The platform can set up all of the filters and views in Google Analytics automatically. There's a free version so you can build one on your own as well.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
This document provides guidance on how to successfully conduct a website migration without negatively impacting traffic, rankings, and revenue. It emphasizes the importance of pre-migration planning, actions, and post-migration checks. Key steps include defining responsibilities and resources, creating a project plan and checklist, setting up redirects, internal link updates, and benchmarking rankings. Post-migration, the document recommends checking robots.txt, redirects, log files, and conducting various tests through Google Search Console to identify any issues.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
This document discusses how machine learning is shaping Google and technical SEO. It addresses how TF-IDF is not the best algorithm and that BM25 and machine learning take other factors into account. Wikimedia Research has released machine learning ranking models on GitHub. The document also discusses how Google may use click-through rate as a ranking factor alongside other signals processed by machine learning algorithms, and how techniques like query disambiguation, semantic relevance analysis, content deduplication, and evaluating click satisfaction should be focuses for technical SEO.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
This document provides guidance on how to successfully conduct a website migration without negatively impacting traffic, rankings, and revenue. It emphasizes the importance of pre-migration planning, actions, and post-migration checks. Key steps include defining responsibilities and resources, creating a project plan and checklist, setting up redirects, internal link updates, and benchmarking rankings. Post-migration, the document recommends checking robots.txt, redirects, log files, and conducting various tests through Google Search Console to identify any issues.
TechSEO Boost 2017: Fun with Machine Learning: How Machine Learning is Shapin...Catalyst
This document discusses how machine learning is shaping Google and technical SEO. It addresses how TF-IDF is not the best algorithm and that BM25 and machine learning take other factors into account. Wikimedia Research has released machine learning ranking models on GitHub. The document also discusses how Google may use click-through rate as a ranking factor alongside other signals processed by machine learning algorithms, and how techniques like query disambiguation, semantic relevance analysis, content deduplication, and evaluating click satisfaction should be focuses for technical SEO.
What a search engine can teach you about product sitemaps - BrightonSEO April...Pricesearcher
Pricesearcher is a vertical search engine and our mission is to give consumers the complete view. Our technology processes 500m+ prices per day across 10 countries.
2017 saw the launch of Pricesearcher’s web crawler – PriceBot, to complete the indexing of all UK prices.
In this talk we will analyse what PriceBot discovered and how this information can help you improve the crawlability of your own site.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
The document summarizes a presentation about location-free local SEO. It discusses categorizing queries as implicitly local, explicitly local, or "near me"; categorizing search results as local pages, national pages, or local businesses; and assessing visibility share across categories. It cautions against creating too many irrelevant local landing pages and provides tips for implementation, including internal linking, on-page copy, and starting small. The key lessons are to analyze search results using the provided framework, focus on useful on-page content instead of filler text, and begin with a limited scope.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Brighton SEO July 2021 - Google Discover - optimisation, measurement, tech seoTom Capper
Google Discover is a content recommendation feature on Google mobile apps and Chrome. The document discusses measuring Discover traffic, which can only be reliably tracked in Google Search Console. It also provides tips for optimizing content for Discover, including using clicky headlines, 1200px images, and structured data schemas. While some advice suggests AMP, links, or rapid indexing, the document found clicky headlines, large images, and schema were most important. It also warns that some reported traffic in analytics may actually be from Discover.
A Crash Course in Technical SEO from Patrick Stox - Beer & SEO Meetup May 2019patrickstox
The document provides an overview of technical SEO best practices. It discusses on-page SEO elements like titles, meta descriptions, headings, images and URLs. It also covers technical aspects like sitemaps, indexing APIs, robots.txt files, redirects and canonical tags. The document recommends prioritizing content, links and proper indexing as the most important ranking factors. It also lists various tools for SEO audits, monitoring and troubleshooting technical issues.
