The document outlines key strategies for merchants to remain relevant in the evolving retail landscape, emphasizing the importance of understanding consumer behaviors, particularly millennials' preference for in-store visits and technology use. It highlights the significance of creating engaging brand experiences on social media and the necessity for omnichannel shopping, where most shoppers research online prior to purchasing in-store. Additionally, it addresses the crucial need for implementing technology to enhance customer experiences and ensure data security in the retail sector.

1. H o w t o P r o v i d e t h e S o l u t i o n s M e r c h a n t s N e e d t o S t a y R e l e v a n t
i n t h i s E v e r - C h a n g i n g R e t a i l E n v i r o n m e n t
Guiding Merchants to Success
in the 21st Century
Know Thy Customer
European consumers opt to eliminate delivery time
when they can, with 48% of shoppers frequently
choosing to pick up items in a local shop or pickup point.
Mind the Millennial
Millennials are more likely than older
generations to visit retail stores (35% vs 22%)
and are more than twice as likely to use
mobile devices to find items (44% vs 18%)
Create “Instagrammable”
Experiences
43% of global online shoppers said
interaction with their favourite
brands on social media made them
respect/value the brand more.
Unify Your Brand
More than 70% of shoppers browse online before making
in-store purchases, and two-thirds will check prices on their phones.
Think Outside the Queue
80% of European shoppers say retailers
should use technology to make the experiences
more compelling, including things
that help reduce queues.
Spread Out Investments
Three billion loyalty cards will operate
as mobile-only or be integrated
into mobile apps by 2020.
Stay Secure
96% of data breaches in the world
focus on payment card data.