Presented at Informa Telecoms & Media’s "Mobile TV Middle East" conference held at Jumeirah Beach Hotel 15-16th Nov 2009

1. Understanding how Mobile TV
Content is being approached by
Established TV Broadcasters
Nick Grande, Managing Director
ChannelSculptor FZ LLC
IPTV Forum Middle East & Africa
16th
November 2009

2. 3GSM Sept 2006
– Broadcasters have pre-existing commercial deals
• Negotiation leverage on mobile rights deals
• Can easily negotiate cost per sub deals with no MGs
– Telcos have deep pockets
– Telcos want to work with broadcasters
• They have limited relationships with content owners
• View broadcasters as content owners
• Broadcasters become natural content aggregators
– Broadcast content rights are normally pan-regional
• Economies of scale not achievable directly by telcos if they buy
direct
• Telco deals can be cut on a country by country basis at no
additional cost to broadcasters

3. 3GSM Sept 2006
• Challenges
– Broadcasters senior management don’t
believe in mobile TV
– Non-core business for broadcasters
– Non-core business for Telcos
• Deals take forever but eventually get
done if you are determined enough

4. 0
20000
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80000
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180000
0 10 20 30 40 50 60 70 80 90
Days
Activations
82 days 91 days58 days
3 Italia
DVBH
SK Korea
(DMB)
3 Italia
UMTS
H3G’s experience indicates strong
uptake
3 Italy: the first to launch DVB-H

5. 3GSM 2006
• UAE the perfect DVB-H Market
– Unique demand profile – requires terrestrial
broadcast
– Multicast: No bandwidth constraint on users
– Encryption model already exists in Pay TV
– Not even necessarily linked to telcos
• Perfect new business development
opportunity for a Pay-TV network

6. IPTV Forum 2009
Reality Bites

7. 2009
• DVB-H is a superb solution for terrestrial
broadcast in the UAE
– Access key new demographics
– One-time distribution costs
– Even without mobile phone subscriptions
and handsets
• But is it “mobile TV”?

8. 2009
• Senior management had a point
– Internationally, consumers aren’t as interested as
everyone expected
• It’s not that they don’t want content on their
phone
• It’s just that:
– They don’t need linear TV channels to get content
– There are alternatives

9. Case Study
Satellite TV reception in aircraft
Why didn’t the deal work?

10. Who needs linear channels?

11. Who needs linear channels?
• The only thing I need a satellite dish for
is my internet connection
– In case I want an update on the news or
sports

12. Consumer Perspective
• What’s your favourite content?
– What do you mean?
• OK, what’s your favourite TV channel?
– MBC Action
• Would you pay for it to be on your phone?
– Why should I? I already get it free on my TV
• Ok, but what kind of phone do you have?
– An iPhone 3GS of course
• Would do you pay for on your phone?
– Calls and internet
• What do you use the internet for?
– Apps – you know: news, itunes, facebook, youtube, iPlayer
• You mean Content?
– Whatever you say

13. 2009
• Mobile TV was never about bandwidth or
distribution
– That was just a problem that needed solving
– DVB-H vs HSDPA vs WIMAX vs LTE?
– These are just bandwidth solutions: none are part of
the user’s experience
• Mobile TV is about the handset, interface and
content
– 3-horse race not unlike Wii, PS3 and Xbox 360

14. 2009
• The Broadcaster’s Challenge
– On-demand is replacing linear channels
everywhere, not just on mobile phones
• How do I stay relevant?
– INNOVATE
• How is Mobile TV Content being approached
by Established TV Broadcasters?

15. MENA Broadcasters

16. International Broadcasters

24. BBC iPlayer Proposition
• Your favourite movies / shows
• Live sport and news
• All on your iPhone
• Using an app from a broadcaster you
trust

25. Now tell me that isn’t the
future of Mobile TV*
(*as approached by an established TV Broadcaster)

26. ThankYou
Nick Grande
ChannelSculptor FZ LLC