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Enhancing Marketing Through Influence
What makes you buy things?
Is advertising manipulating your
mind?
Are you influenced by your
friends’ recommendations?
We are influenced daily by our different circles
Word of mouth has a tremendous marketing
power
Content Creators Generic Corporate Message
Influencer Marketing Advertising
68%
of Social Media Influencers
are females
Women are dominating Influencer Marketing
Authenticity drives Engagement
The kids products scenario
Audience Relevance
71%OF CONSUMERS'
PURCHASING DECISIONS ARE
INFLUENCED BY SOCIAL
MEDIA REFERENCES
Are you influenced by your
friends’ recommendations?
STÉPHANE ROGOVSKY
stephane@r2group.co.za
THANK YOU!
+27 (0)60 698 7204

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Enhancing marketing through influence

Editor's Notes

  1. Relatives (The marketing part of word of mouth, it’s a personalized form of promotion for a service or a product that a trusted person has spoken to you about. It’s a commun interests) Coworkers Anyone on the plane This category of people has been adapted into our businesses world . This HOW the influencer marketing arrived. CHANGE NEIGBOURHOOD>> TED AND FAMILY
  2. The influencers branded content Now influencer marketing are individual people, they create a word of mouth in their own style, with their own words.
  3. https://www.marketingtechnews.net/news/2017/jun/08/women-rule-world-social-influence/ Interestingly, these female influencers tend to live in urban areas, particularly capital cities. 
  4. The more engagement (likes) your message has and the more reactions the better extended reach (viral picture) it has virality
  5. Lets take an example with mom bloggers Is the best way to share a message. The more engagement (likes) your message has and the more reactions it the better extended reach (viral virus picture ) it has virality Baby products Mom bloggers have mommy readers Johnson & Johnson, Pampers, Nestlé, Hugguies
  6. http://www.alistdaily.com/strategy/us-consumers-will-tackle-holiday-shopping-year/)