Ultimate Express shoe Company was founded in 2006 by five women. It deals with shoes for males and females. The company has branches in Nairobi, Nakuru, and Mombasa. Its mission is to pursue opportunity and commitment to excellence. Its vision is to be a benchmark in the market with admired brands. The company will use social media like Facebook, Twitter, YouTube and LinkedIn to market its shoes and engage customers. It will measure the success of its social media campaigns through metrics like reach, clicks, customer acquisition and ROI.
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Customers aren't for Christmas: a whitepaper from Cherry LondonPhemmie Wilkinson
This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their Facebook post liked and shared...
Each will be trying to carve a unique space in people’s hearts “guaranteeing” their share of the Christmas buzz and spend. This year it has started earlier than ever – the blockbuster ads have been out for what feels like weeks, the mince pies are on the shelves and your Christmas ‘essentials’ could be found as early as August on some retailers’ shelves.
But just how important is marketing activity in getting customers to act? Is it even worth it or are people’s minds already made up? What can brands do to really connect? Does investment in a long term loyalty programme help?
And how can Brand Partnerships be used to help cut through in this increasingly over-whelming cluttered world?
Digital Jungle is a cross cultural digital marketing Agency that works with Western organizations to market to a Chinese audience; living in China or abroad. This presentation outlines the Agency Credentials. A presentation that provides an overview of our Chinese focused digital marketing services including the digital channels used such as social, search, online media and email to amplify and echo key communication messages. Further, this presentation outlines the services, products and case studies.
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
An overview of the 2013 media landscape from Ireland's largest media agency. This presentation reviews media consumption in Ireland and the impact of multi-screening on mobile, social and TV, as well as trends to come. Get the scoop on trading, radio, press and digital, and how best to maximise ROI through integrated media strategies.
To stay up to date on all things media visit www.blog.mindshare.ie
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Each year 1to1 Media selects 12 executives as 1to1 Media Customer Champions -- customer-centric leaders who understand that engaged customers make a positive bottom-line impact. They're innovative, determined, and creative leaders who treat customers as the valuable resource they are.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
GravyTrain- thegravytrain.biz is the digital wing of Grasshoppers India offers digital advertising services in Delhi such as website designing and development, social media marketing, social media optimization, Search engine marketing, search engine optimization, Pay per click advertising and online reputation management.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
The 10 most prominent google partners to look at in 2019Merry D'souza
Insights Success is bringing its readers, the stories which belong to the Indian digital space. In this issue of ‘The 10 Most Prominent Google Partners to look at in 2019,’ the magazine is showcasing exemplary work done by some of the best Google Partners in the country.
On the cover, we have featured CGS Infotech Solutions Pvt. Ltd.
Blue Door Consulting | Instagram | Influence Melissa Blank
Influencers are taking the Instagram scene by storm. How are these super users helping brands effectively reach potential customers? Blue Door Consulting breaks it down for you.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
-----------------
Disclaimer: All images are copyright to their respective owners.
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
JetSetGrow - Digital Marketing Credentials | Performance Marketing, SEO, SEM,...Dhruven Turakhia
JetSetGrow is a digital marketing accelerator that helps small and big businesses harness the true potential of the internet. With a global presence across 8 offices, state-of-the-art infrastructure in Mumbai and Pune, and some of the best digital marketing talent in the industry we are able deliver results on your business goals.
Through a wide range of services such as Social Media Management, Lead Generation, Content Creation, Films + Production, SEO, and technology solutions, we offer bespoke solutions to help your business deliver on its marketing and sales goals.
As soon as a client comes to us, our advisory board works with them to understand the core goal of the brand. Based on this, we devise a strategy that is unique, and designed for success. With clearly defined KPIs, and strategic course correction where needed, we provide a clear and measurable road map to the client to help them achieve their business goals.
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team.
The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers. The Future of 2014 book will give you the necessary information you need to start you on the adaptive journey.
Each year 1to1 Media selects 12 executives as 1to1 Media Customer Champions -- customer-centric leaders who understand that engaged customers make a positive bottom-line impact. They're innovative, determined, and creative leaders who treat customers as the valuable resource they are.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
GravyTrain- thegravytrain.biz is the digital wing of Grasshoppers India offers digital advertising services in Delhi such as website designing and development, social media marketing, social media optimization, Search engine marketing, search engine optimization, Pay per click advertising and online reputation management.
