The document discusses how technology has impacted audiences and how internet access has grown rapidly globally. It notes that people now spend over 2 hours per day on social media and mobile devices are the primary way people access information and make purchases online. The summary discusses how businesses need to adapt to selling online given 92% of internet users now visit online stores. Both businesses and customers face challenges with online transactions around visibility, security, experience and more. It concludes that social media, video, payment options and adapting to new technologies will continue shaping customer trends.