This document discusses the growing trend of multi-screening behavior among consumers in Canada. Some key points:
- Multi-screening, or using multiple devices simultaneously, is pervasive among smartphone users and will likely continue growing as smartphone and tablet penetration increases.
- While the chosen device depends on context, communications, search, and media consumption are consistent uses across devices.
- Most media time is spent interacting with screens - computers, smartphones, tablets, and TVs. Simultaneous device use is common and often involves multi-tasking across spontaneous or unplanned activities.
- Smartphones play a critical role in online shopping, with many users beginning product research on their phone and continuing the process across other
The New Multi-screen World: Understanding Cross-platform Consumer Behaviormobiledreams
This document summarizes research into consumer multi-screening behavior across devices like smartphones, computers, tablets, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with people frequently using multiple devices simultaneously or sequentially.
2) The device chosen is often based on context - where one is, the task, and time available. Television is one of the most common secondary devices used with others.
3) Smartphones have the most daily interactions and serve as a starting point for multi-screening activities across devices. Portable screens allow flexible task achievement between locations.
Most consumers now spend much of their leisure time engaged with multiple screens, moving seamlessly between devices like smartphones, computers, tablets, and TVs. There are two main ways people multi-screen - sequentially, by starting an activity on one device and finishing it on another, and simultaneously, by using multiple devices at the same time. Smartphones are the most common starting point for online activities that are then continued on other screens. People also frequently use their smartphone and another device simultaneously, with most attention split between unrelated activities on each screen.
Most consumers engage in simultaneous and sequential multi-screening behaviors on a daily basis. There are two main modes of multi-screening: simultaneous usage where multiple devices are used at the same time, and sequential usage where activities are started on one device and continued on another later. Smartphones are the most common companion device used simultaneously with TVs, PCs, and tablets. The majority of simultaneous usage involves multi-tasking unrelated activities on each screen.
Smartphones - the ultimate recruitment toolThirtyThree
The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Connecting the story - THE FIRST GLOBAL STUDY OF NEWS CONSUMPTION ACROSS MULT...Merlien Institute
Presented by Joe Hall, Senior Business Insights Manager, BBC
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The New Multi-screen World: Understanding Cross-platform Consumer Behaviormobiledreams
This document summarizes research into consumer multi-screening behavior across devices like smartphones, computers, tablets, and TVs. Some key findings include:
1) Most consumer media time is spent in front of screens, with people frequently using multiple devices simultaneously or sequentially.
2) The device chosen is often based on context - where one is, the task, and time available. Television is one of the most common secondary devices used with others.
3) Smartphones have the most daily interactions and serve as a starting point for multi-screening activities across devices. Portable screens allow flexible task achievement between locations.
Most consumers now spend much of their leisure time engaged with multiple screens, moving seamlessly between devices like smartphones, computers, tablets, and TVs. There are two main ways people multi-screen - sequentially, by starting an activity on one device and finishing it on another, and simultaneously, by using multiple devices at the same time. Smartphones are the most common starting point for online activities that are then continued on other screens. People also frequently use their smartphone and another device simultaneously, with most attention split between unrelated activities on each screen.
Most consumers engage in simultaneous and sequential multi-screening behaviors on a daily basis. There are two main modes of multi-screening: simultaneous usage where multiple devices are used at the same time, and sequential usage where activities are started on one device and continued on another later. Smartphones are the most common companion device used simultaneously with TVs, PCs, and tablets. The majority of simultaneous usage involves multi-tasking unrelated activities on each screen.
Smartphones - the ultimate recruitment toolThirtyThree
The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Nielsen Multis-creen Media Report May 2012 Dung Tri
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is increasing globally and tablets are poised for continued growth. Portable devices are affecting media consumption as ownership and intent to purchase smartphones and tablets rises.
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
This Nielsen report summarizes the results of a global survey of over 28,000 online consumers in 56 countries regarding their multi-screen media usage. The survey found that watching video on computers has become as popular as watching TV among online users. Reported online and mobile video viewing is rising, with over half of global online consumers watching videos on mobile phones monthly. Smartphone ownership is up significantly since 2010 and tablets are also gaining popularity globally. The report concludes that portable devices will continue affecting media consumption as their adoption increases.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Connecting the story - THE FIRST GLOBAL STUDY OF NEWS CONSUMPTION ACROSS MULT...Merlien Institute
Presented by Joe Hall, Senior Business Insights Manager, BBC
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
The document analyzes audiovisual consumption trends in Spain based on a survey of 1,400 internet users. Some key findings:
- Smartphone use for watching videos is widespread, with over half of smartphone owners viewing content on their devices. YouTube is by far the most used app.
