GENEROUS HELPINGS OF GOOD FORTUNE ALL ALONG THE WAY… OUR APPROACH STAYS THE SAME, BECAUSE IT’S STILL DAY 1. 370% increase from 2009 – 2015 Jeff Bezos
  • 8. Amazon Ecosystem game services OU R EC O - SYSTEM… B U T IT’S STILL D AY ON E.
  • 9. game services game services Amazon Game Services Strategy Mission By providing end-to-end solutions for game developers…world-wide. Vision To be the Earth’s most game developer-centric company.
  • 11. End-to-End Solutions for Game Developers Amazon Game Services (AGS) game services COMMUNITY CLIENT COMMERCE CLOUD game services
  • 13. Lumberyard - a game engine for the future Client game services  AAA game engine.  Systems by Amazon’s Double Helix Games.  Native integrations to AWS Cloud.  Native integration of Twitch features.  Native C++, Source included.  Modular architecture…use what you want.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Build complex environments with detailed lighting
  • 21. HD Rendering in Real Time for Characters
  • 23.
  • 24. A I D E V E L O P M E N T S • Generate locations within 7 meters of my current location where I can hide from my attention target. • Only accept places with excellent cover that I can get to before my attention target can. • Prefer locations that are closest to me. TA C T I C A L P O I N T S Y S T E M hidespots_from_attentionTarget_around_puppet = 7 coverSuperior = true, canReachBefore_the_attentionTarget = true distance_from_puppet = -1
  • 25. A LWAY S I M P R O V I N G • Asset Builder SDK • Support or OSVR • Distance-based particle effects • 210 other improvements and features N E W I N L U M B E RYA R D B E TA 1 . 5
  • 26. N E W D I S P L AY H A R D WA R E • VR, HDR, AR, 4K, 8K… • Lumberyard helps maintain steady framerates across a wide variety of hardware. A D D R E S S I N G N E W C H A L L E N G E S Imagine a picture showing a developer who is not frustrated with platform and device fragmentation. I couldn’t find one online…
  • 27. Ever growing list of plug & play back-end solutions…world-wide Cloud game services CLOUD CANVAS AWS BIG DATA GAMELIFT Host & scale multiplayer games…in minutesDeploy your games…world-wide Amazon Mobile Analytics Amazon Machine Learning Amazon Kinesis Collect, analyze, predict, reactAdd cloud connected features…in minutes Connect players 4 Upload a Build 1 Create a Fleet 2 Configure game client 3 Amazon DynamoDB Amazon S3 Amazon Lambda Amazon Cognito Amazon SNS Amazon SQS
  • 28. C L O U D S E RV I C E S • Scripting reference to AWS services • No need to acquire, configure or operate your own servers • Reduces or eliminates need to write code for connected gameplay features E X T E N D A N D E X PA N D
  • 29. C L O U D S E RV I C E S • Player state • High score • Trigger real-time events • Execute game logic in cloud • Daily messages • Track users in game • Authentication • Daily gifts • Ghost racers E X A M P L E S
  • 30. Leading online media and gaming community Leading storefront for Android and Fire OS Massive and growing…opportunity to create a fan base! Community game services AMAZON APP STORE TWITCH OTHERS CURSE  100+ million unique viewers/month  1.7+ million unique broadcasters/month  106 minutes watched/person/day  20+ billion minutes watched/month  2M peak concurrent viewers Leading social video platform for gamers  30+ million active users  65 gaming sites  300+ million active customer accounts  Launched in 236 countries  600K+ apps
  • 31.
