An ethical culture within a business is centered around keeping promises, personal integrity, and moral relationships. Maintaining an ethical culture requires constant monitoring, ethics education, and clear policies set by senior leadership. It is important for the entire organization to take responsibility for upholding the values of the company. An ethical culture benefits a business through improved reputation, employee morale and productivity, credibility with consumers, and reduced financial risk. Leaders should model ethical behavior and provide training, feedback, and recognition to reinforce ethical conduct throughout the organization.