Utilizing the natural langauage toolkit for keyword researchErudite
This document discusses using the Natural Language Toolkit (NLTK) for keyword research and analysis. It provides instructions on installing NLTK and other Python libraries, preparing keyword data, and running scripts to classify and cluster keywords to identify trends and topics. The document demonstrates how to automate aspects of keyword research using NLTK to help analyze large datasets.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Craig Campbell provides information on setting up and using private blog networks (PBNs) effectively for search engine optimization. He discusses the risks of low-quality PBNs and emphasizes building unique, natural-looking sites with relevant content, local citations, social profiles and varied hosting/IP addresses. Campbell also introduces several tools for automating social profiles, managing PBNs and monitoring rankings. While PBNs can increase traffic, he warns of manual penalties from Google if sites leave footprints and advises an overall SEO strategy before relying on PBNs.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
BrightonSEO: Leveraging information architecture for Ecommerce SEOMichael Curtis
This document discusses leveraging information architecture for ecommerce SEO. It addresses the importance of category/product listing pages, opening these pages up to Googlebot, and leveraging keyword research. Specifically, it recommends allowing limited access to filters on category pages to improve searchability, developing canonicalization rules, and using keyword data to determine optimal product attributes and filters to structure category page filtering and content. The goal is to improve organic traffic to category pages by better utilizing information architecture principles.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
How to successfully predict traffic on your website with high accuracy convertedDigitalberge
This document outlines a step-by-step process for SEO professionals to accurately predict organic website traffic. It involves compiling a comprehensive keyword list, categorizing keywords, analyzing competition for each keyword, predicting keyword ranking changes over time, and using historic click-through rates to estimate future traffic from predicted rankings. By tracking keyword rankings and volumes month-to-month, an SEO professional can use this process to forecast 90% of future organic traffic to a website.
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
The document discusses the limits of machine learning algorithms and how experiments can help uncover unknown factors. It describes an experiment where the author built a machine learning model to predict search rankings but found it was overfitting the data by just learning domain hierarchies. Split testing various SEO strategies on real websites showed some conventional techniques like alt text had no effect, while others like adding structured data increased organic traffic. The author argues split testing is important to identify practices that truly impact search rankings.
This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
SearchLove London | 'Jono Alderson', Turbocharging your Wordpress Website'Distilled
A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
The document summarizes a presentation about location-free local SEO. It discusses categorizing queries as implicitly local, explicitly local, or "near me"; categorizing search results as local pages, national pages, or local businesses; and assessing visibility share across categories. It cautions against creating too many irrelevant local landing pages and provides tips for implementation, including internal linking, on-page copy, and starting small. The key lessons are to analyze search results using the provided framework, focus on useful on-page content instead of filler text, and begin with a limited scope.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
Brighton SEO July 2021 - Google Discover - optimisation, measurement, tech seoTom Capper
Google Discover is a content recommendation feature on Google mobile apps and Chrome. The document discusses measuring Discover traffic, which can only be reliably tracked in Google Search Console. It also provides tips for optimizing content for Discover, including using clicky headlines, 1200px images, and structured data schemas. While some advice suggests AMP, links, or rapid indexing, the document found clicky headlines, large images, and schema were most important. It also warns that some reported traffic in analytics may actually be from Discover.
A Crash Course in Technical SEO from Patrick Stox - Beer & SEO Meetup May 2019patrickstox
The document provides an overview of technical SEO best practices. It discusses on-page SEO elements like titles, meta descriptions, headings, images and URLs. It also covers technical aspects like sitemaps, indexing APIs, robots.txt files, redirects and canonical tags. The document recommends prioritizing content, links and proper indexing as the most important ranking factors. It also lists various tools for SEO audits, monitoring and troubleshooting technical issues.
Utilizing the natural langauage toolkit for keyword researchErudite
This document discusses using the Natural Language Toolkit (NLTK) for keyword research and analysis. It provides instructions on installing NLTK and other Python libraries, preparing keyword data, and running scripts to classify and cluster keywords to identify trends and topics. The document demonstrates how to automate aspects of keyword research using NLTK to help analyze large datasets.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
TechSEO Boost 2017: Working Smarter: SEO Automation to Increase Efficiency & ...Catalyst
In today’s always-on world our “to do” lists never seem to shrink. Fortunately, when it comes to SEO there are ways to work faster AND better. One sure-fire way to increase efficiency and effectiveness is automation. Join Catalyst’s Paul Shapiro as he discusses specific ways to use automation to deliver better results in less time. You’ll leave with an understanding of how automation technology can simplify technical SEO processes. Audiences will learn how to:
• Leverage SQL databases to automatically collect data from Google search console over time
• Automate keyword research with an open-source tool called KNIME
• Use programming concepts, such as regex for data extraction, and work with APIs to enhance your data analysis
• Implement data visualization strategies to quickly recognize critical patterns and trends
Craig Campbell provides information on setting up and using private blog networks (PBNs) effectively for search engine optimization. He discusses the risks of low-quality PBNs and emphasizes building unique, natural-looking sites with relevant content, local citations, social profiles and varied hosting/IP addresses. Campbell also introduces several tools for automating social profiles, managing PBNs and monitoring rankings. While PBNs can increase traffic, he warns of manual penalties from Google if sites leave footprints and advises an overall SEO strategy before relying on PBNs.
