The document discusses how technology has impacted audiences and how internet access has grown rapidly globally. It notes that people now spend over 2 hours per day on social media and mobile devices are the primary way people access information and make purchases online. The summary discusses how businesses need to adapt to selling online given 92% of internet users now visit online stores. Both businesses and customers face challenges with online transactions around visibility, security, experience and more. It concludes that social media, video, payment options and adapting to new technologies will continue shaping customer trends.

1. The Evolution of Internet
How tech is impacting audiences
Speaker: Bianca Keegan
SXSW CONFERENCE

2. Introduction
The impact of TECH is REAL.
Technology has become a great influence on our lives.
We are in the Digital Age, but we are also in a new era of innovation, so how has tech
impacted on audiences?
● If you are in business, how do you solve the ‘problems’ of your customers to make
things easier for them and their lives?
● How do you ‘cut through’ on your social media channels?
● How do you adapt and ‘pivot’ when it comes to new technologies?
● What do you do during a global pandemic when your consumers can’t purchase
in-store?

3. 66%
of the world’s population has access to the internet

4. Access to the Internet - Globally
2001
143 MILLION
Source: Statista.com
2011 2021
2.1 BILLION 4.66 BILLION

5. Australia - Share of population using the internet
2001
3%
Source: ourworlddata.org
1996 1997 2001 2017
16% 53% 87%

6. 22%
increase of mobile internet connection from 2019 to 2020.

7. Digital devices used by audiences

9. 2 HRS
22 MINS
the average time a person spends a day
on social media

10. MOBILE COMPUTERS
47% 3%
How customers search for information
TABLETS
50%
Source: Oberlo.com

11. What consumers buy online
92%
82%
79%
of internet users visit online stores
carry out online searches for a product or service
Follow through with their purchase
Source: Oberlo.com

12. Top 6 items sold online
1. Fashion items
2. Trips & tourism
3. Tech products
4. Second-hand sales
5. Books & music
6. Education courses

13. Businesses
Opportunity: Selling online appeals to a majority
market however there are some challenges with
e-commerce.
● Competition
● Customer experience/loyalty
● Visibility - finding your market
● Fulfilling orders & sending quickly
● A favourable return policy
● Web traffic conversions
● Cybersecurity - trust

14. Consumers
Opportunity: Click and buy from the comfort of
your couch, it’s easy right? But there are
challenges to buying ‘product unseen’.
● Poor quality images/text
● Not enough product info
● Cybersecurity - Do we trust this site?
● Long delivery time
● Paying to return
● Website not user-friendly
● Lack of payment options
● Poor customer service

15. Is tech affecting the marketing mix?

16. Online
Video
Consumption

17. 4
Is the average streaming video
subscriptions consumers now
pay for
23%
Of US consumers added at
least one new paid
streaming video service
since the pandemic began.
x3
TikTok tripled in size from
2018 to 2021, now
amassing 100,000 million
monthly active users in the
US alone.

18. Customer trends
2019
● The importance of
mobile.
● Direct contact with
customers.
● Selling on social
media.
● B2B e-commerce.
● Influencer marketing.
2020 - PANDEMIC 2021
● Live chat.
● Texting customers.
● Buy Now-Pay Later
skyrockets.
● Voice search.
● Email marketing key
communication tool
for businesses.
● Social media ads.
● Online shopping &
augmented reality.
● Video is king.
● Artificial intelligence
helping business learn
who their customer
are.
● Subscriptions the
norm.
● Mobile shopping &
more ways to pay.

19. Summary
● Internet access and the adoption of new technologies is rapidly growing.
● Our time on devices continues to grow - impacting our ‘face to face’ relationships and
traditional methods of buying.
● If you are selling - online is key and your marketing mix needs to reflect that.
● There are several challenges for business selling online and customers buying online -
how businesses address this is vital.
● Social media is still booming, a range of payment methods is needed, video is king,
and diversifying and adapting are all ‘trends’ that will continue to stick.

20. References
Statista. 2021. Internet users in the world 2021 | Statista. [online] Available at:
<https://www.statista.com/statistics/617136/digital-population-worldwide/> [Accessed 4 September 2021].
Statista. 2021. User-generated internet content per minute 2020 | Statista. [online] Available at:
<https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/> [Accessed 4
September 2021].
Au.oberlo.com. 2021. 10 Internet Statistics Every Marketer Should Know in 2021 [Infographic]. [online] Available at:
<https://au.oberlo.com/blog/internet-statistics> [Accessed 4 September 2021].
Au.oberlo.com. 2021. 10 Online Shopping Statistics You Need to Know in 2021 [Infographic]. [online] Available at:
<https://au.oberlo.com/blog/online-shopping-statistics> [Accessed 4 September 2021].
Ritchie, H. and Roser, M., 2021. Technology Adoption. [online] Our World in Data. Available at:
<https://ourworldindata.org/technology-adoption> [Accessed 4 September 2021].
ABC News. 2021. The internet over the past 20 years. [online] Available at:
<https://www.abc.net.au/news/2014-05-25/internet-changes-over-20-years/5470442?nw=0&r=HtmlFragment> [Accessed 4
September 2021].

21. References
Fatemi, F., 2021. How The Pandemic Has Changed Video Content And Consumption. [online] Forbes. Available at:
<https://www.forbes.com/sites/falonfatemi/2021/02/01/how-the-pandemic-has-changed-video-content-and-consumption/?sh=4
43a8d476ec0> [Accessed 4 September 2021].
BigCommerce. 2021. Top 14 Ecommerce Trends in 2021 (+ Industry Experts’ Insight). [online] Available at:
<https://www.bigcommerce.com.au/articles/ecommerce/ecommerce-trends/> [Accessed 4 September 2021].
The Good. 2021. The Future of Ecommerce in 2020: Six Trends to Watch. [online] Available at:
<https://thegood.com/insights/state-of-ecommerce-report> [Accessed 4 September 2021].
Business.com. 2021. [online] Available at: <https://www.business.com/articles/ecommerce-trends-2019/> [Accessed 4
September 2021].
Statista. 2021. Topic: Buy Now, Pay Later (BNPL). [online] Available at:
<https://www.statista.com/topics/8107/buy-now-pay-later-bnpl/> [Accessed 4 September 2021].
Wertz, J., 2021. 3 E-Commerce Trends Leading The Way In 2019. [online] Forbes. Available at:
<https://www.forbes.com/sites/jiawertz/2019/07/26/3-e-commerce-trends-leading-the-way-in-2019/?sh=752e38d45560>
[Accessed 4 September 2021].