James Jen, profile picture
Uploaded byJames Jen
239 views

Million Dollar Case Studies

This document provides 3 case studies of companies that grew to over $1 million in revenue within a year. The first case outlines a company that partnered with an outsourcing firm to build a production business that grew from an initial $10k project to over $500k project within a year. The second case discusses investing in training to develop unique capabilities for an MMORPG project. The third case emphasizes finding strategic partners to scale from small initial projects to much larger work. Key takeaways include partnering, investing in training, and finding ways to scale initial projects significantly larger.

Embed presentation

Download to read offline
Building Million Dollar Business in a Year 3 Case Studies
• Introduction to Everyone • Introduction to Myself • Grow Art Outsourcing by partnering with a School • Grow Development Outsourcing by finding the right Niche • Grow Games Studio Outsourcing by looking at the Market • Key Takeaways • Q&A
Felt I was strong in production, but not strong enough in businessso partnered with an outsourcing company to build a business. Not a big fan of art outsourcing because I felt it was undef
CONFIDENTIAL China West Coast
CONFIDENTIAL Summary CWC aims to become the best service provider to game developers and game publishers. Based in Suzhou, CWC was formed by experienced experts from KONAMI, Sierra, NCsoft and UBI Soft in 2008. Based on years' experience, we deeply understand the challenge and opportunity our clients are facing. "Small Money Big Pie", "The deadline is always yesterday!" We want to help our clients to create more qualified contents in timeline and share our experience and expertise through the project. The management team of CWC has more than 7 years average working experience in multicultural game projects and companies. We speak the same language as our clients and specialize in training the local talents to satisfy the requirements of international level games. We understand what it takes to build good partnership and always value the trust of our customer. Our team was built with the mindset of delivering Quality, Reliability and Security.
CONFIDENTIAL Services 3D Character Modeling & Texturing 3D Prop Modeling & Texturing 3D Environment Modeling & Texturing Mesh Optimization / LOD User Interface In Game Animation
CONFIDENTIAL Tools Service Next-Gen Related Tools Software 3D Studio Max Maya SoftImage Photoshop Character Studio Motion builder Zbrush Mudbox Next-Gen Related Skills Engine High-rez model Normal map, Specular map, occlusion map, height map, etc. Renderware Torque Unreal Bigworld
CONFIDENTIAL Our Facility No access to internet from workstations Key cards to access office with 24/7 video security Ensure after-hours management supervision Fire walls, router, anti-hack, anti-virus and ISA Server to the networking Separate Internet and Intranet, no outgoing is allowed Centralized data management No USB and other portable hard drives
CONFIDENTIAL Scaling without Resources Underutilization
CONFIDENTIAL CWC Co-lab
CONFIDENTIAL CWC Co-lab Program CWC invest in building game art courses with local universities CWC set up the 1st game art co-lab with Shanghai Film Art Academy in 2008 The CWC lab has been producing game assets for overseas developer/publisher on multiple platforms First graduation class has a 94% employment rate and average salary of over 4000 RMB
CONFIDENTIAL Training Pipeline < S t e p 1 >Basic Training Program Enroll < S t e p 2 >Basic Training Program / 9 months < S t e p 3 >Co-Lab Training / 3 months < S t e p 4 >Co-Lab Project / 9 months < S t e p 5 >Onsite Internship / 5months CWC Full-time
CONFIDENTIAL Case 1 – Find Strategic Partners to Scale Project: A world wide console game Big Publisher with a very tight schedule Staffed a strong leader and elite team. Team Time-shifted to effectively communicate with customer. Project grew a 10k initial project grew to over 500k in one year after trust was established with the publisher and resources were available to scale.
CONFIDENTIAL Case 2 – Invest in Training for Unique Capability Project: A Korean Next-gen MMORPG Conducted project-focused training for our junior artists for 3 months before allocating them to the project Worked with clients engine and tools to delivery engine ready assets directly. At the beginning of project, we have some of client’s artist working onsite with our team We also send our artist to Korea for communication Contract volume: USD 300k
CONFIDENTIAL
CONFIDENTIAL Contact Info@chinawestcoast.com
Development Outsourcing
Augmentum Confidential29 Rapid Growth 0 500 1,000 1,500 2,000 2,500 2003 2004 2005 2006 2007 2008 (F) Profitable for the first full year of operation (2004) and ever since. Headcount Worldwide China
Augmentum Confidential30 New Hire Recruiting for 2008 Recruited 610 fresh graduates out of 18,000 – Targeted top universities: 30 – Covered universities: 140 – Covered cities: 18 – Recruit rate: 3.4%
Augmentum Confidential31 Augmentation Team Formation Probationary Formation Steady State ™
Augmentum Confidential32 Business Imperatives Software Consulting/ Professional Services BPO Business Imperatives Software Consulting/ Professional Services BPO U.S. China Leadership for Innovation Strategy
Augmentum Confidential33 Customer Profile – United States SmartMobile Phone Software Storage Semiconductor PDA Online Advertising Mobile Computing DigitalEntertainment / Games Online Meeting & EventManagement Business Intelligence Our customers are the leading players in each of the above markets
Augmentum Confidential34 Customer Profile – China Mobile Carrier TV Manufacturing Communitysite Media Our customers are the leading players in each of the above markets
Augmentum Confidential35 Outsourcing is the Future for Gaming “Game Outsourcing will reach $1.1 billion by the end of 2006 and is set to grow to $2.5 billionby 2010, representing around 40 percent of total game development spend.” -Screen Digest 3/06 “Of the outsourced work going overseas, the majority of the work is going to China and India.” -Amritt Ventures 7/05
Augmentum Confidential36 Console -> Online -> Virtual Worlds -> Mobile More Titles, More Variety -> Bigger Industry Next Gen pushing needs exponentially Online require updated and additional content MMO/Virtual Worlds are much more Technical Real/Virtual World, Gaming, Hollywood, and Entertainment becoming blurred together
Augmentum Confidential37 Millions of Gamers “As Chinese developers continue to improve their skills across all game platforms, the country has become the primary center for outsourced game development globally” - Niko Partners: 8/06
Augmentum Confidential38 China Games Market • Fast growing Online PC Games Market • 75% growth in 2006 from $468 to $830 m • 20% # of players growth from 26 to 31 mil • Big Operators declining in Market Share • Local Content is taking off • Largest Mobile Market in the World
Augmentum Confidential39 Overview of the Market • Breakdown of the Games Industry – PC, Console, Handheld, Online – MMO/Mid-Session/Casual/Serious Games • Asia is focused on PC Online and Handheld – Mid-Session and Advertising based games hot. – Handheld/Serious games are more popular in Japan • Western Game Companies focused on Console • Korea and China leads in PC Online Space • Social Networks/Virtual Worlds are exploding
Augmentum Confidential40 30 Second Pitch • Our Digital Media & Entertainment/Gaming practice is focused on being a full solutions partner for game developers, operators, and content providers worldwide. We are building our capabilities by leveraging the system engineering strength and platform of Augmentum and expanding into art, game design and production.
Augmentum Confidential41 Multi-Disciplinary Expansion
Augmentum Confidential42 Not Just Engineers and Artists • Producers (Exec, Senior, Line, Associate) • Creative Director • Designers (Game, Level, Writers, Balancers) • Artists (Concept, 2D, Level, Character, SFX…) – Technical, Art, Shader, Enviroment • Animators (Hand, Key Frame, Mocap) • Sound (Producer, Computer, Designer, Mixer) • Testers (Level, Component, Certification) • Licensing, Sales, Marketing, Customer Support.