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
There is a lot to cover about SEO for large websites/enterprise.
In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.
BrightonSEO: Leveraging information architecture for Ecommerce SEOMichael Curtis
This document discusses leveraging information architecture for ecommerce SEO. It addresses the importance of category/product listing pages, opening these pages up to Googlebot, and leveraging keyword research. Specifically, it recommends allowing limited access to filters on category pages to improve searchability, developing canonicalization rules, and using keyword data to determine optimal product attributes and filters to structure category page filtering and content. The goal is to improve organic traffic to category pages by better utilizing information architecture principles.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
How to successfully predict traffic on your website with high accuracy convertedDigitalberge
This document outlines a step-by-step process for SEO professionals to accurately predict organic website traffic. It involves compiling a comprehensive keyword list, categorizing keywords, analyzing competition for each keyword, predicting keyword ranking changes over time, and using historic click-through rates to estimate future traffic from predicted rankings. By tracking keyword rankings and volumes month-to-month, an SEO professional can use this process to forecast 90% of future organic traffic to a website.
The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.
The document discusses the limits of machine learning algorithms and how experiments can help uncover unknown factors. It describes an experiment where the author built a machine learning model to predict search rankings but found it was overfitting the data by just learning domain hierarchies. Split testing various SEO strategies on real websites showed some conventional techniques like alt text had no effect, while others like adding structured data increased organic traffic. The author argues split testing is important to identify practices that truly impact search rankings.
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
Croud Presents: How to Build a Data-driven SEO Strategy Using NLPDaniel Liddle
Exploring how you can harness the huge amounts of data available to build an effective, empirically-led SEO strategy using machine learning resource such as natural language processing (NLP). Including useful and practical tips on areas such as topic modelling, categorisation and clustering, so you can get started on using NLP in your own SEO strategy right away.
Amazon Search Summit - the need for split testing in SEOWill Critchlow
Showing the complexity of Google's search results, and the lack of understanding we generally have of what works and what doesn't - meaning we need to use a more scientific approach.
Finally - a bunch of lessons and data from split tests we have run
This presentation describes what Search Analytics is, what value it brings to the table, how it can be used, what additional functionality and values can be build with search data, etc.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
The document discusses tools for keyword research and SEO audit including Google Search Console and Google Trends. It explains that Google Search Console allows users to track how Google indexes their website to analyze search results and troubleshoot issues. Google Trends provides interactive graphs to compare keyword queries over time and locations. Several paid keyword research tools like SEMrush, Ahrefs and Moz are also mentioned that provide competitive analysis and tracking capabilities. The document outlines steps to effectively find keywords including defining goals, creating topic lists, identifying seed and long-tail keywords, and analyzing competitors.
Trying to scale your SEO strategies but having trouble keeping up?
Is the rapid change in customer needs, churn rates, and product portfolios challenging your marketing team?
Discover how you can overcome growing pains in our upcoming educational webinar specifically designed for enterprise marketers.
In this presentation, you’ll learn:
-How to use Edge SEO to automate and improve processes in product management (from an SEO perspective).
-The best way to use entities scalably for better support of content creation.
-How to deal with out-of-stock products to maintain brand visibility and avoid negatively impacting the user experience.
-Often, enterprise ecommerce sites and websites that offer SaaS subscription models are challenged with automation and require technical assistance as they scale.
Dan Taylor, Head Of Research And Development at SALT.agency – and a Search Engine Journal VIP Contributor – will discuss SEO strategies you should know to scale your efforts and grow your business.
The document discusses various internet marketing strategies and tactics for acquiring website visitors, with a focus on search engine marketing techniques like search engine optimization and pay-per-click advertising. It provides tips on optimizing campaigns, such as choosing effective keywords, setting appropriate bids to maximize profits, and testing variations through A/B testing. The overall goal is to attract and convert more visitors into customers in the most cost-effective way.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
The document discusses how to plan for future changes in search engine rankings and algorithms. It recommends building websites that incorporate all current and potential future ranking factors, such as keywords, links, page speed, and usability. Following this approach will help websites stay ranked highly even as search engine algorithms evolve over time. The key is understanding how search engines currently work and implementing best practices for search optimization rather than focusing only on current priorities.
