PeerIndex' Phil Guest spoke at Figaro Digital's big data event on the 18th April 2013. View his slides here. Big data stats included, and compelling arguments for why you can't afford to stick your head in the sand. Big data is here to stay, and social data the ideal starting point.
BDW16 London - Mark van Rijmenam, Datafloq - Big Data is Dead, Long Live Big ...Big Data Week
Last year, Gartner took Big Data out of the Hype Cycle for Emerging Technologies but that does not mean that Big Data is dead. On the contrary, Big Data has become more important than ever. New technologies enable organisations to do more with data than ever before and it is completely changing how we work and live. In the opening keynote for the 2016 Big Data Week, International Big Data Influencer Mark van Rijmenam shares three trends, including inspiring examples, that will dramatically change your business in the years to come.
New research from GfK shows roughly a quarter of consumers are willing to be open with companies about their personal data if they're getting something in return.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
At the moment, everyone is subject to uncertainty following the Brexit vote. We have conducted research to find out what resonates with the post-Brexit audience
Which technology trends will create the Year of Transition? Here are the top 7 technology trends for 2018 that will affect organisations and governments.
BDW16 London - Mark van Rijmenam, Datafloq - Big Data is Dead, Long Live Big ...Big Data Week
Last year, Gartner took Big Data out of the Hype Cycle for Emerging Technologies but that does not mean that Big Data is dead. On the contrary, Big Data has become more important than ever. New technologies enable organisations to do more with data than ever before and it is completely changing how we work and live. In the opening keynote for the 2016 Big Data Week, International Big Data Influencer Mark van Rijmenam shares three trends, including inspiring examples, that will dramatically change your business in the years to come.
New research from GfK shows roughly a quarter of consumers are willing to be open with companies about their personal data if they're getting something in return.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
At the moment, everyone is subject to uncertainty following the Brexit vote. We have conducted research to find out what resonates with the post-Brexit audience
Which technology trends will create the Year of Transition? Here are the top 7 technology trends for 2018 that will affect organisations and governments.
Mark van Rijmenam, global big data influencer and international keynote speaker, provided one of the opening keynotes of the Global Big Data Applications and Research Forum 2016 in Qingdao, China. These are the slides of this big data keynote.
Mark van Rijmenam, global big data influencer and keynote speaker, gave the opening keynote for Seamless Dubai 2016. His keynote provided insights how organisations can win customers for life with predictive analytics.
As the year comes to an end, it is time to look ahead to see what the next year will bring us. Now for the 7th year in a row, I offer you my two cents on the most important technology trends for 2019 to help you, and your business, prepare for the next year. As we approach the end of the second decade of this new millennium, technology is evolving faster than ever before. These exponential times will have a profound effect on what it means to be human and how we manage organisations and societies. 2019 will be a year in which technology will improve its grip on society and where competition among countries over AI and quantum supremacy will increase. That is why I would like to call 2019 the Year of Truth. Let’s have a look at the seven technology trends that will dominate 2019.
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Un caso di studio sui big data - Campus Connestions Summit 2018 - #CCS18Angelo Gino Varrati
In this talk I talk about Big Data (introduction to), Microsoft Azure and its services for the Big Data. I expose and experiment of sentiment analysis on Twitter using Azure Machine Learning .
Impact of Coronavirus on Software and Services: Top Figures to Look atVivek Mishra
When the entire world gauged the severity of the coronavirus, it became clear that the virus will pose a significant impact on the global tech industry. Though it is difficult to predict the final effects of
COVID-19, early analysis predicts overall tech goods and services sector growth being limited to 2% is probable. There may be a contraction of 2% in the growth of this sector in a pessimistic situation.
Let us now look at a few of the key stats on how the coronavirus has affected software and services.
54 Best Social Media Statistics by leading digital marketing company Submitcube. Take a look at them and know more about social media.
Read more at - http://www.submitcube.com/54-best-social-media-statistics.html
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data—with fully-symmetrical Ethernet solutions designed to deliver low-latency, high-bandwidth connectivity between organizational peers, the cloud, and the servers where your data is stored. Our infographic, "Summiting the Mountain of Big Data" will help you understand how big "Big Data" really is; who's producing, consuming, managing and storing all that data; the business advantages you can capture by tapping into its power; and how you can prepare your organization to meet its demands—resulting in Big Gains from Big Data.