Augmentum Confidential43
Augmentum Confidential44 100+ Person Team • 38 Artists (28 City, 9 Car, 1 UI) • 4 Designers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Devs • 2 Producer • 12 Testers • 5 Licensing • 3 UX • 2 Content Management • 2 Art Leads • 2 PM • Audio, Usability, Support, Loc, Dev, Design , and only 11 Engineers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Dev • • • • • • • •
Augmentum Confidential45 Games Engineering Background • Console Experience (TCR, Hardware, FPS) • Graphics Rendering (3d, shaders, characters) • Artificial Intelligence (script, models, animation.) • Physics (Physics Models, Math, Theory) • Gameplay Object Programming (Minigames) • Multiplayer (prediction, reconciliation) • Networking (network layer, communication) • Billing, Database, Transaction Architecture • Game Servers Scalabilityand Security • Community, Social Networking, Web 2.0 • Tools/BI/Intranet Process Improvements • Automated Testing (experience in above areas)
Augmentum Confidential46 Art Background • User Interface (UI) Artist • 2D Texture and Concept Art • 3D Modeling and Character Artist • 3D Environment Art • Special FX (SFX) Artist • Animators
Augmentum Confidential47 China is a Big Part of DE&G Business • Four of the Top 10 Western Publishers – Asia Online Game and Business Intelligence Platform – Distributed Development for Sports Franchise – Playtesting for an Online Game for China – Digital Media Management System • One of the Top 10 MMO Game Companies – Intranet Tools and Social Networking Community Site • Top Social Networking Application Platform
Augmentum Confidential48 Decision Makers in IE Space (Diverse Projects) • Execs: CEO, CTO, COO • Studio Managers, General Managers • Executive Producer, Producer, Tech Director • Account Managers, Hubs in the Games Space • Network in GDC Conferences, Talks, Shows
Augmentum Confidential49 Bizdev to lay a lot of seeds • Communication with Old Colleagues: – Small Games Industry moves around rapidly. – Referrals and Friends. – Not just Engineering/Development Contacts. • China Joy bigger than ever before!!!! – Roy, Belinda, Vivian, Jason, John, Alex • GDC China Event Cancelled – Internal Chinese Politics • Respect in Games comes from Shipped Games
Augmentum Confidential50 Major Game Events for 2008 • E3 Media & Business Summit July 15-17th LA • China Joy July 17-19th Shanghai • Microsoft Xfest/XNA July 22-23rd Seattle, WA • Casual Game Forum July 24-25th Seattle, WA • Develop Conference and Expo July 29-31st Brighton, UK • GC Developer Conference Aug 18-20th Lepizig • Austin GDC - MMO/Virtual Worlds Sept 15-17th Austin • GDC China Cancelled Shanghai • Tokyo Game Show Oct 9th-12th Japan • Game Convention Asia Oct 9th-12th Singapore • Gstar Nov Korea
Augmentum Confidential51 How We Built the DE&G Practice • Build tools/solutions or do testing for – Developers, Publishers, Operators, and Middleware • Build Web 2.0 Games, Virtual World Experiences • Partner with Publisher/Company enter China • Online/MMO Companies need server expertise • Partner with China Art/Games Outsourcing Firms • Build Art/Design team along with UX Team • Hire Core Team Members when we can • Build Game capabilities and Understanding – Art, Engines, AI, 3D, Test, Level Design
Augmentum Confidential52 Growth with Customers and More • Expand to all Ten Top publishers – Build Social Networking/Community Platform • Build bigger dedicated core teams • Move higher on the value chain -> Royalties • Develop/Retain IP and Licensing rights • Embrace the consumer market • Push in Euro/RMB contracts (fixed exchange)
Augmentum Confidential53 “The Relentless Pursuit of Perfection…” • Functionality is just the beginning • Creating Emotions/Experiences/Entertainment • Passion is Required to create the Quality • Monetiztion/business/marketing is critical • NEED to play games, watch movies, have fun
Augmentum Confidential54 2008 Revenue Target • Revenue Objectives – Sell 100 – 200 Resources for DE&G related projects CY2008 • Q1 ~ 30: Q2 ~ 60 • Q3 ~ 80: Q4 ~ 100+ • Current status – THQ 3, EA 30+, Qwaq 4, CCP 2+, Eidos 10 – All Customers should be Referencable • Focus for 2008 – Leverage Augmentum Core Engineering Platform. – Establish Creditability in the DE&G industry. – Expand Augmentum’s multidisciplinary capabilities. – Become the Best China Partner for Foreign Companies
Augmentum Confidential55 Q3: Establish Brand, Credibility, and Internal Tech • Utilize 3D Engine Team to Expand Capability – Expand Qwaq/CCP to include Virtual World/Game Work – Ogre Engine, Small Port or Virtual World/MMO Project – Build simple games with XNA Platform • Expand all customers to include IE Work • Project Managers and Recruiting Plans in Place • Build Website/Cases for Augmentum IE • Expand into Games Testing • Build Captive Art Studio in Wuhan – Evaluate Art Outsourcing as Art Team Grows. • Establish Advisory Board for IE
Augmentum Confidential56 Q4 Augmentum Studios is Established • Game Development/Operation is the MOST $$$ • Developing full games: – Ports, Simple Down-Platform parallel creations • Explore Crossover between Games and Gaming • Evaluating Developing for China DE&G Market – Social Network Platforms – Virtual World Add-Ons or Extensions – 3G Mobile Content/Platform – Xbox Launch in 2009 • Evaluate Establishing an Operation Division
Augmentum Confidential57 CY08 • Build a 100+ person organization by CY ‘08 – Develop and grow business opportunities • Enterprise Software and Solutions – For Top Game Publishers and Game Studios • Interactive Entertainment – MMO Game Companies – China Market Production Needs • Virtual World/Social Networking – Business Intelligence – 3D Development – Mobile Interface
Augmentum Confidential58 CY 08 • Create New Career Ladders and Structures – Build the Interactive Entertainment Studio • Artists – Concept, 2D, 3D, Character, Enviroment – Animators • Designers/Project Managers • Engineers (3D/Engine, AI, Gameplay, Network) • Develop Bizdev/Sales/HR/Finance capability
Augmentum Confidential59 CY08 • Grow Augmentum Consumer Capabilities – Team of 5 PMs by CY ‘08 • Develop China Program Managers »Focused on Design, Consumer Experience, Process »Good Specification Writers and Communicators • Develop China Game Designers and Studio – ????
Augmentum Confidential60 CY 08 • Customer and Account Management for PR – Growth and Referencebility of Customers • 80%+ of all customers referenceble • 60%+ of all initial projects continued and expanded • 25%+ of all customers refer additional leads – Develop 3 Compelling Case Studies for DE&G – Deliver 2 joint Press Release for D&G • Plan for GDC SF 09 Talk – Distributed development for Games Industry
Augmentum Confidential61 CY08 • Expand Bizdev/Network across all areas – Leverage existing leads for new introductions. – Actively expand network at Conferences and Events – Follow up on blind Referrals/Leads • Synergy with IT/Cloud Computing/Operation – China Business Intelligence and Operations – Solutions (Middleware) Development
Augmentum Confidential62 Current Customers • Four of the Top 10 Western Publishers – Asia Online Game and Business Intelligence Platform – Distributed Development for Sports Franchise – Playtesting for an Online Game for China – Digital Media Management System • One of the Top 10 MMO Game Companies – Intranet Tools and Community Site • Leading Enterprise 3D Virtual World – Avatar Pipeline Production and Creation – Multi-Modal Collaboration Application • Top Social Networking Application Platform
Augmentum Confidential63 Digital Asset Management • Complete Digital Media Management Solution • Stores and Indexes all Media Formats: – Movies, Textures, Models, Animations, Sound, Music • Global Federated Model for Studio and Worldwide • Fully Indexed and Searchable with Thumbnails • Version Control and Workflow Management • Built as a Scalable MS Sharepoint Solution
Augmentum Confidential64 Facebook Games