The document discusses how to plan for future changes in search engine algorithms and rankings. It explains that search engines use algorithms to determine website rankings, with different factors weighted in importance. To prepare for potential changes in these algorithms, the author recommends building websites that incorporate all current and possible future ranking factors, rather than just focusing on current priorities. This includes considerations like keywords, links, page speed, and usability. By taking this broad approach, sites will be well-positioned for algorithm updates that modify the importance of individual criteria.
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
This document provides an overview of how to get started with the SimilarWeb API. It discusses signing up for a free trial account, making API requests, and monitoring usage. The API allows users to retrieve web traffic and engagement data, mobile app details, and related websites for a given domain. Requests require a domain, endpoint, format, and user key. Time granularity and date ranges can also be specified for some endpoints. Usage is monitored and quotas tracked to avoid going over limits.
The document contains questions and answers related to search engine optimization (SEO). It discusses SEO techniques like keyword stemming, keyword density, Google's sandbox, latent semantic indexing, meta tags and their character limits, SEO tools, types of SEO, and URL shortening services. Other topics covered include the differences between keywords and phrases, page rank and search engine results pages, on-page and off-page SEO aspects, and cloaking.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
How To Get Maximum Links Per Minute Using GSA Search Engine Ranker In 5 Simpl...Matthew Woodward
In this article you'll discover why some people fail with GSA Search Engine Ranker while others succeed, along with why it's still the best tool for automated link building and how to profit with it in 2016!
Similar to Uncovering 'not provided' keyword data (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
2. Table of Content
1. How it Doesn’t Work
2. Understanding the Domain
3. Generating Keywords
4. Clustering and Classifying Keywords
5. Teaching the Hero
6. The First Computation
7. The Final Output
3. 1. How it does not work
For Clarification Purposes
4. There are no unique keys that would allow you to map a keyword with
a session. For this very reason we use several data sources to reduce the
number of possible keywords for a specific session to the minimum.
Key Keyword Key Session
6. Once a user signs up, the Hero analyzes the history of
the GA account, looking for:
1. patterns e.g. site structure, URLs that pull traffic; clusters among
organic traffic; device categories; time / date; locations; …
2. type and content e.g. # of direct sessions attributed to
organic; news or ecomm; one-pager or many product sites;
semantical topics; …
8. In the first step we only generate a large set of
possible keywords per URL.
There is no classification or attribution in this step.
There are two types of data sources we use for this:
1. 3rd party data sources e.g. rank monitoring services;
browser extensions data; Bing search API; ....
2. 1st party user data Search Console; remaining keywords in
GA
9. → the result is one big bucket with
possible keywords per URL
Keyword 1
Keyword 2
Keyword 3
Keyword 4
...
YOURDOMAIN.COM/FOLDER
11. Using external APIs we look for anormal behaviour in
a keyword’s history
were there changes in
traffic in the last 12
months
(per country / device)
is this a new keyword?
did spikes occur?
is there a reference
article on Wikipedia and
how does it behave?
→ cool link
12. Semantics
After the Hero created a keyword set and checked for
potential spikes and anormalities, he needs to
“understand” the keyword.
is this a brand or a
non-brand keyword?
is it a person / brand
name? (important for
ngram analysis)
is the keyword
transactional /
navigational or
informational?
category clusters
13. → the result is one big dataframe
where certain parameters are
attributed to the keywords
(looks sort of like this thing above)
14. In the next step we analyze differences in the
performance of organic traffic due to keyword
fluctuation in the SERPs.
suppose we have a site that ranked on position 13 - 15 in calendar week X for the term
“shoes”. At this point we have the following metrics for this landing page:
in calendar week X + 1 the site now ranks on position 5 for shoes and metrics changed to:
in this simple example we assume ceteris paribus, that nothing else has changed, so almost
all new sessions can be attributed to “shoes”.
15. these differences tell us a couple of things:
1. “shoes” on position 5 brings in 1000 more daily sessions compared to position 13 - 15
2. the bounce rate of the keyword is identical to other keywords that rank for this site
3. the conversion rate of this keyword seems to be significantly lower than the CR of the
others. It has brought only 5 more conversions with 1000 sessions, compared to the 10
conversions with the 500 sessions we had before.