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Yo...Ray Poynter
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or service we are trying to sell. We are challenged to not only maintain a steady pulse on consumers within this ever-shifting ecosystem, but also to understand the very mechanics of the social dynamic itself, and how these external factors impact the attitudes and drivers shaping brand perception and purchase decisions. In this presentation, Menaka Gopinath, President of Ipsos Social Media Exchange (SMX) in North America, will share some of the key challenges brands face in an increasingly connected world, and a few ways in which we can more effectively explore and understand what’s now at play.
An overview of the UK Mums audience on PiQ. We built an audience of over 40k tweeters who self-identify as 'mums' in the UK and their network of influence. Track the conversations, interests and people that make this community tick.
Mark van Rijmenam, global big data influencer and international keynote speaker, provided one of the opening keynotes of the Global Big Data Applications and Research Forum 2016 in Qingdao, China. These are the slides of this big data keynote.
Mark van Rijmenam, global big data influencer and keynote speaker, gave the opening keynote for Seamless Dubai 2016. His keynote provided insights how organisations can win customers for life with predictive analytics.
As the year comes to an end, it is time to look ahead to see what the next year will bring us. Now for the 7th year in a row, I offer you my two cents on the most important technology trends for 2019 to help you, and your business, prepare for the next year. As we approach the end of the second decade of this new millennium, technology is evolving faster than ever before. These exponential times will have a profound effect on what it means to be human and how we manage organisations and societies. 2019 will be a year in which technology will improve its grip on society and where competition among countries over AI and quantum supremacy will increase. That is why I would like to call 2019 the Year of Truth. Let’s have a look at the seven technology trends that will dominate 2019.
Learn why more data is collected about you than ever. How Google, Facebook, Twitter, Apple are part of the problem not the solution. Why trying to strengthen privacy laws may be too late. Get more insights from http://www.technoledge.com.au/b2b-blog
Un caso di studio sui big data - Campus Connestions Summit 2018 - #CCS18Angelo Gino Varrati
In this talk I talk about Big Data (introduction to), Microsoft Azure and its services for the Big Data. I expose and experiment of sentiment analysis on Twitter using Azure Machine Learning .
Impact of Coronavirus on Software and Services: Top Figures to Look atVivek Mishra
When the entire world gauged the severity of the coronavirus, it became clear that the virus will pose a significant impact on the global tech industry. Though it is difficult to predict the final effects of
COVID-19, early analysis predicts overall tech goods and services sector growth being limited to 2% is probable. There may be a contraction of 2% in the growth of this sector in a pessimistic situation.
Let us now look at a few of the key stats on how the coronavirus has affected software and services.
54 Best Social Media Statistics by leading digital marketing company Submitcube. Take a look at them and know more about social media.
Read more at - http://www.submitcube.com/54-best-social-media-statistics.html
Marketwired - IABC: Data Driven Media RelationsJim Delaney
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.
The mountain of Big Data is growing, presenting immense opportunities for businesses ready to summit its peak, but the journey requires careful preparation. Integra helps businesses equip their network infrastructure to handle big requirements for Big Data—with fully-symmetrical Ethernet solutions designed to deliver low-latency, high-bandwidth connectivity between organizational peers, the cloud, and the servers where your data is stored. Our infographic, "Summiting the Mountain of Big Data" will help you understand how big "Big Data" really is; who's producing, consuming, managing and storing all that data; the business advantages you can capture by tapping into its power; and how you can prepare your organization to meet its demands—resulting in Big Gains from Big Data.
Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Yo...Ray Poynter
Today’s connected consumer is intrinsically engaged with social media, and as marketers and researchers, the decisions we make cannot be focused solely on the product or service we are trying to sell. We are challenged to not only maintain a steady pulse on consumers within this ever-shifting ecosystem, but also to understand the very mechanics of the social dynamic itself, and how these external factors impact the attitudes and drivers shaping brand perception and purchase decisions. In this presentation, Menaka Gopinath, President of Ipsos Social Media Exchange (SMX) in North America, will share some of the key challenges brands face in an increasingly connected world, and a few ways in which we can more effectively explore and understand what’s now at play.