- Smartphones are used primarily for on-the-go consumption, allowing users to watch videos wherever and whenever they want. They fill small gaps when other screens are unavailable.
- Mobile data plans are large enough (over 1GB per month for 59% of users) to support mobile video viewing. However, only 22% of plans currently offer high-speed 4G access.
- Short videos under 10 minutes
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
COVID-19 pandemic continues to evolves everyday and it is starting to develop new behaviors to our daily lives. It impacts home activities, spending & financial planning, entertainment & games trends, travel & hospitality business, news & information delivery and media & advertising.
Research paper co-presented with Google at the Media Research Group 2012 conference, focused on better understanding how tablet, mobile and PC online use affects total online and offline media behaviour.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location and task.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
The new-multi-screen-world-study research-studiesAdCMO
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.
The document discusses consumers' use of multiple screens simultaneously and sequentially. It finds that most media time is spent in front of screens like computers, smartphones, tablets, and TVs. There are two main modes of multi-screening: simultaneous screening where consumers use multiple devices at the same time for related or unrelated activities, and sequential screening where consumers move between devices over time to accomplish a single task. Smartphones are commonly the starting point for activities that are then continued on other devices like PCs, with browsing, searching, and social networking being top sequential activities.
Smartphones have become indispensable to daily life for many users in China. Nearly two-thirds access the internet daily on their smartphone and over 40% never leave home without their device. Smartphones have also transformed consumer behavior, with extensive use of mobile search, video, apps, and social networking. Further, smartphones help users navigate the local world by providing local business information to over 90% of users, with most taking subsequent action.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes data from the Google Consumer Barometer about internet usage and digital trends in the UK. It finds that 92% of people in the UK use a mobile or smartphone. Most people, especially younger users, use their smartphones as much or more than desktop computers to go online. The internet was used in 64% of recent purchase journeys and people are highly focused on online videos regardless of the device they use.
Mobile trends in the UK - OMP Report 2013Dotun Adeoye
Smartphones have become indispensable to daily life in the UK. 62% of the population owns smartphones, and 65% access the internet daily on their device. Smartphones have transformed consumer behavior, with 79% using their phone while engaged in other media like TV. Smartphone users rely on their devices to navigate the world, with 87% looking up local information and 76% taking action as a result. Smartphones have also changed shopping, with 73% researching products on their phone and 39% making purchases directly from their device. Mobile ads are noticed by 87% of users and 46% have conducted searches after seeing offline ads.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
The document analyzes audiovisual consumption trends in Spain based on a survey of 1,400 internet users. Some key findings:
- Smartphone use for watching videos is widespread, with over half of smartphone owners viewing content on their devices. YouTube is by far the most used app.
- Smartphones are used primarily for on-the-go consumption, allowing users to watch videos wherever and whenever they want. They fill small gaps when other screens are unavailable.
- Mobile data plans are large enough (over 1GB per month for 59% of users) to support mobile video viewing. However, only 22% of plans currently offer high-speed 4G access.
- Short videos under 10 minutes
YouTube Global User Study - Resultados para PortugalPedro Simões 007
Um excelente estudo realizado pela Ipsos MediaCT sobre o YouTube e a geração C em Portugal.
Sabiam que...
✔ 2.4X de utilizadores estão mais dispostos a criarem conteúdo online semanalmente.
✔ 2.2X de utilizadores estão dispostos a criarem ou partilharem conteúdo online para se expressarem.
✔ Youtube é uma local onde fãs e criadores se conectam.
✔ Youtube é uma rede social para seguirem os seus interesses.
✔ Youtube disponibiliza um espaço para celebrar a criatividade.
✔ 9 em 10 pessoas têm uma atividade de criação de conteúdos mensal.
✔ 2 em 5 afirmam que a 1ª coisa que fazem quando se levantam é ver o smartphone ou o tablet.
✔ 3 em 4 criadores de conteúdo constroem uma comunidade.
✔ 84% dos utilizadores do Youtube acedem semanalmente.
✔ 72% fala ou partilha o que vê no Youtube.
✔ 89% está ligado a criadores de conteúdo.
✔ 63% procura ou vê mais videos depois de fazer a sua pesquisa.
✔ 66% da geração C acede com smartphones ao Youtube e 70% acede com tablets ao Youtube.
✔ 61% entra no Youtube fora de casa.
