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Motivators for the intention to use mobile TV
Research by Yung Kyun Choi, Juran Kim and Sally J. McMillan. (2009)
Presentation by Xurxo Martínez
MCDM, Winter 2010. Evolutions and trends in digital media technologies
South Korea, technology leader
South Korea, technology leader

Nº 1 in internet speed
South Korea, technology leader

Nº 1 in internet speed
Largest LCD market
South Korea, technology leader

Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted
South Korea, technology leader

Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted
Lowest world birth rate
South Korea, technology leader

Nº 1 in internet speed
Largest LCD market
Nº 3 in patents granted
Lowest world birth rate
Virtual currency is as good
as real-world money
Digital Multimedia Broadcasting
Digital Multimedia Broadcasting

South Korea (2005)
Digital Multimedia Broadcasting

South Korea (2005)
Audio, video & data
Digital Multimedia Broadcasting

South Korea (2005)
Audio, video & data
7.3 million users (2007)
Digital Multimedia Broadcasting

South Korea (2005)
Audio, video & data
7.3 million users (2007)
Devices: Mobile 48%, car
navigation systems 38%
Digital Multimedia Broadcasting

South Korea (2005)
Audio, video & data
7.3 million users (2007)
Devices: Mobile 48%, car
navigation systems 38%
US Competitor: FLO TV
Gender diferences?
Gender diferences?

Survey on 251 students
Gender diferences?

Survey on 251 students
Girls: social interaction
and permanent access
Gender diferences?

Survey on 251 students
Girls: social interaction
and permanent access
Boys: entertainment and
also permanent access
Gender diferences?

Survey on 251 students
Girls: social interaction
and permanent access
Boys: entertainment and
also permanent access
But for both of them...
Fashion/status is the main motivation
Things I miss in the study
Things I miss in the study

Know more about the
students: TV hours
consumption, number of
mobile devices...
Things I miss in the study

Know more about the
students: TV hours
consumption, number of
mobile devices...
Data of todays gender
consumption of mobile TV
Things I miss in the study

Know more about the
students: TV hours
consumption, number of
mobile devices...
Data of todays gender
consumption of mobile TV
Info about South Korea as
a technology Market
Discussion
Discussion


What is good or bad
about being able to
see TV everywhere
and everytime?
Credits
Photographs
http://www.flickr.com/photos/nnova/3948945712/ downloaded February 7, 2010

http://www.flickr.com/photos/24842486@N07/3443480628/ downloaded February 7, 2010

http://www.flickr.com/photos/pikesville/467014113/ downloaded February 7, 2010

http://www.flickr.com/photos/apdy/3527554451 downloaded February 7, 2010

http://www.flickr.com/photos/lge/3380923742/ downloaded February 7, 2010

http://www.flickr.com/photos/apdy/3116713962/ downloaded February 7, 2010

http://www.flickr.com/photos/mvjantzen/310902689/   downloaded February 7, 2010




MCDM, Winter 2010. Evolutions and trends in digital media technologies

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