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HOSTED BY
An Introduction to
Google Shopping Campaigns
WEBINAR housekeeping
• The webinar is recorded and will be made
available by email
• The slides will also be available by ...
SPEAKERS
Elizabeth Marsten
Vice President of Search
Marketing
Portent Inc.
Sara Waters
Account Strategist
Google
POLL Question
Are you currently using PLAs/Shopping
Campaigns?
1. Yes I run PLAs campaigns
2. Yes I run Shopping Campaigns...
MERRY CHRISTMAS!
Oh…too soon?
Level Up Your New
Google Shopping Campaigns
Is it Cyber Monday yet?
1. Quick as St. Nick Tips
2. Reporting (for Santa’s List)
3. Feed Management (for Reindeer)
4. Not...
.Quick Tips by St. Nick
Custom Labels
Set ceilings & floors.
Negatives vs. Exclusions
Don’t go crazy.
Negatives vs. Exclusions
Sculpt & suppress.
Multiple Languages, One Country
Multiple Languages, One Country
Country Specific Promotions
Image Testing
You should do this.
Reporting: Santa’s List
Separating Search & PLAs
Separating PLAs & Search
GA Dashboards
Log File Analysis
Feed Management
Manual or Automatic Upload
Google Spreadsheets
Run a Script or Macro
Updated Shipping Options
Not Technically Shopping
Product Ratings - PLAs
Seller Ratings
Google Consumer Ratings
Google Trusted Store - PLAs
Google Catalogs
@ebkendo
elizabeth@portent.com
Thank You!
Free!
Audits!
For!
Everyone!
Special Offers for Webinar Attendees
Offers - would you be interested in:
1) Free Demo of the Acquisio Performance Media
S...
LIVE Q&A
Thank you for attending this webinar!
Request more information on Google Shopping Campaigns at
www.acquisio.com/company/co...
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Acquisio Google Shopping Webinar: Getting Ready for Holiday

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Elizabeth Marsten's portion of Getting Ready for Holiday webinar on Google Shopping presented by Acquisio with Sara Waters, Google Account Strategist. Given August 14, 2014.

Published in: Marketing
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Acquisio Google Shopping Webinar: Getting Ready for Holiday

  1. 1. HOSTED BY An Introduction to Google Shopping Campaigns
  2. 2. WEBINAR housekeeping • The webinar is recorded and will be made available by email • The slides will also be available by email • Q&A session at the end of the webinar • Use the Chat box to submit your questions at any time
  3. 3. SPEAKERS Elizabeth Marsten Vice President of Search Marketing Portent Inc. Sara Waters Account Strategist Google
  4. 4. POLL Question Are you currently using PLAs/Shopping Campaigns? 1. Yes I run PLAs campaigns 2. Yes I run Shopping Campaigns 3. No I don’t but would like to start some 4. No I don’t intent to run some
  5. 5. MERRY CHRISTMAS! Oh…too soon?
  6. 6. Level Up Your New Google Shopping Campaigns
  7. 7. Is it Cyber Monday yet? 1. Quick as St. Nick Tips 2. Reporting (for Santa’s List) 3. Feed Management (for Reindeer) 4. Not Google Shopping…Technically
  8. 8. .Quick Tips by St. Nick
  9. 9. Custom Labels Set ceilings & floors.
  10. 10. Negatives vs. Exclusions Don’t go crazy.
  11. 11. Negatives vs. Exclusions Sculpt & suppress.
  12. 12. Multiple Languages, One Country
  13. 13. Multiple Languages, One Country
  14. 14. Country Specific Promotions
  15. 15. Image Testing You should do this.
  16. 16. Reporting: Santa’s List
  17. 17. Separating Search & PLAs
  18. 18. Separating PLAs & Search
  19. 19. GA Dashboards
  20. 20. Log File Analysis
  21. 21. Feed Management
  22. 22. Manual or Automatic Upload
  23. 23. Google Spreadsheets
  24. 24. Run a Script or Macro
  25. 25. Updated Shipping Options
  26. 26. Not Technically Shopping
  27. 27. Product Ratings - PLAs
  28. 28. Seller Ratings
  29. 29. Google Consumer Ratings
  30. 30. Google Trusted Store - PLAs
  31. 31. Google Catalogs
  32. 32. @ebkendo elizabeth@portent.com Thank You!
  33. 33. Free! Audits! For! Everyone!
  34. 34. Special Offers for Webinar Attendees Offers - would you be interested in: 1) Free Demo of the Acquisio Performance Media Solution 2) Free PPC Audit from Portent Interactive 3) Google Offer TBD
  35. 35. LIVE Q&A
  36. 36. Thank you for attending this webinar! Request more information on Google Shopping Campaigns at www.acquisio.com/company/contact-us/ Or Contact us Directly: acquisio-marketing@acquisio.com Have more questions?

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