✔ 74% fala frequentemente o que vê com amigos e familia.
✔ 129% dos utilizadores querem visitar o Youtube todos os dias.
✔ 2 em 5 pessoas da geração C dispende +/= tempo a ver o youtube do que TV na média semanal (44%).
✔ 56% Youtube complementa a TV e 54% presta menos atenção.
✔ 58% dos utilizadores estão ligados com a marca.
✔ 7% das pessoas pararam com serviços pagos por cabo.
✔ 4% vê os anúncios até ao fim , 53% vê parte do anúncio para saber do que se trata e decidir se avança e 3% desligam o som mas não fecham o anúncio e 41% avança a publicidade o mais rápidamente possível.
É caso para dizer, "Negócios com vida... Digital!" by L4D Web Agency - Live4digital :))
✚ Nota: Divulgação autorizada pela equipa Google/Google Portugal
»» LIKE & SHARE ««
Digital addiction with special reference to smartphoneSaksham Sharma
1) The document discusses digital addiction, especially smartphone overuse, and its negative effects such as vision problems, disturbed sleep, stress, anxiety, and loss of ability to focus.
2) It provides statistics on excessive smartphone usage and time spent on mobile apps.
3) Recommendations are given to overcome digital addiction, including turning off notifications, scheduling reply times, using grayscale mode, allowing boredom, muting the phone, uninstalling distracting apps, and practicing meditation.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
COVID-19 pandemic continues to evolves everyday and it is starting to develop new behaviors to our daily lives. It impacts home activities, spending & financial planning, entertainment & games trends, travel & hospitality business, news & information delivery and media & advertising.
Research paper co-presented with Google at the Media Research Group 2012 conference, focused on better understanding how tablet, mobile and PC online use affects total online and offline media behaviour.
This document discusses the results of a study about smartphone usage among US adults. It finds that smartphones are deeply integrated into daily life, with 89% of users accessing their smartphone throughout the day. Smartphones are used for a variety of tasks including browsing the internet, using search engines, apps, watching videos, and making calls. Search engines are the most visited website on smartphones, with 77% of users visiting search sites on their phone. The study provides insights into how smartphone users conduct searches to find information about dining, entertainment, travel, and more.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Understanding Cross Platform Behaviour Across Multiple ScreemsNigel Mark Dias
90% of all media interactions today are screen-based. There are two distinct ways people move among screens to get stuff done: simultaneously and sequentially. Google's study shows how these two modes of interaction trigger specific behaviors such as online shopping, & which devices people are using at the various stages of these interactions.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location and task.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
The new-multi-screen-world-study research-studiesAdCMO
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This study shows how these two modes of interaction trigger specific behaviors such as online shopping, and which devices people are using at the various stages of these interactions.
The document discusses consumers' use of multiple screens simultaneously and sequentially. It finds that most media time is spent in front of screens like computers, smartphones, tablets, and TVs. There are two main modes of multi-screening: simultaneous screening where consumers use multiple devices at the same time for related or unrelated activities, and sequential screening where consumers move between devices over time to accomplish a single task. Smartphones are commonly the starting point for activities that are then continued on other devices like PCs, with browsing, searching, and social networking being top sequential activities.
Smartphones have become indispensable to daily life for many users in China. Nearly two-thirds access the internet daily on their smartphone and over 40% never leave home without their device. Smartphones have also transformed consumer behavior, with extensive use of mobile search, video, apps, and social networking. Further, smartphones help users navigate the local world by providing local business information to over 90% of users, with most taking subsequent action.
Smartphones have become an indispensable part of our daily lives. Smartphone penetration has
risen to 65% of the population and these smartphone owners are becoming increasingly reliant on their
devices. 65% access the Internet every day on their smartphone and most never leave home without it.
Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity
to engage the new constantly connected consumer.
Smartphones have become indispensable to daily life in Malaysia. 57% of smartphone owners access the internet every day on their device and 62% never leave home without it. Smartphones have transformed consumer behavior, with mobile search, video, app usage and social networking being prolific activities. 90% of smartphone users use their phone while doing other things like listening to music. Smartphones also help users navigate the world - 94% look for local information on their phone and 90% take action as a result, such as making a purchase.
The document summarizes data from the Google Consumer Barometer about internet usage and digital trends in the UK. It finds that 92% of people in the UK use a mobile or smartphone. Most people, especially younger users, use their smartphones as much or more than desktop computers to go online. The internet was used in 64% of recent purchase journeys and people are highly focused on online videos regardless of the device they use.
