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Histogram and Bullet Chart Review
Presentation Agenda
Why Histograms Charts
Why Bullet Charts
Histograms Charts in the Media
Bullet Charts in Business
Explanatory vs. Exploratory
Purpose: Frequency Distribution
Scenario: Compare a range of
values for grades, sales, or salaries
salaries i.e. how many students
got C’s on the exam
Storyline: Here, you’re looking
for distribution. Is it normal or
skewed?
Histograms
Histograms in the Media
Histograms in the Media
Purpose: Measuring performance
against an actual target
Scenario: Measuring performance of
sales by category (New Business, Up Sales
Sales and Cross Sales)
Storyline: The storyline is found in the
“drill down.” Why are some units hitting
their goal while others fall short
Bullet Charts Chart
0
20
40
60
80
100
120
140
160
YouTube Yelp Facebook LinkedIn Instagram
No.ofLeadsGenerated
Are we Hitting our Lead Generation Goals?
Poor Good Great Actual Target
Bullet Charts in the Business
Exploratory analysis is what you do to understand the
data and figure out what might be noteworthy or
interesting
Explanatory analysis is what happens when you have
something specific you want to show an audience
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
Sun Mon Tue Wed Thu Fri Sat
Sales by Day of the Week
$0
$4,000
$8,000
$12,000
$16,000
Sun Mon Tue Wed Thu Fri Sat
Sales by Day of theWeek
InstagramAds
were running
Exploratory vs Explanatory Visualizations
viewer sees the trend, but is unaware
of any possible causes / effects
in addition to the graph, there are
texts, color, and enclosures to
explain a point

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Understanding Histogram and Bullet Charts

  • 1. Histogram and Bullet Chart Review
  • 2. Presentation Agenda Why Histograms Charts Why Bullet Charts Histograms Charts in the Media Bullet Charts in Business Explanatory vs. Exploratory
  • 3. Purpose: Frequency Distribution Scenario: Compare a range of values for grades, sales, or salaries salaries i.e. how many students got C’s on the exam Storyline: Here, you’re looking for distribution. Is it normal or skewed? Histograms
  • 6. Purpose: Measuring performance against an actual target Scenario: Measuring performance of sales by category (New Business, Up Sales Sales and Cross Sales) Storyline: The storyline is found in the “drill down.” Why are some units hitting their goal while others fall short Bullet Charts Chart 0 20 40 60 80 100 120 140 160 YouTube Yelp Facebook LinkedIn Instagram No.ofLeadsGenerated Are we Hitting our Lead Generation Goals? Poor Good Great Actual Target
  • 7. Bullet Charts in the Business
  • 8. Exploratory analysis is what you do to understand the data and figure out what might be noteworthy or interesting Explanatory analysis is what happens when you have something specific you want to show an audience
  • 9. $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 Sun Mon Tue Wed Thu Fri Sat Sales by Day of the Week $0 $4,000 $8,000 $12,000 $16,000 Sun Mon Tue Wed Thu Fri Sat Sales by Day of theWeek InstagramAds were running Exploratory vs Explanatory Visualizations viewer sees the trend, but is unaware of any possible causes / effects in addition to the graph, there are texts, color, and enclosures to explain a point