Augmentum Confidential65 Distributed Development for a PC Game Franchise • Games Industry is a relatively immature industry • Embraced Art Outsourcing in last 5 years • Market Forces pushing Distributed Development • Database/Scripting/Rules based Simulation • Direct X GUI Development • Online Community Expansion
Augmentum Confidential66 The Virtual You
Augmentum Confidential67 Standard 3D Character Pose
Augmentum Confidential68 “A Picture’s Worth A Thousand Words…”
Augmentum Confidential69
Augmentum Confidential70
Augmentum Confidential71 Wall Street Journal Virtual World Gets Another Life Technology Offers Companies Private Workspace
Augmentum Confidential72 Games Playtests What is game playtest good for? - Combine controlled lab test and survey to test the "fun" of a game - Get the players' immediate experience of a game - Can provide game designers with actionable feedback - Can be used to compare different games of the same type or different versions of a same game - Test more participants at a time, so low cost and rapid turnaround
Augmentum Confidential73 Customer Quote: Tencent - Online Photo Album “I was deeply impressed by Augmentum's deep understanding of Silverlight, expertise in User Experience, and their dedication and enthusiasm, as well as their high efficiency and on-time delivery..” Richard Chang Director, Innovation Center, Tencent
Augmentum Confidential74 Other Digital Entertainment Customers • Fantasy Sport Flash Based MMO Game • Mid Session Online Game and BI Platforms • Online Photo Album • Backend Systems
Augmentum Confidential75 Newsweek: Chinese programmers rival Silicon Valley’s best… “design savvy and sometimes honest-to-goodness innovation” “…says Intel spokesperson Bill Kircos. “meet or beat the deadlines”” “The principles of protecting intellectual property are stressed” “one third the cost”
Augmentum Confidential76 Booz Allen: Outsourcing Thought Leaders Five prominent providers of outsourcing services with TCS, 24/7 Customer, Cognizant, IBM and Augmentum. Augmentum:Pioneering Software Developmentin China
Games Studio Outsourcing by looking at the Market Social . Media . Mobile . Game . Interactive . Intelligence
TipCat Interactive Truly Bi-Cultural International Team delivering Western Production Quality Online Content and Platforms combined with Chinese Business Model, Scale, and Experience for the International Stage  Most Experienced Bicultural Development Team in China  Highest Production Value Team with released games on all platforms.  Strong Support from Government including China Operations License  Pipeline of Talent from Activision, Ubisoft, EA, Shanda, Tencent…etc  Partnership with Universities and Schools for additional talent pipeline  Strong Network and Credibility in Local and International Agencies  Unified Client, and Backend Technology across PC, Mobile, and Social
iPhone Games 79  Shanghai Express  Shanghai Express is a tile-based pair-matching game.  Shanghai Express is the first title we developed  Shanghai Express is the title, which we co-op with uWink.
iPhone Games 80  Magic Mind Reader  Magic Mind Reader is an entertainment application.  Magic Mind Reader is the title from uWink games.
iPhone Games 81  Sudoku Guru  Sudoku Guru is a Puzzle Game with 60,000 Sudoku puzzles.  Ranked #2 in Japan market, 71627 downloads since Nov 1 - Dec 31, 2009.
iPhone Games 82  Cell War  Cell War is a horizontal-scrolling shoot'em uparcadegame.  Cell War has 2 game modes,9 unique stages,3 difficulty levels and more than 10 bosses.  Cell War supports OpenFeintachievements and leaderboards.  Cell War hit ‘What’s Hot’ on iTunes.  Ranked #56 in US Arcade Games and #70 in US Action Games  "There really is a lot to like aboutthis game,and the production values are outstanding." TouchArcade.com
iPhone Games 83  Ghosts’n Zombies  Ghosts'n Zombies is an action shootinggame.  Ghosts’n Zombieshas 2 game modes,15 stages.  Ghosts’n Zombiessupports OpenFeintachievements and leaderboards.  Ghosts’n Zombieshit‘New and Noteworthy’and ‘What’s Hot’  Ranked:#27 in US Arcade Games,#79 in US All Games  "Ghosts'n Zombiesis a fun shooterwith a silly premise,and worth picking up." - TouchArcade.com
Global Runner  Global Runner is a casual side-scrolling game.
Wild West  Launched Wild West on RenRen  Community, Virality, Compulsion Loop, Monetization  Partner/License to North America Operator  Driving Traffic from SNS to Mobile/Game Portals  Scale Production Capability with M&A and Licenses  Alpha Launched on RenRen:  http://apps.renren.com/hahawest
Office - Suzhou
Office - Shanghai
Mobile Development 88  iPad Development  Mobile Games wasn’t making any money
Old Media BusinessModels  Full Packaged Product  Subscriptions  Advertising Based  None work in China  Piracy  Credit Cards  Low CPMs and Government  Distribution is King
China will lead the way for New Media Innovations  2009 was the year of Online Video  CCTV Costwent up 15%,budgetswent down. Brandsstill needed the reach  Youkou,Tudou, PPLive were all natural fits for low cost and high reach  2010 is the year for Gaming in Social Media  SocialGaming hype worldwide is at an all time high  Agenciesare pitching Social Media/VirtualWorld play in China  Gaming is an established mainstream medium in China for targetconsume.  Mobile Development for Agencies  Pepsi’siPhone game for Burton USA opengame 2009.  In-Flight Entertainment actively expanding Gaming Content on Planes  Exclusive GamesDeveloperfor#2 ContentProviderfor Airplanes  Mainstream Entertainment companies actively looking at New Media  WesternMedia playsrequires large upfront guaranteesfor their IP  Asia markets actively looking at new media for growth and community  Social Networks control distribution and scale in new media world
Unbeatable Attraction  Unbeatable Clear World Cup Campaign  First International Branded Social Game for Omnicom/PHD China  Unilever’s Digital Media business in China is $440 million USD  RenRen driving at least 4 to 7 Million Registered Users plus Real Life Promotions  Harem for Sale, Training and Cheerleader Mini-Games, Social Bar, and Fan Club.  Mobile support include WAP gameplay and Avatar augmented reality pictures.
Zombie City (Working Title)  Cafe World + Plants vs. Zombies  Using decorations to attract various zombies  Expanding yard to contain more decorations  Hiring your friends as attacker and mechanic to protect your house  Producing different light weapons, heavy weapons and traps to kill zombies  Trying to capture zombies to build your personal troop to ‘visit’ other players house
Greed War Online  A 3D MMO casual game for main stream PC  Revenue from micro-transaction  Suport UGC- by providing easy-to-use level editor  Pirate universe , Simple control, Multiplayer ( 2-8 ）, Competitive and cooperative game play, Rich item system  Game modes: RTS, DOTA，PK，Somali, Ghost Boat, Treasure Island
Lord of the Seas (Working Title)  Unity 3d Tower of Defense Ship Game  10 Levels PVE then PVP gaming begins  Upgradeable Ships, Towers, and Crystals  Prototype live on http://apps.renren.com/lordoftheseas
95  Find Good Partners to Work: Complementary Skill Set  Figure out and Start with what you’re good at!!!  Think Different!!!! Look for the Next Wave  Maintain a Defensible Differentiation  Build an Organization and Culture that can Last  Be out there driving the Businessp pitching, and  Track your prospects pipeline carefully  Watch your Cashflow!!!!!  Be Ready and Watch for Change (RMB -> 4 -1?)  Have Fun
Augmentum Confidential97 100+ Person Team • 38 Artists (28 City, 9 Car, 1 UI) • 4 Designers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Devs • 2 Producer • 12 Testers • 5 Licensing • 3 UX • 2 Content Management • 2 Art Leads • 2 PM • Audio, Usability, Support, Loc, Dev, Design
China will lead the way for New Media Innovations  Make a Wish Foundation  One Wish to do anything  Movie Stars, Disneyland  Xbox Was Pretty Cool  Gave him a tester  Gave him a goodie bag  Played with the testers  Passed them to the Halo guys  We are making Games  Bill Gates: if you’re not having fun.  Then what will you have fun doing
Thanks

