The document summarizes statistics about UK consumers' mobile commerce behaviors: 24% of UK consumers have used smartphones to access websites while shopping; 48% accessed retail websites and 50% accessed social media sites on their phones while shopping; 40% of smartphone shoppers ultimately made a purchase in-store, online or via mobile. 55% of UK consumers have seen a QR code while shopping and 33% of those who saw one scanned it. 48% of UK smartphone owners use their phones to research products before purchase.

1. UK Statistics

2. 24%
50%
48%
of U.K. consumers have used a smartphone to
access web sites while shopping
accessed retail
websites
social media sites
of which
Source: eDigitalResearch and IMRG Survey, 2011

3. of U.K. consumers using a smartphone while
shopping ultimately made a purchase in-store,
online or via mobile
Source: eDigital Research and IMRG Survey, 2011
40%
40%
40%40%
40%

4. Source: eDigital Research and IMRG Survey, 2011
55%
33%
of U.K. consumers have seen a QR code while shopping
of shoppers who have seen a QR code have scanned one

5. Source: GlobalConsumer Survey from MEF, 2011
Consumer engagement with mobile commerce has
exploded, with as many as
of UK consumers having used their mobile device for
commerce, to either research or purchase a product
91%

6. Source: GlobalConsumer Survey from MEF, 2011
The equivalent figure
for Brazil is
while the level did not dip below 72
in any of the markets surveyed
%
79%
72% 72% 72%

7. percent of UK smartphone owners use their
mobiles to browse and research products
before a purchase
48%
16%with another 16 percent intending to do so in the
future

8. 50%
11%
of UK smartphone owners report shopping
from their mobile device, with 11 doing so on a
weekly basis
%
SUNDAY