  • 32. Marketplaces and tools to help monetize your games Commerce game services MERCH BY AMAZON AMAZON PRIME AMAZON PAYMENTS AMAZON APP STORE
  • 33. Massive reach and assets…now we’re connecting the dots Amazon Game Ecosystem game services 304m worldwide active customer accounts Active customer accounts represent accounts that have placed an order during the preceding twelve month period
  • 34. game services Exciting things coming… Amazon Game Ecosystem
  • 35. From indie to AAA, we have you covered Forums The Lumberyard forum has categories for support and sharing. Amazon engineers, tech artists, and support staff monitor the forums and answer questions. Sample Projects Build it right the first time. Leverage a Lumberyard sample project. Tutorials Our growing collection of text and video tutorials will help you get familiar with common tasks in Lumberyard. Community tutorials have also begun to flourish. AWS Support For customers who require support SLAs, there are multiple tiers of paid AWS enterprise support available. AGS Support & Community game services
  • 36. game services AGS Incentives! LAUNCH PRE PRODUCTION POST LAUNCH PRODUCTION Support Training Migration Assistance Roadmap Preview Feature Development Assistance and Prioritization Assigned Account Manager AWS Credits AWS Training Twitch Broadcast Support Game Industry Events Amazon Customer Reach Amazon.com & Twitch.tv Advertisements
  • 37. game services Next Steps game services 1 2 Download Lumberyard aws.amazon.com/lumberyard
  • 39. Visuals Modern AAA game graphics and tools Editor Iterate on gameplay with immediate results Engine Framework AAA C++ engine, with full source Collaboration Editor tools and resources for large teams Content Pipeline Streamlined tools for art pipelines Cloud Canvas Visual scripting AWS resources GameLift Deploy and scale session-based multiplayer games Platforms PC support with current-gen consoles Mobile Preview support for high-end iOS & Android Twitch Lumberyard integrations for broadcasters and viewers AWS C++ SDK Native access to AWS resources VR Oculus Rift and HTC Vive support Community/Support Customer driven with AWS support Middleware Modular engine with middleware integrations Demos GDC 2016 Lumberyard Demos Amazon Lumberyard Features

Editor's Notes

  1. Hello! My name is Mike Hines. It’s an honor for me to present to you at DevGAMM. My job today is to give you a quick introduction to Amazon Lumberyard and what you can expect as a game developer.
  2. Actually, I’ve had a lot of jobs, including four startups, and jobs at Microsoft and Amazon.
  3. Imagine that your next game includes global live, multiplayer gameplay, and you have more players than you thought you could, because more people can play on older hardware, because you do complicated graphics and calculations in the cloud to take the load off of slower devices. You have more players per arena, and each arena has better graphics. And you’ve got thousands of people at any given time not only watching people play your game, but participating in their own way as spectators by dropping in supplies or setting traps in the arena. All this, and you got to market faster than you ever though possible. Is this a dream? Maybe. But you can do everything I’ve just talked about with Amazon Game Services, which includes the game engine, Amazon Lubmeryard.
  4. Imagine a game engine an engine with great performance, workflows that let developers and non-developers iterate quickly, integration of key services takes minutes, not hours, and the ability to create the quality of game that matches your vision. And you get the source code. And it’s free. And it’s backed by Amazon. Okay, I’ll bet you get the first five points, but why should you care about Amazon? Why does a company that sells shoes and sporting goods want to build a game engine?
  5. Good question.
  6. You may not have guessed that Amazon’s goal isn’t to be the most profitable company, or the fastest growing, or the biggest retailer. No, Amazon’s goal is to be the most customer-centric company on earth. Which means we compete for that honor with Disney, Starwood, and Apple among others.
  7. That focus on our customers has turned out to be a pretty good strategy for Amazon; helping us grow revenues rather handsomely.
  8. And it has helped us develop a huge ecosystem. We can offer a significant amount of resources to help you. From Fire tablets, AWS, Twitch, Streaming media boxes, Amazon Appstore, User authentication, innovative new business models like Amazon Underground for Android devices, where you get paid for every minute that every user is in your app, and even merch by Amazon, where we can print t-shirts for you with your designs, with no money out of pocket from you.
  9. With these tools and these resources, we hope to be the earth’s most developer centric company as well.
  10. …And we are delivering on that through Amazon Game Services.
  11. Amazon Game Services is a suite of products and services at Amazon that we’ve brought together to help you be as productive, creative, and profitable as you can be. And Lumberyard is a big part of that. The most important thing I want to you learn about Lumberyard, is that it is built to work together easily with AWS, Twitch, and the other Amazon Game Services. Lumberyard is one part (very important part) that helps you.