More Related Content

PPTX
Prevención de fenómenos naturales
byHannita Lizbetita
 
PDF
Forget me not
byMary Ann Galli
 
PDF
Curso google adwords (português)
bySEGUROS RED - Escuela de Seguros Campus Asegurador
 
DOCX
Consulta.concepto francy catro.txt.
byFrancy Lizeth Castro Rueda
 
PDF
From the city to the country
byMarisa Soares
 
RTF
linked in resume
byGina Gower
 
PDF
Fungsi dan grafik (bab vi)
byrizkiadrianpolman
 
PDF
Das Grab des weissen Mannes
byBegeistert
 
Prevención de fenómenos naturales
byHannita Lizbetita
 
Forget me not
byMary Ann Galli
 
Curso google adwords (português)
bySEGUROS RED - Escuela de Seguros Campus Asegurador
 
Consulta.concepto francy catro.txt.
byFrancy Lizeth Castro Rueda
 
From the city to the country
byMarisa Soares
 
linked in resume
byGina Gower
 
Fungsi dan grafik (bab vi)
byrizkiadrianpolman
 
Das Grab des weissen Mannes
byBegeistert
 

Viewers also liked

PDF
26.09.2008, NEWSWIRE, Issue 39
byThe Business Council of Mongolia
 
ODP
Hispania Romana
byIreneadd
 
PPTX
Unidad 8 cambios de estructura
byMateo Remolina
 
DOCX
Ishwari prasad tyagi
byishwari prasad
 
PDF
Curso posicionamiento web en buscadores seo - Portugués
bySEGUROS RED - Escuela de Seguros Campus Asegurador
 
PPTX
Year 1 sh 1
bydmirbe
 
PPT
What are the tour trends and tour type
byPorter Xpress
 
PDF
How to set up a citizen.green
byCitizen.Green
 
PPTX
Entornos del curso
byleidy maritza moreno sepulveda
 
DOCX
Colegio nacional nicolas esguerra
byMateo Remolina
 
26.09.2008, NEWSWIRE, Issue 39
byThe Business Council of Mongolia
 
Hispania Romana
byIreneadd
 
Unidad 8 cambios de estructura
byMateo Remolina
 
Ishwari prasad tyagi
byishwari prasad
 
Curso posicionamiento web en buscadores seo - Portugués
bySEGUROS RED - Escuela de Seguros Campus Asegurador
 
Year 1 sh 1
bydmirbe
 
What are the tour trends and tour type
byPorter Xpress
 
How to set up a citizen.green
byCitizen.Green
 
Entornos del curso
byleidy maritza moreno sepulveda
 
Colegio nacional nicolas esguerra
byMateo Remolina
 

Similar to Million Dollar Case Studies

PPTX
Lecture 1 Introduction to games development
byabdulrafaychaudhry
 
PPT
Intro to Game Design
byGraeme Smith
 
PPT
How to develop a game
byIntersog
 
PPTX
Supersize your production pipe enjmin 2013 v1.1 hd
byslantsixgames
 
PDF
From CS:GO to VR – 11 years of Game Development at Hidden Path Entertainment
byDevGAMM Conference
 