Future of digital marketing in Tunisia: trends to follow in 2015Bahia Nar
There are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Social media is the key but a good social media strategy is the right path.
What are the trends and predictions for digital advertising in Tunisia in 2015 that marketers should follow? This presentation is all about that.
iStart feature: All you need is love: A modern marketers's tech guideHayden McCall
The arrival of new technologies has opened opportunities for marketing, but taking advantage of them requires a significant shift in modus operandi. In today's 'age of the customer' where consumers have easy access to a multitude of research tools, marketing is all about leveraging technology to gauge customer sentiment and build reputation based on honesty, openness and authenticity. Clare Coulson asked industry thought leaders how businesses should behave and where technology fits....
The 10 most prominent google partners to look at in 2019Merry D'souza
Insights Success is bringing its readers, the stories which belong to the Indian digital space. In this issue of ‘The 10 Most Prominent Google Partners to look at in 2019,’ the magazine is showcasing exemplary work done by some of the best Google Partners in the country.
On the cover, we have featured CGS Infotech Solutions Pvt. Ltd.
Blue Door Consulting | Instagram | Influence Melissa Blank
Influencers are taking the Instagram scene by storm. How are these super users helping brands effectively reach potential customers? Blue Door Consulting breaks it down for you.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Case study - Cultural norms, Fair & Lovely, and advertisingAn Tran
International Marketing case study of Fair & Lovely.
Question 5's answer was advised to changed into the theme "Let your beauty shine".
-----------------
Disclaimer: All images are copyright to their respective owners.
Workshop to provoke you to think differently and see how a brand’s BIG IDEA reflects the brand’s SOUL and transforms the experience and bond into a REPUTATION
(CLICK 'DOWNLOAD' TO DOWNLOAD THE POWERPOINT DECK FOR COMPLETE VIEW OF HIDDEN LAYERS AND SLIDE ANIMATION IN THE PRESENTATION).
Can you 'process' creativity? I think you can, if you clearly know what it is.
Having sat in many advertising conferences and workshops, and listening to many advertising creative gurus using 'esoteric language' to explain a seemingly abstract concept ('creative ideas') here's my attempt at distilling creative ideas and creative thinking into a very simple, logical 'process'.
Note: Advertising Creativity : Before you can create it, you need to be clear about what it is you're creating. This Level 101. ppt deck won't turn you into a creative superstar overnight, but can give you a clear idea of how to get there.
Ps: I'd like to wholeheartedly thank all the generous people on the www, who's names are not mentioned here (and who's work I've blatantly plucked) to create this powerpoint presentation.
My sincerest apologies for my lack of referencing skills.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
STRATEGIC OBJECTIVES
STUDENT'S NAME:
UNIT TITLE:
COURSE TITLE:
INSTRUCTOR'S NAME:
DATE OF SUBMISSION:
Financial, strategic objectives
The company will have financial growth of more than $5 million in the next ten years to come this will be attained by the increase I production and the reach of many opportunity markets.
Financial growth will have to increase revenue by 10% annually we will have to maximize our profit by selling as many grocers as possible which will lead us here.
Financial efficiency, this will have to decrees in expenses by 5%, by the use of modern technology and adapt to the modern method of business will help us cut expenses hence maximizing the profit.
Still, on financial efficiency, the profit ought to rise by 10% annually, we will have to have many customers as possible, still, minimize the loss by making sure the storage is at its best hence grocers being fresh and outgoing (Powers, Marian, & E, 2010).
Customer strategic objectives
In current customers:
The company has to increase the sale to existing customers; the current customers may be in need to have more than being produced hence in future the company ought to increase the productivity hence increase in sales.
Increase the customer retention, as a company it has to retain its existing customer and still increase in a number of the customers being rented; this will be achieved by the increase in productions of groceries. Still, we have to produce more competitive and better groceries than our competitor. This will help retain our primary customers as we will be producing the best product in the market
The goal of achieving and maintaining the primary client services, as an organization we have to come up with ideas which will help us achieve in attaining this aim, we need to be offering home deliveries, this will assist the company grows as many customers will just order their like through the internet hence being competitive. Still maintaining our shop's hygiene and health standard as a customer service will help our company grow and maintain our customers.
Expanding our market globally, this will be done by the use of improving our internet market. We will have to have a contact line which can be contacted and order your product from any place of the earth; we need to employ IT expert who will help in improving and maintaining our sites always on to our global customers. In this site, we will also be doing advertisement and introduction or new product in a market (Kotler, 2013).