Mobile trends in the UK - OMP Report 2013Dotun Adeoye
Smartphones have become indispensable to daily life in the UK. 62% of the population owns smartphones, and 65% access the internet daily on their device. Smartphones have transformed consumer behavior, with 79% using their phone while engaged in other media like TV. Smartphone users rely on their devices to navigate the world, with 87% looking up local information and 76% taking action as a result. Smartphones have also changed shopping, with 73% researching products on their phone and 39% making purchases directly from their device. Mobile ads are noticed by 87% of users and 46% have conducted searches after seeing offline ads.
Google Mobile Report 2013 (Philippines)Techglimpse
This document summarizes key findings from a survey of smartphone users in the Philippines. It finds that smartphones have become indispensable to daily life, with 45% of users accessing the internet on their smartphone daily and 77% never leaving home without their device. Smartphones have also transformed consumer behavior, with high levels of mobile search, video watching, app usage, and social networking. Further, 93% of smartphone users look for local information on their device and 88% take action as a result. Smartphones have also changed shopping behavior, with 88% researching products/services on their smartphone and 32% making purchases directly from their device.
Smartphones have become indispensable to daily lives, with 56% of the US population using smartphones. Smartphone users are highly reliant on their devices and use them for a variety of activities throughout the day. They have transformed consumer behavior by enabling mobile search, video and app usage, and social networking. Smartphones also help users navigate the local world by providing local business information that influences 84% of users to take action.
Smartphones have become indispensable to daily life for many Americans. Over half of Americans now own smartphones, and smartphone owners are increasingly reliant on their devices and access the internet daily. Businesses that make mobile a central part of their strategy will benefit from engaging this constantly connected consumer base. Smartphones have also transformed how consumers shop, navigate, and are exposed to advertising. They are now a primary tool for product research, local information searches, and responding to offline ads. Ensuring an optimized mobile experience across channels is important for businesses to reach today's digital consumers.
1. The document analyzes data on how people use devices like smartphones, computers, and tablets throughout an average day. It finds that people use multiple devices, with over half using more than one type of device daily.
2. Smartphones are the most used devices, with over 80% of users having their smartphone as their only device for a quarter of all users. Smartphone usage is consistent throughout the day and into the night.
3. People move seamlessly between devices, with one-fifth of users concurrently using another device while on their computer. Understanding cross-device usage is important for marketers.
1. People use smartphones heavily, with over 80% using them and 27% only using smartphones in an average day.
2. Many people use multiple devices throughout the day, with over half using more than one type of device and 21% using devices concurrently.
3. Smartphone usage is consistent throughout the day and into the night, while computer usage peaks around 8pm.
1. The document analyzes data on how people use devices like smartphones, computers, and tablets throughout an average day. It finds that people use multiple devices, with over half using more than one type of device daily.
2. Smartphones are the most used devices, with over 80% of users having their smartphone as their only device for a quarter of all users. Smartphone usage is consistent throughout the day and into the night.
3. People move seamlessly between devices, with over 20% using a computer and another device concurrently. Understanding cross-device usage is important for marketers.
2014 The prevalent multi-screen trend in China and note for marketersConcur
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Étude Google : le multi-écran au Canada / the multiscreen canadian research
1. The
New
Mul*-‐Screen
World
in
Canada:
Understanding
Cross-‐Pla1orm
Consumer
Behaviour
November
2013
2. Execu*ve
summary
Mul*screen
behavior
among
Smartphone
users
is
pervasive
and
with
the
expected
rapid
growth
in
penetraBon
of
Smartphones
&
Tablets,
mulB-‐screening
is
only
going
to
grow
1
The
device
we
choose
is
oHen
driven
by
context,
but
there
are
consistent
use
cases
across
devices
that
relate
in
parBcular
to
CommunicaBons
and
Search
3
2
2
4
Among
Smartphone
users,
most
media
Bme
today
is
screen
based
–
Computer,
Smartphone,
Tablet
or
TV
Simultaneous
device
use
can
enhance
the
TV
viewing
experience,
but
can
also
be
a
distrac*on.
