Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing tactics and strategies to reach potential customers, engage with them, and convert them into leads or customers. The primary goal of digital marketing is to leverage the internet and electronic devices to achieve marketing objectives effectively and efficiently. Here are some key components and strategies involved in digital marketing: Website and Search Engine Optimization (SEO): A well-designed website is the foundation of digital marketing. SEO involves optimizing the website's content, structure, and code to improve its visibility in search engine results. The higher a website ranks in search engines like Google, the more likely it is to attract organic traffic. Content Marketing: Content is king in digital marketing. Creating valuable, relevant, and engaging content helps attract and retain an audience. Content marketing includes blogs, articles, videos, infographics, and other formats that address the needs and interests of the target audience.

1. Digital
marketing
Ginyard International Co.
Presentation and Bid File

2. What will
we talk about?
Benefits of Digital Marketing
Differences Between Digital Marketing and Traditional Marketing
Why Should SEO Work Be Done?
Content Marketing
Why Use Social Media?
What We Will Do for You
Social Media Management
Our Digital Marketing Team

3. Benefits
of Digital
Marketing
The most important rule
in Digital Marketing;
To present the right offer to the right
person at the right time,
at the right place!

4. ...with Digital Marketing
Differences Between Traditional Marketing
Digital Marketing is more economical than Traditional Marketing.
While it can be updated with instant interventions in Digital Marketing, the same is not the case in Traditional
Marketing.
While instant feedback can be obtained in Digital Marketing, it can be obtained in a delayed and indirect way in
Traditional Marketing.
While it is possible to reach the right people with the right target audience in Digital Marketing, this is not
possible in Traditional Marketing.
Digital Marketing can be more effective than Traditional Marketing thanks to its animated content such as GIF
and Video.
While Digital Marketing can analyze measurable data, Traditional Marketing is Immeasurable.
While reminding your target audience of the ad you want to show with remarketing in Digital Marketing, this is
not possible in Traditional Marketing.

5. Why SEO
Should Work Be Done?
İnternet sitenizin aramalarda yukarıda çıkmasını sağlar.
Doğru testler ile internet sitenin hızlı açılmasını sağlar.
Rakip analizleri ile rakiplerinize karşı öne geçmenizi sağlar.
Özel entegrasyonlar ile müşteri verilerinin depolanmasını sağlar.
Firmanızı özgürce ifade etme olanağı sağlar.
Entegrasyonlarla internet sitenizin hem web hem mobil uyumlu olmasını
sağlar.

6. Contents
Marketing
Purposeful
Carrying the Customer Forward on the Road
Classifying the Customer
Able to Take Place in Different Channels
Suitable for Customer Profile
Good content;

7. Social media
Why should it be used?
• To be able to optimize for the target.
• It allows the news to spread quickly.
• It makes it easier for you to reach the target audience.
• It always keeps your customers up to date.
• Builds trust if used correctly.
• To be able to advertise according to the right target audience.
• It helps to increase brand awareness.

8. What We Will Do For You;
Social Media Management
Website Design
Seo Consulting
Advertising Management

9. Social Media Management
Page Management in Social Media Channels
Weekly Content Planning
Preparation of Visual Designs
Celebration of Special Days
Comment Reply and Notification
Campaign Planning and Creation
Planning and Preparation of Video and GIF Content
Data Tracking and Analysis
Audience Optimization
Advertising Management
Reporting