A short talk given at a Figaro conference on the challenges facing marketers grappling with big data and a suggestion that segmenting social data could be an easy place to start.
BDW16 London - Mark van Rijmenam, Datafloq - Big Data is Dead, Long Live Big ...Big Data Week
Last year, Gartner took Big Data out of the Hype Cycle for Emerging Technologies but that does not mean that Big Data is dead. On the contrary, Big Data has become more important than ever. New technologies enable organisations to do more with data than ever before and it is completely changing how we work and live. In the opening keynote for the 2016 Big Data Week, International Big Data Influencer Mark van Rijmenam shares three trends, including inspiring examples, that will dramatically change your business in the years to come.
New research from GfK shows roughly a quarter of consumers are willing to be open with companies about their personal data if they're getting something in return.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
At the moment, everyone is subject to uncertainty following the Brexit vote. We have conducted research to find out what resonates with the post-Brexit audience
Which technology trends will create the Year of Transition? Here are the top 7 technology trends for 2018 that will affect organisations and governments.
BDW16 London - Mark van Rijmenam, Datafloq - Big Data is Dead, Long Live Big ...Big Data Week
Last year, Gartner took Big Data out of the Hype Cycle for Emerging Technologies but that does not mean that Big Data is dead. On the contrary, Big Data has become more important than ever. New technologies enable organisations to do more with data than ever before and it is completely changing how we work and live. In the opening keynote for the 2016 Big Data Week, International Big Data Influencer Mark van Rijmenam shares three trends, including inspiring examples, that will dramatically change your business in the years to come.
New research from GfK shows roughly a quarter of consumers are willing to be open with companies about their personal data if they're getting something in return.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
At the moment, everyone is subject to uncertainty following the Brexit vote. We have conducted research to find out what resonates with the post-Brexit audience
Which technology trends will create the Year of Transition? Here are the top 7 technology trends for 2018 that will affect organisations and governments.
Mark van Rijmenam, global big data influencer and international keynote speaker, provided one of the opening keynotes of the Global Big Data Applications and Research Forum 2016 in Qingdao, China. These are the slides of this big data keynote.
Mark van Rijmenam, global big data influencer and keynote speaker, gave the opening keynote for Seamless Dubai 2016. His keynote provided insights how organisations can win customers for life with predictive analytics.
As the year comes to an end, it is time to look ahead to see what the next year will bring us. Now for the 7th year in a row, I offer you my two cents on the most important technology trends for 2019 to help you, and your business, prepare for the next year. As we approach the end of the second decade of this new millennium, technology is evolving faster than ever before. These exponential times will have a profound effect on what it means to be human and how we manage organisations and societies. 2019 will be a year in which technology will improve its grip on society and where competition among countries over AI and quantum supremacy will increase. That is why I would like to call 2019 the Year of Truth. Let’s have a look at the seven technology trends that will dominate 2019.
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Un caso di studio sui big data - Campus Connestions Summit 2018 - #CCS18Angelo Gino Varrati
In this talk I talk about Big Data (introduction to), Microsoft Azure and its services for the Big Data. I expose and experiment of sentiment analysis on Twitter using Azure Machine Learning .
Impact of Coronavirus on Software and Services: Top Figures to Look atVivek Mishra
When the entire world gauged the severity of the coronavirus, it became clear that the virus will pose a significant impact on the global tech industry. Though it is difficult to predict the final effects of
COVID-19, early analysis predicts overall tech goods and services sector growth being limited to 2% is probable. There may be a contraction of 2% in the growth of this sector in a pessimistic situation.
Let us now look at a few of the key stats on how the coronavirus has affected software and services.
54 Best Social Media Statistics by leading digital marketing company Submitcube. Take a look at them and know more about social media.
Read more at - http://www.submitcube.com/54-best-social-media-statistics.html
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data—with fully-symmetrical Ethernet solutions designed to deliver low-latency, high-bandwidth connectivity between organizational peers, the cloud, and the servers where your data is stored. Our infographic, "Summiting the Mountain of Big Data" will help you understand how big "Big Data" really is; who's producing, consuming, managing and storing all that data; the business advantages you can capture by tapping into its power; and how you can prepare your organization to meet its demands—resulting in Big Gains from Big Data.
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Yo...Ray Poynter
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or service we are trying to sell. We are challenged to not only maintain a steady pulse on consumers within this ever-shifting ecosystem, but also to understand the very mechanics of the social dynamic itself, and how these external factors impact the attitudes and drivers shaping brand perception and purchase decisions. In this presentation, Menaka Gopinath, President of Ipsos Social Media Exchange (SMX) in North America, will share some of the key challenges brands face in an increasingly connected world, and a few ways in which we can more effectively explore and understand what’s now at play.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Mark van Rijmenam, global big data influencer and international keynote speaker, provided one of the opening keynotes of the Global Big Data Applications and Research Forum 2016 in Qingdao, China. These are the slides of this big data keynote.