TV
itself
is
losing
its
ability
to
command
our
full
aLenBon
3. Execu*ve
summary
5
Communica*ons,
Search
and
Mul*media
are
the
top
3
mulB-‐
screening
simultaneous
acBviBes
among
Smartphone
users
7
9
3
For
many
Smartphone
users,
mulB-‐
screening
makes
them
feel
efficient
because
they
can
act
spontaneously
and
achieve
a
sense
of
accomplishment
–
this
results
in
a
feeling
of
“found
*me”
6
Most
simultaneous
device
use
involves
mul*-‐tasking,
with
most
acBviBes
being
spontaneous
or
unplanned
8
Smartphones
play
a
criBcal
role
in
the
path
to
purchase
process.
They
are
used
for
product
reviews,
store
locaBon
informaBon,
inventory
checks
and
purchases.
Portable
screens
allow
us
to
move
easily
from
one
device
to
another
to
achieve
a
task.
In
some
cases,
Smartphone
users
will
begin
researching
on
their
Smartphone
and
con*nue
the
shopping
process
or
even
make
a
purchase
on
a
different
device
4. Agenda
1
2
3
4
5
6
3
The
new
mulB-‐screen
world
PuVng
our
devices
in
context
MulB-‐screening:
Simultaneous
usage
Simultaneous
MulB-‐screening:
Impact
on
television
SequenBal
MulB-‐screening:
Shopping
ImplicaBons
of
MulB-‐screening
behaviour
No
“silver
bullet”
measurement
system
yet
4
5. Smartphone
Penetra*on
Across
Canada
44%
ATLANTIC
ONTARIO
NATIONAL
42%
WEST
50%
53%
QUEBEC
55%
Source:
Ipsos
Mobil-‐ology
l
August
2013,
Among
Online
Adults,
Ipsos
iSay
Panel
l
NaBonal
n=28,000
/
West
n=8.500
/
Ontario
n=11,000
/
Quebec
n=6,300
/
AtlanBc
n=2,200
6. Virtually
every
Smartphone
user
also
uses
a
PC
99%
100%
39%
Tablet
Computer
88%
Smartphone
6
Base:
All
Respondents
(n=2058)
Which,
if
any,
of
the
following
devices
do
you
use?
Television
8. Majority
of
our
daily
media
interac*ons
are
screen
based
86%
Smartphone
Computers
Tablet
Television
of
all
device/pla1orm
interacBons
are
screen
based*
On
average
we
spend
15
14%
Radio
Newspaper
Magazine
of
all
media
interacBons
are
non-‐screen
based
7.1
hours
of
our
leisure
Bme
in
front
of
these
4
screens
each
day
*
Also
includes
MP3
Players,
eReaders
&
Gaming
Consoles
8
Base:
All
Device
InteracBons
–
Computer
(n=2033);
Smartphone
(n=2058);
Tablet
(n=772);
TV
(n=1763)
Q2.
If
you
were
to
esBmate,
in
a
typical
day
(weekday
or
weekend),
how
much
Bme
do
you
spend
using
each
of
the
following
types
of
devices
and
media
pla1orms
for
personal
(non-‐work
related)
acBviBes?
9. Our
*me
online
(outside
of
email)
is
spread
between
4
primary
media
devices
Avg.
*me
spent
per
day
(among
those
who
use
device)
105
57
52
Minutes
138
Minutes
Minutes
Computer
(99%)
Smart
TV
(19%)
Minutes
Smartphone
(100%)
Tablet
(39%)
9
Base:
Among
those
who
have
used
devices
to
go
online
for
personal
Computer
(n=2017);
Smartphone
(n=2058);
Tablet
(n=719);
Smart
TV
(n=264).
Q3.
And
again,
if
you
were
to
esBmate,
in
a
typical
day,
how
much
Bme
do
you
spend
using
each
of
the
following
types
of
devices
to
go
online
for
reasons
other
than
reading
or
sending
email?
Please
consider
this
only
for
personal
(non-‐work
related)
use.
11. Computers
keep
us
connected
&
produc*ve
80%
Communica)ng
67%
Searching
61%
Social
Networking
52%
Media
(not
watching)
11
50%
Personal
Affairs
38%
Reading
32%
Watching
20%
Shopping
190
Minutes
spent
using
a
PC
in
average
day
32%
Out
of
home
68%
At
home
Base:
Computer
users
for
personal
acBviBes
(n=2033)
Q6.
How
oHen
do
you
perform
each
of
the
following
acBviBes
in
a
typical
week
on
your
Computer,
for
personal
(non-‐work
related)
acBviBes?
Base:
Use
Computer
for
personal
acBviBes
(n=2033)
Q2.
If
you
were
to
esBmate,
in
a
typical
day
(weekday
or
weekend),
how
much
Bme
do
you
spend
using
each
of
the
following
types
of
devices
and
media
pla1orms
for
personal
(non-‐work
related)
acBviBes?
/
Base:
Use
Computer
for
personal
acBviBes
and
spend
1
minute
or
more
using
device
on
a
typical
day
(n=2017).
Q4.
And
typically,
where
are
you
when
you
use
each
of
these
types
of
devices?
12. Smartphones
keep
us
connected
&
entertained
84% Communica)ng
55% Media
(not
watching)
47%
40%
32%
22%
15%
10%
12
Social
Net.
Searching
Personal
Affairs
Reading
Watching
96
Minutes
spent
using
a
Smartphone
in
average
day
56%
Out
of
home
44%
At
home
Shopping
Base:
Computer
users
for
personal
acBviBes
(n=2058)
Q5.
How
oHen
do
you
perform
each
of
the
following
acBviBes
in
a
typical
week
on
your
Smartphone
,
for
personal
(non-‐work
related)
acBviBes?
Base:
Use
Smartphone
for
personal
acBviBes
(n=2058)
Q2.
If
you
were
to
esBmate,
in
a
typical
day
(weekday
or
weekend),
how
much
Bme
do
you
spend
using
each
of
the
following
types
of
devices
and
media
pla1orms
for
personal
(non-‐work
related)
acBviBes?
/
Base:
Use
Smartphone
for
personal
acBviBes
and
spend
1
minute
or
more
using
device
on
a
typical
day
(n=2058).
Q4.
And
typically,
where
are
you
when
you
use
each
of
these
types
of
devices?
13. Tablets
are
the
ul*mate
mul*-‐purpose
device
44% Media
(not
watching)
43%
43%
38%
26%
21%
21%
13%
13
Communica)ng
Searching
Social
Net.
Reading
Watching
Personal
Affairs
76
Minutes
spent
using
a
Tablet
in
average
day
26%
Out
of
home
74%
At
home
Shopping
Base:
Computer
users
for
personal
acBviBes
(n=772)
Q7.
How
oHen
do
you
perform
each
of
the
following
acBviBes
in
a
typical
week
on
your
Tablet,
for
personal
(non-‐work
related)
acBviBes?
Base:
Use
Tablet
for
personal
acBviBes
(n=772)
Q2.
If
you
were
to
esBmate,
in
a
typical
day
(weekday
or
weekend),
how
much
Bme
do
you
spend
using
each
of
the
following
types
of
devices
and
media
pla1orms
for
personal
(non-‐work
related)
acBviBes?
/
Base:
Used
Computer
for
personal
acBviBes
and
spend
1
minute
or
more
using
device
on
a
typical
day
(n=719).
Q4.
And
typically,
where
are
you
when
you
use
each
of
these
types
of
devices?
15. There
are
two
modes
of
mul*-‐screening
Simultaneous
Usage
Using
more
than
one
device
at
the
same
Bme
for
either
a
related
or
an
unrelated
acBvity
MulB-‐tasking
-‐
Unrelated
acBvity
Sequen*al
Usage
Moving
from
one
device
to
another
at
different
Bmes
to
accomplish
a
task
15
Complementary
Usage
-‐
Related
acBvity
16. Simultaneous
Ac*vity
has
become
a
natural
occurrence
among
Smartphone
users
87
ParBcipate
in
some
form
of
simultaneous
device
use
at
least
once
a
week
91%
among
18-‐34
years
old
<$55K
6.3
hrs/wk
12
%
9
5.0
(vs
4.5
$55K+)
3
35-‐54
5.4
hrs/wk
(vs
4.7
<35yrs
&
4.6
>55yrs+)
hours/week
6
Female
5.2
hrs/wk
(vs
4.0
Male)
Results
based
on
most
frequent
device
pairings
16
Base:
All
respondents
(n=2058)
/
Base:
Respondents
that
use
at
least
two
devices
at
the
same
Bme
(from
a
pool
of
the
4
devices
–
Smartphone,
Tablet,
Computer
or
TV)
(n=1797):
Q10.
And
if
you
were
to
esBmate,
how
much
Bme
in
a
typical
week
would
you
spend
using
a...
at
the
same
Bme?
17. TVs
are
the
common
device
among
the
most
popular
simultaneous
device
pairings
Tablet
Smartphone
Computer
Tablet
Television
58%
45%
61%
Smartphone
37%
Computer
55%
Television
65%
Results
based
on
most
frequent
device
pairings
17
Base:
Own
both
devices
within
pair
:
Tablet/Computer
(n=758);
Tablet/Smartphone
(n=772);
TV/Computer
(n=1744);
TV/Tablet
(n=676);
Smartphone/Computer
(n=2033);
Smartphone/TV
(n=1763);
Q9.
