Introduction•With all the advances in technology over the years, it hasbecome increasingly easier for humans to stay connectedto each other, no matter where they are.•Some of these changes in technology have given birth tothe ability to host on online webinar instead of having toget everyone into the same room at the same time.•With this introduction to easier communication forbusinesses, it has become even more important to learnhow to have a greater impact on your audience,particularly through the use of an interactive environment.
Spread the Word•If you expect anyone to attend youronline webinar, you need to work topromote it.•Make sure you include information aboutyour event into all aspects of your currentmarketing plan, including your sales,customer service and marketingdepartments.
Check Your Technology •Before you go live with your webinar, it is critical to make sure the platform is free of problems. •Because any problems will reflect negatively on you and your company, it is your responsibility to ensure a reliable connection without lag times so your attendees will enjoy their experience. •In addition to checking with your provider about these issues, you also have to make sure you have the proper bandwidth to accommodate your broadcast.
Watch Your Timing•One of the most difficult aspects of hosting a webinar is your timing.•Consider the schedules of the largest percentage of your attendees,choosing a time that is likely to work best for the most people.•In general, choosing a time in the middle of the week is often best
Be Clear•When you are presenting live, it can beeasy to slide in unintended sounds andwords, slips of the tongue and otherspeaking problems.•Practicing for your event ahead of timecan help.•This will allow you to leave a positiveimpression with your attendees.
Keep It Concise•Using slides can help keep you on theright track through your presentation.•However, you don’t want to be too wordywhen it comes to detailing what theattendees see in the slides.•Instead, let the pictures and facts do thetalking and keep your words short and tothe point.
Show Your Excitement•It is critical to make sure your audiencestays interested and engaged throughoutyour presentation.•Showing a little enthusiasm can onlyhelp.•If you need an extra eye to pay attentionto what is going on in the chat featureswhile you talk, this can help you gauge thereaction of your audience more easily.
Involve the Audience• Don’t be afraid to ask for input fromyour audience during your online webinar.•Make use of polls and other features thewebinar provider gives you access to.•You may also want to take notes andimplement some of the ideas you receiveinto your presentation to show youraudience you are listening and care.
Create a Story•All stories have a beginning, middle and end and flow smoothlythroughout their entirety.•You want to create this same effect for your online webinar.•Use a story to start your presentation, gauging audience reactionso you can learn how to best impact them throughout yourpresentation.
Record Your Presentation •The benefit of recording is to be able to post the webinar to your website after it is over and provide it via on-demand for those who weren’t able to attend the live event. •It also allows those who did attend to go back and review what they learned. •Regardless if you will be sharing your webinars, recording them and watching from an audience perspective can help you learn from your mistakes.
Reach Out Afterwards•The end of your event isn’t the end ofyour work.•Make sure you reach out to youraudience by sending out thank you emailsto your attendees.•Be sure to include a link to your recordedwebinar so they can find it again.
Send a Survey• One of the best ways you can learn fromyour online webinar is by sending out asurvey to your attendees.•Ask what they liked and didn’t like aboutyour event so you can learn from theirfeedback for future events.•Make sure you send out the surveysimmediately following the webinar toensure a better return.
Keep Your Cool•Live online webinars aren’t always goingto go exactly as planned.•Keep in mind that your audience iswatching and may not even know youhave made a mistake.•Even if they do realize you made amistake, it is important to keep aprofessional appearance and not showyour frustrations to your audience.•Simply move on and forget yourmistakes.
Plan Well•Without proper planning, a webinar will have a difficult time succeeding.•To ensure success follow this checklist: -Did you send out the proper reminders to your attendees? -Did you practice your material so you know it well? -Have you promoted your event well enough? -Do you look presentable prior to going live with your presentation? -Have you checked the webinar provider for connectivity and other issues? -Do you know the timeline for your event so you can keep it on track? -Have you confirmed the presence of each of your presenters? -Have you prepared the right follow-up steps? -Are the presenters logged in at the start of the presentation? -Have you triple checked the recording equipment to ensure it works? -Is everyone in attendance?
Review•With all the advances in the ability to reach out to a muchlarger audience through the use of an online webinar, it isimportant to make sure you are able to make the biggestimpact.•When you choose to use this method for reaching yourintended audience, following the aforementioned steps canensure you host an effective webinar that your participants willremember.
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