Mark van Rijmenam, global big data influencer and keynote speaker, gave the opening keynote for Seamless Dubai 2016. His keynote provided insights how organisations can win customers for life with predictive analytics.
As the year comes to an end, it is time to look ahead to see what the next year will bring us. Now for the 7th year in a row, I offer you my two cents on the most important technology trends for 2019 to help you, and your business, prepare for the next year. As we approach the end of the second decade of this new millennium, technology is evolving faster than ever before. These exponential times will have a profound effect on what it means to be human and how we manage organisations and societies. 2019 will be a year in which technology will improve its grip on society and where competition among countries over AI and quantum supremacy will increase. That is why I would like to call 2019 the Year of Truth. Let’s have a look at the seven technology trends that will dominate 2019.
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Un caso di studio sui big data - Campus Connestions Summit 2018 - #CCS18Angelo Gino Varrati
In this talk I talk about Big Data (introduction to), Microsoft Azure and its services for the Big Data. I expose and experiment of sentiment analysis on Twitter using Azure Machine Learning .
Impact of Coronavirus on Software and Services: Top Figures to Look atVivek Mishra
When the entire world gauged the severity of the coronavirus, it became clear that the virus will pose a significant impact on the global tech industry. Though it is difficult to predict the final effects of
COVID-19, early analysis predicts overall tech goods and services sector growth being limited to 2% is probable. There may be a contraction of 2% in the growth of this sector in a pessimistic situation.
Let us now look at a few of the key stats on how the coronavirus has affected software and services.
54 Best Social Media Statistics by leading digital marketing company Submitcube. Take a look at them and know more about social media.
Read more at - http://www.submitcube.com/54-best-social-media-statistics.html
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data—with fully-symmetrical Ethernet solutions designed to deliver low-latency, high-bandwidth connectivity between organizational peers, the cloud, and the servers where your data is stored. Our infographic, "Summiting the Mountain of Big Data" will help you understand how big "Big Data" really is; who's producing, consuming, managing and storing all that data; the business advantages you can capture by tapping into its power; and how you can prepare your organization to meet its demands—resulting in Big Gains from Big Data.
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Yo...Ray Poynter
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or service we are trying to sell. We are challenged to not only maintain a steady pulse on consumers within this ever-shifting ecosystem, but also to understand the very mechanics of the social dynamic itself, and how these external factors impact the attitudes and drivers shaping brand perception and purchase decisions. In this presentation, Menaka Gopinath, President of Ipsos Social Media Exchange (SMX) in North America, will share some of the key challenges brands face in an increasingly connected world, and a few ways in which we can more effectively explore and understand what’s now at play.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Fundamentals of Big Data in 2 minutes!!Simplify360
In today’s world where information is increasing every second, BIG DATA takes up a major role in transforming any business.
Learn the fundamentals of big data in just 2 minutes!
Carousel30: Big data for digital marketersCarousel30
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers.
It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company.
Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Social Media for Savvy Marketers Event - Session Descriptionscecetaylor2013
This event (April 18-19, 2013) will bring together some of the leading B2B and B2C minds in business, digital, social and technology to discuss what’s happening today in social and digital marketing — and what’s coming in the future. Our panels, presentations and keynotes are designed to help brands understand how this change is impacting their business and marketing, and we'll shed light on what they need to know to be ready for what’s next.
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Canary in the Coalmine: How Social Media Can Prepare Us for Big Data Susan Etlinger
n this talk, Il discuss how organizations are addressing the challenges of social data--technological, organizational and cultural--and what it can teach us on the road to big data.
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
Big Data and The Future of Insight - Future FoundationForesight Factory
As Big Data sweeps through consumer-facing businesses, we ask:
- If Big Data is truly a revolution, then what (and whom) will it eliminate or elevate?
- What value will still be derived from conventional market research and brand-building techniques?
- If every brand is backed by Big Data, can every brand prosper?
For more information please contact info@futurefoundation.net or visit www.futurefoundation.net
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
5. “By 2017, a CMO will spend
more on IT than the CIO.”
- Gartner Group
Share
6. t
Different roles have different needs
CMO: How do I
integrate data into
my overall long
term strategy?
Channel heads:
What does
social add to the
channel mix?