  12. I can talk to you about the other Game Services stuff later, but now it’s time for Lumberyard!
  13. Amazon Lumberyard is a free, cross-platform, 3D game engine for you to create the highest-quality games, connect your games to the vast compute and storage of the AWS Cloud, and engage fans on Twitch. Lumberyard can create games that run on Consoles, Mac and PC, Android and iOS, and VR platforms Oculus, htc Vive, OSVR, and Playstation VR. And if a new VR headset is released, you can support new HMDs without having to write new code!
  14. tech from CryEngine, AWS, Twitch and Double Helix. building new features and making more additions and fixes. game dev blog https://aws.amazon.com/blogs/gamedev Lumberyard is based on tech from CryEngine, AWS, Twitch and Double Helix. And it’s still day one. We are aggressively building new features and making more additions and fixes. We even have a game dev blog to keep devs up to speed on what we’re working on. https://aws.amazon.com/blogs/gamedev
  15. See what you’ve just done; right now. Even non-tech designers. Real-time gameplay editing - iterate on gameplay and immediately, no waiting for builds asynchronous asset processor automatically converts and optimizes game assets designers can import game objects and see what they’ve done This is the Lumberyard Editor. It’s real-time gameplay editing enables you to iterate on gameplay and immediately see your results, without waiting for builds or leaving the editor. Lumberyard’s asynchronous asset processor automatically converts and optimizes game assets for your device platforms while you work. Now, your designers can import game objects, fine tune their behavior, and in one keystroke, play the game they’ve just created.
  16. Lumberyard has good visual drag and drop tools and sequencers so your designers and non-engineers can be more productive…
  17. Global illumination solutions, including physical based shaders, help create some really top quality effects and environments more easily than you could before.
  18. Here a designer uses a stylus to manipulate game objects directly within the editor.
  19. Take a look at the detail in this drawing…
  20. You get HD quality rendering in real time, even for characters.
  21. It’s easier to just see what some results are. I’m going to show you a scene we put together with a small team in a matter of weeks from existing assets.
  22. That sounded pretty good to, didn’t it. Lumberyard includes an exclusive, free version of Audiokinetic’s sound engine and authoring tool for PC games, Wwise LTX. This tech has been used in hundreds of popular games. And with minimal dependency on engineers, sound designers and composers can use Wwise to work independently and create soundscapes as rich as your games.
  23. Think about desgining AI for oponents in a First Person Shooter. Lets say you want to... (see slide) And the code you need to do this? …And you can use C++, Lua, and integrate Tactical Point System functions into the Modular behavior tree system.
  24. The latest goodies in our most recent release:
  25. Lumberyard helps you integrate GameLift, with which you can host and scale massive multiplayer games in just minutes. Lumberyard helps you collect and use data, and use it real-time to optimize the game experience for your customer and your business. Do you need other AWS cloud services? You might. And if you do, Lumberyard helps you integrate AWS services in minutes, not hours.
  26. No question that Twitch drives fans, with some games getting 20% of their sales from Twitch viewers. Lumberyard makes Twitch integration easy with tools like Twitch ChatPlay, in which one dev will let spectators drop power-ups into a multi-player game, kind of like sponsor gifts in the Mockingjay arenas. This is feature will be possible because Lumberyard gives you the tools to do this quickly and easily.
  27. Lumberyard has integrated Twitch directly into the flow graph, so non-engineers can create experiences that let spectators and players interact with each-other.
  28. Thank you very much! Here are some important links to keep track of. Take a screen shot of this or watch the replay once it’s posted. If you want to learn more about getting paid for every minute that a user is in your app, go to bitly/indieundergroiund. To learn how to request a feature on the amazon Appstore, go to bitly/marketingtipsforapps and read tip #7 To learn how the top apps in our appstore do IAP differently than the rest of us, go to bitly/top50iap To see what, if anything, you need to do with your APK to get it on the amazon appstore, spend 90 seconds and drag and drop your apk to the control on bitly/appstoreapptesting. Now for some Q&A: