Advertising, PR- Components of the client brief

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C omponents o f a Good B rief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],W here t o (RE) Search? - P erception A udit

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A B rief O verview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B uilding b locks o f t he B rief Marketing Corporate Technology Human Resources Competition

Q uestions t o ask t he c lient u nder C orporate The Financials of the company – Whether listed or not Positioning of the company and its business objectives Who is the spokesperson/ face of the company Company’s plan ahead/ way forward in terms of investment

Q uestions t o ask t he c lient u nder M arketing Define your target audience & market opportunities Detail your the product/service USP Define the market that you address Company’s marketing plan / way forward for the current year

Q uestions t o ask t he c lient u nder H uman R esources Company unique HR policies / practices Define the market the company is addressing in terms of talent Current headcount of the company Company’s HR plans in terms of increasing headcount

Q uestions t o ask t he c lient u nder T echnology Competition to the company on the technology front What is the company’s latest technology offerings The technology domain that the company operates in Company’s technology plan / way forward for the current year

Q uestions t o ask t he c lient u nder Competition SWOT - You versus your competition What are your competition’s USPs Who are your competition

T he B rief… ,[object Object],[object Object],[object Object],[object Object]

T HANK Y OU By: Mamata Sampath

Advertising, PR- Components of the client brief

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