Internal strategic objection
Product management we have to achieve our product meet the standard of excellence guidelines; this will be improved on how we outline or even pack our products when in the market. We need to come up with new ideas which will beat the competitive companies to being the best.
Operations management we have to be on best at this goal; we have to be strategized at more locatable places where we will set our market, we need to have a vast room which .
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
1. 1
Ultimate Express shoe Company deals with shoes for both male and female. It was founded
in 2006 by a team five ladies. Our management structure comprise of the CEO Charity Mutugi,
, Director of Finance, Jacqueline Kariithi , Director of Human Resource, Edna Kiplagat,
Director of Marketing, Laura Jeruto , Director of operations, Selfine Abwao and other
stakeholders
Background
Ultimate Express is the leading and largest credible company dealing with unique high quality
shoes. It is currently located in Nairobi along Ronald Ngala Street near Nakumatt. It has
2. 2
branches in Nakuru and Mombasa. We also have outlet distribution services to other retail
shops nationwide.
Our company has continued to receive national recognition for the quality of its services since
2006 till now due to the commitment to the human element of customer service and remaining
unwavering with all the staff and business processes based in Kenya. As an organization, we
are driven by dedication to our work, pursuit of opportunity and commitment. We are
specialists in footwear in that we encompass the entire supply chain in all dimensions of our
business.
Colour choice
Our colour choice is blue and pink. Having this choice has brought nuance to our message out
there to our customers. Pink being a bright colour is attention grabbing and we used blue to
tone it from being brash. Blue is also an implication of professionalism and interagency. Pink
has been used to create a situation of attraction .These colours will create diversity and
inclusivity of our customers.
Mission
We are driven by dedication to our work, the pursuit of opportunity and commitment to the
best.
Vision
To be a benchmark in the market, with brands that are admired and favoured in all sectors. This
business vision has enabled us to deliver the best shoes in the market.
Values
3. 3
We are committed when it comes to our work in executing respect for people, integrity,
entrepreneurship and business longevity.
Logo
Our logo will display our company's unique identity, and through the colours our customers
will identify with the company's core brand. It will also be our shorthand way of referring to
the company in advertising and marketing our shoes.
Marketing Analysis: target Market
We will push this ahead on to making our products known to majority of people through
newspaper and television advertisements, pop ups in various websites. We will have a monthly
magazine which will update our consumers. Our Communication and web designers’ team will
provide both online updates.
We will also use various social media platforms; Facebook, Twitter, Instagram and Youtube.
The use of celebrities will be our main focus to win on our audience interest. We will dress
them up in our latest shoes, take pictures and video clips which will be posted on our social
media platforms. We intend to give free gifts on purchase of every pair of shoe and promotions.
“Information processing refers to events that interact to create something new,” (Joel, 2009).
Steps in Developing Effective Communication
Target Audience
Our focus is both the male and female gender of the middle class. Our shoes will range from
shillings 500-3500 for affordability. We will sell velvet shoes, leather shoes, loafers, official
4. 4
shoes, wedges and high heels. Different colours of shoes will also be available. We will have
shoe numbers 4 to 18 in stock for all our customers, 18 years and above.
Communication Objectives (SMART)
We look forward on making weekly profits of about shillings 40% of our sales. We also look
forward to ensure our customers get quality shoes. Deliveries by the various shoe suppliers
will be done on time to avoid stock shortage. Our employees are required to record stock in
and out weekly. Our technology team should provide daily post updates.
Designing the Communication
The message to be delivered will get attention through attraction. Creating a website that
will attract strangers by posting trending shoes. “First, the internet is not only concerned with
the production and distribution of messages, but is at least equally concerned with processing,
exchange and storage,” (John, 1956). We tend on getting both the contacts and emails of our
customers in order to keep them updated.
Selecting Communication Channels
“A channel is both the route travelled by the message and the means of transportation,”
(Leah, 1975)for communication to work effectively. We value both personal communication
and non-personal communication.
Establish Budget
We look forward to having a monthly budget of 10.1 million. Leasing expenses for all
premises will cost 100,000 shillings. Payment of wages will amount to about 2 million. Cost
on new stock will cost 3 million. Celebrity endorsement, promotions, advertisements and
miscellaneous costs will total up to 5 million monthly.