An overview of the UK Mums audience on PiQ. We built an audience of over 40k tweeters who self-identify as 'mums' in the UK and their network of influence. Track the conversations, interests and people that make this community tick.
Using PiQ influence and audience analytics and data to optimise Twitter Ad targeting.
3x Engagement Rate
3x Click-through Rate
8.5x Retweet Rate
12.8x Average Reach per Retweet
An overview of the UK Fitness and Athletics community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what does the Fitness audience tweet about? And how can organisations and brands influence the conversation?
How the audiences of 3 major news networks compare on social media. We looked at the audiences of Fox News, CNN and Sky News to find out who's following them and what they're talking about.
An overview of the global Sustainability community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Sustainability and Environmental Issues audience tweet about? And how can organisations and brands influence the conversation?
An overview of the UK Gaming audience of influential tweeters on PiQ. Track the most important people and the trending content within one of the internets busiest and most passionate communities.
An overview of the UK Fashion community on Twitter from PiQ, the PeerIndex dashboard for marketers, agencies and PR. Who and what do the Fashion audience tweet about? And how can organisations and brands influence the conversation?
Fundamentals of Big Data in 2 minutes!!Simplify360
In today’s world where information is increasing every second, BIG DATA takes up a major role in transforming any business.
Learn the fundamentals of big data in just 2 minutes!
Carousel30: Big data for digital marketersCarousel30
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers.
It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company.
Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...Taly Weiss
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Social Media for Savvy Marketers Event - Session Descriptionscecetaylor2013
This event (April 18-19, 2013) will bring together some of the leading B2B and B2C minds in business, digital, social and technology to discuss what’s happening today in social and digital marketing — and what’s coming in the future. Our panels, presentations and keynotes are designed to help brands understand how this change is impacting their business and marketing, and we'll shed light on what they need to know to be ready for what’s next.
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Canary in the Coalmine: How Social Media Can Prepare Us for Big Data Susan Etlinger
n this talk, Il discuss how organizations are addressing the challenges of social data--technological, organizational and cultural--and what it can teach us on the road to big data.
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
Big Data and The Future of Insight - Future FoundationForesight Factory
As Big Data sweeps through consumer-facing businesses, we ask:
- If Big Data is truly a revolution, then what (and whom) will it eliminate or elevate?
- What value will still be derived from conventional market research and brand-building techniques?
- If every brand is backed by Big Data, can every brand prosper?
For more information please contact info@futurefoundation.net or visit www.futurefoundation.net
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
5. “By 2017, a CMO will spend
more on IT than the CIO.”
- Gartner Group
Share
6. t
Different roles have different needs
CMO: How do I
integrate data into
my overall long
term strategy?
Channel heads:
What does
social add to the
channel mix?
Social Media lead:
What’s happening
with my campaign
right now?
c. 1-2
years
c. 1-2
months
c. 3-6
months
16. This is what gold looks like
Real Time
Campaign
Monitoring
Topical
influence
Advocate
Identification
Word-of-mouth
triggers
Influencer
Identification
Share
17. Sifting for gold is exactly what we do at PeerIndex
1 billion+
social signals
per day
Data ingestion Analytics
Proprietary
predictive
analytics
Output
The Influence
Graph + Community
Insights
Share
18. Talk to us today about
strategic and tactical
consumer insights
derived from social data
Share
19. And kickstart the rise of
the digital CMO using
social data in your
organisation
Share
20. Keep in touch:
PeerIndex on LinkedIn
PeerIndex on Facebook
@peerindex on Twitter
Find out more on http://partners.peerindex.com/
Share
Editor's Notes
My talk follows on nicely from Helen’s and what I would like to do in the next seven minutes is build on the attribution story to give you more examples of how big data can help make more informed business decisions, particularly when building a customer-centric, onmi-channel marketing strategies
I thought we’d start by looking at the sources of Big Data and highlight a few of the challenges that go with extracting value from the data overload that we’re experiencing today. As we’ve heard traditional data sources such as purchase data is being added to with a plethora of new data streams driven by digital technology and this is presenting a huge challenge
Businesses are amassing tons of data from various sources, old and new, currently 2.5 exabytes of data are being created each day, to give you a comparison 5 exabytes is the equivalent of all the words ever spoken by humans in just 2 days!