→ when analyzing this, we take a couple of factors into consideration, most importantly:
- seasonal fluctuations
- overall site performance during this time frame
- keyword performance → spike due to trends?
Luckily the SERPs are changing quite a lot, otherwise this would not be
possible.
17. A first step towards matching keywords
and sessions
Using the aforementioned generated data, the Hero tries to calculate a
first probability of a certain keyword matching a cluster of sessions.
Sessions that were captured thru extensions and those where the
keyword is still visibly in GA (= “hard data”) can be matched with 100%
certainty, they will be left out.
→ after the first probability is calculated, the data will again be
compared against the “hard data”. This happens on the cluster level to
adjust the classifications.
18. The second step towards matching
After the first iteration the Hero constructs strings from the GA data.
These strings contain between 5 and 25 dimensions.
(It's interesting how few sessions are left if you query a big string - even
if you have huge sites. You can check this for yourself using the Core
Reporting API, where you get up to 7 dimensions in one string)
Now: the keywords have been clustered really well and you get only a
handful of sessions back from one string, leaving very few potential
keywords per cluster of session (the cluster has gotten smaller, too)
19. An unfair visual representation
Keyword A
Keyword A might now be matched with one or more of those sessions.
This is a session
cluster, containing
four sessions.
This results from the
Hero requesting all
sessions with a certain
string
Session 1
Session
2
Session
3
Session
4
20. Training the classifications
What happened now: the Hero created an adjusted unique algorithm
for your account, that tries to match sessions with the keywords.
He applies this algorithm to the entire history of the GA account and
then matches the results with the “hard data”, the remaining visible
keywords and the keywords captured by browser extensions.
After this last step the algo is ready to go for each page.
In most cases the historic data is not enough as some data sources are
not available retrospectively, which is why the Hero works far better
after a month.
23. After all that learning, the Hero can start
The process is essentially the same as the training
process:
1. Computing possible keywords
2. Checking the results against the “hard data”
3. Adjust classifications based on results
Actually, quite straightforward!
24. 7. The Final Output
What are you giving me here?
25. What data do you get?
Obviously the matching does not happen thru CIDs.
Looking in that mirrored account, you’ll see that
some dimensions are missing. This is because the
matching happens based on dimension strings and
not sessions.
26. Session vs. string-based matching
If the data was session based, you’d get all info:
but what it looks like is this:
{{Keyword}} GA-CID =
All Dimensions and
Metrics for this CID
{{Keyword}}
GA-CID =
GA-CID =
similar
metrics
same cluster
of
dimensions
27. What do the 83% certainty mean?
This is just the average threshold but easier to
communicate.
Really, the certainty threshold for a keyword to
match with a session varies between 80% and 85%.
The certainty level is based on the assumption that
95% of all possible keywords have been found in the
first bucket in page 9.
28. This keeps the Hero from top shape:
- you had a major redesign / relaunch / big change
of your website resulting in very different metrics.
- the Hero can’t recognize your brand or all of your
(misspelled) brand terms. We adjust this manually.
- your GA account is in bad shape.
29. We hope that helped. We are certain about the
validity of the mathematical concepts involved here.
We have to remain quite top level mostly, as the Hero
tries to keep some secrets :-)
However, if you have any further questions about
some of the concepts involved, we try our best to
answer them. Just let us know @
tech-questions@keyword-hero.com
31. How does the semantic clustering
work?
After all possible keywords that rank were clustered
and analyzed, the classification will be adjusted to
what the Hero knows from analyzing the browser
extension data and their users.
→
32. An example:
Search phrase: “How tall is the Eiffel Tower?”
Is the data set from the browser extensions large
enough to attribute metrics to this keyword?
YES: how deep can you go? can you even attribute
on country / device level?
NO: can we get an approximation of the
performance from the columns in the dataframe?
33. Some stats about the browser
extensions
We buy data from some browser extension conglomerates across the
globe. Depending on vertical and country the ratio of desktop searches
that we catch is between 0.5% and 8%.
For many URLs, however, we don’t have a matching search phrase
captured by a plugin. Still the data is very important as it trains the
overall algorithm keyword related stats, such as:
“clicks on paid terms vs. organic”
“intention vs. vertical based click behaviour”