5. 5
Decide Media Mix
We will use direct marketing. Advertising will work both face to face and online. Sales
promotion will be used. Events will also be held in various places which will be sponsored by
the company and investors “The internet has turned what used to be controlled, one way
message into a real time dialogue with millions,” (Hartley, J. 2011).
Promotion Mix Strategies
Pull strategy is our main strategy. We focus on bringing goods which are preferred by most of
our customers. Push strategy will be used to sell our goods still in stock. Clearance sales will
work hand in hand in the push strategy.
Goals
To raise awareness based on our brand and interact with people on different social media sites.
We believe this will result to them recommending to their friends. Our target is to reach 50%
of our target audience to buy our products. Increasing our daily tweet count from two to five.
Website traffic will fuel our campaign. We will target more people to visit our site. We look
forward to having people engage on our blog through clicking our social media widgets. We
seek to o offer strategic consultation to our customers concerning our products, creating results
and providing time conscious services. Continuous monitoring our websites to provide daily
updates and encourage our customers to share our ideas. Providing reliable customer services
to customers encourages interactions between company and customers (D. Evans, 2012).
Campaign social media strategy
6. 6
The campaign will run for 10 months from April to January 2017. The slogan will be ‘pamoja
tungare’. Which will inform the public of our products. We will use PSA’s and online
advertisements to inform the public of our products. We will have celebrities perform in
concerts. We will seek to avail video announcements for upcoming events, coupons for wear
classes. Editorial calendars will help us monitor our social media. We will use a spread sheets
for us to plan out our month, outlining what to post daily. We have created an effective online
profile with our logo, to link with our customers. A brief bio of our company will be included
on all our social media platforms. We seek to fill the curiosity gap by use of formulaic headlines
lines such as “She wears a classy shoe from ultimate on valentines, and see what happens, so
unbelievable and cool” as a strategy to catch the majority of our clients and potential customers.
(Crittenden, 2011) recommends the 80/20 principle: 80% or your activity is “being friendly”
through retweets, comments and other participation. The remaining 20% is your chance to add
new content. In this way, we will actively participate and engage with our clients rather than
sticking to own promotions. We look to employ a full time social media manager who will be
responsible for supervising our day-to-day social media activities in order to analyse results to
figure out where social media efforts should be concentrated. According to (C. Pahrmann
2012), “Consistent participation is absolutely necessary for success and it takes time to build a
loyal fan base and reputation.”We look forward to giving mega content in our articles. To
reduce the amount of time spent curating third party content but increase our ability to share a
wider range of original content.
Communication
Gronroos (2004) said that marketing communications now need to embrace a wider remit to
move beyond the product information model and become an integral part of an organization’s
overall communications. Ultimate express aims at using communication social media channels
7. 7
Facebook will help determine the growth of our company by tracking our posts performance.
And quickly determine what kinds of posts perform well. Determining which shoe company is
competing with us. Textual and pictorial posting will be availed. We will post new trends of
shoes to make the consumers updated. Tagging people will help maximize consumers to see
posts.
Linked in. Effective communication we will get users to follow our company page to get them
exposed to our posts. Our company page admin will analyze LinkedIn in order determine the
most engaging posts, the demographics of followers, and performance of competitor brands'
pages.
We will use Twitter to communicate to our consumers because it will give us an opportunity
to respond quickly and effectively to consumer complaints in a public space. Also Twitter will
act as a channel for brand maintenance and community. Our shoe company advertising tools
on Twitter will be promoted Tweets which can include calls to action, links to branded content,
attached images that double as display ads. While you tube channel will be used for
communicating by posting our company’s videos and latest arrivals of our products.
Collaboration
The use of wikis will build awareness to the audience by providing the latest information that
will establish interest of our audience. Bringing new ideas to promote products will increase
the demand from the audience. Blogs can be used to share the company’s new ideas and to
keep our customers connected at a personal level. We will build collaboration with our
consumers through interacting with them in social media and also keeping in touch with other
companies that are related to us.
Education
8. 8
Customers need to know all details about the products. Coming up with booklets or reports will
analyze the business field. Customers can compare products to the alternatives, the knowledge
will make them more comfortable with making a purchase. One can have other booklets on
even broader subjects for example if a company sells shoes, it could have a broader pamphlet
just about home construction shopping budgeting. Giving this kind of broader knowledge gains
your customers’ trust.
