Live video broadcasting allows for real-time streaming of video and audio over the Internet. It can increase brand recognition and engagement through interactive features. BuzzFeed is considering adopting livestreaming to continue competing with other media outlets and keep up with trends, as people enjoy watching video content. Livestreaming could help BuzzFeed with community engagement and entertainment/news coverage by enabling live discussions and faster breaking news coverage. Condé Nast could also adopt livestreaming to broadcast events live from their websites and apps. While disruptive to some industries, livestreaming is becoming a major trend for sharing information and interacting with audiences.

1. Live Video
Broadcasting
BuzzFeed’s Next Big Thing
Alex Alvarez, Mollie Falk, Rachel Hoffman

2. What is live video broadcasting?
• Real-time, live video or audio
• Streamed over the Internet
• Can be interactive

4. • Makes marketing more convenient and cost-effective
– Increased global brand recognition
• Introduction of virtually reality to the technology community
– Make it possible for people to as if they are at an event
• Increased user mobility
• Use of celebrity livestreaming
“Social Media’s Flavor of the Month”
- Wall Street Journal

5. Who can use it?
• Users
• Professionals
• Celebrities
• Staff
• Pretty much anyone who
wants to can livestream

6. Can BuzzFeed adopt this?
● Next step
● Able to continue to compete with
other outlets
(i.e. Facebook)
● People like video

7. How can BuzzFeed leverage it?
• Community engagement
– Enable all users through BuzzFeed’s Community to interact
– Hold discussion forums
• Entertainment & News can both livestream
– Breaking news is relayed faster
– Livestream entertainment videos (i.e. Tasty)

8. Can Condé Nast
adopt this?
• Develop a concrete platform
• Access via magazines’
websites or apps
• Live-broadcast of events
– New York Fashion Week
– Shootings
– Quick Interviews & Live Feed Vanity Fair

9. Is it disruptive?
• Definitely not
• Live video broadcasting in the next big trend
• A great platform for journalists, companies, businesses, etc., to share
news/information and interact with a desired audience

10. Citations
Revis, L. (2016, January 5). Social media trends 2016. Huffington Post. Retrieved from
http://www.huffingtonpost.com/layla-revis/social-media-trends-2016_b_8914190.html
Live, vl. (2000). What is live video streaming or Livecasting? Retrieved September 11, 2016,
from http://www.vlinklive.com/explore-live-streaming/frequently-asked-uestions/what-is-
live-video-streaming-or-livecasting/
Stern, J. (2016, April 26). What to know about live video, social media’s latest craze. The
Wall Street Journal. Retrieved from http://www.wsj.com/articles/live-video-what-to-know-
about-social-medias-latest-craze-1461691861

11. Go live on Facebook. (2016). Retrieved September 11, 2016, from https://live.fb.com/about/
Revesencio, J. (2015, August 11). Should Livestreaming be part of your social media
strategy?Huffington Post. Retrieved from http://www.huffingtonpost.com/jonha-
revesencio/should-live-streaming-be_b_7971504.html
Kosoff, M. (2016, April 6). Mark Zuckerberg is turning Facebook into a live-streaming empire.
Retrieved September 11, 2016, from Vanity Fair,
http://www.vanityfair.com/news/2016/04/mark-zuckerberg-is-turning-facebook-into-a-live-
streaming-empire
Citations
Citations