SlideShare a Scribd company logo
UNBUNDLING
REDDIT
r/manga
WHAT IS
MANGA?
Japanese comics
(typically black and white)
that span a wide variety
of genres
WHAT IS
MANGA?
Japanese comics
(typically black and white)
that span a wide variety
of genres
—Natsuki
Takaya
manga artist behind
Fruits Basket
“I think that nationality has no relation to that
which gives rise to manga. Even among the
Japanese, manga creators are making their
creations everyday reflecting their own
individuality, with none being the same. What
is important isn't the differences between the
creators but their love for manga.”
Annual manga sales in America
$120 MIL
REGULAR
COMICS
Sales growth in the United States from Jan. ,
to May , :
MANGA
5% 16%
MANGA DOMINATES ADULT COMICS
AND GRAPHIC NOVELS
WHO IS BUYING MANGA IN THE US?
of manga buyers
are men
56% 76%
of manga buyers are
between the ages of
and
WHERE DO THEY GATHER?
r/manga
. million members
everything
manga-related
r/mangacollectors
. k members
for people to showcase
their manga collections
r/[insertmanga]
k members
on average
for people to discuss
and post fan art for
specific mangas
01 02 03
r/manga: MOST COMMON POST TYPES
source
news
discussion
art
BUT IT’S A MESS OF CONTENT
VISION: AN ORGANIZED WEBSITE
WHERE PEOPLE CAN...
their favorite mangas
new mangas based on
recommendations
DISCUSS SHOWCASE
FIND
fan art and cosplays
their progress and
collections
POST
AESTHETIC
+
DeviantArt
COMPETITION: MYANIMELIST
WHERE MYANIMELIST FAILS
DESIGN
• Aesthetic is bland
• All pages are
uniform
COMMUNITY
ANIME
FOCUS
• Site is tailored to
anime watchers
• Limited manga
recommendations
02
01 03
04
• Style of engagement
is slow and
old-fashioned
• No room for sharing
UX
• Site navigation is
extremely difficult
• Not enough ranked
categories
• Search is extremely
broad
RECOMMENDATIONS
(about 400 total)
WHERE MYANIMELIST FAILS
DESIGN
• Aesthetic is bland
• All pages are
uniform
ANIME
FOCUS
• Site is tailored to
anime watchers
• Limited manga
recommendations
02
01 03
04
COMMUNITY
• Style of engagement
is slow and
old-fashioned
• No room for sharing
UX
• Site navigation is
extremely difficult
• Not enough ranked
categories
• Search is extremely
broad
RANKINGS
WHERE MYANIMELIST FAILS
DESIGN
• Aesthetic is bland
• All pages are
uniform
ANIME
FOCUS
• Site is tailored to
anime watchers
• Limited manga
recommendations
02
01 03
04
COMMUNITY
• Style of engagement
is slow and
old-fashioned
• No room for sharing
UX
• Site navigation is
extremely difficult
• Not enough ranked
categories
• Search is extremely
broad
SEARCH
WHERE MYANIMELIST FAILS
DESIGN
• Aesthetic is bland
• All pages are
uniform
ANIME
FOCUS
• Site is tailored to
anime watchers
• Limited manga
recommendations
02
01 03
04
COMMUNITY
• Style of engagement
is slow and
old-fashioned
• No room for sharing
UX
• Site navigation is
extremely difficult
• Not enough ranked
categories
• Search is extremely
broad
COMMUNITY
IN SHORT: MYANIMELIST IS A
GARBAGE WEBSITE
they only have an android app
...BUT IT HAS OVER
7 MILLION USERS
+ 120 MILLION
MONTHLY VISITORS
If something that poorly made
can get those figures, I think
we’re onto something here 😉
WHAT ABOUT THE $$$?
AFFILIATES
PUBLISHERS ONLINE
MARKETPLACES
Dark Horse, Del Rey,
VIZ, etc. RightStuf, Crunchyroll
A lot of people want to
buy manga but the
avenues for doing so
are unclear and free
scanlated content is
simply ubiquitous and
easier to find.