Entertainment
Companies tend to increase fragmentation in terms of entertainment to reach different
consumers. Through entertainment marketers are able to reach their target audience. Besides
persuading your target audience to buy your products, its only right that you provide entertain
and engage them. Videos are the most memorable communication tool available in marketing
arsenal.
When it comes to Facebook, it can really help in offering sales promotions and one of the ways
is through creating a Facebook page. For instance, as a group we have created a Facebook
account and Facebook page called Ultimate Express Shoe Company that reflects our company
logo and information that describes our brand with attractive photos that shows what our
company offers.
Moreover, through this, we are able to engage our followers by sharing our promotions, updates
with them to connect with our audience through friendly conversation and giving feedback.
This is facilitated by responding to comments, private messages and emails seen to us as we
have provided our email address to our audience.Also, we will provide promotional post ads
to the users’ news feed that would direct anyone who clicks straight to our website.
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In the social media world, Twitter falls into the category of micro blogging tools because of
the short, disconnected messages it distributes. The best way to use twitter to your advantage
in the business world, is first by defining your brand. Our twitter account will be the first to
give an impression about our company. Therefore we will put up our logo, tweet, and direct
message in order to engage with other users and focus on getting information out in the Twitter
world. When signing up we put our use name as @ultimateexpressorg. This is how other users
will identify us.
Also since twitter is our platform for passing and receiving information, it can also be an online
venue where our customers can make orders, ask questions about our products and so on. This
is the same platform our company will use to tell our customers where and for what price they
can get our shoes. Also by identifying people with the need for or products we can present ours
to them with the intention of satisfying their needs.
Aaron Lee in his article on 4 Twitter Search Tricks That Will Get Your Business More
Followers recommends checking out who’s retweeting your content, since they’re apparently
already interested in what you’re saying. You can also find people tweeting about topics related
to your company, in your area, and more. Add them to your lists, and then you’ll be ready to
reply if they ever Tweet with direct interest in your product (Schreiber, 2014).
Having profile picture in LinkedIn helps customers defines our company. Our company will
use a Compelling Intro Message so as to brand the company and Connect with people. LinkedIn
enables our company to market for example; using Mail which is delivered right to your
connection’s inbox.
YouTube is a place to host and share videos. It is used by a company for products advertising.
Videos are effective in communicating a brand because the audience feel engaged. YouTube
is an excellent place to upload client testimonials. For they are more convincing.
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YouTube can be used to drive views to our website by using redirects whereby the URL
changes and sends the viewer to our website after clicking. Also you tube can be used to drive
views through serving pop-under whereby a new window appears under a current window . It
can be used to call to action through encouraging people to like, rate, and comment and share
videos
ROI
(Guy & Steven , 2011) Observes that reach is the potential audience for a message based on
total follower count which measures the spread of a social media conversation. Hence, reach
can help you understand the context for your content, how far is the content is disseminated
and how big the audience for the message. So basically, Reach is a measure of potential
audience size. Picking important engagement numbers like clicks, retweets, and replies helps
contextualize the reach engagement and participation. For instance, coca cola through the
promotion of share a coke has been disseminated to all over the world especially in Africa and
this has established a global market. Has been facilitated by the online advertisements and
social media share of posts, ratings, comment, clicks and updates.
Also clicks can be measure through the web traffic that they result to. This is because it
facilitates meaningful connections with the customers and users as it encourage them to
interact which builds relationships that will always reference you as a common interest,
reinforcing their love for the company's brand. For instance, Coca Cola Company has really
been effective in using clicks on their social media platforms to drive their brands and
conversations.
Social media ROI is defined as a measure of the efficiency of a social media marketing
campaign.” According to D. Evans, (2012) the general formula provided for calculating out
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your social media ROI is given as follows: Social media ROI = (SM return – SM investment)
or ROI = (Net profit – Amount Invested)
Companies have measured their ROI through revenue generation by sending a sales email
about their best selling product or service to generate revenue, Customer acquisition refers to
gaining new consumers. Acquiring new customers involves persuading consumers to purchase
a company’s products and services. Companies have measured their ROI through customer’s
acquisition by being proactive to address their potential customer's needs via social media, they
use images to engage a picture to attract some new fans, hosting a competition to boost their
followers and engagement, with their customers in personal build relationships T.Weinberg,
(2010)
Conclusion
We believe through team work and corporation we will be in a position to reach out to our
customers and meet our target profits. Our priority is on hard work and commitment which is
basically our communication theme and message .United we will stand and divided we fall.
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