This one page marketing roadmap provides guidance on developing a marketing plan for a business. It outlines key elements to include such as describing the business, products/services, unique selling proposition, goals, target market, budget, marketing activities, and a calendar to plan activities over a 12 month period. The plan is intended to help business owners strategically grow their company through defining their offer, customers, and tactical marketing.

1. My One Page Marketing Roadmap
About my business. Your current situation, locations, sales,
competition.
My products/services. What you offer, customer benefits.
How does it make them feel?
My USP: ________________________________________
_______________________________________________
My business goals. 3-5 goals for growing your business in
the next year.
My target market. Customers’ interests, values, pain points.
How can you help?
Customer persona: Personify your customer.
My budget. What feels right and will help you achieve your
goals?
My marketing activities. What tactics will help you achieve
your goals?
My Marketing Calendar. Plan out your activities for the year.
January February
March April
May June
July August
September October
November December