And
in
a
typical
week,
how
oHen
do
you
use
each
of
the
following
combinaBons
of
devices
at
the
same
Bme?
18. Most
source
ac*vi*es
lead
to
search
on
the
2nd
device
39%
MulBmedia
41%
CommunicaBng
59%
Searching/Browsing
2nd
Device
AcBvity:
Searching/
Browsing
45%
55%
Reading
Social
Networking
47%
52%
Personal
Affairs
53%
Shopping
Watching
18
Base:
Use
at
least
two
devices
at
the
same
Bme
(n=1797)
Q16.
Typically,
what
acBviBes
are
you
doing
on
your
…
that
spur
you
to
use
your
….?
Q17.
And
typically,
what
acBviBes
do
you
conBnue
or
follow
up
on
your
…
when
you
use
your
….
at
the
same
Bme?
19. And
one-‐quarter
of
simultaneous
device
ac*vi*es
have
a
local
orienta*on
25%
19
Base:
Use
at
least
two
devices
at
the
same
Bme
(n=1797)
Q11.
When
you
use
a...
at
the
same
Bme,
what
percentage
of
your
acBviBes
relate
to
your
local
area?
21. frequency
of
simultaneously
using
a
TV
with
another
device
TV
viewing
is
becoming
increasingly
distracted
21
MulBple
Bmes
a
day
17%
Once
a
day
Few
Bmes
a
week
Once
a
week
5%
Less
oHen
Never
30%
When
I
watch
TV,
I
always
have
my
Smartphone,
Tablet
or
PC
41%
I
never
feel
bored
watching
TV,
I
pass
the
Ame
using
another
device
25%
67%
51%
I’ll
watch
shows
&
movies
on
any
device
15%
Once
a
week
or
more
9%
24%
Base:
TV/Smart
TV
Users
(2033).
Q8.
In
a
typical
week,
how
oHen
do
you
use
the
following
devices
with
at
least
one
other
device
at
the
same
Bme?
Base:
All
Respondents
(2058)
Q22.
What
follows
are
a
series
of
statements
people
have
made
about
using
devices
available
in
the
market
today.
Please
indicate
the
extent
to
which
you
agree
or
disagree
with
each.
22. TV
viewing
is
becoming
increasingly
distracted
Related
9%
Unrelated
18%
72%
Television
22
17%
19%
Equal
20%
22%
61%
61%
Computer
Smartphone
24%
22%
54%
Tablet
Base:
Use
Computer/TV/Smartphone/Tablet
with
another
device,
Computer
(n=1121),
TV
(n=936),
Tablet
(n=423)
&
SP
(n=1114)
Q13.
When
you
are
using
a
...
at
the
same
Bme
are
the
acBviBes
you
are
engaged
with
on
each
device
typically
related
or
unrelated?
24. Mul*-‐screening
is
becoming
more
common
place
within
the
shopping
cycle
39%
37%
of
us
on
a
weekly
basis
will
start
shopping
on
one
device
and
conBnue
on
another
24
Base:
All
Respondents
who
shopped
or
research
something
to
purchase
on
a
Computer,
Smartphone
or
Tablet
(n=1955).
Q19.
And
now
thinking
about
when
you
are
shopping/researching
something
you
might
buy,
how
oHen
in
a
typical
week
would
you
use
the
following
devices
at
the
same
Bme
to
perform
that
acBvity?
25. Consumers
take
a
mul*-‐device
path
to
purchase
(in
order
to
truly
measure
the
effec*veness
of
a
digital
campaign,
tracking
cross
device
behaviour
is
impera*ve)
And
end
their
path
to
purchase
on…
81%
14%
31%
Another
Device
In-‐store
58%
Start
on
a
Tablet
29%
31%
Another
Device
In-‐store
43%
25
Start
on
a
Computer
Start
on
a
Smartphone
40%
37%
Another
Device
In-‐store
Base:
Use
Device,
Computer
(n=2033);
Tablet
(n=772);
Smartphone
(n=2058)
/
Use
Computer/Smartphone/Tablet
with
another
device
&
shop
on
at
least
one
of
the
devices,
Computer
(n=1649);
Tablet
(n=447)
;
Smartphone
(n=892)
Q21.