PPTX
Digital chocolate
byNitin Dixit
 
PPSX
Introduction To Videogame Industry
byMarlin Sugama
 
PPTX
Game Industry Company Presentation and Project Template - IDEA 2015
byInternational Digital Entertainment Agency (IDEA)
 
PPTX
It's not a product, it's a service!
byMaciej Mróz
 
PDF
It's not a product, it's a service!
byGameDesire Company
 
PPT
Vlad Micu “20 things succesful game developers do beyond making games”
byLviv Startup Club
 
PDF
GryphonMilton_ExploringYourPersonalBrand.pdf
bybountyhnter03
 
PDF
Getting Into the Game Development Business in the Philippines (2010)
byCesar Tolentino
 
PPT
Videogames: Raising Interactive Digital Entertainment Industry
byMarlin Sugama
 
PPT
IDEA Colombia 3.0 Games Industry Keynote - September 2015
byInternational Digital Entertainment Agency (IDEA)
 
PDF
2. videojuegos una industria por explorar
byProColombia
 
PDF
BANZAI! Joy and folly of setting up an Indie Games Startup
byGiuliano Cremaschi
 
PPT
Burst Igda Presentation 61409
byigda.philly
 
PPTX
The Role of the Creative Director in a Gaming Studio
byStanislav Stankovic
 
PPTX
The gaming world is flat
byDean Takahashi
 
Lecture 1 Introduction to games development
byabdulrafaychaudhry
 
Intro to Game Design
byGraeme Smith
 
How to develop a game
byIntersog
 
Supersize your production pipe enjmin 2013 v1.1 hd
byslantsixgames
 
From CS:GO to VR – 11 years of Game Development at Hidden Path Entertainment
byDevGAMM Conference
 
Digital chocolate
byNitin Dixit
 
Introduction To Videogame Industry
byMarlin Sugama
 
Game Industry Company Presentation and Project Template - IDEA 2015
byInternational Digital Entertainment Agency (IDEA)
 
It's not a product, it's a service!
byMaciej Mróz
 
It's not a product, it's a service!
byGameDesire Company
 
Vlad Micu “20 things succesful game developers do beyond making games”
byLviv Startup Club
 
GryphonMilton_ExploringYourPersonalBrand.pdf
bybountyhnter03
 
Getting Into the Game Development Business in the Philippines (2010)
byCesar Tolentino
 
Videogames: Raising Interactive Digital Entertainment Industry
byMarlin Sugama
 
IDEA Colombia 3.0 Games Industry Keynote - September 2015
byInternational Digital Entertainment Agency (IDEA)
 
