Guiding Merchants to Success in the 21st Century: How to provide the solutions merchants need to stay relevant in this ever-changing retail environment.

1. H o w t o P r o v i d e t h e S o l u t i o n s M e r c h a n t s N e e d t o S t a y R e l e v a n t
i n t h i s E v e r - C h a n g i n g R e t a i l E n v i r o n m e n t
Guiding Merchants to Success
in the 21st Century
Know Thy Customer
European consumers opt to eliminate delivery time
when they can, with 48% of shoppers frequently
choosing to pick up items in a local shop or pickup point.
Mind the Millennial
Millennials are more likely than older
generations to visit retail stores (35% vs 22%)
and are more than twice as likely to use
mobile devices to find items (44% vs 18%)
Create “Instagrammable”
Experiences
43% of global online shoppers said
interaction with their favourite
brands on social media made them
respect/value the brand more.
Unify Your Brand
More than 70% of shoppers browse online before making
in-store purchases, and two-thirds will check prices on their phones.
Think Outside the Queue
80% of European shoppers say retailers
should use technology to make the experiences
more compelling, including things
that help reduce queues.
Spread Out Investments
Three billion loyalty cards will operate
as mobile-only or be integrated
into mobile apps by 2020.
Stay Secure
96% of data breaches in the world
focus on payment card data.