1) The document discusses how organizational culture can affect corporate reputation. It presents research examining the relationship between strong and weak corporate culture and corporate reputation. 2) The study was conducted with 105 employees from different sectors in Turkey. It used questionnaires to assess organizational culture and corporate reputation. 3) The results found a positive correlation between strong organizational culture and corporate reputation, supporting the hypothesis that strong culture positively impacts reputation. Strong culture was found to significantly predict higher corporate reputation.