2. videojuegos una industria por explorar
byProColombia
 
BANZAI! Joy and folly of setting up an Indie Games Startup
byGiuliano Cremaschi
 
Burst Igda Presentation 61409
byigda.philly
 
The Role of the Creative Director in a Gaming Studio
byStanislav Stankovic
 
The gaming world is flat
byDean Takahashi
 

Million Dollar Case Studies

  • 1.
    Building Million DollarBusiness in a Year 3 Case Studies
  • 2.
    • Introduction toEveryone • Introduction to Myself • Grow Art Outsourcing by partnering with a School • Grow Development Outsourcing by finding the right Niche • Grow Games Studio Outsourcing by looking at the Market • Key Takeaways • Q&A
  • 14.
    Felt I wasstrong in production, but not strong enough in businessso partnered with an outsourcing company to build a business. Not a big fan of art outsourcing because I felt it was undef
  • 15.
  • 16.
    CONFIDENTIAL Summary CWC aims tobecome the best service provider to game developers and game publishers. Based in Suzhou, CWC was formed by experienced experts from KONAMI, Sierra, NCsoft and UBI Soft in 2008. Based on years' experience, we deeply understand the challenge and opportunity our clients are facing. "Small Money Big Pie", "The deadline is always yesterday!" We want to help our clients to create more qualified contents in timeline and share our experience and expertise through the project. The management team of CWC has more than 7 years average working experience in multicultural game projects and companies. We speak the same language as our clients and specialize in training the local talents to satisfy the requirements of international level games. We understand what it takes to build good partnership and always value the trust of our customer. Our team was built with the mindset of delivering Quality, Reliability and Security.
  • 17.
    CONFIDENTIAL Services 3D Character Modeling& Texturing 3D Prop Modeling & Texturing 3D Environment Modeling & Texturing Mesh Optimization / LOD User Interface In Game Animation
  • 18.
    CONFIDENTIAL Tools Service Next-Gen Related Tools Software 3DStudio Max Maya SoftImage Photoshop Character Studio Motion builder Zbrush Mudbox Next-Gen Related Skills Engine High-rez model Normal map, Specular map, occlusion map, height map, etc. Renderware Torque Unreal Bigworld
  • 19.
    CONFIDENTIAL Our Facility No accessto internet from workstations Key cards to access office with 24/7 video security Ensure after-hours management supervision Fire walls, router, anti-hack, anti-virus and ISA Server to the networking Separate Internet and Intranet, no outgoing is allowed Centralized data management No USB and other portable hard drives
  • 20.
  • 21.
  • 22.
    CONFIDENTIAL CWC Co-lab Program CWCinvest in building game art courses with local universities CWC set up the 1st game art co-lab with Shanghai Film Art Academy in 2008 The CWC lab has been producing game assets for overseas developer/publisher on multiple platforms First graduation class has a 94% employment rate and average salary of over 4000 RMB
  • 23.
    CONFIDENTIAL Training Pipeline < St e p 1 >Basic Training Program Enroll < S t e p 2 >Basic Training Program / 9 months < S t e p 3 >Co-Lab Training / 3 months < S t e p 4 >Co-Lab Project / 9 months < S t e p 5 >Onsite Internship / 5months CWC Full-time
  • 24.
    CONFIDENTIAL Case 1 –Find Strategic Partners to Scale Project: A world wide console game Big Publisher with a very tight schedule Staffed a strong leader and elite team. Team Time-shifted to effectively communicate with customer. Project grew a 10k initial project grew to over 500k in one year after trust was established with the publisher and resources were available to scale.
  • 25.
    CONFIDENTIAL Case 2 –Invest in Training for Unique Capability Project: A Korean Next-gen MMORPG Conducted project-focused training for our junior artists for 3 months before allocating them to the project Worked with clients engine and tools to delivery engine ready assets directly. At the beginning of project, we have some of client’s artist working onsite with our team We also send our artist to Korea for communication Contract volume: USD 300k
  • 26.
  • 27.
  • 28.
  • 29.
    Augmentum Confidential29 Rapid Growth 0 500 1,000 1,500 2,000 2,500 20032004 2005 2006 2007 2008 (F) Profitable for the first full year of operation (2004) and ever since. Headcount Worldwide China
  • 30.
    Augmentum Confidential30 New HireRecruiting for 2008 Recruited 610 fresh graduates out of 18,000 – Targeted top universities: 30 – Covered universities: 140 – Covered cities: 18 – Recruit rate: 3.4%
  • 31.
    Augmentum Confidential31 Augmentation TeamFormation Probationary Formation Steady State ™
  • 32.
  • 33.
    Augmentum Confidential33 Customer Profile– United States SmartMobile Phone Software Storage Semiconductor PDA Online Advertising Mobile Computing DigitalEntertainment / Games Online Meeting & EventManagement Business Intelligence Our customers are the leading players in each of the above markets
  • 34.
    Augmentum Confidential34 Customer Profile– China Mobile Carrier TV Manufacturing Communitysite Media Our customers are the leading players in each of the above markets
  • 35.
    Augmentum Confidential35 Outsourcing isthe Future for Gaming “Game Outsourcing will reach $1.1 billion by the end of 2006 and is set to grow to $2.5 billionby 2010, representing around 40 percent of total game development spend.” -Screen Digest 3/06 “Of the outsourced work going overseas, the majority of the work is going to China and India.” -Amritt Ventures 7/05
  • 36.
    Augmentum Confidential36 Console ->Online -> Virtual Worlds -> Mobile More Titles, More Variety -> Bigger Industry Next Gen pushing needs exponentially Online require updated and additional content MMO/Virtual Worlds are much more Technical Real/Virtual World, Gaming, Hollywood, and Entertainment becoming blurred together
  • 37.
    Augmentum Confidential37 Millions ofGamers “As Chinese developers continue to improve their skills across all game platforms, the country has become the primary center for outsourced game development globally” - Niko Partners: 8/06
  • 38.
    Augmentum Confidential38 China GamesMarket • Fast growing Online PC Games Market • 75% growth in 2006 from $468 to $830 m • 20% # of players growth from 26 to 31 mil • Big Operators declining in Market Share • Local Content is taking off • Largest Mobile Market in the World
  • 39.
    Augmentum Confidential39 Overview ofthe Market • Breakdown of the Games Industry – PC, Console, Handheld, Online – MMO/Mid-Session/Casual/Serious Games • Asia is focused on PC Online and Handheld – Mid-Session and Advertising based games hot. – Handheld/Serious games are more popular in Japan • Western Game Companies focused on Console • Korea and China leads in PC Online Space • Social Networks/Virtual Worlds are exploding
  • 40.
    Augmentum Confidential40 30 SecondPitch • Our Digital Media & Entertainment/Gaming practice is focused on being a full solutions partner for game developers, operators, and content providers worldwide. We are building our capabilities by leveraging the system engineering strength and platform of Augmentum and expanding into art, game design and production.
  • 41.
  • 42.
    Augmentum Confidential42 Not JustEngineers and Artists • Producers (Exec, Senior, Line, Associate) • Creative Director • Designers (Game, Level, Writers, Balancers) • Artists (Concept, 2D, Level, Character, SFX…) – Technical, Art, Shader, Enviroment • Animators (Hand, Key Frame, Mocap) • Sound (Producer, Computer, Designer, Mixer) • Testers (Level, Component, Certification) • Licensing, Sales, Marketing, Customer Support.
  • 43.
  • 44.
    Augmentum Confidential44 100+ PersonTeam • 38 Artists (28 City, 9 Car, 1 UI) • 4 Designers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Devs • 2 Producer • 12 Testers • 5 Licensing • 3 UX • 2 Content Management • 2 Art Leads • 2 PM • Audio, Usability, Support, Loc, Dev, Design , and only 11 Engineers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Dev • • • • • • • •