Social Media lead:
What’s happening
with my campaign
right now?
c. 1-2
years
c. 1-2
months
c. 3-6
months
16. This is what gold looks like
Real Time
Campaign
Monitoring
Topical
influence
Advocate
Identification
Word-of-mouth
triggers
Influencer
Identification
Share
17. Sifting for gold is exactly what we do at PeerIndex
1 billion+
social signals
per day
Data ingestion Analytics
Proprietary
predictive
analytics
Output
The Influence
Graph + Community
Insights
Share
18. Talk to us today about
strategic and tactical
consumer insights
derived from social data
Share
19. And kickstart the rise of
the digital CMO using
social data in your
organisation
Share
20. Keep in touch:
PeerIndex on LinkedIn
PeerIndex on Facebook
@peerindex on Twitter
Find out more on http://partners.peerindex.com/
Share
Editor's Notes
My talk follows on nicely from Helen’s and what I would like to do in the next seven minutes is build on the attribution story to give you more examples of how big data can help make more informed business decisions, particularly when building a customer-centric, onmi-channel marketing strategies
I thought we’d start by looking at the sources of Big Data and highlight a few of the challenges that go with extracting value from the data overload that we’re experiencing today. As we’ve heard traditional data sources such as purchase data is being added to with a plethora of new data streams driven by digital technology and this is presenting a huge challenge
Businesses are amassing tons of data from various sources, old and new, currently 2.5 exabytes of data are being created each day, to give you a comparison 5 exabytes is the equivalent of all the words ever spoken by humans in just 2 days!
But the quality of this data is big challenge ‘Dirty data’ refers to inaccurate, duplicate or incomplete data. In the US bad and dirty data is estimated to cost the country $3 trillion every year and as much as 50% of IT budgets are being spent on data rehabilitation
A few other challenges include, who owns the data piece in the organisation, there is a real tension between CMO and CIO on this point, both of them recognise the importance of data in developing customer centric strategies and they need to work together because in the future the CMO will spend more on IT than the CIO
And then there is the question of how various departments use the data you’re collecting. Everyone will have a different use for that data depending on their role in the company and each is working to a different timeline, some requiring immediate tactical intelligence vs. others who want to be able to identify long term trends – big data can deliver for all but only if structured in a helpful way
So big data is here to stay, there is no getting away from it. You can’t bury your head in the sand and hope it goes away, it won’t. It will become a bigger part of all our jobs so it pays to start learning how now. And here’s the good news, marketers that use data intelligently are increasingly influencing their organisations moving up the ladder
But where do you start, all this talk of big data can be overwhelming, well I’m pleased to tell you there is light at the end of the tunnel and no it’s not an oncoming train. Helen has suggested a helpful starting point for data usage in attribution modelling and I would like to suggest another – the use of social data. As we only have a very short time let’s take a high level view of the opportunity social data represents and how PeerIndex helps
CMOs all over the world are relying on social data more and more. There is a ton of important information and insight that can be gathered from the internet and social listening tools that is essential for understanding your customers needs, both articulated and unarticulated needs. Social data also helps with research, competitive intelligence and brand management to name just a few other benefits
CMOs are reporting that they are increasingly using social data to make informed business decisions and that social data is having a measurable impact on brand awareness, loyalty and sales. In a data rich, insight poor economy marketers are using social data to drive C-suite discussions to enhance and influence their position within the company
One form of social data that I’d like to talk about this morning is that coming from twitter. We believe that twitter will become a crucial platform for brands to interact with their customers and to keep their finger on the pulse of what promoters and detractors alike are saying about your product in real time.
Many brands are already using platforms like twitter to engage consumers by developing content strategies, as well as using the platform to monitor brand discussion and even as a customer service tool. Over the past 5 years many brands have built large follower bases and interact with consumers on a daily basis
The early days of social media though have been a bit of a gold rush. Brands have concentrated on growing follower numbers and only now are starting to realise the value of these communities for consumer insight and feedback. Marketers now want to know more about the people in those communities, going beyond the number of members or times the brand is spoken about, at the end of the day it’s all about the people
Fortunately like any new merging market the ecosystem evolves rapidly and the infrastructure that supports it is developing quickly with new technologies emerging to help businesses thrive - much in the way that the railroad opened up America bringing people and investment to the frontiers
Having spent the last few years digging for followers brands have amassed a huge pile of ‘ore rich dirt’ and PeerIndex is helping them sift through that to find the gold in this social data. We’re helping businesses create segments and sub communities, set goals for those communities and providing tactical tools to meet those goals
The gold that social data reveals includes what is being spoken about by your community within your community, who influences your community both within and outside of the group and how are people reacting to content created by me or by my community about my product.
This is what we do at PeerIndex, help companies sift through their social data to find the nuggets of gold that can help them make more informed business decisions. We do this by processing billions of social signals everyday, doing the dirty heavy lifting so you don’t have to, identifying the trends and insights that you can use to make better decisions.
Many of the uses for these insights are obvious, like following those must knows for starters, that’s a manageable task with instant returns and reacting quickly to emerging topic trends. And we work with companies to help them understand how best to use these insights in a practical way.
In summary, big data is a part of everyone’s job now, the rise of the digital CMO in organisations is well documented, those that experiment using data and hire digital natives empowering them to do what comes naturally sees influence within organisations increase. Social data is a good place to start, a quick win to get you on the right track.