THE POSSIBILITIES
ARE ENDLESS
● Discord integration
● User pages to track
reading/collection progress
● Social media space for fan
artists to gather followings
● Granular algorithmic
recommendations
● Virtual events for collectors and
live series finale discussions
● Private messaging
CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by Freepik
ありがと
うござい
ます!

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Unbundling reddit scrum - r manga

  • 2. WHAT IS MANGA? Japanese comics (typically black and white) that span a wide variety of genres
  • 3.
  • 4. WHAT IS MANGA? Japanese comics (typically black and white) that span a wide variety of genres
  • 5. —Natsuki Takaya manga artist behind Fruits Basket “I think that nationality has no relation to that which gives rise to manga. Even among the Japanese, manga creators are making their creations everyday reflecting their own individuality, with none being the same. What is important isn't the differences between the creators but their love for manga.”
  • 6. Annual manga sales in America $120 MIL
  • 7. REGULAR COMICS Sales growth in the United States from Jan. , to May , : MANGA 5% 16% MANGA DOMINATES ADULT COMICS AND GRAPHIC NOVELS
  • 8. WHO IS BUYING MANGA IN THE US? of manga buyers are men 56% 76% of manga buyers are between the ages of and
  • 9. WHERE DO THEY GATHER? r/manga . million members everything manga-related r/mangacollectors . k members for people to showcase their manga collections r/[insertmanga] k members on average for people to discuss and post fan art for specific mangas 01 02 03
  • 10. r/manga: MOST COMMON POST TYPES source news discussion art
  • 11. BUT IT’S A MESS OF CONTENT
  • 12. VISION: AN ORGANIZED WEBSITE WHERE PEOPLE CAN... their favorite mangas new mangas based on recommendations DISCUSS SHOWCASE FIND fan art and cosplays their progress and collections POST
  • 15. WHERE MYANIMELIST FAILS DESIGN • Aesthetic is bland • All pages are uniform COMMUNITY ANIME FOCUS • Site is tailored to anime watchers • Limited manga recommendations 02 01 03 04 • Style of engagement is slow and old-fashioned • No room for sharing UX • Site navigation is extremely difficult • Not enough ranked categories • Search is extremely broad
  • 17. WHERE MYANIMELIST FAILS DESIGN • Aesthetic is bland • All pages are uniform ANIME FOCUS • Site is tailored to anime watchers • Limited manga recommendations 02 01 03 04 COMMUNITY • Style of engagement is slow and old-fashioned • No room for sharing UX • Site navigation is extremely difficult • Not enough ranked categories • Search is extremely broad
  • 19. WHERE MYANIMELIST FAILS DESIGN • Aesthetic is bland • All pages are uniform ANIME FOCUS • Site is tailored to anime watchers • Limited manga recommendations 02 01 03 04 COMMUNITY • Style of engagement is slow and old-fashioned • No room for sharing UX • Site navigation is extremely difficult • Not enough ranked categories • Search is extremely broad
  • 21. WHERE MYANIMELIST FAILS DESIGN • Aesthetic is bland • All pages are uniform ANIME FOCUS • Site is tailored to anime watchers • Limited manga recommendations 02 01 03 04 COMMUNITY • Style of engagement is slow and old-fashioned • No room for sharing UX • Site navigation is extremely difficult • Not enough ranked categories • Search is extremely broad
  • 23. IN SHORT: MYANIMELIST IS A GARBAGE WEBSITE they only have an android app
  • 24. ...BUT IT HAS OVER 7 MILLION USERS + 120 MILLION MONTHLY VISITORS If something that poorly made can get those figures, I think we’re onto something here 😉
  • 25. WHAT ABOUT THE $$$? AFFILIATES PUBLISHERS ONLINE MARKETPLACES Dark Horse, Del Rey, VIZ, etc. RightStuf, Crunchyroll
  • 26. A lot of people want to buy manga but the avenues for doing so are unclear and free scanlated content is simply ubiquitous and easier to find.
  • 27. THE POSSIBILITIES ARE ENDLESS ● Discord integration ● User pages to track reading/collection progress ● Social media space for fan artists to gather followings ● Granular algorithmic recommendations ● Virtual events for collectors and live series finale discussions ● Private messaging
  • 28. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik ありがと うござい ます!