  • 45.
    Augmentum Confidential45 Games EngineeringBackground • Console Experience (TCR, Hardware, FPS) • Graphics Rendering (3d, shaders, characters) • Artificial Intelligence (script, models, animation.) • Physics (Physics Models, Math, Theory) • Gameplay Object Programming (Minigames) • Multiplayer (prediction, reconciliation) • Networking (network layer, communication) • Billing, Database, Transaction Architecture • Game Servers Scalabilityand Security • Community, Social Networking, Web 2.0 • Tools/BI/Intranet Process Improvements • Automated Testing (experience in above areas)
  • 46.
    Augmentum Confidential46 Art Background •User Interface (UI) Artist • 2D Texture and Concept Art • 3D Modeling and Character Artist • 3D Environment Art • Special FX (SFX) Artist • Animators
  • 47.
    Augmentum Confidential47 China isa Big Part of DE&G Business • Four of the Top 10 Western Publishers – Asia Online Game and Business Intelligence Platform – Distributed Development for Sports Franchise – Playtesting for an Online Game for China – Digital Media Management System • One of the Top 10 MMO Game Companies – Intranet Tools and Social Networking Community Site • Top Social Networking Application Platform
  • 48.
    Augmentum Confidential48 Decision Makersin IE Space (Diverse Projects) • Execs: CEO, CTO, COO • Studio Managers, General Managers • Executive Producer, Producer, Tech Director • Account Managers, Hubs in the Games Space • Network in GDC Conferences, Talks, Shows
  • 49.
    Augmentum Confidential49 Bizdev tolay a lot of seeds • Communication with Old Colleagues: – Small Games Industry moves around rapidly. – Referrals and Friends. – Not just Engineering/Development Contacts. • China Joy bigger than ever before!!!! – Roy, Belinda, Vivian, Jason, John, Alex • GDC China Event Cancelled – Internal Chinese Politics • Respect in Games comes from Shipped Games
  • 50.
    Augmentum Confidential50 Major GameEvents for 2008 • E3 Media & Business Summit July 15-17th LA • China Joy July 17-19th Shanghai • Microsoft Xfest/XNA July 22-23rd Seattle, WA • Casual Game Forum July 24-25th Seattle, WA • Develop Conference and Expo July 29-31st Brighton, UK • GC Developer Conference Aug 18-20th Lepizig • Austin GDC - MMO/Virtual Worlds Sept 15-17th Austin • GDC China Cancelled Shanghai • Tokyo Game Show Oct 9th-12th Japan • Game Convention Asia Oct 9th-12th Singapore • Gstar Nov Korea
  • 51.
    Augmentum Confidential51 How WeBuilt the DE&G Practice • Build tools/solutions or do testing for – Developers, Publishers, Operators, and Middleware • Build Web 2.0 Games, Virtual World Experiences • Partner with Publisher/Company enter China • Online/MMO Companies need server expertise • Partner with China Art/Games Outsourcing Firms • Build Art/Design team along with UX Team • Hire Core Team Members when we can • Build Game capabilities and Understanding – Art, Engines, AI, 3D, Test, Level Design
  • 52.
    Augmentum Confidential52 Growth withCustomers and More • Expand to all Ten Top publishers – Build Social Networking/Community Platform • Build bigger dedicated core teams • Move higher on the value chain -> Royalties • Develop/Retain IP and Licensing rights • Embrace the consumer market • Push in Euro/RMB contracts (fixed exchange)
  • 53.
    Augmentum Confidential53 “The RelentlessPursuit of Perfection…” • Functionality is just the beginning • Creating Emotions/Experiences/Entertainment • Passion is Required to create the Quality • Monetiztion/business/marketing is critical • NEED to play games, watch movies, have fun
  • 54.
    Augmentum Confidential54 2008 RevenueTarget • Revenue Objectives – Sell 100 – 200 Resources for DE&G related projects CY2008 • Q1 ~ 30: Q2 ~ 60 • Q3 ~ 80: Q4 ~ 100+ • Current status – THQ 3, EA 30+, Qwaq 4, CCP 2+, Eidos 10 – All Customers should be Referencable • Focus for 2008 – Leverage Augmentum Core Engineering Platform. – Establish Creditability in the DE&G industry. – Expand Augmentum’s multidisciplinary capabilities. – Become the Best China Partner for Foreign Companies
  • 55.
    Augmentum Confidential55 Q3: EstablishBrand, Credibility, and Internal Tech • Utilize 3D Engine Team to Expand Capability – Expand Qwaq/CCP to include Virtual World/Game Work – Ogre Engine, Small Port or Virtual World/MMO Project – Build simple games with XNA Platform • Expand all customers to include IE Work • Project Managers and Recruiting Plans in Place • Build Website/Cases for Augmentum IE • Expand into Games Testing • Build Captive Art Studio in Wuhan – Evaluate Art Outsourcing as Art Team Grows. • Establish Advisory Board for IE
  • 56.
    Augmentum Confidential56 Q4 AugmentumStudios is Established • Game Development/Operation is the MOST $$$ • Developing full games: – Ports, Simple Down-Platform parallel creations • Explore Crossover between Games and Gaming • Evaluating Developing for China DE&G Market – Social Network Platforms – Virtual World Add-Ons or Extensions – 3G Mobile Content/Platform – Xbox Launch in 2009 • Evaluate Establishing an Operation Division
  • 57.
    Augmentum Confidential57 CY08 • Builda 100+ person organization by CY ‘08 – Develop and grow business opportunities • Enterprise Software and Solutions – For Top Game Publishers and Game Studios • Interactive Entertainment – MMO Game Companies – China Market Production Needs • Virtual World/Social Networking – Business Intelligence – 3D Development – Mobile Interface
  • 58.
    Augmentum Confidential58 CY 08 •Create New Career Ladders and Structures – Build the Interactive Entertainment Studio • Artists – Concept, 2D, 3D, Character, Enviroment – Animators • Designers/Project Managers • Engineers (3D/Engine, AI, Gameplay, Network) • Develop Bizdev/Sales/HR/Finance capability
  • 59.
    Augmentum Confidential59 CY08 • GrowAugmentum Consumer Capabilities – Team of 5 PMs by CY ‘08 • Develop China Program Managers »Focused on Design, Consumer Experience, Process »Good Specification Writers and Communicators • Develop China Game Designers and Studio – ????
  • 60.
    Augmentum Confidential60 CY 08 •Customer and Account Management for PR – Growth and Referencebility of Customers • 80%+ of all customers referenceble • 60%+ of all initial projects continued and expanded • 25%+ of all customers refer additional leads – Develop 3 Compelling Case Studies for DE&G – Deliver 2 joint Press Release for D&G • Plan for GDC SF 09 Talk – Distributed development for Games Industry
  • 61.
    Augmentum Confidential61 CY08 • ExpandBizdev/Network across all areas – Leverage existing leads for new introductions. – Actively expand network at Conferences and Events – Follow up on blind Referrals/Leads • Synergy with IT/Cloud Computing/Operation – China Business Intelligence and Operations – Solutions (Middleware) Development
  • 62.
    Augmentum Confidential62 Current Customers •Four of the Top 10 Western Publishers – Asia Online Game and Business Intelligence Platform – Distributed Development for Sports Franchise – Playtesting for an Online Game for China – Digital Media Management System • One of the Top 10 MMO Game Companies – Intranet Tools and Community Site • Leading Enterprise 3D Virtual World – Avatar Pipeline Production and Creation – Multi-Modal Collaboration Application • Top Social Networking Application Platform
  • 63.
    Augmentum Confidential63 Digital AssetManagement • Complete Digital Media Management Solution • Stores and Indexes all Media Formats: – Movies, Textures, Models, Animations, Sound, Music • Global Federated Model for Studio and Worldwide • Fully Indexed and Searchable with Thumbnails • Version Control and Workflow Management • Built as a Scalable MS Sharepoint Solution
  • 64.
  • 65.
    Augmentum Confidential65 Distributed Developmentfor a PC Game Franchise • Games Industry is a relatively immature industry • Embraced Art Outsourcing in last 5 years • Market Forces pushing Distributed Development • Database/Scripting/Rules based Simulation • Direct X GUI Development • Online Community Expansion
