Understanding Live Video. A presentation I made at the 2017 Digital Coffee Digital Marketing event in Lagos. I spoke through the presentation so I hope you guys get it as a standalone presentation

1. Stanislaus Martins
2016 and beyond……
Understanding
LiveVideo
#digitalcoffee
Head of Digital, Insight Publicis

2. Mark Zuckerberg
@ the 2016 Mobile World Congress in Barcelona.
“Most of the content
10 years ago was text,
and then photos, and
now it’s quickly
becoming videos”

3. Let’s chat a bit about
LiveVideos?#digitalcoffee
mart ns
c m.ng#themartinsblog!
.

4. What
isit?#digitalcoffee

6. Nope!#digitalcoffee

7. On-Demand
Streaming?
and
#digitalcoffee

8. On-Demand Streaming
LiveStreaming
LIVE
RECORDED

9. Let’s chat a bit about
LiveSTREAMING?#digitalcoffee
mart ns
c m.ng#themartinsblog!
.

10. LiveSTREAMING

11. This OB Van is from
December 2011.
It has 20,000 km and
looks like brand new.
€ 215,000
N 113,800,000
PRICE
OBVAN

12. Thingsarealot
sanernow...#digitalcoffee

13. LiveSTREAMING
InternetAccess
VideoCamera
Video Camerawith iLink,USB3 or Firewireports
Mobilephone
Transcoder
Hardware
Software
MobilePhone
AStreamingAccount

14. Video needs to be converted to a
different codec before it goes live.
LiveSTREAMING
CONVERSION
You will need to be connected to a decent
computer if you are using a standard video
camera or DSLR for transcoding the video.
COMPUTER
Video from mobile phones will automatically
be transcoded
*

15. SOFTWARE ENCODERS
Flash Media Live Encoders
OBS Studio
Wirecast Play
AirServer - iOS / Android

16. HARDWARE ENCODERS
NewTek TriCaster
TouchStream
BlackMagic Design

17. THE
MOBILE
PHONE#digitalcoffee

18. You can
really
doalot
withyour
mobilephone
now.

19. Peek
Stream
Instagram
Periscope
YouTube Live
Facebook Live

20. QUICK
DEMO
#digitalcoffee

21. Live video
remains an emerging format,
but a wide range of
brands and users
are already
experimenting
with it

22. Currently,
sharing and
comment
rates on live video are higher
than for standard video but...

23. Will the live
session be exclusive
or
newsworthy enough to attract
a live audience,
or
require a level of
interaction with
the audience
?

24. Pepsi
Nigeria
GE
Coke
Studio
Tekno
Olamide
Real
Madrid
CHURCHES

25. Its also a
great idea
to repurpose live content
for other platforms
to extend the contents life.

26. Integrating
Offline to Online
Digital
40%
ATL
20%
Traditional
40%
Live stream
brand
activations??

27. •One advantage of live video is the
rawness and immediacy of the medium
•It feels like you’re right in the middle of
the action. And in a sense, you are.
•We live in a world where more and more
public activity is carefully scripted.
Live video provides a tantalizing glimpse
behind the scenes. It’s a way to communicate
more openly and in real-time.
Opportunities

28. Mark
Zuckerberg
“Because it’s live,
there is no way it can
be curated,”
AccordingtoMarkZuckerberg,
thisisabigstrengthoflivevideo.
hesaidinaninterviewwithBuzzfeed.
Thatsomehowmakesitfeelmorereal,
especiallycomparedwithTVandothervideoplatforms.
“It’s a great medium
for sharing raw and
visceral content.

29. Mark Zukerberg
on Live Video
Video is taking over the internet
“Most of the content 10 years ago was
text, and then photos, and now it’s
quickly becoming videos,”
“I just think that we’re going to be in a
world a few years from now where the
vast majority of the content that
people consume online will be video.“
Online video accounted for 60% of all web traffic in 2013,
but it’s projected to make up 76% by 2018.

30. Mark Zukerberg
on Live Video
live video is more raw and visceral
Streaming with Live video is a more intimate
means of communication.

31. Mark Zukerberg
on Live Video
Low barriers to entry
- A mobile phone
- 3G/4G internet

32. Quality production
values could harm
performance
Mark Zukerberg
on Live Video
BE
REAL!

33. TV is moving
and ontoonline
social networks
Mark Zukerberg
on Live Video

34. Young folks
love visual
content
Mark Zukerberg
on Live Video

35. Live stream meetings
Live stream sessions
Live stream interviews
Live stream from your production floor
Live stream educational content
Live stream on ground activations
Question and Answer sessions
Live stream training .
Launch a new product or service
Entertainment - Jokes
Applications

36. When C-SPAN turned off its cameras just as Democratic members of
the U.S. House of Representatives began a sit-in demanding action on
gun legislation, some lawmakers turned to their personal Facebook
Live and Periscope accounts to stream the 25-hour long demonstration.
C-SPAN ended up broadcasting various social feeds from the
Representatives inside
*

37. You need to promote your live session
Ensure you test everything first
Audio can be very “funny” so ensure
you test that as well.
Monitor for performance
Things to note

38. Would
2017
trendsevolvetoa
continuationofthe
LiveStreaming
movement?
YES

39. Video is definitely
the future
and expect live video to play
a huge role in that future.
Many businesses are
jumping on this trend
early.

40. A bit about
video consumption
in Nigeria

41. 7 of theBest
FacebookLiveVideos
http://bit.ly/2gRZAgv

42. LETS
CHAT

43. With over 10 years experience in the Digital and Technology space in
Nigeria, Stanislaus Martins is a solid fusion of Technology and Marketing.
He is a professional photographer and creative at heart.
Stanislaus likes to talk Innovation, Technology, Digital and Marketing.
He is currently Head of Digital at Insight Publicis, one of the top marketing
communications agencies in West Africa.
w w w . m a r t i n s . c o m . n g
me@martins.com.ng @OlusegunMartins@StanDMan
...about
w w w . i n s i g h t n i g e r i a . c o m
Understanding
Live Video