Changing
gears,
thinking
about
when
you
are
shopping/researching
something
you
might
buy,
how
oHen
in
a
typical
week
would
you
start,
and
then
conBnue
or
finish
(by
making
a
purchase
or
visiBng
a
store)
in
any
of
the
following
ways?
26. Smartphones
play
an
important
role
within
the
path
to
purchase
process
58%
Review
Product
Info
68%
LocaBon
62%
26
Typically
use
their
Smartphone
in
some
manner
while
shopping
Purchases
28%
Store
Info/Inventory
PromoBon/Coupon
37%
33%
Base:
Smartphone
users
(All
Respondents)
(n=2058)
&
Base:
Among
Smartphone
Users
who
use
their
phone
while
shopping
(n=1189
–
weighted
base)
Q24.
Generally
speaking,
how
do
you
typically
use
your
Smartphone
when
shopping?
27. 58% 52% 39%
Typically
use
their
Smartphone
in
some
manner
while
shopping
Use
their
Smartphone
in
a
store
while
shopping
57%
17%
Same
store
where
originally
used
SP
23%
27
Smartphones
are
a
great
way
to
shop
Different
store
23%
Made
a
purchase
the
last
Bme
they
used
their
Smartphone
in
a
store
while
shopping
locaBon
of
purchase
And
within
this
context,
they
are
facilita*ng
purchases
26%
On
a
device
I
feel
comfortable
using
my
smartphone
to
make
a
purchase
Base:
Smartphone
Users
(All
Respondents)
(n=2058)
Q24.
Generally
speaking,
how
do
you
typically
use
your
Smartphone
when
shopping?
/
Base:
Smartphone
Users
(All
Respondents)
(n=2058)
Q25.
How
oHen
would
you
use
your
Smartphone
while
in
a
store
to
help
with
your
shopping?
/
Base:
Smartphone
Users
(All
Respondents)
(n=2058)
&
Base:
Smartphone
Users
who
use
their
Smartphone
in
a
store
while
shopping
(n=820,
weighted
base)
Q26.
Thinking
about
the
last
Bme
you
used
your
Smartphone
in
a
store
to
help
with
your
shopping,
where,
if
at
all,
did
you
make
your
final
purchase?
/
Base:
Smartphone
Users
(All
Respondents)
(n=2058)
Q22.
What
follows
are
a
series
of
statements
people
have
made
about
using
devices
available
in
the
market
today.
Please
indicate
the
extent
to
which
you
agree
or
disagree
with
each.
28. Mobile
adver*sing
plays
a
role
propelling
the
Smartphone
based
purchase
cycle
Steps
taken
as
a
result
of
seeing
mobile
ad
24%
Looked
for
more
info
AD
22%
Made
a
purchase
21%
Visited
Website/
Store
42%
Recall
seeing
a
mobile
ad
within
the
past
month
13%
Called
the
adver*ser/store
28
Base:
Among
Smartphone
Users.(n=2058)
Q27.
Which
of
the
following
types
of
mobile
adverBsing
do
you
recall
seeing
on
your
Smartphone
in
the
past
month?
/
Base:
Respondents
that
recall
mobile
adverBsing
on
a
Smartphone
(n=867)
Q29.
How
oHen
have
you
taken
each
of
the
following
acBons
as
a
result
of
seeing
a
mobile
ad
of
any
type
on
your
Smartphone?
29. Situa*onally
relevant
gadver*sing
haolds
more
aappeal
(Some
forms
of
mobile
adver*sing
that
enerate
the
highest
appeal
re
also
the
least
recalled
ds)
Recall
seeing
form
of
mobile
ad
29
22%
16%
In
App
Find
form
of
adverBsing
appealing
53%
Video
Ad
Ads
based
on
loca*on
14%
30%
42%
Base:
Smartphone
users
that
recall
mobile
adverBsing
(n=867,
weighted
base)
Q27.
Which
of
the
following
types
of
mobile
adverBsing
do
you
recall
seeing
on
your
Smartphone
in
the
past
month?
/
Base
:
Smartphone
users
that
recall
each
type
of
adverBsing
,
In
App
(n=437);
Video
Ad
(n=200);
LocaBon
(n=124)
Q28.
What
follows
is
a
list
of
different
types
of
mobile
adverBsing
you
have
seen
on
your
Smartphone.
Please
rate
each
on
the
following
on
a
7-‐point
scale
where
7
means
you
found
the
mobile
adverBsing
to
be
very
appealing,
and
1
means
you
found
it
not
at
all
appealing