  • 66.
  • 67.
  • 68.
    Augmentum Confidential68 “A Picture’sWorth A Thousand Words…”
  • 69.
  • 70.
  • 71.
    Augmentum Confidential71 Wall StreetJournal Virtual World Gets Another Life Technology Offers Companies Private Workspace
  • 72.
    Augmentum Confidential72 Games Playtests Whatis game playtest good for? - Combine controlled lab test and survey to test the "fun" of a game - Get the players' immediate experience of a game - Can provide game designers with actionable feedback - Can be used to compare different games of the same type or different versions of a same game - Test more participants at a time, so low cost and rapid turnaround
  • 73.
    Augmentum Confidential73 Customer Quote:Tencent - Online Photo Album “I was deeply impressed by Augmentum's deep understanding of Silverlight, expertise in User Experience, and their dedication and enthusiasm, as well as their high efficiency and on-time delivery..” Richard Chang Director, Innovation Center, Tencent
  • 74.
    Augmentum Confidential74 Other DigitalEntertainment Customers • Fantasy Sport Flash Based MMO Game • Mid Session Online Game and BI Platforms • Online Photo Album • Backend Systems
  • 75.
    Augmentum Confidential75 Newsweek: Chineseprogrammers rival Silicon Valley’s best… “design savvy and sometimes honest-to-goodness innovation” “…says Intel spokesperson Bill Kircos. “meet or beat the deadlines”” “The principles of protecting intellectual property are stressed” “one third the cost”
  • 76.
    Augmentum Confidential76 Booz Allen:Outsourcing Thought Leaders Five prominent providers of outsourcing services with TCS, 24/7 Customer, Cognizant, IBM and Augmentum. Augmentum:Pioneering Software Developmentin China
  • 77.
    Games Studio Outsourcingby looking at the Market Social . Media . Mobile . Game . Interactive . Intelligence
  • 78.
    TipCat Interactive Truly Bi-CulturalInternational Team delivering Western Production Quality Online Content and Platforms combined with Chinese Business Model, Scale, and Experience for the International Stage  Most Experienced Bicultural Development Team in China  Highest Production Value Team with released games on all platforms.  Strong Support from Government including China Operations License  Pipeline of Talent from Activision, Ubisoft, EA, Shanda, Tencent…etc  Partnership with Universities and Schools for additional talent pipeline  Strong Network and Credibility in Local and International Agencies  Unified Client, and Backend Technology across PC, Mobile, and Social
  • 79.
    iPhone Games 79  ShanghaiExpress  Shanghai Express is a tile-based pair-matching game.  Shanghai Express is the first title we developed  Shanghai Express is the title, which we co-op with uWink.
  • 80.
    iPhone Games 80  MagicMind Reader  Magic Mind Reader is an entertainment application.  Magic Mind Reader is the title from uWink games.
  • 81.
    iPhone Games 81  SudokuGuru  Sudoku Guru is a Puzzle Game with 60,000 Sudoku puzzles.  Ranked #2 in Japan market, 71627 downloads since Nov 1 - Dec 31, 2009.
  • 82.
    iPhone Games 82  CellWar  Cell War is a horizontal-scrolling shoot'em uparcadegame.  Cell War has 2 game modes,9 unique stages,3 difficulty levels and more than 10 bosses.  Cell War supports OpenFeintachievements and leaderboards.  Cell War hit ‘What’s Hot’ on iTunes.  Ranked #56 in US Arcade Games and #70 in US Action Games  "There really is a lot to like aboutthis game,and the production values are outstanding." TouchArcade.com
  • 83.
    iPhone Games 83  Ghosts’nZombies  Ghosts'n Zombies is an action shootinggame.  Ghosts’n Zombieshas 2 game modes,15 stages.  Ghosts’n Zombiessupports OpenFeintachievements and leaderboards.  Ghosts’n Zombieshit‘New and Noteworthy’and ‘What’s Hot’  Ranked:#27 in US Arcade Games,#79 in US All Games  "Ghosts'n Zombiesis a fun shooterwith a silly premise,and worth picking up." - TouchArcade.com
  • 84.
    Global Runner  GlobalRunner is a casual side-scrolling game.
  • 85.
    Wild West  LaunchedWild West on RenRen  Community, Virality, Compulsion Loop, Monetization  Partner/License to North America Operator  Driving Traffic from SNS to Mobile/Game Portals  Scale Production Capability with M&A and Licenses  Alpha Launched on RenRen:  http://apps.renren.com/hahawest
  • 86.
  • 87.
  • 88.
    Mobile Development 88  iPadDevelopment  Mobile Games wasn’t making any money
  • 89.
    Old Media BusinessModels Full Packaged Product  Subscriptions  Advertising Based  None work in China  Piracy  Credit Cards  Low CPMs and Government  Distribution is King
  • 90.
    China will leadthe way for New Media Innovations  2009 was the year of Online Video  CCTV Costwent up 15%,budgetswent down. Brandsstill needed the reach  Youkou,Tudou, PPLive were all natural fits for low cost and high reach  2010 is the year for Gaming in Social Media  SocialGaming hype worldwide is at an all time high  Agenciesare pitching Social Media/VirtualWorld play in China  Gaming is an established mainstream medium in China for targetconsume.  Mobile Development for Agencies  Pepsi’siPhone game for Burton USA opengame 2009.  In-Flight Entertainment actively expanding Gaming Content on Planes  Exclusive GamesDeveloperfor#2 ContentProviderfor Airplanes  Mainstream Entertainment companies actively looking at New Media  WesternMedia playsrequires large upfront guaranteesfor their IP  Asia markets actively looking at new media for growth and community  Social Networks control distribution and scale in new media world
  • 91.
    Unbeatable Attraction  UnbeatableClear World Cup Campaign  First International Branded Social Game for Omnicom/PHD China  Unilever’s Digital Media business in China is $440 million USD  RenRen driving at least 4 to 7 Million Registered Users plus Real Life Promotions  Harem for Sale, Training and Cheerleader Mini-Games, Social Bar, and Fan Club.  Mobile support include WAP gameplay and Avatar augmented reality pictures.
  • 92.
    Zombie City (WorkingTitle)  Cafe World + Plants vs. Zombies  Using decorations to attract various zombies  Expanding yard to contain more decorations  Hiring your friends as attacker and mechanic to protect your house  Producing different light weapons, heavy weapons and traps to kill zombies  Trying to capture zombies to build your personal troop to ‘visit’ other players house
  • 93.
    Greed War Online A 3D MMO casual game for main stream PC  Revenue from micro-transaction  Suport UGC- by providing easy-to-use level editor  Pirate universe , Simple control, Multiplayer ( 2-8 ）, Competitive and cooperative game play, Rich item system  Game modes: RTS, DOTA，PK，Somali, Ghost Boat, Treasure Island
  • 94.
    Lord of theSeas (Working Title)  Unity 3d Tower of Defense Ship Game  10 Levels PVE then PVP gaming begins  Upgradeable Ships, Towers, and Crystals  Prototype live on http://apps.renren.com/lordoftheseas
  • 95.
    95  Find GoodPartners to Work: Complementary Skill Set  Figure out and Start with what you’re good at!!!  Think Different!!!! Look for the Next Wave  Maintain a Defensible Differentiation  Build an Organization and Culture that can Last  Be out there driving the Businessp pitching, and  Track your prospects pipeline carefully  Watch your Cashflow!!!!!  Be Ready and Watch for Change (RMB -> 4 -1?)  Have Fun
  • 97.
    Augmentum Confidential97 100+ PersonTeam • 38 Artists (28 City, 9 Car, 1 UI) • 4 Designers • 9 Programmers • 1 Tools Programmer • 3 Audio Content/Devs • 2 Producer • 12 Testers • 5 Licensing • 3 UX • 2 Content Management • 2 Art Leads • 2 PM • Audio, Usability, Support, Loc, Dev, Design
  • 98.
    China will leadthe way for New Media Innovations  Make a Wish Foundation  One Wish to do anything  Movie Stars, Disneyland  Xbox Was Pretty Cool  Gave him a tester  Gave him a goodie bag  Played with the testers  Passed them to the Halo guys  We are making Games  Bill Gates: if you’re not having fun.  Then what will you have fun doing
  • 99.