But the quality of this data is big challenge ‘Dirty data’ refers to inaccurate, duplicate or incomplete data. In the US bad and dirty data is estimated to cost the country $3 trillion every year and as much as 50% of IT budgets are being spent on data rehabilitation
A few other challenges include, who owns the data piece in the organisation, there is a real tension between CMO and CIO on this point, both of them recognise the importance of data in developing customer centric strategies and they need to work together because in the future the CMO will spend more on IT than the CIO
And then there is the question of how various departments use the data you’re collecting. Everyone will have a different use for that data depending on their role in the company and each is working to a different timeline, some requiring immediate tactical intelligence vs. others who want to be able to identify long term trends – big data can deliver for all but only if structured in a helpful way
So big data is here to stay, there is no getting away from it. You can’t bury your head in the sand and hope it goes away, it won’t. It will become a bigger part of all our jobs so it pays to start learning how now. And here’s the good news, marketers that use data intelligently are increasingly influencing their organisations moving up the ladder
But where do you start, all this talk of big data can be overwhelming, well I’m pleased to tell you there is light at the end of the tunnel and no it’s not an oncoming train. Helen has suggested a helpful starting point for data usage in attribution modelling and I would like to suggest another – the use of social data. As we only have a very short time let’s take a high level view of the opportunity social data represents and how PeerIndex helps
CMOs all over the world are relying on social data more and more. There is a ton of important information and insight that can be gathered from the internet and social listening tools that is essential for understanding your customers needs, both articulated and unarticulated needs. Social data also helps with research, competitive intelligence and brand management to name just a few other benefits
CMOs are reporting that they are increasingly using social data to make informed business decisions and that social data is having a measurable impact on brand awareness, loyalty and sales. In a data rich, insight poor economy marketers are using social data to drive C-suite discussions to enhance and influence their position within the company
One form of social data that I’d like to talk about this morning is that coming from twitter. We believe that twitter will become a crucial platform for brands to interact with their customers and to keep their finger on the pulse of what promoters and detractors alike are saying about your product in real time.
Many brands are already using platforms like twitter to engage consumers by developing content strategies, as well as using the platform to monitor brand discussion and even as a customer service tool. Over the past 5 years many brands have built large follower bases and interact with consumers on a daily basis
The early days of social media though have been a bit of a gold rush. Brands have concentrated on growing follower numbers and only now are starting to realise the value of these communities for consumer insight and feedback. Marketers now want to know more about the people in those communities, going beyond the number of members or times the brand is spoken about, at the end of the day it’s all about the people
Fortunately like any new merging market the ecosystem evolves rapidly and the infrastructure that supports it is developing quickly with new technologies emerging to help businesses thrive - much in the way that the railroad opened up America bringing people and investment to the frontiers
Having spent the last few years digging for followers brands have amassed a huge pile of ‘ore rich dirt’ and PeerIndex is helping them sift through that to find the gold in this social data. We’re helping businesses create segments and sub communities, set goals for those communities and providing tactical tools to meet those goals
The gold that social data reveals includes what is being spoken about by your community within your community, who influences your community both within and outside of the group and how are people reacting to content created by me or by my community about my product.
This is what we do at PeerIndex, help companies sift through their social data to find the nuggets of gold that can help them make more informed business decisions. We do this by processing billions of social signals everyday, doing the dirty heavy lifting so you don’t have to, identifying the trends and insights that you can use to make better decisions.
Many of the uses for these insights are obvious, like following those must knows for starters, that’s a manageable task with instant returns and reacting quickly to emerging topic trends. And we work with companies to help them understand how best to use these insights in a practical way.
In summary, big data is a part of everyone’s job now, the rise of the digital CMO in organisations is well documented, those that experiment using data and hire digital natives empowering them to do what comes naturally sees influence within organisations increase. Social data is a good place to start, a quick win to get you on the right track.